Ukuthengiswa kwaMazwe ngaMazwe: Izicwangciso ezi-4 zokuPhumelela kweXabiso loKhuphiswano
Ukwandisa ishishini lakho kuyo yonke iMida: Amathuba eHlabathi liphela Avunyiweyo
Isihendo sokwanda kwiimarike zangaphandle siyahenda kulo naliphi na ishishini elinamabhongo. Njengoko amathuba amatsha evela, ihlabathi lamathuba livela. Ngokungena kwimimandla engekasetyenziswa, amashishini anokufumana iimarike ezintsha, andise isiseko sabathengi bawo, kwaye azikhulule ekuxhomekekeni kwingingqi enye. Sisiseko apho oovulindlela be-e-commerce banokwakhela impumelelo yabo kwaye baphumelele.
Ewe, nge-intanethi kunye nokuthandwa kokuthengwa kwe-intanethi, indawo yentengiso yehlabathi ngoku ifikeleleka ngakumbi kwaye iqhagamshelene kunangaphambili. Iintengiso zamazwe ngamazwe ziyakhawuleza kwaye azinamthungo, kunye neendlela zokuthumela ngokukhawuleza, ezivumela abathengi kwihlabathi jikelele ukuba bonwabele amava okuthenga afana nalawo eevenkile zabo zasekhaya. Imida ayibalulekanga, yaye urhwebo alwazi mida yelizwe.
Nangona kunjalo, kula mathuba makhulu kukho imingeni ekufuneka ilawulwe ngobulumko. Njengoko amashishini esiya kwihlabathi jikelele, kufuneka ajongane nobunzima bezicwangciso zamaxabiso. Bubugcisa bokufumana ibhalansi elungileyo phakathi kwexabiso kunye nenzuzo, kuthathelwa ingqalelo iimfuno zemarike, ukuguquguquka kwemali, iirhafu, kunye neemeko zoqoqosho zendawo. Iingxaki ziphezulu, kwaye amashishini kufuneka aqhube le mingeni ngobuchule ukuze aphumelele kwinqanaba lamazwe ngamazwe.
Ukuphucula ubuCwangciso bamaxabiso kwiimarike zehlabathi
Kwihlabathi elinabileyo lezoqoqosho, ukumisela izicwangciso-qhinga zokubeka amaxabiso kudlala indima ebalulekileyo ekusekeni ubukho kwimarike nokwazisa imveliso entsha. Olu khetho lumalunga namaxabiso lubeka isiseko sendlela yokuthengisa, ukubumba isikhokelo selinge. Kubalulekile ukuqaphela ukuba olu khetho alukhethi, kodwa lukhokelwa yimigaqo equlunqwe ngononophelo eye yahlala ixesha elide. Ukuqwalasela ukuba iinkampani ezininzi zivelisa ingeniso ngexabiso, ukukhetha indlela efanelekileyo kunokugqiba ikamva kunye nempumelelo yomgca wemveliso yonke.
Nangona kunjalo, kwindawo entsonkothileyo yentengiso yehlabathi, iindlela ezahlukeneyo zokubeka amaxabiso ziyavela, ngalinye libonelela ngendlela eyahlukileyo yokukhangela iimarike zamazwe ngamazwe.
Esinye isicwangciso esiqaphelekayo ngamaxabiso asekelwe kwimfuno, alungelelanisa ixabiso lemveliso okanye inkonzo kunye nejika lemfuno. Ukuphenjelelwa yimiba eyahlukeneyo, ehlala ivela kuhlalutyo lweshishini, esi sicwangciso siqhelekile kwiimarike ezinokhuphiswano oluncinci. Apha, amaxabiso ngokwemvelo ahambelana nemigaqo eqhutywa yimfuno, ekhokelela kumthamo wokuthengisa oqikelelweyo. Nangona kunjalo, kwiimarike ezikhuphisana kakhulu, ezinye iindlela zokubeka amaxabiso zinokuba yimfuneko ukuvuselela okanye ukufaka imfuno kunye nokuqinisekisa impumelelo ezinzileyo kunye nokufaneleka kwemveliso.
Esinye isicwangciso esiqaphelekayo sixabiso elisekelwe kwixabiso, elijolise ekuqinisekiseni ixabiso eliqikelelwayo lemveliso ngokwembono yomthengi kunye nokuphucula elo xabiso. Ngokubuza abathengi, "Yimalini ongathanda ukuyihlawulela imveliso X?" ulwazi oluxabisekileyo lufunyenwe, olunokuthi lusetyenziswe ukuseta ixabiso ngokwezinto abazilindeleyo okanye ukuguqula imveliso ukuhlangabezana neemfuno zabo zamaxabiso.
Ukuqhubela phambili, ingqikelelo ye-skimming yexabiso iya kusebenza, ngokuqwalasela iindleko kunye nemingeni ehambelana nokwazisa imveliso entsha kwimarike. Le miqobo inokubandakanya uphando olubanzi kunye nophuhliso, ubunzima kwintengiso yamazwe ngamazwe, iirhafu, kunye nokusekwa kothungelwano lokusasaza. Amaxabiso asetwe ngobuchule ukuze kwandiswe imbuyekezo, ngakumbi xa kujongwa imijikelo yobomi obufutshane beemveliso ngenxa yenkqubela phambili yetekhnoloji ekhawulezayo. Ngokujonga ixabiso, iinkampani zinokukhupha inzuzo ephezulu ngaphambi kokuba abo bakhuphisana nabo bafikelele.
Kwelinye icala, amaxabiso okungena asetyenziswa kwiimarike ezisele zihleli. Endaweni yokunciphisa ixabiso, le ndlela isebenzisa amaxabiso aphantsi ukubamba isabelo esibalulekileyo semarike. Ngelixa le ndlela inokuthi ekuqaleni ibangele ingeniso encinci okanye ilahleko, ibonakala iyasebenza, ngakumbi kwizigebenga zetekhnoloji ezinemali yelinge elikhulu ukodlula kwaye zongamele abo bakhuphisana nabo.
Okokugqibela, amaxabiso eprimiyamu afuna ukunxulumanisa amaxabiso aphezulu nomgangatho okhethekileyo. Ukujolisa kubathengi abatyebileyo ababeka phambili iimveliso ezizodwa ezihambelana nezinto abazithandayo, le ndlela ifuna iindlela ezongezelelweyo zokuthengisa ukudala amava abanzi "eprimiyamu" ahlangabezana nokulindela kwabo okuphezulu.
Ukuqukumbela, izicwangciso zamaxabiso kuqoqosho zifuna ukuqwalaselwa okucingisisiweyo. Isicwangciso ngasinye sibonelela ngeenzuzo ezahlukeneyo kunye nemiceli mngeni, ifuna ukuba abathengisi bajonge ukhetho kwaye bakhethe indlela ehambelana kakuhle nemveliso kunye neenjongo zabo.
IiNgcebiso zeXabiso zeHlabathi ezisebenzayo: Iindlela eziSebenzayo zokuPhumelela
Xa kuziwa ekuphumezeni izicwangciso zamaxabiso kwishishini lamazwe ngamazwe kwi-intanethi, kubalulekile ukusebenzisa iindlela ezisebenzayo ezinokubonelela ngezisombululo ezikhawulezayo nezisebenzayo. Ngelixa iimodeli zethiyori zamaxabiso zibonelela ngezimvo ezixabisekileyo kwizicwangciso ezahlukeneyo zamaxabiso, zisenokunganikeli sikhokelo esikhawulezileyo nesisebenzayo. Ngoko ke, kubalulekile ukuchonga iindlela ezisebenzayo ezinokuchaphazela ngokuthe ngqo kunye nokubumba ukuziphatha kwabathengi. Kweli nqaku lifundisayo, siza kuphonononga iindlela ezine ezinjalo ezinokudityaniswa ngokutyibilikayo kwisicwangciso sakho samaxabiso esibanzi. Nangona kunjalo, ngaphambi kokuba sixoxe ngobu buchule, kubalulekile ukuvavanya ngononophelo iimpawu ezizodwa eziboniswa ngabathengi banamhlanje.
Ukuhamba ngeNkalo yoMthengi wanamhlanje: Iinkqubo zokuRhweba ngeXabiso leHlabathi zichaziwe
IiMillennials namhlanje zinemali encinci yokuchitha xa kuthelekiswa nezizukulwana zangaphambili. Njengabo bonke abathengi, bafuna amava omntu, inkonzo ebalaseleyo yabathengi, kunye nokuhanjiswa okukhawulezayo. Nangona kunjalo, balindele konke oku ngelona xabiso lifanelekileyo kwaye abayi kuzinza ngaphantsi ngenxa yokukhula komsantsa wobutyebi, othintela amandla abo emali.
Nangona kunjalo, bakulungele ukwabelana ngolwazi lwabo lobuqu ukuba nje lusetyenziswa ngendlela enobulungisa nekhuselekileyo. Oku kunokusetyenziswa ukwenza amava okuthenga alungelelanisiweyo kunye nezibonelelo ezizodwa. Ukuhlalutya le datha kunokunceda ekwenzeni izigqibo ezingcono zoshishino.
Unikezelo olulolwakho kunye nezaphulelo: ubuCwangciso obuBuchule bokuBeka amaxabiso kwihlabathi liphela
Enye yeenzuzo zokuthengisa kwi-intanethi kukukwazi ukwahlula abaphulaphuli kunye nokubonelela ngamaxabiso ahlukeneyo kumaqela ahlukeneyo ekujoliswe kuwo. Oku kuluncedo ngakumbi xa uthengisa kumazwe ngamazwe njengoko ukuzimisela kwabathengi ukuhlawula kusenokwahluka. Iyavakala ukubatsala ngamaxabiso abawafumana amkelekile.
Nangona kunjalo, umngeni usekuphumezeni oku ngaphandle kokwahlukanisa abathengi. Akukho mntu uthanda ukuhlawula ngaphezu kwabanye kwimveliso efanayo. Esinye isisombululo kukwenza izinto ozinikezelayo zibe nguwe. Ukunika amaxabiso alungelelanisiweyo okanye izaphulelo kubantu ngabanye kunokuba kumaqela amakhulu kuthintela abanye abathengi ekubeni bazive bephethwe ngokungekho sikweni.
Ukunikezela ngezaphulelo ngexesha lenkqubo yokuphuma okanye ukuzithumela nge-imeyile ngeekhowudi zezaphulelo ezenzelwe wena kukunika isiphelo esibalulekileyo kubakhuphisana abajolise kwicandelo elinye lemarike.
Ukuthumela ngenqanawa kumazwe ngamazwe kubiza kakhulu kunokwalapha ekhaya, nto leyo ethetha ukuba ixabiso eliphezulu lokuthumela ngenqanawa kwiimarike zehlabathi. Ukunikezela ngeekhowudi ezikhethekileyo zesaphulelo okanye ukuhanjiswa kwamahhala ekuthengeni kokuqala kunokunceda ukunciphisa ezi ndleko kubathengi kunye nokwandisa ukuguqulwa. Ukubonisa ezi zibonelelo ngasese kuphelisa umngcipheko wokwahlula abathengi.
Kwaye njengokuba uphumeza ezi zicwangciso, khumbula ukuba u-Alex kunye neqela le-ConveyThis balapha ukukunceda. Xa kuziwa ekuguquleleni iwebhusayithi yakho kwiilwimi ezininzi, thembela kwi-ConveyThis. Yonwabela iinkonzo zethu ezikhethekileyo ngesilingo sasimahla seentsuku ezi-7, ngoku sifumaneka ngeedola.
Izaphulelo eziSekwe kwiBhaskithi ngokuSebenzisa kunye neNtengiso yeHyperlocal yokuKhula kweShishini
Ukuphunyezwa kokuthotywa kwamaxabiso okulungiselelweyo, okuyizaphulelo ezilungiselelwe imixholo yenqwelo yokuthenga yomthengi, kungqineke kusebenza ngokuphawulekayo ekwandiseni intengiso kunye nokukhuthaza ukunyaniseka kwabathengi. Le datha yexabiso isenza sikwazi ukumisela ukuba zeziphi iimveliso abathengi abazibona zibiza kakhulu kodwa bahlala benomdla. Ngokuhlalutya imbali yabo yokuthenga, sinokufumana ulwazi malunga noluhlu lwamaxabiso abaluthandayo kunye neentlobo zezaphulelo eziye zabamba ingqalelo yabo kwixesha elidlulileyo.
Sixhobe ngolu lwazi, sinokunikezela ngezaphulelo ekujoliswe kuzo kwizinto ezinqwenelekayo kumthengi ngamnye. Injongo kukubanika inkuthazo ukuba bagqibe ukuthenga kwabo kwaye babonise izibonelelo zamaxabiso omntu.
Le ndlela ayigcini nje ukwandisa amathuba okwenza intengiso kodwa ikwakhuthaza abathengi ukuba baphonononge iimveliso ezongezelelweyo kwaye bongeze ezinye izinto kwiinqwelo zabo. Njengoko into nganye yongezwa, ixabiso lilonke lokuthenga kwabo liyenyuka, okubangela amaxabiso omyalelo aphezulu.
Ukuqinisekisa ukusebenza kwale ndlela kwinqanaba lehlabathi, sisebenzisa isicwangciso sokuthengisa nge-hyperlocal. Ngokuhlalutya idatha yexesha lokwenyani, sifumana ulwazi oluxabisekileyo kwizinto ezikhethwa ngabathengi, iindlela zokuthenga, amandla okuthenga, kunye nezona ntlobo zinomtsalane zezaphulelo kubathengi abakwiindawo ezahlukeneyo. Ngolu lwazi luxabisekileyo, sidala amaphulo okuthengisa ekujoliswe kuwo ahambelana nabantu abakhethekileyo bomthengi kwindawo nganye ethile.
Iinzuzo zexesha elide zale ndlela yobuchule zibanzi. Ngokubonisa ukuqonda kwethu imidla yabathengi kunye nokubonelela ngezaphulelo ezenzelwe umntu, siseka unxibelelwano kunye novelwano. Oku, kwakhona, kukhulisa ukunyaniseka kwabathengi njengoko beziva bexatyiswe kwaye beqondwa. Ngenxa yoko, iireyithi zethu zokugcina abathengi zingqina ukuphucuka okubonakalayo.
Izaphulelo ezicwangcisiweyo kunye nokuchongwa kweemveliso ezifunwa kakhulu kwiintengiso zamazwe ngamazwe zingundoqo kule ndlela yobuchule. Ngohlalutyo olungaguqukiyo kunye nokusetyenziswa kwedatha yexesha lokwenyani, sinokuhlala siphambi kwezinto ezikhethwa ngabathengi, siqinisekisa ukuba iminikelo yethu ihlala ifanelekile kwaye inomtsalane. Kwihlabathi eligxile kubuntu kunye nobuphakathi kwabathengi, izaphulelo ezenzelwe wena ezisekelwe kwiinqwelo zokuthenga zingqineke zisisixhobo esinamandla ekwandiseni intengiso kunye nokuseka ubudlelwane obuhlala buhleli nabathengi bethu abaxabisekileyo.
Ukuvula okunokwenzeka: Imfihlo yeeFirms ze-SEO zeHlabathi kwiMpumelelo
Ukusebenzisa amandla amakhulu eepakethe zentengiso kwihlabathi lentengiso ye-intanethi kuvula intaphane yamathuba anokwenzeka. Lo mbono ukrelekrele unamandla okuphembelela kakhulu imikhwa yokuthenga abathengi, ngakumbi xa kufikwa kwizinto eziphantsi, izixhobo, okanye iimveliso ezinokuba nzima ukuzithengisa.
Ukuvula ngokwenyani umtsalane wokudityaniswa, kubalulekile ukuphonononga ngokucokisekileyo idatha yentengiso yezembali ukuze uchonge ezona ndibaniselwano zinomtsalane ngaphandle kwamathandabuzo eziya kuthi zitsale abathengi bakho abaxabisekileyo. Kuyathakazelisa ukuqaphela ukuba izinto ezibandakanyiweyo kwi-bundle akunyanzelekanga ukuba zidibane okanye zifane. Endaweni yoko, injongo kukucwangcisa ngengcinga ingqokelela eyohlukeneyo yezinto ezimbini okanye ngaphezulu eziya kujongana nezinto ezikhethwayo kunye neminqweno yabaphulaphuli ekujoliswe kubo ngononophelo.
Umzekelo, qwalasela indawo eyaziwayo eyaziwa ngokuba yiMcDonald's kunye neSidlo esithandekayo esithandekayo. Iphuphuma ngolonwabo olumsulwa, lo mnikelo unomtsalane udibanisa ngaphandle komthungo ukutya okumnandi kunye neethoyi zokudlala, utsala abaphulaphuli behlabathi lonke - abantwana abanamandla behlabathi. Iyamangalisa ngokwenene indlela eli qhinga eliyilwe ngobuchule eliye laphumelela ngayo kwaye lisaqhubeka lisebenza njengomzekelo ongenakuthelekiswa nanto wamandla amakhulu kunye nokusebenza kakuhle kokudibanisa.
Ngokwemvelo, eyona nto iphambili kolu qheliselo lunomtsalane kukutsala umdla wokufumana iimveliso ezininzi ngeqhezu lamaxabiso azo. Ke ngoko, kubaluleke kakhulu ukuba uqinisekise ngononophelo ukuba ii-bundle deals zilungelelaniswe kakuhle, uzibeke njengezindululo ezinomtsalane ezingenakuphikiswa ezingenako ukugqithiswa.
IziCwangciso zeXabiso leHlabathi leMpumelelo yoRhwebo lwe-E
Kwihlabathi eliguquguqukayo nelikhuphisanayo kakhulu lokuthengisa kwi-intanethi, amashishini ahlala ekhangela amacebo amatsha anokubanceda ukuba bahlale befanelekile kwaye bahlale bephambi kokhuphiswano. Namhlanje, siyavuya ukuveza amagqabantshintshi amafutshane amaqhinga amaxabiso amane awaziwayo anamandla okuphembelela kakhulu ukuziphatha kwabathengi. Ngokubandakanya la maqhinga kwindlela yakho yokuxabisa amaxabiso ehlabathi, uya kuba nakho ukubona iziphumo ezibalulekileyo nezibonakalayo ngokukhawuleza.
Okokuqala nokuphambili, masigxininise kumaxabiso omntu. Iintsuku zezaphulelo zegeneric kunye nobukhulu obunye-zilingana-zonke izibonelelo zihambile kudala. Kule mihla, amashishini acetyiswa ngamandla ukuba alungelelanise izicwangciso zawo zamaxabiso ukuze ahambelane nezinto ezikhethwayo kunye neemfuno zabathengi ngabanye. Ngokunikezela ngezaphulelo ezizodwa kunye nezilungiselelweyo ngexesha lenkqubo yokuphuma okanye nokubathumela ii-imeyile ezenzelwe wena, amashishini anokuseka unxibelelwano olukhethekileyo nolukhethekileyo kunye nabathengi babo abaxabisekileyo.
Okwesibini, i-asethi exabisekileyo yedatha yokuthenga idlala. Ngokuphonononga nzulu kwiimbali zokuthenga abathengi kunye nokuhlalutya ngononophelo idatha yewebhusayithi yexesha lokwenyani, amashishini anokufumana ulwazi oluxabisekileyo olubavumela ukuba babonelele ngezaphulelo ekujoliswe kuzo kwizinto ezithile ezibamba umdla womthengi. Exhobe ngolu lwazi lunzulu lokukhethwa kwabathengi kunye nokuziphatha, amashishini afumana ukuchaneka okungenakulinganiswa ekuqulunqeni izicwangciso zabo zamaxabiso.
Ngaphaya koko, umtsalane wamaxabiso akhuphisanayo akumele ukuba ujongelwe phantsi. Ngokunikezela ngamaxabiso akhuphisanayo kakhulu kwezona mveliso zifunwa kakhulu, awutsala nzima abathengi abanokubakho kwaye uvuselele umnqweno ongenakuthintelwa kubo wokuthenga. Esi sicwangciso sitsala abathengi kwaye sibaguqule babe ngabaxhasi abathembekileyo nabanomdla kwivenkile yakho ye-intanethi.
Okokugqibela kodwa kuncinci, sinesicwangciso esikrelekrele nesikrelekrele sokudibanisa imveliso, esisebenza njengesitshixo sokunyusa intengiso. Umlingo ulele ekudibaniseni izinto ezingaziwayo kunye neemveliso ezidumileyo nezaziwayo, kwaye uzibonise njengepakethe ethotyiweyo. Le ndlela ayikhuthazi nje ukuthengiswa kwezinto ekusenokwenzeka ukuba azikhange ziqatshelwe kodwa ikwanyusa nexabiso elicingelwayo lonikezelo oludityanisiweyo, oko kuyenza ibe sisindululo esingenakuthintelwa kubathengi.
Ke thatha ishishini lakho kwi-Intanethi ulibeke kwindawo ephezulu ngokubandakanya ezi zicwangciso zine zibekekileyo nezivunyiweyo ngokubanzi amaxabiso. Yamkela ihlabathi elihendayo lamaxabiso omntu, sebenzisa amandla edatha yokuthenga, utsale abathengi ngamaxabiso agqwesileyo ukodlula ukhuphiswano, kwaye uvuselele intengiso yakho ngobugcisa bobuchule bokuhlanganiswa kweemveliso. Ngezi zixhobo zikhethekileyo onazo, uya kuxhotyiswa kakuhle ukuba uhambe ngendlela ehlala itshintsha ye-e-commerce, uqinisekise ukuba impumelelo evakalayo inokufikelelwa.
Ubuchule boBuchule boRhwebo lwe-E ukuze ube yiMpumelelo kwiMarike yoKhuphiswano
Xa kuqwalaselwa ubugcisa bokuguqulela kwiilwimi ezininzi, kubalulekile ukuphonononga amandla anomtsalane anikezelwa yinkonzo yodumo yeConveyThis. Eli qonga likhethekileyo libonelela ngesisombululo esingenamthungo sokubandakanya iinguqulelo kwiilwimi ezahlukeneyo, sisusa nabuphi na ubunzima obunokuthi buvele. Ngaphaya koko, iadvanteji eyongeziweyo ye-ConveyThis isekukwazini kwayo ukwenza upapasho olunenzuzo, iqinisekisa ulwazi olubanzi ngale nkonzo ikhethekileyo. Ukongeza, isibheno se-ConveyThis siphakanyiswa lithuba elihehayo lokuyizama kangangeentsuku ezisi-7, simahla, ivumela ixesha elaneleyo lokuphonononga iimpawu zayo ezikhethekileyo phambi kokuzinikela. Ngoko kutheni ulinda kwakhona? Qala uhambo lwakho oluya ekwandiseni ubukho bakho behlabathi namhlanje kwaye wamkele amathuba angenasiphelo akulindeleyo ngamandla angenakuthelekiswa nanto e-ConveyThis.
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