Ukuyila iQhinga elisebenzayo leNtengiso yeHlabathi nge-ConveyThis
Ukuyila iQhinga eliPhumelelayo leNtengiso yeHlabathi
Kwilizwe lethu ledijithali lanamhlanje, imida yejografi ibeka imiqobo engaphantsi kakhulu ekwandiseni ishishini kunangaphambili. Enkosi kumanyano lwamazwe ngamazwe kunye nemigaqo-nkqubo yorhwebo evulelekileyo ngakumbi, ukuthatha iimveliso kunye neenkonzo kubaphulaphuli bamazwe ngamazwe kunokwenzeka ngakumbi kunangaphambili. Nangona kunjalo, ukubandakanyeka ngokufanelekileyo abathengi baphesheya kufuna ukucwangciswa ngononophelo kweendlela zokuthengisa zasekhaya ezilungiselelwe imarike nganye.
Esi sikhokelo sinzulu siphonononga indlela yokwakha izicwangciso zentengiso yehlabathi jikelele eziguquguqukayo ngelixa ubonelela ngemizekelo yokwenyani yehlabathi yeebrendi eziye zayifumanisa kakuhle. Qhubeka ufunda ukuze ujonge ngokubanzi ukuba yintoni efunekayo ukuze uphumelele ngempumelelo abathengi kwihlabathi liphela.
Ukuchaza ubuCwangciso beNtengiso yeHlabathi
Isicwangciso-qhinga sentengiso yehlabathi silungelelanisa ubuni obugqwesileyo bophawu kunye nombono kunye nezicwangciso ezijoliswe kuzo zokwazisa ezilungiselelwe imimandla ethile yamazwe ngamazwe. Injongo kukubonisa i-ethos yophawu olungaguquguqukiyo kuzo zonke iimarike ngelixa imiyalezo yasekhaya, iminikelo kunye namava ukuze ihambelane neenqobo zenkcubeko zengingqi kunye nezinto ezikhethwayo.
Izikhokelo zentengiso yehlabathi jikelele zibandakanya:
- Izizwe ngezizwe-Indlela yokuthengisa efanayo kwihlabathi liphela ngaphandle kokwenziwa kwalapha ekhaya
- I-Multi-Domestic - Ugxininiso olunzima ekulungiseleleni amaqhinga kwimarike yendawo nganye
- Ihlabathi jikelele - Ugxininiso ekusebenzeni kweendleko kunye nokulinganisa phezu kwendawo
- Okwezizwe ngezizwe-Ukulinganisa ukwenzeka kwalapha kunye nokungaguquguquki kwehlabathi
Nokuba yeyiphi na indlela yobuchule, ulungelelwaniso oluqhutywa luphando lujolise kwiinuances zenkcubeko, ukuqonda kwabathengi, kunye nezenzo ezilungileyo zasekhaya ngundoqo kwimpumelelo yentengiso yehlabathi.
IiNzuzo eziFanelekileyo zeNtengiso yeHlabathi
Ukuphuhlisa izakhono zokuthengisa kwihlabathi jikelele kuzisa inzuzo ebalulekileyo:
- Ukwandiswa kolwazi lophawu kunye nokufikelela ngokucofa kwiindawo ezintsha zaphesheya kweelwandle
- Iindleko zentengiso ezithotyiweyo ngokudityaniswa kwee-asethi zohlobo lwehlabathi kunye namandla okuthenga aphakathi
- Umgangatho wemveliso ophuculweyo kunye nesibheno ngokuphuculwa kwendawo elungiselelwe imarike nganye
- Umda wokukhuphisana ukusuka kumava ezizwe ngezizwe kunye nokudibanisa ukuqonda kwehlabathi
Ngesicwangciso-qhinga sehlabathi esenziwe kakuhle, indima yokuthengisa isuka kwiziko leendleko ukuya kwi-injini yenzuzo eqhuba ingeniso nezabelo zamazwe ngamazwe.
Izinto ezifunekayo zoKwakha iSicwangciso seNtengiso seHlabathi esisebenzayo
Ukusungula urhwebo oluyimpumelelo kwihlabathi liphela kufuna isiseko sangaphambili:
Uphando olucokisekileyo lwemarike - Hlalutya izimo zengqondo zabathengi, indlela yokuziphatha, ukuphazamiseka, kunye nezinto ezikhethwayo kwindawo nganye ekujoliswe kuyo. Kuphephe ukwenza izinto ngokubanzi. Izimvo zabathengi ezahlukeneyo zingundoqo.
Ukuqonda iintlungu zentlungu - Chonga iintlungu ezijoliswe kwiimarike kunye neemfuno ngokusebenzisa uphando, udliwano-ndlebe kunye nohlalutyo lwedatha. Ukwakhiwa kwendawo kufuneka kujongane nezi ngokufanelekileyo.
Ukucwangciswa kwemimandla emininzi - Ukuphuhlisa izicwangciso ezihlangeneyo kunye namaphulo alungelelanisa ukungaguquguquki kuzo zonke iimarike kunye nokulungelelaniswa kwengingqi okusekelwe kwizinto ezifundiweyo.
Ukwenziwa kwasekhaya - Lungisa imiyalezo, i-asethi yokuyila, amajelo, intsebenziswano kunye nokunye ukulungelelanisa amaxabiso enkcubeko kunye nokuvakala kwimeko nganye yendawo. Kodwa luphephe utshintsho ngenxa nje yotshintsho.
Ulungiselelo olucokisekileyo lubonelela ngeembono zokukhokela isicwangciso kunye nokusetyenziswa kobuchule. Ngesi siseko, isicwangciso sentengiso yehlabathi singathatha imilo.
Ukuzisa iSicwangciso seNtengiso yeHlabathi kuBomi
Ngokugqitywa kwesiseko esibalulekileyo, ingaba isicwangciso sokuthengisa esilungele ihlabathi sidibana njani sisebenza? Nangona iindlela ezithile ziya kwahluka, izicwangciso zehlabathi ezisebenzayo zihlala zibonisa ezi zinto zingundoqo:
- Umbono wophawu oludityanisiweyo kunye nokuma kwihlabathi jikelele, okuhambelana nexabiso lenkampani
- Uphuhliso olubekwe kwindawo enye yezinto ezingundoqo ezifana neelogo, iziqubulo, kunye nesazisi esibonakalayo
- Kwabelwana ngamaphulo ehlabathi kumaqonga edijithali kunye namajelo eendaba ezentlalo
- Uqoqosho lwesikali ngokusebenzisa ubudlelwane be-arhente yehlabathi kunye namandla okuthenga
- Ukwenza ngokweengingqi imixholo yemiyalezo esekelwe kwiimbono zenkcubeko
- Amava edijithali alungelelanisiweyo, ukunyuswa kunye nentsebenziswano ehambelana nencasa yendawo
- Ukulungelelaniswa kwemathiriyeli ebonakalayo, ukupakishwa kunye nemiboniso ukuze ihambelane nemilinganiselo yobuhle bengingqi
- Uguqulo olucekethekileyo kunye noguqulelo lolona phawu lwasekuhlaleni
- Ukusetyenziswa okulinganayo koonozakuzaku behlabathi kunye nabasekhaya kunye nabaphembeleli
- Amaqela adityanisiweyo ommandla wokuqonda ngamathuba aqhubekayo okwenziwa kwasekhaya
Eyona fomyula yokugqibela idibanisa ngokufanelekileyo ukubekwa emgangathweni kunye nokusebenza okulungiselelweyo kwengingqi - cinga kwihlabathi jikelele, yenza kwalapha ekhaya.
Ukukhangela imiqobo yeNtengiso yeHlabathi
Ngelixa unikezela ngeyona ndlela ibalulekileyo, ukuthengisa kwihlabathi liphela kuza nemiceli mngeni yokuhamba ngokucinga:
Ukuziqhelanisa nabaphulaphuli abohlukeneyo - amaphulo okwenziwa kwasekhaya ukuhambelana nezithethe ezahlukeneyo zenkcubeko ngelixa ukugcinwa kwentembeko yophawu bubugcisa nenzululwazi. Kuphephe ukucinga ngendlela enye.
Imithetho yokuhambahamba-Bambelela kwimithetho, imigaqo yabucala, kunye nemigaqo yokuziphatha kwilizwe ngalinye ekujoliswe kulo. I-GDPR, amalungelo oluntu, njl. Ukuthotyelwa kwenza impumelelo.
Ukuguqulela ngokungenasiphako - Ukusetyenziswa kwalapha ekhaya ngokuchanekileyo, isigama kunye nomyalezo kubaluleke kakhulu ekubandakanyeni nasekuguquleni. Kuphephe ukuguqulelwa kakubi okubangela iintloni.
Iinkqubo zoLungelelaniso - Ngeemarike ekujoliswe kuzo ezininzi, ukulungelelanisa ukuhamba komsebenzi kuyo yonke imimandla, ii-arhente kunye namaqela angaphakathi kubalulekile ekulawuleni ubunzima.
I-ROI yokubeka iliso - Beka uhlalutyo olucwangcisiweyo kwindawo ukususela ekuqaleni ukulinganisa ukusebenza kwentengiso kunye nesicwangciso sesikhokelo kwindawo nganye enkulu.
Ngokuculwa ngocoselelo, le miqobo iya koyiswa. I-upside yenza ukuba ukoyisa kube yinto efanelekileyo.
Imizekelo ephawulekayo yeNtengiso yeHlabathi yenziwe ngokuLungileyo
Ukujonga iibrendi ezigqwesileyo kwintengiso yehlabathi jikelele ibonelela ngemizekelo yempumelelo:
I-Domino's Pizza-Ibonelela ngeendawo zokuthambisa zasekhaya ngentengiso ngelixa ugcina imenyu engundoqo ingaguquki. Yomeleza ukwenziwa kwasekhaya okuguquguqukayo.
IMcDonald's – Iyaziwa ngezinto zemenyu ezikhethekileyo ezidityaniswe nophawu olusemgangathweni. Ibhalansi isondela.
I-Nike-Iphuhlisa amaphulo okuthengisa adityanisiweyo ehlabathi aziswa ebomini ngobuhlakani basekuhlaleni. Iyaphumelela kulungelelwaniso lobuntu.
I-Coca-Cola-Idibanisa ii-asethi ze-iconic jikelele njengeentengiso zikaSanta kunye nemibhiyozo yenkcubeko yasekhaya ekusebenzeni kwengingqi. Universal okwangoku.
Aba basebenzi bakhokelayo banika inkuthazo kubathengisi abajonga ibhalansi yehlabathi-yasekhaya.
Indima ebalulekileyo yamava eDijithali yeeLwimi ezininzi
Ngelixa ushicilelo, ngaphandle, iTV, kunye namava ahlala ebalulekile, amajelo edijithali ngoku ahleli kweyona migudu yokuthengisa yehlabathi enkosi ngokufikelela, ekujoliseni nasekulinganiseni.
Kwidijithali, amava alungelelanisiweyo ngeelwimi ezininzi ayisitshixo sokubandakanyeka kwabathengi. Ukuthengisa okwenziwa kwindawo kuzo zonke iinkcubeko akusebenzi xa iiwebhusayithi zihlala zigxile kwisiNgesi.
Ngombulelo, izisombululo zoguqulo zangoku ezifana ne-ConveyThis zivumela ukulungelelanisa iisayithi kubaphulaphuli behlabathi ngokulula. Ukudibanisa i-AI kunye neengcali zeelwimi zabantu, zinikezela ngephepha ngalinye kwisicatshulwa sasekhaya, imifanekiso, ividiyo kunye nokunye kwinqanaba. Oku kwenza kube lula ukujonga imida emitsha.
Iingcebiso zeeNgcali zeMpumelelo yeNtengiso yeHlabathi
Ngokusekwe kwiziphumo eziqinisekisiweyo, nazi iingcebiso zokwandisa impembelelo yokuthengisa kwimida:
- Gxininisa kwiinkcubeko zasekhaya kunye nabathengi ngaphambi kokuba usebenze kwimimandla emitsha. Ziphephe ukucinga.
- Qhagamshelana namahlakani asekuhlaleni ukuze ulungelelanise amanyathelo okuqala kunye nempahla yexabiso kwimarike yabo.
- Qinisekisa iimpawu zesazisi zebrendi ezifana neelogo zogqitha iimeko zenkcubeko ngoyilo lwendalo iphela.
- Phambi kotyalo-mali olupheleleyo lwendawo, imfuno yovavanyo ngamaphulo edijithali olwimi lwesiNgesi.
- Ukulinganisa ukuziphatha kwi-intanethi kunye nohlalutyo ngokuqhubekayo ukuchonga amathuba okukhula kwihlabathi jikelele.
Ngengqondo echanekileyo yendawo, naluphi na uphawu lunokutshintsha ukusuka kumdlali wasekhaya ukuya kumandla wehlabathi.
Ikamva eliPhuhlayo leNtengiso yeHlabathi
Ngelixa intengiso yehlabathi ingabonakalisi zimpawu zokuncipha kokubaluleka, ukumila kwayo kuya kuqhubeka nokuvela kwiminyaka elishumi ezayo:
- Ugqithiso luya kunyuka njengoko ukwenziwa kwasekuhlaleni kunye noguqulo luya luphucuka ngakumbi.
- Ukwenza okuthandwa nguwe kunye nokulungelelaniswa kuya kwenzeka ngokwandayo ngokwenkqubo ngokusebenzisa idatha yomthengi wengingqi kunye nobukrelekrele.
- Amava eDijithali aya kuba yeyona ndawo iphambili yokuchukumisa uphawu njengoko i-ecommerce kunye nokungena kwi-intanethi kukhula kwihlabathi liphela.
- Iindlela zokuqala eziphathwayo ziya kulawula, njengoko ii-smartphones zihlala zisesona sixhobo siphambili sedijithali kuzo zonke iimarike ezivelayo.
- Uthungelwano lwamahlakani engingqi luya kwabelwa amaziko okusebenzela njengoko iteknoloji yentsebenziswano ekude iphucuka.
- Imodeli ye-Attribution kunye ne-multi-touch analytics iya kudibanisa imizamo yehlabathi kwimpembelelo yokuthengisa yasekhaya ngcono.
Abathengisi be-Savvy baya kudibanisa ezi ndlela kwizicwangciso zabo kunye neenkqubo ukugcina inzuzo yokhuphiswano kwihlabathi jikelele.
UGunyaziso lweNtengiso kwiHlabathi liphela
Kumashishini abo bonke ubungakanani kumashishini onke, ukuphuhlisa izakhono zokuthengisa ezihlangeneyo zehlabathi akuseyonto yokuzikhethela - kuyafuneka kuhlumo. Umhlaba uyaqhubeka nokudibana kwehlabathi, kwaye abathengi kuyo yonke indawo bafuna amava alungiselelwe asekhaya.
Ngamaqhinga, ukuqonda kunye nezisombululo ezichazwe kwesi sikhokelo, iibrendi zinokunyuka ukuhlangabezana nesi sigunyaziso. Ngelixa ukuthengiswa kwehlabathi kuzisa ubunzima, okwenziwa ngokusebenzayo, kuvelisa imivuzo engaphezulu ngokuvula i-horizons engazange ibonwe ngaphambili. Ixesha ngoku lokuba abathengisi bacinge khudlwana ngokuvula indawo yasekhaya kwihlabathi liphela.
Ndazise ukuba ufuna ingcaciso okanye unemibuzo eyongezelelweyo esekelwe kolu qwalaselo lubanzi lokuthengisa ngempumelelo kwihlabathi jikelele kwihlabathi lanamhlanje eliqhagamsheleneyo. Ndiyavuya ukunika naziphi na ezinye iinkcukacha ezinokuba luncedo.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
