Kukho into ebaluleke ngakumbi kubanini beewebhusayithi kunokuba nje ube newebhusayithi. Abanini beewebhusayithi, ukuba bekungekho ngaphambili, kufuneka baqale ukubona ukuba kubaluleke kakhulu ngoku ukuguqulela iwebhusayithi yabo ngenxa yokuba nabani na osuka naphina kwihlabathi angadibana newebhusayithi yabo. Aba batyelela iiwebhusayithi baneelwimi ezahlukeneyo abazithethayo nabaziqondayo.
Ke, njengomnini wewebhusayithi kufuneka uqale ukucinga ngeyona ndlela ilungileyo yokuguqulela iwebhusayithi yakho. Ungakhathali nokuba yeyiphi na iqonga lokudala iwebhusayithi olisebenzisayo, kukho izibonelelo zokuguqulela iwebhusayithi yakho kwiilwimi ezininzi. Ukuguqulela iwebhusayithi yakho kwiilwimi ezininzi kunokukunceda ukuba uqhagamshelane nabaphulaphuli abaninzi, ufikelele kubathengi bamazwe aphesheya ngolwimi lwabo lwenkobe, ufumane iwebhusayithi yakho ye-organic traffic, uphucule abasebenzisi bamava ewebhusayithi yakho, kwaye uphucule izinga lakho lokuguqulwa.
Ngaphandle kokuguqulela iwebhusayithi ye-WordPress, unokuhlala unayo i -Weebly eguqulelwe kunye ne -Shopify iwebhusayithi kunye / okanye ivenkile.
Ngaphandle kokuchitha naliphi na ixesha, siza kugxila ekubeni kutheni kuluncedo ukuguqulela iwebhusayithi yakho kunye nokuhamba ngeyona ndlela ingcono yokuguqulela iwebhusayithi kwiilwimi ezininzi ezahlukeneyo. Isisombululo esikhulu sokuguqulela esiza kuthetha ngaso kwakhona yi-ConveyThis.
Iinzuzo zokuba newebhusayithi yeelwimi ezininzi
IiNkqubo zoLawulo loMxholo (i-CMS) kunye nee-platforms ze-e-commerce ezikhoyo namhlanje zizinzileyo ekufezekiseni i-Search Engine Optimization (SEO). Imizekelo yamaqonga anjalo Shopify, Wix, WordPress, SquareSpace njl. Akumangalisi ukuba lelona xesha lilungileyo lokuguqulela iwebhusayithi yakho kunanini na ngaphambili kuba ukwenza oko ngokuqinisekileyo kuya kuzisa izibonelelo ezingenakuchazwa.
Xa unewebhusayithi yeelwimi ezininzi njengomqali okanye umqali, iluncedo kwaye yindlela entle yokungena emarikeni ngengqondo yokhuphiswano. Oko kukuthi ubeke unyawo lwakho kwindlela ye-SEO yeelwimi ezininzi. Ukukunceda ukuba ucace ngakumbi, ngamanye amaxesha ngenxa yezixhobo ezininzi kwi-intanethi iwebhusayithi yakho inokungafikeleli phezulu xa ulwazi lukhangelwa ngolwimi lwesiNgesi. Nangona kunjalo, ukuba unewebhusayithi yeelwimi ezininzi kukho amathuba okuba ivele ngaphezulu kolunye uphando ngezo lwimi nangona ukhangelo lungenziwa kuGoogle kuphela. Abaphandi baya kuyifumana iwebhusayithi yakho kwi-Yandex, iGoogle Chrome, i-Opera mini, i-Bing njl. Oku kuthethwa apha kukuba i-traffic ye-organic yewebhusayithi yakho inokunyuswa ukuba uthatha iwebhusayithi yakho ukuya kwinqanaba leelwimi ezininzi.
Kwakhona, xa uqinisekisa ukuba iwebhusayithi yakho iguqulelwe kwiilwimi ezininzi uzama ukuphucula ukufikeleleka kwewebhusayithi yakho. Kuthetha ukuthini oko? Kuthetha ukuba abantu abaninzi ngakumbi baya kukwazi ukufikelela kwiwebhusayithi yakho xa ifumaneka ngeelwimi ezahlukeneyo. Abantu abathetha ezi lwimi baya kufikelela kwiwebhusayithi yakho ngokulula ngeelwimi zabo ezahlukeneyo.
Ukukunceda ufumane oku, cinga ngokuguqulela iwebhusayithi yakho ukusuka kulwimi lwesiNgesi ukuya kwisiJamani. Ayizukufumana kuphela kubaphulaphuli abathetha isiNgesi kodwa iya kufumaneka kubaphulaphuli abathetha isiJamani.
Ukuba nenkonzo ye-ConveyThis ekuguquleleni iwebhusayithi yakho kwiilwimi ezininzi kukunika ukuguqulelwa kwewebhusayithi yakho ngaphezulu kweelwimi ezingama-90. Kwakhona, uya kuvuya ukwazi ukuba i-ConveyThis ayihambelani kuphela ne-WordPress. Iyahambelana kakuhle phantse nayo yonke iqonga lewebhusayithi phaya. Uya kufumana umdla ukuba ungasetyenziselwa iiplatifomu ze-e-commerce ezifana Wix, Shopify, SquareSpace, Weebly etc. Into enjalo inqabile kwaye ayinakufumaneka lula kwiinkonzo zokuguqulela njenge-Google translate.
Iindawo ekufuneka uziqwalasele xa usakha iwebhusayithi eneelwimi ezininzi
Ukugxila kwakho xa usenza kwaye usakha iwebhusayithi elulwimi oluninzi olusekwe kwimiba emibini (2) enomtsalane. Ezi zezi: 1) ukuba ne-SEO yeelwimi ezininzi kunye ne-2) ukuphucula amava omsebenzisi kwiindwendwe zewebhusayithi yakho.
Ngoku makhe sizichaze ezi zinto.
1. Ukuba ne-SEO yeeLwimi ezininzi: esona sizathu siphambili sokuba ufuna ukuguqulela iwebhusayithi yakho kwiilwimi ezininzi kukuba ufuna abantu abavela kwimvelaphi yeelwimi ezahlukeneyo bakwazi ukuyibona kwaye babandakanyeke nayo. Emva koko akuyi kuba luncedo ukuba emva kokuguqulela iwebhusayithi yakho ayifumaneki kwi-intanethi xa kukho umnxeba kuyo.
Ke ngoko, xa uzama ukusebenzisa naluphi na uhlobo lwesoftware yoguqulelo kwiwebhusayithi yakho, kufuneka uqinisekise ukuba iyanceda ukukhomba iwebhusayithi yakho (oko kukuthi amaphepha kwiwebhusayithi yakho) kwiinjini zokukhangela. Yile nto eyenza ukuba i-ConveyThis ibengcono kunezisombululo zoguqulo ezifana ne-Bing ye-Microsoft Translator okanye iToliki kaGoogle kuba azilawuli amaphepha akho ewebhu kuLungiselelo lweNjini yoPhando.
Ukuqinisekisa ukuba iphepha ngalinye lolwimi oluguqulelweyo lisalathiso se-SEO, i-ConveyThis inikeza ii-URL ezikhethekileyo kumanani eelwimi eziguqulelwe kwiwebhusayithi yakho.
Ukukunceda uqonde le ngongoma, masithi unewebhusayithi ebizwa ngokuba ndim&you.com ngolwimi lwesiNgesi. I-ConveyThis izakuvelisa isubdomains okanye subdirectories ezifana nam&you.com/fr yesiFrentshi okanye www.es.me&you.com yesiSpanish.
I-ConveyThis ikwaqinisekisa ukuba iwebhusayithi yakho ineethegi ze- hreflang. Oku kuya kuthumela ngokukhawuleza ulwazi kuyo nayiphi na injini yokukhangela elumkisa iinjini zokukhangela ukuba iwebhusayithi yakho ngeelwimi ezahlukeneyo.
2. Ukuphucula amava oMsebenzisi: njengomnini wewebhusayithi, uya kufuna ukuba iindwendwe zakho zewebhusayithi zibe namava amangalisayo usebenzisa iwebhusayithi yakho. Oku akusebenzi nje kwiwebhusayithi yakho yoqobo ngolwimi lomthombo. Kuya kufuneka ukuba ulungele ukwenza iindwendwe zewebhusayithi yakho eguqulelweyo zibe namava amnandi okukhangela iwebhusayithi yakho ngeelwimi zabo.
Ukunika ezo ndwendwe ezona ndwendwe zilungileyo, kudla ngokuba kuhle kakhulu ukuba neqhosha lokutshintsha ulwimi kumaphepha ewebhusayithi yakho evumela abasebenzisi bewebhusayithi yakho ukuba batshintshe ngokulula phakathi kweelwimi. Eli qhosha kufuneka lenziwe ngokwezifiso ukuze lilingane ngokugqibeleleyo newebhusayithi yakho. Yiyo loo nto ufuna isisombululo sokuguqulela iwebhusayithi esingazukwenza oko kuphela kodwa sigcine umkhondo wokhetho lolwimi lomtyeleli kangangokuba xa iindwendwe ezinjalo zisebenzisa iwebhusayithi yakho akusayi kubakho mfuneko yokuba zisebenzise iqhosha lokutshintsha ulwimi ukusukela oko. ibiya kuguqulelwa ngokuzenzekelayo kulwimi olukhethwayo.
Khetha i-ConveyThis- eyona ndlela ilungileyo yokuguqulela iwebhusayithi
Ukuguqulela iwebhusayithi yakho kwiilwimi ezininzi kudlula ngaphaya kokusebenzisa izisombululo ezifana netoliki kaGoogle. Kuzo zonke izisombululo zokuguqulela phaya, i-ConveyThis ingqina ukuba lolona khetho lulungileyo kulo naluphi na uhlobo lwewebhusayithi, nokuba iqhutywa yiCMS okanye hayi. Ezinye zeempawu ze-ConveyThis zibonelela:
- Ukubhaqwa okuzenzekelayo komxholo
- Umhleli osekwe kumxholo.
- SEO ukulungiselelwa
- Ubukho kunye nokufikeleleka kwabaguquleli abaqeqeshiweyo.
- Isiqulatho sasendaweni ukulungiselela iindwendwe.
Ukuzibona ngokuzenzekelayo umxholo: I-ConveyLe iyilwe ngendlela yokuba iphathe uguqulelo lwewebhusayithi ngendlela yokuba xa iindwendwe ezinolwimi lwasemzini zindwendwela iwebhusayithi yakho ziya kuzibhaqa ngokuzenzekelayo iilwimi zabatyeleli kwaye zitshintshele ngokuzenzekelayo kwiilwimi zabo.
Kwakhona, enye inkqubo enkulu yokugcinwa komxholo ephathwa yi-ConveyThis kukubona yonke inkalo yewebhusayithi yakho ngaphandle kokushiya nantoni na ngasemva. Oku kuquka ukuguqulela onke amabala, amaqhosha, iwijethi, iphepha lokuphuma, isicatshulwa somthengi, izithuba, umfanekiso, imifanekiso njl. Ekubhaqweni kwazo zonke ezi, i-ConveyThis iya kuziguqulela ngokuzenzekelayo zonke.
Umhleli womxholo: xa usebenzisa i- ConveyThis, unofikelelo kumhleli womxholo. Eli nqaku lenza ukuba wenze uhlengahlengiso oluyimfuneko kumxholo oguquliweyo ngokubeka imixholo yoqobo kunye neguqulelwe ecaleni. Ngomhleli obonakalayo we-ConveyThis, unokwenza uhlengahlengiso ngesandla isiphumo esiguquliweyo uze usijonge kwangaphambili ukuze ubone ukuba siya kuba njani xa sigcinwa ekugqibeleni.
Ukuphuculwa kwe-SEO: xa kuziwa kule nto, i-ConveyThis qinisekisa ukuba yonke inkalo yewebhusayithi yakho, kubandakanywa nesihloko sephepha kunye nemetadata yephepha, iguqulelwe ukuze amaphepha ewebhusayithi abe kwi-indexing yeGoogle.
Njengoko bekutshiwo ngaphambili, i-ConveyThis ayongezi nje iithegi ze- hreflang kwiwebhusayithi yakho ukwenza umsebenzi ube lula kwiinjini zokukhangela kodwa iphinda idale iisubdirectories okanye iisubdomains kulwimi ngalunye olukhethileyo ukuguqulela.
Ubukho kunye noFikelelo lwabaGuquli abaziiNgcali: kudla ngokuba yeyona ndlela ilungileyo ukuba nomguquleli ongabantu okanye abaguquleli abaziingcali njengoko bekunjalo ukuhlola umxholo oguqulelwe ngokuzenzekelayo ngoomatshini. Ngenxa yale nyaniso, i-ConveyThis inika abanini bewebhusayithi ithuba lokubeka iodolo yabaguquleli abaziingcali ngokuthe ngqo kumaqonga abo e-ConveyThis.
Ukwakhiwa kwendawo yeendwendwe: into enye kukuguqulela imixholo yakho kwiilwimi ezahlukeneyo, yenye kukuqinisekisa ukuba iindwendwe zewebhusayithi yakho zinokunxulumana noko kuguqulelwe. I-ConveyThis ibonelela ngomxholo wendawo kubasebenzisi. Iindwendwe ziya kuba nakho ukubandakanyeka kuwo onke amaphepha ewebhusayithi kuba amaphepha alungelelaniswe kakuhle ukuze alungele bona.
Xa unewebhusayithi enxulumene ne-e-commerce okanye ivenkile, ukufakwa kwendawo kunokubandakanya ukuba uqinisekise ukuba iimali ziguqulelwa kwifom iindwendwe ezinokuyiqonda ngokukhawuleza kwaye ziqinisekise ukuba kukho indlela yokuhambisa iimveliso zakho kwindawo yeendwendwe. .
Kulungile ukuba ujonge eyona ndlela ilungileyo yokuguqulela iwebhusayithi yakho. Kungcono ukuba ulifumene eli nqaku kwaye wazi i-ConveyThis. Emva koko iya kuba yinto engcono kakhulu ukuba uqala ukuguqulela iwebhusayithi yakho nge -ConveyThis . Ngoku sinikezela ngesilingo sasimahla seentsuku ezi-7!