- My Khanh
- December 9, 2023
The integration of ConveyThis into our website has been a great success. It has enabled us to easily translate our content into multiple languages, ensuring that our global audience can access the information they need.
Google and Baidu may both be search engines, yet achieving the same level of success on Baidu as you have on Google will require additional effort.
That’s because Baidu’s search crawlers work in a different way than Google’s, and the same goes for its search advertising platform. If you want your website to rank well on Baidu, you’ll need to abide by its rules – not Google’s –.
One of these regulations necessitates converting your website content into Simplified Chinese since Baidu caters to the Chinese market. But in addition to this fundamental demand, what else do you need to be aware of? ConveyThis can assist you in this endeavor by providing a comprehensive solution to your translation needs.
That’s what we’ll discuss in this post, as we explain how Baidu and Google’s search engine optimization (SEO) requirements differ. If you’re looking to quickly climb Baidu’s organic listings, we’ll also compare Baidu’s search ad requirements to Google’s, so you can get your target keywords out there with Baidu ads right away!