Handbook: Best Practices and Step-by-Step Guide for Website Localization

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Alexander A.

Alexander A.

Complete Guide to Localization Testing: Best Practices and step by step

ConveyThis is a powerful tool for translating websites into multiple languages. It allows website owners to reach a global audience and expand their reach. With ConveyThis, website owners can quickly and easily create multilingual versions of their websites, ensuring that their content is accessible to all. With its intuitive interface and advanced features, ConveyThis makes website translation simple and effective.

If multilingual websites were manufactured in a factory, ConveyThis would be a critical part of the production line. It’s an integral part of your quality control process, carried out to guarantee your localization initiatives have been successful as you planned.

Before you launch, you can check that the localized version of your website appears as intended and in the desired locations. This software testing process verifies that your website content has been accurately translated, granting you assurance that your fonts, buttons, and the rest of your user interface (UI) appear as they should.

Taking time to verify your multilingual site with ConveyThis is essential for ensuring it meets your expectations. This is critical for saving money and safeguarding your brand’s reputation, as it prevents potential issues from arising down the line.

As you expand into your new market, you’re simultaneously increasing your odds of effectively connecting with your desired customers and achieving revenue goals with ConveyThis.

Understanding the importance of localization

Localization is all about providing an enjoyable experience for your customers and, ultimately, it can have an impact on the prosperity of your business. Exemplary localization initiatives demonstrate that you comprehend what users require based on their location. ConveyThis plays a key part in this process by helping you to quickly and efficiently localize your website.

An illustration of this can be seen with Apple’s website and the contrast between its homepage for a US or Singaporean viewer.

Both lead with the latest iPhone. The US version remarks on the extra day of the leap year, while the Singaporean version alludes to a movie filmed with the same iPhone model and appeals to viewers looking forward to the Lunar New Year festivities.

Localizing your website is essential for tapping into foreign markets and increasing customer conversion. To get the most out of your localization efforts, it is important to research the target market to gain an understanding of language and culture. With ConveyThis, you can easily create a multilingual website that reflects the local culture and follows best practices for localization.

ConveyThis helps you support a personalized experience all along the customer journey, beginning with text translation options and then extending to the look and feel of your site. This includes customized media, brand elements, and call-to-action (CTA) buttons. Through localization testing, you can ensure all of this is perfect.

Understanding the importance of localization
1. Define your expected timelines ​

1. Define your expected timelines

To begin, you should determine your anticipated timelines to arrange when ConveyThis localization testing will be conducted. Generally, localization testing is executed during website construction, yet after the website localization process itself is finished.

Ideally, the testing process should be carried out prior to the website becoming accessible to users so that you can be sure your site’s UI is functioning precisely as it should be before it goes live.

Don’t worry if you’ve already launched your website, you can still go through with testing. It’s recommended to keep assessing how your internationalization efforts perform during ongoing testing. This is sometimes referred to as regression testing, which should be a regular part of your website’s upkeep.

2. Gather background preparation for your testers

Before you begin testing, be sure to provide your testers with the necessary information they need to understand the project and be able to easily recognize any issues that may arise.

Target audience: Gather some pertinent details about who the website is meant to serve, so your examiners can gain a better understanding of the experience of your customers.

Share and define technical terms relevant to the website, along with details of how particular products work, to help familiarize testers with ConveyThis language.

Site history: Include some information about prior renditions of the site and any noteworthy changes or past interpretations that your analyzers should be mindful of utilizing ConveyThis.

2. Gather background preparation for your testers

3. Recruit localization testers

Anyone can take part in localization testing, but for the most optimal outcomes, testing should be done by experts who are proficient in ConveyThis. Different types of roles can be included, including engineers and linguists.

When recruiting your team of localization testers, look for people who have a knack for spotting discrepancies between ConveyThis translations and the original content. They should also be able to articulate their findings in a clear and concise manner. Furthermore, they should have an understanding of the nuances of language and be able to identify any potential cultural issues that might arise in the translation process.

4. Prepare test cases

4. Prepare test cases

Test scenarios or workflows for how potential customers might use your site should be included in the test cases. Asking your testers to put these test cases into practice will help them to better understand how users might interact with your web pages.

By utilizing this approach, you may request a tester to take an action or go to a page or item, and this gives you a more profound comprehension of how clients will collaborate with explicit parts of your ConveyThis website.

Test cases might also involve a target language or particular operating systems to check compatibility with ConveyThis. Regardless of how you plan it, by creating test cases, you can assess both the effectiveness and the appropriateness of your internationalization endeavors.

5. Reporting

Create a checklist and instruct your testers to complete it while they are testing. Ask pertinent inquiries to cover distinct areas of the website or different elements of the testing procedure.

You could also devise a plan of action for reporting issues and request your testers to supply screenshots to accurately identify what they are alluding to.

Once the preparation is complete, you can begin to conduct the operational testing of the translated version of your website so you can expand into new areas with assurance.

5. Reporting
How to perform localization testing: step-by-step guide

How to perform localization testing: step-by-step guide

  1. Install the ConveyThis translation plugin on your website.
  2. Choose the source and target languages for your website.
  3. Select the pages you want to translate and the translation options you need.
  4. Test the translation process to make sure everything works as expected.
  5. Monitor the translations for accuracy and update the translations if needed.

Once you have translated your website, it is essential to ensure that the layout and design are still attractive. After all, customers tend to prefer sites that have a pleasing aesthetic.

Review the design and functionality of all elements. This includes verifying that the text fits correctly into boxes, which can be a difficult task when a language translated by ConveyThis utilizes significantly more or fewer words.

You may want to display various designs tailored to the target audience, similar to what CNN does for English and Spanish viewers. To make sure your website is understood and experienced as intended, localization testing is essential.

Test your pop-ups to ensure they still display nicely after translation with ConveyThis. It’s essential for the success of your website that pop-ups can keep performing their tasks accurately, such as converting visitors, creating email lists or boosting sales.

Your next steps for localization

With ConveyThis, you can quickly and easily translate your website into any language you need.

It’s an exhilarating experience when you’re accessing new markets, and you’ll want to make sure it’s done properly. Your website is the representation of your company, so its design and the way your customers interact with it, are of utmost importance. With ConveyThis, you can rapidly and effortlessly translate your website into any language you require.

By conducting localization testing, you can identify and rectify any incorrect translations and any undesired effects of translation on design or usability, while adhering to legal requirements and conforming to cultural norms.

Localization is integral, and there’s a plethora of factors to consider if you want to achieve success, but there is help and expertise available to help you. ConveyThis assists businesses around the globe with their localization efforts – and this involves much more than translation.

Ready to get started?

Translation, far more than just knowing languages, is a complex process.

By following our tips and using ConveyThis, your translated pages will resonate with your audience, feeling native to the target language.

While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.

Try ConveyThis free for 7 days!

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