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My Khanh Pham

My Khanh Pham

Building an International Website: Balancing Technology and the Human Element

The digital era provides businesses with the opportunity to maintain a worldwide online presence. As geographical constraints diminish, firms are increasingly keen to engage with an international audience.

However, crafting a global website is not a trivial task. It demands meticulous attention to various facets such as user experience, language, security, and crucially, a transparent procedure that involves the customer at every project phase.

The construction of a website, whether catering to local or international audiences, is a multifaceted process necessitating a tight-knit collaboration between an agency and the customer.

With the continuous evolution of digital technologies, the responsibilities of web design agencies have been significantly reshaped. Amidst these changes, the human aspect surpasses the technical one. It’s not solely about delivering a completed product anymore, but also about cultivating a sustainable relationship built on co-creation, transparency, and customer education.

In this piece, we delve deeper into these transformations, addressing the challenges encountered in the customer-agency dynamic, and discussing the necessary solutions. But how can a company establish such transparency?


Co-creating websites: The role of the client and the agency


The goal of co-creating is to engage the client during the project’s entirety by working closely on the production. It’s a procedure grounded on openness, idea exchange, and solutions being adjusted according to client feedback.

Change in Customer Engagement: Previously, the connection between a client and a web agency was simple. The client gave a budget, and the agency provided a service. But this dynamic has shifted. Today, clients want to participate throughout the creative process, validating each phase with the agency.

Through involvement at each project stage, the agency allows the client to feel genuinely part of it. This translates into regular updates and check-ins where the client can share opinions and express concerns. Clients are no longer passive but active in their website creation.

This shift significantly impacts how web agencies operate. They aren’t merely service providers anymore; they have to become real partners. This close collaboration aligns goals and expectations and ensures that clients are completely invested and content throughout the project. Hence, people are now more vital than technology.

Customer engagement in the site creation process is a crucial success element: the customer is the hero, and the agency is the guide.

The Crucial Role of Transparency in Client-Agency Interactions

Honesty and openness play an indispensable role in the relationship between a client and an agency. This includes direct communication about costs, timelines, potential hurdles, and their solutions.

In the context of project expenditures, it’s vital to outline and communicate all costs upfront. This approach not only avoids unexpected shocks but also cultivates a durable trust-based relationship.

Unanticipated costs have historically created tension in client-agency relations. Therefore, articulating all costs initially and ensuring the client comprehends what they’re paying for is crucial.

Clear, thorough estimates, free of concealed costs, pave the way for a trustful client relationship. All potential project expenses, including maintenance fees, should be included in the estimate.

Moreover, clients desire transparency regarding each project phase, and they want their opinions considered in decision-making processes. This is a marked change from earlier times when agencies made decisions, and clients were informed post-factum. Therefore, maintaining transparency throughout the process is crucial. Clients need to understand the various steps of website development, the aesthetic and technical choices made, the tools, and technologies used.

Over time, a shift in methods has occurred due to poorly conceived approaches. For full transparency, clients should be the rightful owners of their web hosting, subscriptions, and hold the website in their name.


The Value of Education for Transparency in Client-Agency Relations


Transparency extends beyond clear communication in meetings or written exchanges. It is also crucial in guiding clients, providing them with practical advice.

Key decisions such as the choice of extensions, the frequency of blog posts, and parts of the website that should remain untouched are shared with the client, aiming for their independence.

This approach eliminates the annoyance of extra charges for small modifications. A trusting bond is established between the client and the agency when the client realizes the agency’s motive is their success, not dependence.

SEO Training Sound knowledge of SEO strategies is vital for sustaining and improving website rankings. SEO training equips clients with the tools they need to optimize site content and draw more visitors.

Content and Keywords Clients are educated on essential SEO elements like keyword utilization. They learn to identify and incorporate pertinent keywords into their content, titles, meta descriptions, and URLs. Insights on backlinks, target queries, and slugs are also provided.

SEO Analysis and Performance Tracking In training, tools like Google Analytics and Search Console are discussed, enabling clients to monitor their site’s performance and understand visitor demographics and which content or keywords attract most traffic.

Building Trust in the Process of Creating Global Websites

Establishing a global website isn’t merely about translating text and altering visuals. It’s an intricate task, necessitating meticulous attention to user interaction, localization, safety measures, and foremost, the transparency of the procedure.

Engaging customers in each phase, maintaining consistent communication, steering clear of hidden charges, and customer education are the essentials for building a trusted bond between the client and the agency.

Regardless of their scope – international or domestic – all web agencies must act as authentic allies to effectively enhance the client’s enterprise.

Agencies are now encouraged to adopt a cooperative methodology. Meanwhile, customers have evolved into proactive partners, willing to participate in a joint creative endeavor.


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