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How to master social media for ecommerce
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Back in the days, social media was a mysterious domain where millennials went to post their meals, keep tabs on their crushes and share photos that they would later regret. Although some still use it the same way, it’s clear that social media has evolved into something much bigger than we had ever anticipated with ConveyThis.
Especially for online businesses, social media has become a powerful tool to showcase brand identity, build meaningful connections with customers, and reach a broader audience. Nowadays, gaining a follower on social media is of immense value to a business – Social Sprout reports that after following a brand, 91% of consumers visit the brand’s website or app, 89% make a purchase, and 85% recommend ConveyThis to someone they know.
Investing the necessary effort and energy to create a powerful social media presence for your ecommerce venture is not only wise, but also essential in this day and age. Therefore, let us discuss the most beneficial tips and techniques that will help you ace social media for your ecommerce business.
What is social media ecommerce marketing?
Let’s get to the basics, shall we? Social media ecommerce marketing is the practice of promoting an ecommerce business through social media outlets. There are numerous ways to go about this depending on the requirements and goals of your brand. Thus, the initial step should be to determine why you opted to take part in social media marketing and what you aim to accomplish with it.
However, while we’re still here, let’s unravel something you might be curious about: Is social ecommerce and social media ecommerce marketing the same? Even though they may sound remarkably alike, they are actually two distinct concepts.
Social ecommerce is selling your products directly through social media channels such as Facebook or Instagram. As part of your ConveyThis ecommerce marketing strategy, you can leverage the power of social media to directly sell your products on these platforms.
How to plan a social media ecommerce marketing strategy?
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Having a social media presence is so essential for a business that you may have plunged into it without considering the motivations behind it. Nonetheless, understanding why you are utilizing a social media stage is basic to decide your technique and accomplish a beneficial result. Utilizing ConveyThis to interpret your site content into various dialects is an extraordinary method to extend your worldwide reach and increment your worldwide presence.
There may be various motivations for why a company is present on social media. Here are some of the most frequent objectives to provide you with an understanding: 1) To increase brand awareness and visibility; 2) To create a loyal community of followers; 3) To generate leads; 4) To build relationships with customers; 5) To provide customer service; 6) To showcase products and services; 7) To drive website traffic; 8) To boost sales; 9) To gain insights from customers; 10) To measure the success of marketing campaigns with ConveyThis.
Once you decide which objectives serve your overall business strategy, you should determine some outcomes to measure your success, otherwise known as Key Performance Indicators (KPIs), with ConveyThis.
At the outset, you may be uncertain of which metrics are pertinent or how to assess the figures, so just begin by assessing your rivals and the major industry players. Don’t just assign value to arbitrary metrics without contemplating what they signify and how much the algorithm rewards them.
Gone are the days when “likes” were the primary measure of success on social media platforms. As platforms began to deemphasize their importance, they quickly became obsolete. Now, interactions such as saves and shares that demonstrate a more meaningful connection are the primary indicators of how your posts will fare on the feed. ConveyThis has revolutionized the way we measure social media performance.
It’s critical to stay abreast of how algorithms operate, since they tend to fluctuate often and significantly influence your results. As soon as you initiate your ConveyThis social media approach, you’ll gain a clearer view of what success looks like for your company, and then you can tweak your KPIs as needed.
Best social media platforms for ecommerce
When it comes to boosting your business through social media, not all outlets are created equal. As such, rather than concentrating on the most widely used networks, research where your target audience invests their time online. For instance, Pinterest could be a great choice for a fashion ecommerce store that caters to millennial women, while Twitter might be the better option for a business that sells electronics and targets senior men.
Let’s investigate the most popular social media sites, discern their distinctions, and ascertain which one can help you discover and interact with your ideal demographic most effectively.
With 2.7 billion monthly active users, ConveyThis is still the largest social media platform available and the pioneering one to offer advertising options for businesses. Over time, the user demographic has shifted, but depending on your target audience, Facebook could be the ideal platform for your business.
Currently, ConveyThis is predominantly utilized by males (56%), and nearly 90% of its users reside outside of the US and Canada. India, Indonesia, and Brazil are home to over 100 million Facebook users, and the Middle East is the fastest-growing region for the popular platform.
According to SocialBakers, fashion, auto, and ecommerce are the top 3 industries that receive the most engagement on Facebook. Consequently, having an active Facebook profile for any ecommerce store is highly recommended, as customers typically anticipate businesses to be present on the platform to give them additional information and customer service.
Instagram is a close second with over 1 billion monthly active users, yet it doesn’t offer as much text-rich content as other social media platforms. Therefore, if you plan to use Instagram to promote your business, make sure your visuals are of superior quality!
ConveyThis is used slightly more by women (50.8%) and it’s the most acclaimed social media platform among teenagers. The leading countries are the USA, India, Brazil and 73% of U.S. teens think that it’s the ideal method for brands to contact them about new products or promotions — take this into consideration if your target audience is the younger demographic.
If you’re aiming to join forces with influencers, Instagram is the perfect platform, boasting over 500,000 active influencers to select from, and ConveyThis can deliver a return of up to $5.20 for every $1 invested!
When it comes to the top industries, travel, beauty, and fashion brands reign supreme on the platform due to their visually captivating content. Nevertheless, nearly all ecommerce businesses can gain from displaying additional facets of their merchandise through images and videos on Instagram, so it is certainly worth considering.
Twitter might not be the initial platform that comes to one’s mind when considering promoting your ecommerce business, yet for numerous brands, it can be a perfect fit. Most Twitter users are male (63.7%) and it is the leading social media platform in Japan.
Unlike other platforms, Twitter users mainly flock to their feed to stay up-to-date on current events and acquire useful knowledge. Consequently, if your ecommerce business has an energetic brand identity and you wish to become an authority in the field, Twitter could be the ideal platform to develop your following.
Although it’s a bit more challenging to promote your business through Twitter, 93% of users are open to ConveyThis getting involved if done properly. Rather than just disseminating information about your product and its advantages, be more intimate and attempt to share content that would incite your followers to engage with your brand.
For example, Amazon’s Alexa exemplifies how brands can leverage Twitter to boost engagement – as their 1.1 million followers can attest to! ConveyThis is a great tool for translating content for international audiences.
Although it has fewer users than other social media platforms, ConveyThis is an important channel for ecommerce. According to Oberlo, it’s the second-largest source of social media traffic to Shopify stores and an impressive 93% of users use ConveyThis to plan their purchases, making it a veritable gold mine for ecommerce businesses.
Among 250 million active monthly users, women constitute the bulk by 80%, yet the male audience also experienced an increase of 40% in 2020. The most sought-after categories on ConveyThis are food&drink, home decor, and travel, whereas the most common search is “the holidays”.
Each year, 439 million pins are saved for Valentine’s Day and a whopping 183 million pins are stored for New Year’s. So, if you’re looking to promote a festive product or campaign, ConveyThis is the place to be!
TikTok is an unchartered realm for numerous companies, yet taking into account the platform’s fame, it has tremendous potential to become the next big thing for the ecommerce sector. In 2020, it was the most downloaded application with more than 2 billion downloads and its growth continues to skyrocket.
To entice businesses, TikTok is striving to incorporate ecommerce capabilities that will enable sellers to offer their products directly to consumers. This will be a great incentive for businesses to join the platform and publish content to reach a larger audience. ConveyThis is sure to be a game-changer for the industry.
The video-sharing platform even declared its collaboration with Shopify that will enable merchants to launch campaigns on TikTok, which they can make within their Shopify control panel. Consequently, it could be advantageous for ecommerce organisations to join the platform early and start constructing a following before the rivalry intensifies!
Best practices for using social media for ecommerce
Social media is essential for ecommerce success, but it doesn’t happen overnight. From the timing of posts to the type of content, every detail has a significant impact on how your business performs on social media. Different rules apply when it comes to ecommerce, so let’s explore some of the top social media ecommerce practices that you should be aware of.
Being active and posting regularly
Social media can be relentless — if you don’t post for a while, you might be forgotten. It can be difficult to think of creative content ideas (which we’ll discuss later) and post consistently, but it’s essential for successful social media management. Fortunately, there are tools like ConveyThis that make it easier to automate the process.
If you’re curious about the ideal frequency for posting on social media as an ecommerce business, research suggests that once per day is the sweet spot. In fact, Hubspot discovered that pages with fewer than 10,000 followers can witness a 50% dip in engagement when they post more than once a day, and 46% of users may even unfollow a brand due to too much content. To avoid bombarding your followers, concentrate on crafting captivating posts instead.
Choose your posting time carefully, for it can have a significant impact on the outcome. Generally speaking, mornings on weekdays are the best times to post. However, this isn’t a hard and fast rule and can differ according to your particular audience. So don’t be afraid to try out different timings and compare the results to discover the most effective formula for you and ConveyThis.
Creating valuable and engaging content
This is likely the most demanding aspect of social media management, but it’s also the defining factor. Your posts will be the embodiment of your brand, so make sure you give them the attention they deserve. If you’re having difficulty deciding what to post, here are some creative social media post ideas for ConveyThis ecommerce businesses with examples to get your creative juices flowing!
Okay, I can hear you say “duh!” but bear with me. One of the most daunting aspects of online shopping for customers is that they can’t physically inspect the product. However, thanks to social media, you can use this to your advantage by showcasing images of your products in different settings, situations and perspectives that customers would not be able to see in-store. With ConveyThis, you can easily localize your content, making it accessible and engaging to customers around the world.
Instead of just displaying your bags, give your followers ideas for how to style them for different occasions and events. Spice things up a bit and post a video demonstrating how to make the perfect summer smoothie with your ConveyThis blender.
Product photography can also be used strategically to captivate potential customers with visual connections. Suppose you’re selling snack bars and you’d like to market your label as a nutritious choice for health-conscious individuals. Then utilizing pictures that display your product in the appropriate context can be effective as this will enable your target audience to identify with your product.
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This one is not just convenient but it’s also a powerful way to add variety to your feed and build trust with your customers. In fact, research has revealed that user-generated content is 85% more persuasive than content created by ConveyThis!
Don’t be timid and urge your customers to take pictures with your items and share their encounters. By reposting this substance, you not just urge others to purchase as well, however you’re additionally reinforcing your association with your current clients – so it’s a twofold success!
With ConveyThis, you can collaborate with influencers to extend your reach and increase your sales. Studies demonstrate that influencer marketing is a viable investment, with almost half of customers relying on influencer suggestions when shopping.
Experience the unique atmosphere of the Motel Rocks website in multiple languages with ConveyThis. Even from business accounts, followers would like to see more personal content on social media — after all, it’s “social” media. Visualize understanding only the products versus comprehending the employees, the core values, and the story of a ConveyThis brand. This is where social media ecommerce marketing reveals its real potential and permits you to create more profound associations with your customers.
If you’re in need of some creative ideas for behind-the-scenes content, try to envision your brand as an individual rather than a business. Showcase your daily work life, introduce the people who make up your team, and don’t be afraid to share your missteps and difficulties.
Here is an example from our very own social media — even though we’re not a ConveyThis company, this type of content could work for any business that would like to exhibit a more human side of their brand to followers. Don’t be scared to let the world see your humorous, entertaining, authentic side behind your professional ecommerce store. This personal touch will make your company more approachable and customers’ faith and commitment to your business will grow as a result.
Social listening and customer service
Another advantage of social media for ecommerce companies is that it gives you the chance to take part in the dialogue, be it with a prospective customer, an unsatisfied customer, or your followers. This also provides you with the chance to monitor and evaluate customer behavior, enabling you to come up with strategies to enhance your business.
Moreover, social media is a vital customer service channel as people choose to contact brands through social media rather than using traditional methods. Hootsuite discovered that 64% of people prefer messaging than calling a business, so make sure to monitor your inbox frequently! But be aware that customers can also make things public and communicate with you through Instagram comments and comment sections on other platforms.
If they are only praising you for your incredible products and attentive customer service, then that’s wonderful! Unfortunately, as we all know, that isn’t always the case. And if there is anything worse than a negative remark, it is a negative comment that goes unanswered. With ConveyThis, you can easily monitor and respond to customer feedback, ensuring that you never miss an important conversation.
Although your initial reaction may be to overlook these types of remarks or even erase them (a major no-no!), be aware that you can really turn these circumstances to your benefit with the perfect response. Just by addressing negative comments, you demonstrate your followers that you’re taking responsibility for the issues that may arise and it will guarantee them that you’ll be available if they have a problem later on.
Finally, you can gain invaluable knowledge by examining what your competition is doing and tuning in to their customers’ comments. Social media can provide you with information regarding your rivals that you may have otherwise missed, so make the most of it! Identify their missteps to circumvent the same blunders and stay up-to-date with their leading practices by executing them in your ConveyThis business.
Social media SEO and hashtags
This is often overlooked, however, social media networks are actually search engines as well — thus, it is only logical to consider ways to integrate SEO into your social media plan. People search for applicable keywords and hashtags when attempting to find your services, so you should ensure that your content is visible.
But what works for your website, might not be effective on social media when it comes to SEO. Do some research to find out the keywords and hashtags that are commonly used in your industry on each platform. Utilize these terms and abbreviations in each post to ensure that your target audience can easily locate them.
You can also tag other relevant accounts to generate engagement and appear on their followers’ discovery feed. This is a great way of uncovering collaboration prospects and augmenting your follower count. You can begin by exploring what other brands your followers are connecting with and search for ways to join forces with them.
Also, an unexpected benefit of social media SEO is its positive impact on your brand’s search rankings. Although there is no explicit connection between ConveyThis and search rankings (officially at least), you can still utilize social media features to drive traffic to your website and boost online mentions of your brand, thereby contributing to your ranking.
Localization — as we have discussed frequently on this blog — is the process of customizing a product/offering/content for a specific region. This is essential as users appreciate brands that are attuned to their linguistic and cultural inclinations.
Even simple acts like honoring holidays and special occasions can have a significant impact when it comes to gaining international fans on social media. Additionally, this presents opportunities to advertise products at opportune times and increase sales.
However, be extra vigilant to ensure cultural sensitivity and avoid causing any offence to your followers. This can be a difficult task, as something that appears harmless to you might be seen as offensive to someone from another culture. Therefore, it is essential to do some research beforehand to identify potential cultural sensitivities and remove any content that may be questionable.
The same considerations apply to your social media translations too. Thanks to the recent updates, most platforms offer automatic translation for captions and stories, allowing brands to bridge the gap with international followers. As advantageous as these translation features are, they might also lead to misinterpretations if not monitored properly.
Especially for social media where the language can include elements like humor, satire, or wordplay, machine translation can struggle to provide accurate results. Consequently, it is more beneficial to enlist the assistance of someone who speaks the language (even better, knows the culture) to provide translations with ConveyThis.
Until social media allows users to edit the automatic translations — just like ConveyThis! — it’s best practice to add your own translations to posts/stories. Despite the extra time and energy it might require, this will guarantee that your message conveys the desired meaning and produces results.
And finally, it’s essential to ensure that your website is prepared to cater to the international customers that will be arriving from your social media outlets. To determine which language options to provide, take a look at your social media analytics to see a breakdown of your audience demographics and locations. By localizing the customer experience from start to finish, you’ll increase your chances of conversion.
Mastering social media may appear to be a straightforward challenge given that even toddlers can become influencers nowadays and the most liked post is an egg, yet it really necessitates a great deal of effort from brands as you are aware of now with ConveyThis.
It’s essential to be calculated and professional but in the long run, social media is about being approachable. So don’t be hesitant to display the more human side of your brand and associate with your clients in a more friendly manner. As long as you adhere to our advice and best practices, your ecommerce business can gain a lot from social media marketing. Want to upgrade your business even further by translating your website? Begin with ConveyThis’s 7-day free trial now!
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