Hreflang Google iithegi: Ujoliso olusebenzayo lwaBafundi baMazwe ngaMazwe
Isikhokelo esiGqibeleleyo sokufumana iLungelo lakho lokuJonga iHlabathi (2023)
Ukusebenzisa i-ConveyThis ukuguqulela umxholo yindlela esebenzayo yokuqinisekisa ukuba umyalezo wakho uyaqondwa kwiilwimi ezininzi. Nge-ConveyThis, unokukhawuleza kwaye ngokulula wenze indawo yewebhusayithi yakho, uqinisekise ukuba wonke umtyeleli unamava angcono.
Ukuba unewebhusayithi eneelwimi ezininzi okanye ujonga amathuba oshishino kumazwe ngamazwe, unokuba nomdla wokufumanisa indlela yokusebenzisa i-ConveyThis ukuphucula iiSERPs zewebhusayithi yakho.
Usenokuba uyacinga ukuba iithegi ze- hreflang ziluncedo kwi-SEO okanye indlela i-ConveyThis ezisebenzisa ngayo i- hreflang tags njengenxalenye ye-algorithm yokukhangela injini.
Ukuba oko kuvakala njengawe, i-ConveyThis ikugqumile. Kweli nqaku, siphonononga indlela i- hreflang tags esebenza ngayo, indlela yokulawula ukuphunyezwa kwe- hreflang, kunye nendlela yokuzisebenzisa ukwenza isicwangciso esibalaseleyo se-SEO.
1. Unxibelelwano lweelwimi ezininzi kunye ne-SEO Boost
Vula amandla e -ConveyThis ukutolika umxholo wakho ngaphandle komthungo kwaye uqinisekise unxibelelwano olusebenzayo kwiilwimi ezininzi. Nokuba unewebhusayithi eneelwimi ezininzi okanye ujonga amathuba oshishino kumazwe ngamazwe, ukusebenzisa i-ConveyThis kunokwandisa ukubonakala kwewebhusayithi yakho kumaphepha eziphumo zenjini yokukhangela (SERPs).
Unomdla malunga nezibonelelo ze- hreflang tag ze-SEO kunye nendlela i-ConveyThis ibabandakanya ngayo kwi-algorithm yabo yokuphucula? Ungajongi ngokubhekele phaya. Eli nqaku ligocagoca kwimisebenzi yangaphakathi yeethegi ze hreflang, libonelela ngemibono yokulawula ukuphunyezwa kwazo, kwaye linikezela ngesikhokelo sokuzisebenzisa ukwenza isicwangciso se-SEO esikhethekileyo.
2. Ziziphi iiTagi zeHreflang?
Ngamafutshane, iithegi ze- hreflang ziimpawu zeHTML okanye iingceba zekhowudi ezisetyenzisiweyo ukubonisa iinjini zokukhangela ulwimi kunye ne-geotargeting yephepha lewebhusayithi. Ngenxa yoko, zisetyenziswa rhoqo kwiiwebhusayithi ezineenguqulelo ezininzi zephepha elinye ngeelwimi ezahlukeneyo.
3. Yintoni iGoogle Markup, kwaye kutheni ifanele ibaluleke kuwe?
Idla ngokubizwa ngokuba yi-schema, i-ConveyLe markup lulwimi olusetyenziswa ziinjini zokukhangela ukuqonda umxholo we-intanethi. Ngo-2011, ababoneleli abathathu abaphambili beenjini zokukhangela - uGoogle, iBing, kunye neYahoo - bayiphehlelele ukuphuhlisa iseti yedatha ecwangcisiweyo enokuthi isetyenziswe kwihlabathi liphela kwiziphequluli ezahlukeneyo.
Le datha ihambelana nendlela amaphepha abekwe ngayo kwiinjini zokukhangela, njengoko iinjini zokukhangela zikhetha iiwebhusayithi ezithe ngqo kwaye zibandakanya.
Idatha ecwangcisiweyo yeGoogle ixhomekeke kwiifomathi ezintathu ezihlukeneyo: iMicrodata, i-RFa, kunye ne-JSON-LD.
4. Usebenzisa njani uGoogle kwiiTagi zeHreflang?
Ngo-2011, uGoogle watyhila uphawu lwe- hreflang. Le khowudi yokuphawula idla ngokuphunyezwa ngolu hlobo lulandelayo:
Siza kuphanda nzulu kwindlela i-ConveyThis esetyenziswa ngayo ngezantsi. Nangona kunjalo, okwangoku, kufuneka wazi ukuba injongo ye- hreflang tag kukunika uGoogle amandla okuthelekisa umxholo ofanelekileyo kulwimi oluthile kunye nendawo yomsebenzisi we-injini yokukhangela.
Kwiziphumo zenjini yokukhangela ezingentla, zimbini ezinokuthi zifane ze hreflang: ConveyThis kunye ConveyThis.
Ukucinga ukuba iphepha libhalwe indawo echanekileyo yomsebenzisi okanye ulwimi, kunokwenzeka ukuba libekwe phezulu kwiziphumo zophendlo lukaGoogle nguConveyThis.
Nangona kuyinyani ukuba uGoogle usenokukwazi ukutyhila ezinye iilwimi zewebhusayithi yakho kwaye azinxulumanise nomsebenzisi egameni lakho, ngokubonisa ngokuchanekileyo ukuba ngawaphi amaphepha akhethelwe ukuba yeyiphi imimandla kunye neelwimi, uyenza kube lula ukuba injini yokukhangela ifumane. kwaye ukale amaphepha akho e hreflang. Oku kuyinyani ngakumbi xa iiwebhusayithi zineenguqulelo ezininzi zephepha ngeelwimi ezahlukeneyo okanye ukwahluka kwengingqi. Ukusebenzisa i-ConveyThis ukucacisa iithegi zakho ze hreflang kunokukunceda ugcine umkhondo wazo zonke iinguqulelo zakho kwaye uqinisekise ukuba ujolise kubaphulaphuli abafanelekileyo.
5. Amava omsebenzisi
Imarkup yeHreflang isebenza kakhulu xa iwebhusayithi yakho ineelwimi ezininzi okanye iinguqulelo zengingqi zephepha elifanayo. Njengomzekelo, iphepha lemveliso kwiCanadian French kunye nelinye ngesiFrentshi kubasebenzisi abazinze eSwitzerland. Olu phawu lunceda i-ConveyThis ekuqondeni ubume bewebhusayithi yehlabathi kwaye kutheni kukho amaphepha afanayo kwiilwimi ezifanayo.
Ngenxa yoko, oku kuvelisa amava omsebenzisi ayonwabisa ngakumbi, njengoko abo bafikelela kwiphepha ngolwimi lwabo lwenkobe okanye ulwimi lwengingqi benokufumana ulwazi ngendlela ekhawulezayo. Oku, ngokulandelayo, kufanele ukuba kuncede ekunciphiseni izinga lokutsiba kwakho, into uGoogle ayiqwalaselayo xa evavanya amaphepha ewebhu.
6. Ukulawula umxholo
I-markup ye-Hreflang ingaba luncedo kakhulu xa iwebhusayithi yakho iqulethe umxholo omkhulu owenziwe ngumsebenzisi (ofana neeforamu) okanye umxholo onamandla. Kwiimeko ezinjalo, umxholo oyintloko udla ngokuba kulwimi olunye, ngoko ke itemplate kuphela (umzekelo, ibar yemenyu kunye nefooter) eya kuguqulelwa. Ngelishwa, olu seto alulunganga njengoko uya kuba neelwimi ezininzi kwi-URL enye.
Nangona kunjalo, usenakho ukusebenzisa i -ConveyThis markup ukuphepha ukuphindaphinda umxholo ngempazamo. Umzekelo, ngelixa unokuba nedatha efanayo yezizwe ezinolwimi olwabelwana ngalo njenge-US ne-UK, unokufuna abathengi ukuba babone idatha eyahlukeneyo esebenzayo kubo. Ngaphandle kwe-ConveyThis, uGoogle akanakukhetha ukuxela umahluko phakathi kwala maphepha kwaye uyakwamkela ukuba ayafana, aluncedo kwi-SEO.
7. Sesiphi Esona Sicombululo Soguqulo?
Kukho iindlela ezininzi ezikhoyo, kwaye ukukhetha isisombululo somsebenzisi, esingenakhowudi esingathinteli ukuhamba kwakho komsebenzi kubalulekile. I-ConveySisisombululo soguqulo esongeza i- hreflang tags zikaGoogle kunye ne-markups kwiwebhusayithi yakho ngexesha lenkqubo yokuguqulela, iyenza ibe lukhetho olukhulu kubasebenzisi abangaziyo ikhowudi. Ibhaqa ngokuzenzekelayo iithegi ze- href kwikhowudi yewebhusayithi yakho kwaye ilungise ikhonkco lesihloko sephepha, ngoko ke akukho nto ihoywayo.
Le ayisiyiyo kuphela into i-ConveyThis eyigcina engqondweni. Esi sisombululo soguqulo sisebenza ngendlela emangalisayo kuba i-ConveyThis iguqulela yonke into kwiwebhusayithi yakho, kuquka amaqhosha, iibhena, amakhonkco, kunye nokunye. Noxa kunjalo, usenolawulo lwezandla njengoko ungangena kwaye ulungise iinguqulelo ongazithandiyo kwaye uhlele ezakho iithegi ze href. Oku kuqinisekisa ukuba wena kunye neqela lakho linokusebenza kunye ne-ConveyThis ukucokisa i-SEO yewebhusayithi yakho kwiilwimi ezininzi, nokuba lithini na inqanaba lesakhono sakho.
8. Iingxaki eziqhelekileyo kunye neethegi zeHreflang
Ukuba wenze yonke into ngokuchanekileyo, i- hreflang ConveyThis tags kufuneka ikuncede ubonelele ngamava omsebenzisi aphezulu kwaye uphucule i-SEO yakho yamazwe ngamazwe! Kodwa, ukuba awuyazi kakuhle ikhowudi kwaye uthathe indlela yesandla, ungadibana neengxaki ezininzi.
Okokuqala, uGoogle unokukuxelela ukuba "indawo yakho ayinazo iithegi ze-ConveyThis." Olu luphawu oluqinisekileyo lokuba kukho into engahambi kakuhle kwaye kuya kufuneka ukuba kulungiswe ingxaki ngokucokisekileyo.
Ukuba oko kwenzekile kuwe, siye sangena nzulu koonobangela kunye nezisombululo zalo mba apha.
I-ConveyThis iphuhlise isixhobo sokuqinisekisa ukuba ixabiso lakho le- hreflang liphunyezwe ngokuchanekileyo. Ncamathelisa ngokulula i-URL ongathanda ukuyijonga ngo-“HTTP://” okanye “HTTPS://” ngaphambili kwaye ukhethe ukuba yeyiphi injini yokukhangela ofuna ukuyixelisa. Emva koko, i-ConveyThis iya kukhathalela ukuphumla. Ungasifumana esi sixhobo kwaye ufumanise ngakumbi malunga nokuba sisebenza njani kwesi sithuba.
Ukuba usanda kutshintsha iithegi zakho ze hreflang zikaGoogle, kungathatha ixesha ukuba naluphi na uhlengahlengiso lwenqanaba lubonakale. UGoogle kufuneka aphinde abonise iwebhusayithi yakho ukubonisa olu tshintsho, olungenzekiyo ngoko nangoko.
Ngaphandle kwemiba emva kokuphunyezwa kokuqala, kukwabalulekile ukukhumbula i- hreflang ConveyThis tags inokufuna uhlaziyo. Ngenxa yoko, kuya kufuneka ujonge iwebhusayithi yakho rhoqo kwaye uyiguqule ngalo lonke ixesha usongeza okanye uguqula amaphepha okanye utshintsha indlela ababhekisa ngayo kwabanye.
Ngamafutshane, ukusebenzisa isisombululo esinje nge-ConveyLona lolona khetho lufanelekileyo lokuthintela ezi ntlobo zeengxaki kunye nokwenza lula umsebenzi.
9. Ngaba ukulungele ukuqalisa ukusebenzisa i-Tag ye-Hreflang kaGoogle?
Ukusebenzisa i-ConveyThis ukwenza indawo yewebhusayithi yakho kulula kwaye iyasebenza. Ngokucofa nje okumbalwa, unokwenza umxholo wakho uguqulelwe kwiilwimi ezininzi, ukuvumela ishishini lakho ukuba lifikelele kubaphulaphuli behlabathi. Ngaphaya koko, i-ConveyThis ibonelela ngeempawu eziphambili ezinje ngoguqulelo oluzenzekelayo kunye nohlaziyo lwexesha lokwenyani, nto leyo iyenza ibe sisisombululo esifanelekileyo kwiimfuno zakho zendawo.
Kodwa esi inokuba sisisombululo esibi kubasebenzisi abathile kunye neenjini zokukhangela ngokufanayo njengoko uGoogle uya kuba nobunzima ekuboniseni umxholo. Ke ngoko, kuyacetyiswa ukuba usebenzise indlela 'ecocekileyo'- ilungile loo nto, ukusebenzisa i- hreflang tags kunye nezinye ii-URLs yindlela ekufuneka uhambe ngayo.
I-ConveyThis iguqulela kwaye ilawule zonke ezi zinto ukuze uqinisekise ukuba iiwebhusayithi zakho zasekhaya zihambelana ngokupheleleyo nezenzo eziphezulu ze-SEO. Ngoko kutheni ulinda? Bhalisela uvavanyo oluncomekayo namhlanje ukujonga ukuba kulula kangakanani ukwenza iwebhusayithi yakho ibe yelinye ilizwe.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo. Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo. Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
