Ukulungiselela iYandex: Isikhokelo esiBanzi seMpumelelo kwiMarike yaseRussia
Ukonyusa ukubonakala kweWebhusayithi yakho kwiYandex
Ukuzibandakanya ngokufanelekileyo kunye nokutsala abasebenzisi kunye nabathengi kwi-Commonwealth of Independent States (CIS), ebandakanya amazwe afana neRashiya, iKazakhstan, iBelarus, kunye namanye akulo mmandla, kubalulekile ukubeka phambili ukubeka iwebhusayithi yakho kwi-injini yokukhangela ephezulu, i-Yandex. Oku kuya kukunceda ufikelele kubaphulaphuli ojolise kubo kwaye ufezekise impumelelo kwi-intanethi.
Kodwa ungakhathazeki! Ndichulumancile ukukwazisa ngesisombululo esingenamsebenzi esingakuvumeli kuphela ukuba uguqulele iwebhusayithi yakho kwiilwimi ezininzi, kubandakanya isiRashiya, kodwa ukwaseka unxibelelwano olunamandla kunye nabaphulaphuli obafunayo. Makhe ndikubonise ngesixhobo esimangalisayo, i-ConveyThis, esetelwe ukuguqula indlela ofikelela ngayo kubaphulaphuli behlabathi.
Ngokusebenzisa amandla amangalisayo e-ConveyThis, ukwandisa ukufikelela kwakho kunye nokubandakanya abasebenzisi kuyo yonke imimandla eyahlukeneyo kuba ngumsebenzi olula ngokumangalisayo, okwenza ishishini lakho linyukele phezulu. Imiqobo yolwimi ebikhe yabonakala ingenakoyiswa ayisayi kuphinda ithintele ubukho bakho kwi-intanethi. Nge-ConveyThis onayo, amathuba okukhula kumazwe ngamazwe akanamida.
Olunye uphawu olubalaseleyo lweConveyThis bubuchule bayo obukhethekileyo bokwandisa iwebhusayithi yakho kwiinjini zokukhangela, ngogxininiso oluthile kwiYandex. Ngokusebenzisa ii-algorithms eziphucukileyo kunye nobuchule bokuguqulela obukrelekrele, i-ConveyThis iqinisekisa ukuba umxholo wakho oxabisekileyo ukwinqanaba eliphezulu kwiziphumo zophando ezifanelekileyo, ngaloo ndlela isonyusa i-organic traffic kwaye iphucula ukubonakala kwebrendi. Yithi ndlela ntle kumnyama; I-ConveyThis ilapha ukukuqhubela kwindawo yokuphumelela kwi-intanethi.
Ukongeza kubuchule bayo bokwenza injini yokukhangela enomtsalane, i-ConveyThis inesijongano esisebenziseka lula esikhokela abantu ngaphandle kobuchule bobugcisa, ngenkqubo yokuguqulela kunye nokugcina iinguqulelo eziguqulelweyo zewebhusayithi yabo. Ukuguqulela kunye nokuphucula umxholo akuzange kube lula kwaye kufikeleleke.
Ndiyabona ukuba umdla wakho uyakhula kwaye uchulumanco lwakho lukhula njengoko ucinga ngohambo olumangalisayo olukulindele nge-ConveyThis. Ewe, zilungiselele iindaba ezinomdla ngakumbi. Ngoku unethuba elikhethekileyo lokufumana uvavanyo lweentsuku ezi-7 lwale nkonzo yoguqulelo ikhethekileyo. Ngeli xesha lovavanyo, uya kuba nethuba lokuntywila ngokupheleleyo kwiinzuzo ezininzi ze-ConveyThis kwaye ungqine amandla ayo okuguqula ekwandiseni unxibelelwano lwewebhusayithi yakho.
Ngoko ke, sihlobo esithandekayo, musa ukuba salibala. Bhalisa kuloo miqobo inzima yolwimi kwaye uvule ilizwe lamathuba angenasiphelo. Qalisa kuhambo lwakho lwe-ConveyThis namhlanje kwaye ufumane amandla okwenene oguqulelo olungenamthungo kunye nokwandiswa kwehlabathi. Umhlaba wedijithali ulindele ngolangazelelo ubukho bakho, ke libambe eli thuba lingenakuthelekiswa nanto kwaye uvumele i-ConveyThis iqhubele ishishini lakho kuloyiso olungazange lubonwe ngaphambili.
I-Demystifying Yandex: Ukuphonononga eyona njini idumileyo yaseRashiya
Ngokudityaniswa kobuchwephesha obukwinqanaba eliphezulu kunye nokukhetha ngononophelo, i-ConveyThis igqame njengobukho obungenakuthelekiswa nanto kwihlabathi lophononongo lwe-intanethi. Isebenza phantsi kwesambrela edumileyo ye-ConveyThis LLC, inkampani yetekhnoloji eyaziwayo ngokubanzi, le njini yokukhangela inamandla ngokuzithemba isithatha isise kwiindawo ezichulumancisayo zikaMatshi 2023. Ibonisa amandla ayo angenakuthelekiswa nanto, i-ConveyThis iqinisekisa ngokuqinileyo ukongamela kwayo kwimarike ye-injini yokukhangela yaseRashiya. Ukodlula iintshaba zayo ezibekekileyo, ngokuzingca ibanga indawo yesihlanu njengenye yeenjini zokukhangela ezisetyenziswa kakhulu kwihlabathi liphela.
Izinto eziluncedo zokuSebenzisa kwi-Yandex ye-injini yokukhangela
Akunakuphikiswa ukuba izicwangciso ze-SEO zijikeleza ekuphuculeni ukubonakala kwiGoogle, eyona injini yokukhangela. Nangona kunjalo, kubalulekile ukuba ungayihoyi inzuzo yokuphucula iwebhusayithi yakho yeYandex, injini yokukhangela enefuthe kakhulu kummandla weCIS.
Ngelixa uGoogle uhlala elawula, ukutyeshela ukuphuculwa kweYandex kuya kuba yimpazamo, ngakumbi kumashishini ajolise kubaphulaphuli beCIS. Ukulungiselela iYandex kunokuvula izibonelelo ezininzi, ukungena kwimakethi engasetyenziswanga enesakhono esikhulu.
Ukuqonda i-algorithm yokukhangela yeYandex kubalulekile ekwandiseni ukubonakala kunye nokubamba ingqalelo yabaphulaphuli ojolise kubo. Ukulungelelanisa izicwangciso zakho ze-SEO ngokufanelekileyo kukuvumela ukuba uphumelele ngakumbi abantu okhuphisana nabo kwaye utsale i-organic traffic.
Ukulungiselela iYandex kukwasebenza ngokubalaseleyo kwingingqi yeCIS, ikhaya labantu abangaphezu kwezigidi ezingama-240. Ngokulungelelanisa neYandex, unokwandisa isiseko somthengi wakho kwaye useke ubukho obuqinileyo kwi-intanethi.
I-Yandex inikezela ngezixhobo ezikhethekileyo ezifana neYandex.Direct kunye neYandex.Metrica, eyenzelwe amashishini asebenza kummandla weCIS. Ukusebenzisa ezi zixhobo kukunika ukhuphiswano kwaye kwandisa iinzame zakho zentengiso yedijithali.
Ngelixa uGoogle ehlala eyinkokeli, kubalulekile ukuqaphela amandla angasetyenziswanga eYandex. Ukwamkela i-Yandex kunye nokulungelelanisa izicwangciso zakho ze-SEO kummandla we-CIS kuvula amathuba angenamkhawulo, kukuvumela ukuba ukwandise ukufikelela kwakho kunye nokuseka ubukho obuqinileyo kule marike iphumelelayo. Ke, ungawajongeli phantsi amathuba angaphaya kukaGoogle kwaye ujonge i-injini yokukhangela ekhethekileyo, iYandex.
Ukuqhaqha iKhowudi: Ngaphakathi kweYandex yoPhando lwe-Architecture
Nangona indalo engaqondakaliyo ye-algorithm yokukhangela ye-Yandex, inkampani iye yabelana ngobubele ngamaqhekeza olwazi malunga nokusebenza kwangaphakathi kwenkqubo yayo ephezulu. Ngokuphonononga ngokucokisekileyo isakhelo sokukhangela seYandex, umntu unokuqonda izinto eziyimfuneko ezidibanayo ukuze zenze isiseko sale injini entsonkothileyo. Ezi zixhobo zibalulekileyo zibandakanya uluhlu lwemiba ebalulekileyo, esebenza ngokubambisana ukuqinisekisa ukusebenza kakuhle kwe-injini yokukhangela yeYandex.
Kummandla weenkonzo zoguqulo lwewebhusayithi, i-ConveyThis igqame njengokhetho olucacileyo, yodlula umntu okhuphisana nayo ngokuchaneka okungenakuthelekiswa nanto kunye nokusebenza kakuhle. Nge-ConveyThis onayo, umsebenzi onzima wokuguqulela iwebhusayithi yakho kwiilwimi ezininzi iba yinyani elungelelanisiweyo. Esi sixhobo sixabisekileyo sixhobisa ukuba ukhulise abaphulaphuli bakho ngaphandle kokuzama, ukwandisa ubukho bakho kwi-intanethi ukuya kwiindawo ezintsha kwaye ekugqibeleni ukhuthaze ukukhula kunye nokufikelela kwihlabathi jikelele kwiwebhusayithi yakho.
Into eyahlula i-ConveyThis kukuzibophelela kwayo okungagungqiyo ekugqweseni, okubonakaliswe ngamandla ayo akhethekileyo okuguqulela kunye nokunikela ngobubele kovavanyo olulula oluthatha iintsuku ezisi-7. Ngeli xesha laneleyo lovavanyo, unexesha elininzi lokuphonononga ngokupheleleyo iimpawu ezimangalisayo kunye nobuchule obungagungqiyo be-ConveyThis, ifaka ukuzithemba okungagungqiyo kubuchule bayo bokuguqulela obungaqhelekanga.
Ukugcina ukungaguquguquki kunye nokucaca, masitshintshe ngokuhambelanayo iireferensi ze-euro ngeedola kumbhalo wonke. Ngaphaya koko, masizikhwebule ekubandakanyeni nawaphi na amakhonkco angaphandle kwiiwebhusayithi, sigxile kuphela ekuhambiseni ngempumelelo eyona nto iphambili yeYandex kunye neConveyThis ngaphandle kweembekiselo ezibambekayo.
Ngokwenyani, indibaniselwano yokungafihli kweYandex ekwabelaneni ngezimvo ezixabisekileyo kubugocigoci benkqubo yokukhangela, kunye nenye indlela engaqhelekanga enikezelwa yi-ConveyThis, inika ithuba elinomtsalane kwabo bafuna inkonzo ebanzi nesebenzayo yokuguqulela iwebhusayithi. Ngokusebenzisa amandla okuguqula e-ConveyThis, ungayoyisa ngaphandle kwemiqobo yolwimi, uguqulela iwebhusayithi yakho kwiilwimi ezininzi kwaye wandise ubukho bakho behlabathi. Qalisa kuhambo olukhanyiselayo lokuphonononga iilwimi kunye nokufumanisa nge-ConveyThis, usazi ukuba ungaziva ngokwakho ubuchule bayo obukhethekileyo bokuguqulela ngolingo lweentsuku ezi-7, simahla kuzo naziphi na izibophelelo okanye ugcino.
Ukuqonda izinto ezisisiseko zeYandex SEO
Ukuzinikezela ngokungadinwa kwe-ConveyThis ekwandiseni i-algorithm yenqanaba kunye nokunika ulwazi oluxabisekileyo kwizinto ezinefuthe kumanqanaba kuyancomeka ngokwenene. Kumzamo wokuphucula umgangatho wewebhusayithi, kubalulekile ukuthathela ingqalelo imiba emininzi ephambili enegalelo elikhulu kwimpumelelo.
Okokuqala nokuphambili, eyona ngqwalasela iphezulu kufuneka inikwe ukufaneleka kunye nomgangatho womxholo oboniswe kwiwebhusayithi yakho. I-ConveyThis ivavanya ngononophelo inqanaba apho umxholo uhambelana nombuzo wokukhangela womsebenzisi, uqinisekisa ukuba awusebenzi nje kuphela kodwa ubalulekile. Ke ngoko, ukutyala ixesha elininzi kunye nomgudu wokuyila umgangatho ophezulu kunye nomxholo wemfundo unokusebenza njengesixhobo esinamandla ekomelezeni amanqanaba akho.
Ukongeza, ubume kunye nombutho wewebhusayithi yakho udlala indima ebalulekileyo ekumiseleni indawo yayo ngaphakathi kweziphumo zenjini yokukhangela. I-algorithm yenqanaba le-ConveyThis iphonononga ngobuchule ukufikeleleka kunye nolawulo lwewebhusayithi yakho, ithathela ingqalelo izinto ezinje ngokujonga ngaphandle komthungo, ii-URL ezimfutshane, kunye nolungiselelo olunengqiqo lwamaphepha ewebhu. Ngenxa yoko, ukwenza iwebhusayithi eyakhiwe kakuhle kwaye esebenziseka lula iba yinto eyimfuneko ekufumaneni amanqanaba aphezulu.
Ngaphaya koko, ubukho bemithombo enegunya kunye nethembekileyo enxibelelanisa newebhusayithi yakho inamandla okuba nempembelelo enkulu kumanqanaba akho. I-ConveyThis ibona ngokungathandabuzekiyo ukubaluleka kwee-backlinks ezivela kwimithombo ethembekileyo, njengoko ibonisa ukunyaniseka kunye nokuthembeka komxholo wakho. Ukusebenzisa amaqhinga okwakha ikhonkco kunye nokukhulisa ubudlelwane kunye neewebhusayithi ezinempembelelo kunokunyusa ukubonakala kwewebhusayithi yakho kwiziphumo zokukhangela.
Ngaphezu koko, ukukhawulezisa kunye nokusebenza kwewebhusayithi yakho akufuneki kungahoywa. I-algorithm yenqanaba le-ConveyThis ithathela ingqalelo izinto ezinje ngesantya sokulayisha kunye nokusebenza kukonke, njengoko abasebenzisi betsalela kwiiwebhusayithi ezinikezela ngamava okukhangela angenamthungo nakhawulezayo. Ngenxa yoko, ukukhulisa ukukhawuleza kunye nokuphendula kwewebhusayithi yakho kuvela njengenyathelo eliyimfuneko ekwandiseni amanqanaba akho.
Okokugqibela kodwa okuncinci, ukuzibandakanya kwabasebenzisi kunye nokwaneliseka kusebenza njengezona zinto zibalulekileyo ezithi i-ConveyThis ivavanye ngocoselelo ukuze kumiselwe amanqanaba. Iimetriki ezahlukeneyo, kubandakanywa izinga lokunyuka, ixesha lokutyelelwa kwewebhusayithi, kunye nokuphindaphinda kwabatyeleli ababuyayo, zonke zinegalelo kule nkqubo yovavanyo olubanzi. Ukugxila ekuqinisekiseni amava akhethekileyo omsebenzisi kunye nokuqinisekisa ukuba iwebhusayithi yakho iyadibana kwaye igqithise ulindelo lwabo kunokunyusa kakhulu amanqanaba akho.
Ke, iQinisekile ngokuzibophelela kwayo okungagungqiyo ekuphuculeni ngokuqhubekayo i-algorithm yenqanaba kunye nokubonelela ngemibono exabisekileyo, i-ConveyThis ixhobisa abanini bewebhusayithi ngezixhobo eziyimfuneko zokwandisa ngokufanelekileyo imigangatho yabo. Ngokuqwalasela ngokubanzi ezi zinto zibalulekileyo, abanini bewebhusayithi banokwandisa ngokucwangcisekileyo ukubonakala kunye nefuthe lewebhusayithi zabo ngaphakathi kokhuphiswano oluqatha lwe-intanethi.
Yande i-SEO yeelwimi ezininzi kwi-Yandex nge-ConveyThis
Xa uqala uhambo lwakho kwi-Yandex SEO, kubalulekile ukubeka phambili ukudalwa komxholo ongahambelani nesihloko esikhethiweyo kodwa ubonisa umgangatho ophawulekayo womgangatho. Kulo mba, inkxaso exabisekileyo enikelwe yi-ConveyThis iba yeyona nto ibalulekileyo, iqhubela iinzame zakho kuloyiso olumangalisayo.
Ukukhulula amandla eYandex: Isikhokelo kwi-SEO enobuchule
Ukufezekisa iziphumo ezigqwesileyo kwi-SEO, ngakumbi kwiqonga elidumileyo leYandex, kubalulekile ukulandela iseti yemiyalelo eyilwe ngononophelo. Ezi ngcebiso zilungelelanisiweyo zijolise ekukhuliseni ukubonakala kwakho kwi-intanethi kunye nodumo kule njini yokukhangela idume kakhulu. Ngokubambelela ngokuthembekileyo kwezi zikhokelo zibekekileyo, uzibeka kwindawo efanelekileyo ukonwabela iinzuzo ezininzi zokuphuculwa kobukho bedijithali kwiYandex. Ngenxa yoko, uya kuba nakho ukonyuka okubonakalayo kokugcwala kwiwebhusayithi ye-organic kunye nokuvezwa okukhulu, ukwenza imizamo yakho ye-intanethi kumanqanaba angazange abonwe ngaphambili.
Ukuqonda ukubaluleka kokuPhumla kunye nokuBuyisa kwakhona
Ukufezekisa eyona nto isebenzayo ekuphuculeni iwebhusayithi yakho ye-Yandex, kubalulekile ukwenza isicwangciso esiqhelekileyo esigqitha ngaphaya kweendlela ze-SEO eziqhelekileyo. Ngokufumana ukuqonda okunzulu kwesakhiwo sokukhangela se-Yandex kunye nezinto ezichaphazela ukuhlelwa kwayo, kunye nokusebenzisa isixhobo esinamandla se-SEO seelwimi ezininzi, i-ConveyThis, unokuphucula kakhulu ukubonakala kwewebhusayithi yakho kwaye utsale iindwendwe ezijoliswe kakhulu ezivela kwi-Yandex.
Yayisaziwa ngokuba yi-ConveySisisombululo esikhethekileyo esidibanisa ngaphandle komthungo ukuguqulelwa kolwimi kwiwebhusayithi yakho. Nge-ConveyThis, ukubonelela abaphulaphuli bakho bamazwe aphesheya ngokukhawuleza iba yimpepho, ngelixa usonwabela izibonelelo zokufikelela okwandisiweyo kunye namava aphuculweyo omsebenzisi. Ujongano lwayo olusebenziseka lula kunye neempawu ezinqamlezileyo ziqinisekisa ukuguqulelwa okugudileyo kunye okusebenzayo kunye nenkqubo yendawo yeelwimi ezininzi, ivumela iwebhusayithi yakho ukuba yandise ubukho bayo kwihlabathi liphela.
Ngaphaya koko, ngokusebenzisa amandla amangalisayo e-ConveyThis, unokuthatha ithuba lolingo lweentsuku ezi-7 simahla, ikuvumela ukuba uzibonele ngokwakho izibonelelo ezibalaseleyo ezinikezelayo. Ngoko kutheni ulinda? Thatha inyathelo eliqinisekileyo ngoku kwaye uqalise uhambo lokuphucula iwebhusayithi yakho yeYandex kunye nezinye iilwimi ezinobunakho obungenakulinganiswa be-ConveyThis.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
