There are generally two types of expenses associated with translation of a website:

  • Translation costs
  • Infrastructure costs


Translation is generally priced as a per-word cost, based on the number of words in the original source content. For professional translation via a translation agency such as Translation Services USA, you can expect costs between $0.10 and $0.25 (and up!) depending on the language, turnaround times, specialized content, etc. Typically, professional translation involves one or more translators plus an editor/reviewer. You might also find additional costs to write a style guide for translating your site, to develop a glossary of standardized terms, and to do linguistic QA to review the final product.

There are some ways to reduce the overall cost of translation. You could work with one translator, without an editor. Or, perhaps your site has a community of engaged users, and you can ask your community for help, either with the initial translation or the final review; this must be done carefully, with the right tools and the right approach. And in some limited cases, machine translations (MT) might be useful. In general, the quality of machine translations is nowhere near that of human translation, but companies like Google and Amazon are making good progress with neural MT services.

But before the first word of translation occurs, the web technology costs are traditionally the most challenging. If you didn’t architect your site from the very beginning to support a multilingual experience, you could be in for a real surprise if you try to rebuild it later for multiple languages. Some typical challenges:

  • Are you properly encoding your site and data to support every language?
  • Is your application framework and/or CMS capable of storing multiple language strings?
  • Can your architecture support presenting a multilingual experience?
  • Do you have a lot of text embedded in images?
  • How can you extract all of the text strings in your site, in order to send them off for translation?
  • How can you put those translated strings *back* into your application?
  • Will your multilingual sites be SEO compatible?
  • Do you need to redesign any parts of your visual presentation to support different languages (for example, French and Spanish can take up 30% more space than English; Chinese typically requires more line spacing than English, etc). Buttons, tabs, labels, and navigation might all need to be tweaked.
  • Is your site based on Flash (good luck with that!)
  • Do you need to establish a data center in Europe, Asia, South America, etc?
  • Do you need to localize an accompanying mobile app?


Some organizations with simple sites choose the route of creating multiple distinct sites, one for each language. In general, this is still expensive, and typically becomes a maintenance nightmare; further you lose the benefit of consolidated analytics, SEO, UGC, etc.

If you have a sophisticated web application, creating multiple copies is generally not possible, nor recommended. Some businesses bite the bullet and absorb the considerable time and expense to re-architect for multilingual; others may end up doing nothing simply because it’s too complex or expensive and may miss out on the opportunity for global expansion.

So, “How much does it really cost to translate my website?” and “What is the cost of a multilingual website”.

To calculate the price of how much it will cost to translate/localize your website, obtain a total approximate wordcount of your website. Use the free online tool: WebsiteWordCalculator.com

Once you know the wordcount, you can multiply it on the per word basis to obtain the cost of the machine translation.

In terms of ConveyThis prices, the cost of 2500 words translated into one extra language would cost $10, or $0.004 per word. That’s the neural machine translation. To proofread it with humans, it will cost $0.09 per word.

Step 1. Automated website translation

Thanks to the advances in neural machine learning, today it is possible to quickly translate an entire website with the help of automatic translation widgets such as Google Translate. This tool is fast and easy, but offers no SEO options. The translated content won’t be possible to edit or improve, nor it will be cached by search engines and won’t attract any organic traffic.

Google Translate Website Widget

ConveyThis offers a better machine translation option. Ability to memorize your corrections and drive traffic from search engines. 5 Minute setup to get your website up and running in multiple languages as quickly as possible.

Step 2. Human translation

Once the content is translated automatically, it is time to fix the egregious errors with help of human translators. If you are bi-lingual, you can make the changes in Visual Editor and correct all translations.

ConveyThis Visual Editor

If you are not an expert in all human languages such as: Arabic, German, Japanese, Korean, Russian, French, and Tagalog. You might want to hire a professional linguist using ConveyThis online ordering feature:

ConveyThis Professional Translation
ConveyThis Professional Translation

Need to exclude certain pages from translation? ConveyThis offers a variety of ways of doing that.

When testing the platform, you can turn on and off automatic translations with a switch of a button.

If you are using ConveyThis WordPress plugin, then you will have a benefit of SEO. Google will be able to discover your translated pages via HREFLANG feature. We also have this same feature enabled for Shopify, Weebly, Wix, Squarespace and other platforms.

With subscription plans starting as low as FREE, you can deploy multilingual widget on your website and proofread it order to improve sales.

We hope we answered your question: “How much does it cost to translate a website“. If you still baffled by the numbers, feel free to contact us, to receive a free price estimate. Don’t by shy. We are friendly people))

Author

Alex Buran

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