Ukusombulula iingxaki kwi-E-commerce engasebenziyo
Ukuphucula iSicwangciso sakho se-E-Commerce sehlabathi: Ukoyisa imingeni kunye nokuPhumelela kwiMpumelelo
Mhlawumbi uqalise uhambo lwakho lokuthengisa kwi-intanethi kumaqonga adumileyo anje ngeEtsy, eBay, Depop, okanye iAmazon. Ngelixa ubukho bakho kula maqonga emarike buqhubele phambili ishishini lakho, ekugqibeleni uye wayibona imfuneko yeNkqubo yoLawulo loMxholo enokwenziwa ngokwezifiso (CMS) ehambelana nombono wophawu lwakho. Ngenxa yoko, unyuselwe kwi-CMS yobuchwephesha ye-e-commerce efana neBigCommerce, iWordPress's WooCommerce, okanye Shopify. Ngethamsanqa, kukho iinketho ezininzi kolu didi, kubandakanya i-ConveyThis, edibanisa ngaphandle komthungo kunye nawo onke amaqonga amakhulu eCMS.
Xa useka ivenkile ezimeleyo ye-intanethi, imiba eyahlukeneyo ebalulekileyo ifuna ingqalelo. Ukuvelisa i-traffic, ukuqinisekiswa kwe-injini yokukhangela esebenzayo yeemveliso zakho, kunye nokukhetha ukusetyenzwa kwentlawulo efanelekileyo kunye neenkqubo zeCRM yimizekelo nje embalwa. Ukuba sele ungenile ekwenzeni eyakho ivenkile yewebhu kodwa ufumane iziphumo ziphantsi, kubalulekile ukujonga izinto ezingahoywanga ngeliso eliqondayo.
Ukubaluleka koKuhlala
Ukwenziwa kwasekhaya, icandelo elibalulekileyo lenkqubo yokwenziwa kwamazwe ngamazwe ngokubanzi, kubhekiselele ekulungelelaniseni ishishini lakho kwiinkcubeko zamazwe ahlukeneyo, iilwimi, iinkqubo zolungiselelo, kunye neemeko zejografi. Ukujolisa kwiimakethi ezininzi zamazwe ngamazwe kufuna ukuba kwenziwe indawo kwindawo nganye, njengoko yonke imarike yahlukile. Nangona amanyathelo abandakanyekayo ekuhlaleni anokwahluka, ngokubanzi abandakanya le migaqo ilandelayo, enokuthi yenziwe ngokwezifiso ngokusekelwe kwiimeko ezithile.
Inyathelo lokuqala: Ukufaka iWebhusayithi yakho yasekhaya
Njengomrhwebi we-imeyile, kubalulekile ukwenza umphambili wakho wevenkile, okt, iwebhusayithi yakho, ifikeleleke kubathengi bamanye amazwe. Ukwenziwa kwendawo yeWebhusayithi ngokuqhelekileyo kubandakanya ukulungelelanisa izinto ezibonwayo, okubhaliweyo, ukhetho lwemveliso, kunye nokhetho lokuphuma njengemali, ukubalwa kwerhafu, kunye neenkcukacha zokuthumela. Ngelixa izinto zolungiselelo zibalulekile, ukugxila kwimbonakalo kunye nokulungelelaniswa kwesicatshulwa kubaluleke ngokufanayo, njengoko iindwendwe ziya kuthintelwa ukuba zidibana nomxholo ongalungiswanga.
Uphando olwenziwe yiCommon Sense Advisory, iCambridge-based consulting consulting firm, igxininisa imfuneko yokuguqulela umxholo wendawo yakho ukuze uphumelele kwiintengiso zamazwe ngamazwe. Ukungahoyi uguqulo kunokubangela ukuba uphoswe ngabathengi abakhetha ukuthenga iimveliso ezidweliswe ngolwimi lwabo lweenkobe. I-ConveyThis inokuba liqabane lakho elithembekileyo kulo mba.
Unxibelelwano olukhethekileyo kwilizwe
Unxibelelwano olusebenzayo ludlulela ngaphaya kwewebhusayithi yakho. Ukusebenzisana nabathengi kuwo onke amajelo ahlukeneyo, afana ne-imeyile, amaphepha eendaba ezentlalo, kunye neentengiso ezihlawulwayo, kufuna ukuqonda amajelo athandwayo kwimarike nganye ekujoliswe kuyo.
Ngokomzekelo, ngelixa i-Facebook kunye ne-Google Ads zidumile eYurophu naseMntla Melika, zisenokungafikeleleki kubasebenzisi abaninzi bewebhu e-China. Ukulungelelanisa izicwangciso zakho kumaqonga afana ne-WeChat, elawula imidiya yoluntu yaseTshayina kunye ne-injini yokukhangela, kubalulekile ukuqhuba i-traffic ngokufanelekileyo.
Ukubeka phambili uLungiselelo
Ukuhlengahlengisa amandla akho okusebenza kwiimarike ezintsha kunokuba nzima. Ekuqaleni, unokusingatha ukuthunyelwa ngokuzimeleyo, ukungena kwiindleko ngeenkonzo zokusasaza kumazwe ngamazwe njenge-UPS okanye i-DHL. Nangona kunjalo, njengoko isiseko sabathengi bakho sikhula kwilizwe langaphandle, ezi ndleko zinokuba ngumthwalo. Kweli nqanaba, ukuthunyelwa kwenqanawa ngaphandle kunye nokuzaliseka okanye nokukhusela indawo yokugcina impahla yasekhaya ukuze kuqinisekiswe ukuhanjiswa okukhawulezayo nokungakhathali kuyabaluleka. Ukukhetha amaqabane athembekileyo aqwalasela iindleko zokuthumela, iintlawulo zezithethe, kunye nokuhanjiswa ngexesha elifanelekileyo kubalulekile ukugcina amava ophawu oluhle.
Ukuphakamisa amava oMthengi
Iimbono zabathengi malunga namava eprimiyamu ziyahluka kumazwe nemimandla eyahlukeneyo. Ukugqama kubakhuphisana abasele bemile kwiimalike ezintsha, kubalulekile ukudlula oko kulindelwe ngabathengi ngokunikezela ngeenkonzo ezongezelelweyo ezilungiselelwe imarike nganye. E-China, umzekelo, ukwamkela amava "kwi-intanethi-ukuya kwi-intanethi" (O2O), apho abathengi banoku-odola kwi-intanethi kwaye baqokelele ukuthenga kwabo kwiivenkile eziphathekayo, bafumana i-traction.
Iivenkile ezinkulu ze-Alibaba, ezaziwa ngokuba yiHema, zivumela abathengi ukuba baphucule amava abo okuthenga ngokuskena ngeselfowuni, ukuhanjiswa kwekhaya, kunye neentlawulo ezingenamthungo ze-app. Ukuphanda kunye nokubandakanya okulindelweyo kwintengiso ethile kwisicwangciso seshishini lakho kubalulekile, nokuba oko kubandakanya iindleko ezongezelelweyo.
Ukwamkeleka ngokuzenzekela
Ngelixa indima yeerobhothi ekuguquleleni kunye neminye imiba yeshishini lamazwe aphesheya inenzuzo, ukudityaniswa kwabo kuxhomekeke kwisiseko sabathengi bakho. Ngexesha lamanqanaba okuqala ohambo lwakho lwe-e-commerce, i-automation yomsebenzi inokungavelisi nzuzo ibalulekileyo ngenxa yesiseko esincinci somthengi. Nangona kunjalo, njengoko usanda kwaye ufumana abathengi abaninzi, i-automation iba yinto eyimfuneko.
Izisombululo zeSoftware zikhona ukulungiselela ukulungelelanisa imisebenzi eyahlukeneyo yeshishini, kubandakanywa iinkqubo zentlawulo, ukubalwa kwerhafu yamazwe ngamazwe, kunye nolawulo lokuguqulela. Ngokusebenzisa i-automation, unokubonelela abathengi ngamava angenamthungo aphawulwa lulwimi kunye nokukhethwa kwemali, ulwazi lwemveliso yangoko nangoko, kunye nokuzaliseka ngokukhawuleza.
Ukufumana Ulwazi Ngaphambi Kokwandiswa
Ukuphucula isicwangciso sakho sendawo kunye nokwandisa ngempumelelo kwiimarike ezintsha, uphando olubanzi lubalulekile. Imimandla ephambili ekufuneka kugxilwe kuyo ibandakanya ukumisela iindlela zonxibelelwano ezifanelekileyo, ukuqonda umhlaba wolungiselelo, ukulungelelaniswa nolindelo lweprimiyamu yabathengi, kunye nokuchonga amathuba okuzenzekelayo ngaphandle kokubeka esichengeni umgangatho wemveliso okanye inkonzo yabathengi.
Ngokukala ngobukrelekrele kunye nokusondela kwimarike nganye ngokuchanekileyo, ukwenziwa kwasekhaya kunokuba lutyalo-mali olufikelelekayo olongeza ixabiso kubathengi bakho behlabathi.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
