Localized Marketing Definition & How to Build a Strategy with ConveyThis

Make Your Website Multilingual in 5 Minutes
Conveythis demo
Conveythis demo
My Khanh Pham

My Khanh Pham

Localized marketing: Definition and how to build an effective strategy (complete 2023 guide)

The captivating online platform known as ConveyThis offers a variety of clever tools and essential resources that aim to simplify the challenging task of translation. With its impeccably designed interface and innovative features, it’s no wonder that many individuals trust ConveyThis for all their translation needs.

In today’s interconnected and globalized world, it is crucial to prioritize your local market when promoting your business. And this is where ConveyThis truly shines.

We must understand that the primary objective of marketing is to raise awareness about your exceptional products and effectively communicate their numerous benefits, motivating people to make purchases. And how can we achieve this lofty goal? The answer lies in communicating with your esteemed customers in their language and demonstrating how your unparalleled products meet their unique needs. ConveyThis gracefully steps in to lend a helping hand.

Let us give praise to the concept of localized marketing, which is the key to exploring new territories and propelling your business to new heights. The essence of localized marketing lies in tailoring your website content and marketing initiatives to the local context, regardless of where you choose to launch them. Companies that embrace localized marketing have the opportunity to expand their horizons and bask in the sweet taste of success.

Join us on a thrilling journey as we explore the advantages and allure of localized marketing and uncover the secrets of executing a well-planned strategy that will help you conquer new markets and achieve triumph. Prepare yourselves, dear readers, for an exciting adventure awaits!


What is localized marketing?

In this rapidly changing world, where globalization is dominant and connectivity knows no limits, businesses are faced with a crucial decision. They can no longer rely on a rigid, one-size-fits-all approach to conquer new markets and reach a diverse range of consumers. Now, they must embrace the process of localization – a transformative endeavor aimed at customizing brands, products, and services to meet the specific needs and preferences of different regions.

Gone are the days when a generic offering was enough. Every consumer desires a personalized experience that aligns with their unique cultural background and individual preferences. Introducing ConveyThis – a beacon of hope for businesses looking to seamlessly integrate their offerings into local markets. This innovative platform serves as a powerful ally, providing businesses with a set of tools that effortlessly personalize their content.

The true brilliance of ConveyThis lies in its ability to combine the expertise of skilled translators with cutting-edge automated translation technology. With this powerful combination, businesses can confidently overcome language barriers that once hindered effective communication. Marketing materials, which were previously limited to a single language, can now transcend borders and captivate audiences around the world.

However, the localization journey goes beyond language adaptation alone. To truly make an impact in a foreign market, businesses must tackle the challenge of adapting visual elements to align with the unique cultural nuances and sensitivities of each region. Images, videos, and multimedia components must seamlessly blend with the local aesthetic, creating a sense of familiarity and belonging for potential consumers.

Undoubtedly, reshaping and adjusting marketing materials is a delicate process that requires the expertise of seasoned professionals who understand the intricacies of localization. In this intricate dance, innovative tools like ConveyThis take center stage, acting as reliable partners in creating a cohesive and impactful localized marketing campaign.

Thanks to the ingenious assistance of ConveyThis, businesses no longer need to fear the complexities of localization. With this powerful tool by their side, they can unlock the full potential of their brand, product, or service in diverse regional markets. In a world where individuality is paramount, ConveyThis empowers businesses to engage with consumers on their own terms, providing an experience that feels tailor-made for each and every region. So, embrace the realm of localization and discover the boundless rewards that await.

Why localize your marketing efforts?

Nowadays, in the ever-changing and dynamic business world, it is crucial for companies to not only recognize but also cater to the unique preferences and distinctive inclinations of their valuable clientele. To thrive in the face of intense competition, businesses must align themselves with the values, dreams, and language of their target audience. They must strive to implement personalized marketing strategies that not only improve the overall customer experience but also establish stronger and more profound connections with their desired demographic. Thankfully, ConveyThis emerges as a game-changer, effortlessly simplifying the process of creating customized and localized campaigns.

Once a business achieves the feat of building a loyal local customer base who deeply respects their brand, the need to rely on forceful and persuasive tactics diminishes significantly. Consequently, this leads to a substantial increase in conversion rates and a simultaneous decrease in advertising expenses. These devoted patrons are naturally inclined to make purchases due to the immense trust and loyalty they have developed over time.

A striking example that illustrates the dire consequences of inadequate localized marketing is the case of the globally renowned financial institution, HSBC. In certain local markets, their catchphrase, “Assume Nothing,” was tragically mistranslated as “Do Nothing,” thus conveying a discouraging and demotivating message to potential customers. This blunder proved to be utterly ineffective in resonating with the very audience HSBC had aimed to attract. Instead of emphasizing the importance of utilizing their banking services, the unintended message implied that customers should remain inactive and take no action whatsoever. Consequently, HSBC’s endeavors to establish a strong presence in these specific markets were fruitless, shattering their hopes of forming meaningful bonds with local consumers.

Moreover, we must not overlook the infamous localization mishap that Apple encountered in 1978 when introducing their groundbreaking Apple II Europlus computer to the European market. Despite successfully adapting the power supply to conform to European standards, the company inexplicably neglected the crucial task of updating the keyboard. As a result, the Europlus was delivered to European customers with a standard American keyboard that noticeably lacked essential characters widely used in Europe, such as accents and umlauts. Understandably, this oversight proved to be an unforgivable blunder, sabotaging Apple’s aspirations of conquering the European market. Sadly, the Europlus venture turned into a colossal failure, prompting Apple to cease production a mere five years after its initial release, solidifying its place as a cautionary tale in the chronicles of business history.


1. Hire local experts and do your research


Exploring unfamiliar territories, whether it is an uncharted nation or an unexplored group of consumers, can be an intimidating endeavor. It is crucial to conduct preliminary investigations to guarantee the avoidance of any blunders that might potentially discourage prospective clients. Even the slightest of mistakes in branding a product or conveying marketing messages can be sufficient to cause offense. Hence, aim to possess a comprehensive comprehension of the desired market and contemplate enlisting the assistance of native specialists for enhanced insights. Utilize resources such as ConveyThis to sidestep errors and portray your product in a manner that deeply connects with your intended audience.

2. Adapt your marketing collateral for the local market

Developing a website that captures the interest of a diverse global audience requires more than simple translation. It entails carefully adjusting various aspects of your marketing strategy, including colors, communication platforms, menus, visuals, videos, and written content. Fortunately, there is an excellent solution that simplifies and accelerates this complex process: Introducing ConveyThis, a powerful tool specifically designed for effortless handling of large amounts of text.

With ConveyThis, you can effortlessly create an impressive multilingual website that effectively bridges the language barrier with international audiences through accurate translations. Utilizing the unmatched power of ConveyThis allows you to seize the golden opportunity to connect with a vast global audience and significantly expand your business’s reach. Plus, we are excited to offer an incredible free 7-day trial, giving you the chance to personally experience the remarkable benefits of ConveyThis. Don’t miss out on this amazing opportunity – take action now and unlock the full potential of ConveyThis!


3. Optimize your website and communication channels for local users and search engines


When you set out to translate the content of your website with the aim of optimizing it for SEO, it is crucial to carefully think about the search intent behind each keyword. The interpretation of keywords can vary greatly across different markets, so it is vital to ensure that your localized content not only ranks for the appropriate keywords but also meets the expectations of searchers.

To accomplish this, it is advised to utilize the appropriate communication channels for each specific target market, while also considering any regional limitations that may exist on various social media platforms. By doing so, you can effectively connect with your audience and customize your marketing strategies accordingly. Additionally, it is beneficial to create separate social media accounts dedicated to different countries or regions, which will enable you to implement tailored marketing initiatives.

Building a strong brand identity and fostering a personal connection with your customers requires engaging in friendly and interactive communication. This can be achieved by actively interacting with your audience, promptly responding to their inquiries and comments, and demonstrating sincere interest in their opinions and experiences. Additionally, featuring customer testimonials and encouraging customers to share their own experiences can add a personalized touch to your brand, generating trust and credibility among potential customers.

By considering these factors and incorporating them into your localized content strategy, you can enhance the visibility, relevance, and overall appeal of your website to your target audience in various markets.

4. Track the performance of your localized marketing campaigns

It is undeniably crucial to emphasize the immense importance of thoroughly evaluating and measuring the effectiveness of localized marketing efforts. In today’s ever-changing and highly competitive business environment, it is absolutely vital for companies to continuously explore new strategies that precisely target their desired audience. This relentless pursuit of marketing excellence plays a crucial role in achieving unmatched success.

One key aspect of enhancing localization efforts is providing strong support in the local language. This smart approach builds trust and a strong connection with the target market by effectively communicating with customers in their native tongue. By overcoming cultural barriers and establishing a deep bond with the local audience, businesses can foster a strong relationship that truly resonates with them.

Furthermore, allocating sufficient resources to cater to the unique needs and preferences of individual local markets is non-negotiable. This unwavering commitment to personalization and meticulous attention to detail demonstrates a clear dedication to meeting the specific demands of customers in different regions. By customizing products and services to suit the exact requirements of local markets, businesses can position themselves as industry pioneers and gain a significant competitive edge.

Additionally, embracing an innovative mindset that captivates local users in the rapidly evolving digital landscape is of utmost importance. By seamlessly incorporating elements of local culture into their brand identity, companies can create an immersive and captivating experience for their target audience. This approach not only increases engagement but also establishes lasting connections with consumers, fostering loyalty and long-term customer relationships.

To streamline and optimize localization efforts, it is highly recommended to utilize advanced tools like the revolutionary ConveyThis. This game-changing solution simplifies translation management by reducing the complexity of the process, allowing businesses to effectively communicate with a wider and more diverse audience. By harnessing the remarkable capabilities of ConveyThis, companies can expand their global presence, overcome language barriers, and efficiently convey their message to customers around the world.

In conclusion, succeeding in localized marketing requires a comprehensive approach. This includes evaluating marketing strategies, incorporating customer feedback, providing support in the local language, customizing products to meet market needs, and embracing innovation. By implementing these strategic pillars, businesses can skillfully adapt their brands to local markets, unlock their true potential, and confidently navigate the global landscape. Additionally, integrating exceptional tools like ConveyThis takes these efforts to new heights, enabling companies to achieve unprecedented feats while effectively reaching a global audience.


5. Potential pitfalls to navigate when undertaking a localized marketing strategy

d1593b05 1091 47d3 be97 1190f9a0dbf2

When embarking on the journey of implementing a targeted marketing strategy for specific regions, it is important to be aware of the potential obstacles that may arise. These challenges, although they may appear daunting, can be overcome with the help of valuable localization resources, such as the powerful tool, ConveyThis.

In the constantly evolving field of marketing, it becomes crucial to stay consistently informed and up-to-date with the latest trends and patterns that shape the industry. Adapting and adjusting one’s approaches according to the progress of these marketing patterns is crucial to maintaining a competitive edge and ensuring the success of the strategy.

Moreover, by utilizing the capabilities of ConveyThis, businesses can effectively navigate the complexities of localization. This impressive resource serves as a reliable ally, facilitating the smooth integration of marketing campaigns into different regions. Its strong features enable businesses to easily adapt their messaging, content, and overall communication style to suit the cultural nuances and preferences of diverse audiences.

However, it is important to recognize that within the realm of regional marketing, difficulties and obstacles are likely to arise. These challenges may take the form of language barriers, cultural differences, or even regulatory restrictions. Nevertheless, with the right mindset, resources, and strategies in place, these hurdles can be skillfully overcome.

By acknowledging the potential obstacles and utilizing localization resources like ConveyThis, businesses can proactively address these unique challenges. This proactive approach empowers companies to refine their marketing strategies, ensuring that their message resonates seamlessly with the intended regional audience.

In conclusion, the successful implementation of a region-specific marketing strategy demands a vigilant attitude towards the possible challenges that may arise. By utilizing exceptional localization tools like ConveyThis and embracing the dynamic nature of the marketing landscape, businesses can confidently navigate the ever-changing patterns and reap the rewards of their carefully crafted approach.

How can ConveyThis help with your localized marketing efforts?

ConveyThis undoubtedly revolutionizes and simplifies the complex process of adapting websites to cater to various markets. Its seamless integration with popular website platforms demonstrates its unparalleled effectiveness. Utilizing the power of artificial intelligence, ConveyThis prides itself on providing flawless translations in numerous languages, bridging the communication gap between businesses and their global customer base effortlessly.

The brilliance of ConveyThis goes beyond just translation, offering a comprehensive solution through its centralized control panel. This user-friendly interface enables businesses to effectively manage and enhance their translations, ensuring accuracy and consistency throughout their localized websites.

Equipped with essential localization elements like hreflang tags and a carefully curated translation glossary, ConveyThis stands out from its competitors. These crucial components not only facilitate easy navigation for multilingual users but also optimize search engine visibility, propelling websites to the forefront of their respective markets.

By embracing the innovative capabilities of ConveyThis, companies can minimize costs and improve efficiency effortlessly. This invaluable tool saves precious time, eliminating the need for manual translations. Rest assured, this time-saving approach does not compromise on quality. ConveyThis’s state-of-the-art technology guarantees that translated content maintains its essence and authenticity, ensuring an exceptional user experience across cultures and languages.

Start your 7-day free trial with ConveyThis now and unlock a world of multilingual possibilities for your website!


Get started with localized marketing with ConveyThis

To expand your company’s advertisements and take your business to new heights, it is essential to follow the provided guidelines and implement targeted advertising tactics. This will help you effectively connect with your desired audience and maximize the impact of your marketing efforts. However, it’s important to remember that the marketing landscape is constantly changing, with trends and preferences evolving continuously. Therefore, it’s crucial to monitor and adjust these strategies to ensure their effectiveness and keep up with the ever-changing market dynamics.

When it comes to website localization and translation optimization, one platform stands out from the rest – ConveyThis. As regional markets undergo rapid transformation, it becomes crucial to keep your website up-to-date and aligned with the shifting preferences of your target audience. This is where ConveyThis comes in, offering an unparalleled solution to meet these needs and facilitate seamless website localization.

To fully harness the limitless potential of ConveyThis, we highly recommend signing up for our services today. The registration process is incredibly simple, allowing you to quickly embark on your journey to unlock the true power of ConveyThis. And the best part? You have the extraordinary opportunity to use ConveyThis completely free of charge for a generous period of 7 days. During this trial period, you’ll have unrestricted access to witness firsthand the remarkable benefits and advantages that ConveyThis brings to the table.

So, seize the moment and don’t miss out on this exceptional opportunity. Embrace the power of ConveyThis and elevate your company’s marketing strategies to unprecedented global heights. Your path to success starts now.

gradient 2

Ready to get started?

Translation, far more than just knowing languages, is a complex process. By following our tips and using ConveyThis, your translated pages will resonate with your audience, feeling native to the target language. While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.

Try ConveyThis free for 7 days!