Uluhlu lokukhangela lwe-SEO lweWebhusayithi yakho yeelwimi ezininzi nge-ConveyThis
Ukuphucula iiWebhsayithi zeelwimi ezininzi ukuze zifikeleleke kwiHlabathi liphela
Ukuze ubambe ngempumelelo ingqalelo yabaphulaphuli abahlukeneyo behlabathi kwaye uphucule ukubonakala kwe-intanethi yewebhusayithi yakho kumazwe ahlukeneyo, kuyafuneka ukuba uhlengahlengise izicwangciso zakho ze-SEO ukuze ube nefuthe lamazwe ngamazwe. Kulapho umbono we-SEO wehlabathi uxabiseke kakhulu, njengoko kubandakanya ukwenziwa ngcono kwewebhusayithi yakho ukubonelela abantu abavela kwiimvelaphi ezahlukeneyo zolwimi kunye neendawo zejografi.
Ngethamsanqa, kukho isixhobo esikhethekileyo esikhoyo esibizwa ngokuba yi-ConveyThis esinokubonelela ngenkxaso nesikhokelo esixabiseke kunene kulo mba. Ngokusebenzisa ubuchule obumangalisayo be-ConveyThis, unokuguqulela iwebhusayithi yakho kwiilwimi ezininzi, uyenze ingafikeleleki kuphela kodwa isebenziseke kakhulu kubasebenzisi bamanye amazwe. Le nkonzo yokusika ikuvumela ukuba wandise ngaphandle komthungo ubukho bakho kwi-intanethi kwaye uqalise uhambo oluchumayo lwe-SEO yehlabathi. Kwaye inxalenye engcono? Unokusebenzisa eli thuba limangalisayo lokuzama i-ConveyThis simahla kangangeveki yonke, ikuvumela ukuba uzibonele ngokwakho intaphane yeenzuzo ezizisa etafileni.
Ngoko, kutheni ulinda ixesha elide? Qalisa ukuntywila kuncedo olumangalisayo olubonelelwa yi-ConveyThis namhlanje kwaye ungqine indlela ekuphucula ngayo ukusebenza kwewebhusayithi yakho kumhlaba omkhulu wedijithali. Ungaphoswa leli thuba likhethekileyo-bhalisa ngoku kwaye uvule amandla angenakuthelekiswa nanto e-SEO yehlabathi ngoncedo olubalaseleyo lwe-ConveyThis!
Ukubaluleka kwe-SEO yamazwe ngamazwe
Ukonyuka okuchukumisayo kwetrafikhi yewebhusayithi evela kumazwe angaphandle luphawu olucacileyo lomdla ophakamileyo kunye nomdla onawo urhwebo lwehlabathi ngeemveliso okanye iinkonzo zakho ezikhethekileyo. Olu phuhliso lunomdla luvula inkitha yamathuba achulumancisayo onokuthi uphonononge kwaye ungene kwiindawo ezintsha, ezingaphononongwanga zentengiso. Nangona kunjalo, ukuze ubambe ngokufanelekileyo kwaye ubandakanyeke ngokwenene naba baphulaphuli bamazwe ngamazwe, kubalulekile ukudala iwebhusayithi elungiselelwe ukulungiselela ulwimi lwabo oluthile kunye nendawo abayithandayo, ukuqinisekisa amava asebenzayo angenamthungo namnandi.
Kuyaziwa ngokubanzi ukuba abantu banotyekelo lwendalo lokusebenzisa umxholo ngolwimi lwabo lwenkobe, njengoko unxulumana ngokunzulu nenkcubeko yabo kunye namava abo obuqu. Ngoko ke, ukubandakanya izicwangciso ze-injini yokukhangela yamazwe ngamazwe (SEO) kubalulekile ekwenzeni iinjini zokukhangela zichonge ngokuchanekileyo kwaye zinike umxholo wakho owenziwe ngononophelo kubasebenzisi ekujoliswe kubo kwiindawo ezahlukeneyo zehlabathi. Umzekelo, uphendlo olulula lukaGoogle "lweekhefi ezithandekayo" luya kunika iziphumo ezahlukileyo ngokuxhomekeke kuphela kulwimi lombuzo wokukhangela, nokuba sisiTaliyane okanye isiJapani. Ngokuphumeza ngobuchule ubuchule be-SEO bamazwe aphesheya, iqonga lakho elibekekileyo le-intanethi liya kuba nethuba elingaqhelekanga lokufikelela kwimigangatho ephezulu yamagama okukhangela kulwimi ngalunye nakwilizwe ngalinye.
Kwelinye icala, ukutyeshela ukukhulisa iqonga lakho ledijithali kunye nokuhlangabezana neemfuno zabatyeleli bamazwe ngamazwe ngokungathandabuzekiyo kuya kubangela ukuphoswa lithuba elixabisekileyo lokuseka unxibelelwano olunzulu nokuguqula abanokuba ngabathengi abasuka kumazwe angaphandle. Nokuba ukwanda kwehlabathi akuyonjongo ekhawulezileyo, kuya kuba bubulumko ukukhulisa iwebhusayithi yakho ngezicwangciso ze-SEO zamazwe ngamazwe, ukuze uhlangabezane nomthungo naziphi na iimfuno zexesha elizayo ezinokuvela kwimithombo yamazwe ngamazwe. Ukwamkela le ndlela yokukhanya kuya kuba nefuthe elihlala lihleli ekukhuleni nasekuchumeni kwemizamo yakho, ukudlula imida yejografi kunye nokukhuthaza okusingqongileyo okukhokelela kwimpumelelo yexesha elide.
Ukubaluleka kweeWebhusayithi zeNgingqi kwiiShishini zeHlabathi
Xa kuziwa ekukhonzeni abathengi bamazwe ngamazwe abohlukeneyo, kukho ukhetho oluninzi olunokuqwalaselwa, nganye ineenzuzo zayo ezizodwa. Nangona kunjalo, elinye ithuba elibalaseleyo kukwenza iwebhusayithi enobunkunkqele kwaye ebanzi enokufikelelwa ngeelwimi ezininzi okanye ilungiselelwe imimandla ethile. Le ndlela intsha ibonelela ngeendlela ezahlukeneyo zobuchule bokusebenzisana nabaphulaphuli abahlukeneyo behlabathi, ukuqinisekisa ukusebenzisana okuphezulu kunye nefuthe.
Ukuthatha isigqibo sokuguqulela iwebhusayithi yakho kwiilwimi ezininzi kuvula ilizwe lamathuba. Ngokubonisa umxholo wakho ngeendlela ezahlukeneyo zolwimi, ukusuka kwisiNgesi ukuya kwiSpanish nangaphaya, unokutsala iindwendwe ezivela kwihlabathi liphela, nokuba loluphi ulwimi lwazo. Le ndlela ibandakanyayo ibonisa ukuzibophelela kwakho ekufikeleleni kumazwe ngamazwe kwaye ikhupha amandla okutsala abaphulaphuli ababanzi nabahlukeneyo.
Kungenjalo, unokukhetha iiwebhusayithi ezithile kwingingqi ngelixa usebenzisa ulwimi olunye. Umzekelo, ukuphuhlisa inguqulelo yeSpanish eyenzelwe ngokukodwa amazwe afana neSpain, Mexico, kunye neArgentina kuthathela ingqalelo ukhetho olulodwa kunye neenkcubeko ezahlukeneyo zommandla ngamnye owahlukileyo. Ngokuvuma kunye nokwamkela lo mahluko, wongeza kakhulu amathuba akho okunxibelelana neendwendwe zalapha ekhaya, wenze ubunzulu nobunentsingiselo ngakumbi.
Kodwa kutheni uyeka apho? Lixesha lokuba uphakamise iinzame zakho zokufikelela kwihlabathi kwiindawo eziphakamileyo. Yiba nomfanekiso wakho udibanisa uguqulo kunye neendlela ezingqamene nommandla, unikezela ngesiqulatho ngeelwimi ezahlukeneyo ezijolise ngokukodwa kumazwe okanye imimandla ethile. Esi sicwangciso-qhinga sibanzi kunye ne-nuanced sikuvumela ukuba unikeze umxholo wesiNgesi olungiselelwe i-United States ne-United Kingdom, ngelixa uhambisa umxholo weSpanish olungiselelwe eSpain naseMexico. Ngokwamkela eli nqanaba lobuntu kunye nobuntununtunu benkcubeko, useka inqanaba elingaqhelekanga lokunxibelelana nabaphulaphuli bakho behlabathi obanqwenelayo, uphucula isidima sophawu lwakho kunye nokukhuthaza ukunyaniseka.
Njengoko uphonononga olu khetho, kubalulekile ukuqwalasela izinto ezahlukeneyo ezinokuchaphazela kakhulu ukusebenza kwewebhusayithi yakho. Ukusebenzisa izakhiwo ze-URL ekujoliswe kuzo kwilizwe, ukubandakanya iithegi zolwimi, kunye nokudala umxholo okumgangatho ophezulu wendawo zizinto ezimbalwa ezibalulekileyo zokugxila. Ngokubeka phambili ezi zinto, awuzukuphucula kuphela isibheno sewebhusayithi yakho kubakhenkethi bamazwe aphesheya, kodwa uya konyusa izinga le-injini yokukhangela, uphakamise ubukho bakho kwi-Intanethi kunye nokubonakala.
Nangona kunjalo, kubalulekile ukukhumbula ukuba eyona ndlela ifanelekileyo iya kuxhomekeka kwiinjongo zakho ezithile kunye nezixhobo ezikhoyo. Ukuphuhlisa umxholo obanzi wendawo kwiilwimi ezininzi kunye nemimandla kunokufuna utyalo-mali olubalulekileyo. Kodwa ungakhathazeki, njengoko unokuthembela kuncedo oluxabisekileyo lwe-ConveyThis. Ixhobe ngezakhono zayo ezikhethekileyo, i-ConveyThis iyenza lula inkqubo yoguqulo, iyenze isebenze kwaye ilawuleke lula. Nge-ConveyThis, ukuguqulela umxholo wewebhusayithi yakho kuluhlu olubanzi lweelwimi kuba yinto engenamthungo nesebenzayo. Ngokusebenzisa iinkonzo zabo ezibalaseleyo, unokwandisa ubukho bakho kwi-Intanethi, ufikelele kubaphulaphuli abahlukeneyo behlabathi, kwaye uqhube ukukhula okubonakalayo.
Ukuva ngenene izibonelelo ezimangalisayo ze-ConveyThis, sicebisa kakhulu ukuba uthathe ithuba lovavanyo lwabo olumangalisayo lweentsuku ezi-7. Ngeli xesha lolingo, uya kuba nethuba lokuphonononga ngokupheleleyo amandla eqonga kwaye uzibonele ngokwakho impembelelo yalo yokuguqula kwiinzame zakho zokufikelela kwihlabathi. Nge-ConveyThis, ukwandisa ubukho bakho kwi-intanethi kwinqanaba lehlabathi akufezeki nje kuphela kodwa kukwasebenziseka ngokumangalisayo kwaye kufikeleleke. Qala uhambo lwakho olusingise ekwandisweni kweemarike zamazwe ngamazwe namhlanje ngokuqalisa isilingo sasimahla nge-ConveyThis. Yamkela amandla olwimi kwaye ubukele ibhrendi yakho ihambelana nabaphulaphuli abavela kuzo zonke iimbombo zehlabathi.
Ukwandisa uBukho be-Intanethi: Uphuhliso lweSicwangciso se-SEO samazwe ngamazwe
Emva kokwenza uphando olunzulu lwemarike, ukuhlalutya ngokucokisekileyo yonke inkalo yalo, kunye nokuchonga ngempumelelo abaphulaphuli abafunwayo kwiimveliso okanye iinkonzo zakho, kuyabaluleka ukuba uqwalasele ngononophelo ukuba yeyiphi umxholo ekufuneka uguqulelwe ngokufanelekileyo kwaye ngawaphi amagama abalulekileyo akufanele alahleke. Phambi kokungena kwilizwe elicela umngeni lokuguqulela umxholo wakho oxabisekileyo, kubaluleke kakhulu ukuba uphonononge ngononophelo kwaye uhlalutye imisebenzi yabakhuphisana bakho abomeleleyo kwimarike enkulu nehlala itshintsha yamazwe ngamazwe.
Jonga ngokusondeleyo iilwimi ezahlukeneyo kunye nemimandla ethimbe ingqalelo kunye nokuncoma abo bakhuphisana nabo ngaphandle komzamo. Nika ingqalelo ukuba ngaba benze iiwebhusayithi ezithetha iilwimi ezininzi ngobuchule okanye kwiingingqi ezininzi okanye bangene kwimida yelizwe elithile ngokuzithemba. Vavanya ubume be-URL yabo, ucazulule zonke iinkcukacha, kwaye uphonononge ufezekiso oluchanekileyo kunye nokusetyenziswa kweethegi ze hreflang. Ulwazi olufunyenwe kolu hlalutyo lucokisekileyo ngokungathandabuzekiyo luya kukhokela ekwenziweni kwesicwangciso sakho sobuchule.
Ngokusebenzisa olu lwazi luxabisekileyo, uya kuxhotyiselwa ukwenza izigqibo ezizizo malunga nokubeka phambili iilwimi kunye nemimandla, kunye nokubumba isakhiwo sewebhusayithi yakho ukuze uqinisekise ukufikelela kwihlabathi okungenakulinganiswa kwaye kungenakulinganiswa. Ngaphaya koko, kubalulekile ukuqaphela ukuba ngamandla anamandla e-ConveyThis onayo, unokuguqulela ngaphandle komthungo umxholo wakho okhethekileyo kuluhlu olubanzi lweelwimi, ukwandisa abaphulaphuli bakho kunye nokomeleza ubukho bakho kwi-Intanethi. Kwaye ngoku, ngesisa esikhulu, unethuba elimangalisayo lokufumana amandla amangalisayo e-ConveyThis ngesilingo sethu sasimahla seentsuku ezi-7! Qala olu hambo lwenguqu lokwandisa i-horizons yakho kunye nokufikelela kubude obungazange bubonwe ngaphambili ngokwamkela eli thuba lixabisekileyo namhlanje!
Ubugcisa bokukhetha into oza kuyiguqulela
Ukuguqulela kuphela amaphepha ambalwa akhethiweyo ukuze wonge ixesha nemali kunokubonakala kunomtsalane. Nangona kunjalo, le ndlela inokukhokelela ekubhidekeni phakathi kweenjini zokukhangela malunga nabaphulaphuli ojolise kubo. Ukuqinisekisa amava ahambelanayo omsebenzisi, kuyacetyiswa ukuba uguqulele yonke imixholo ebalulekileyo kwimarike nganye kwiilwimi zabo zomthonyama. Indibaniselwano yamaphepha aguqulelweyo nangaguqulelwanga kubangela amava omsebenzisi aqhekekileyo.
Ngokuguqulela yonke into, ii-injini zokukhangela ziyakwazi ukwenza isalathiso ngokuchanekileyo kunye nokubeka umxholo wakho wendawo. I-ConveyThis, isixhobo esizisebenzelayo sokuguqulela kumatshini, sisebenzisa ubuchwepheshe be-AI ukukhawulezisa inkqubo. Oku kuphelisa imfuneko yoguqulo olubanzi lwezandla, ekugqibeleni luququzelela impumelelo yewebhusayithi ebanzi. Vula amandla apheleleyo ewebhusayithi yakho nge-ConveyThis, isisombululo esikhokelayo kwiinkonzo zokuguqulela ezizenzekelayo. Ngokudityaniswa okulula, unokwandisa ukufikelela kwakho kwaye uqhagamshelane nabaphulaphuli behlabathi ngeelwimi ezininzi. Yizame namhlanje ngesilingo sethu sasimahla seentsuku ezi-7! Yithi ndlela-ntle kwimiqobo yolwimi kwaye wamkele unxibelelwano olungenamthungo.
Ukutyhila amagama angundoqo asetyenziswa kwiilwimi ezininzi
Ukuphucula ukubonakala kunye nokutsala itrafikhi engakumbi yendalo kumxholo wakho oguquliweyo, kubalulekile ukwenza uhlengahlengiso oluthile oluvelisa iziphumo ezilungileyo. Ukuphumeza isicwangciso esisebenzayo kubandakanya ukugxila kumagama angundoqo asekuhlaleni ahambelana nezinto ozikhethayo kunye nomdla wabaphulaphuli bakho. Kanye njengophando olucokisekileyo lwegama elingundoqo lubalulekile kumxholo wakho wokuqala, kuxabiseke ngokufanayo ukuphonononga ukuthandwa kunye nobunzima bamagama angundoqo kulwimi ngalunye. Kubalulekile ukuqaphela ukuba amazwe ahlukeneyo asebenzisa amabinzana ahlukeneyo, okwenza ukuba kubaluleke kakhulu ukunyusa umxholo wakho ngokusekelwe kwindlela yokuziphatha yokukhangela kwingingqi. Owona mzekelo ubalaseleyo wolu tshintsho lweelwimi ligama elithi “ibhulukhwe,” elaziwa njenge “bhulukhwe” kwisiNgesi saseOstreliya. Ke ngoko, ukuthathela ingqalelo ezi nuances zengingqi kubalulekile ekuphuculeni iwebhusayithi yakho.
Olunye uqwalaselo olubalulekileyo kukuguqulela imetadata yewebhusayithi yakho. Izihloko zeMeta kunye neenkcazo zidlala indima ebalulekileyo ekuboneleleni ngolwazi oluxabisekileyo kwiinjini zokukhangela kunye neendwendwe. Ukungahoyi ukuguqulela ezi zinto kunokukhokelela ekungaqondani nasekubhidekeni. Ngokuguqulela ngenkuthalo imetadata yakho, uqinisekisa ukusetyenziswa kolwimi olucacileyo nolufanelekileyo ngokwejografi kwiphepha ngalinye. Iinjini zokukhangela zithembele kakhulu kolu lwazi xa uphawula amaphepha akho aguqulelweyo.
Ngethamsanqa, kukho isisombululo esithembekileyo sokujongana nezi mfuno zoguqulo: ConveyThis. Le nkonzo yoguqulo ethembekileyo ibonelela ngesisombululo esingenamthungo nesizenzekelayo sokuguqulela izinto ezibalulekileyo zemethadatha ezifana nezihloko zamaphepha, iinkcazelo, umbhalo wealt, nokunye. Ngokusebenzisa le nkqubo ngaphandle komthungo, unokuqinisekisa ukuba umxholo wakho oguqulelweyo ulungiselelwe ngokufanelekileyo kwiinjini zokukhangela, kulula ukuyiqonda, kwaye ubandakanya iindwendwe zakho. Yonwabela izibonelelo ezininzi ezinokuziswa yinguqulelo yewebhusayithi engenamthungo ngokuqala isilingo sasimahla seentsuku ezi-7 nge-ConveyThis namhlanje.
Ukuphucula ukubonakala kweWebhusayithi ngokusebenzisa ii-Backlinks zeelwimi ezininzi
Ukufezekisa uphuculo olubalulekileyo ekubonakaleni kwewebhusayithi yakho kwaye unyuke uye phezulu kumanqanaba enjini yokukhangela, kubalulekile ukuseka unxibelelwano oluluqilima kwaye ufumane i-backlinks ekumgangatho ophezulu.
Ukwandisa ubukho bakho kwi-intanethi kunye nokutsala abaphulaphuli abaninzi kufuna utyalo-mali olukrelekrele kwiinkonzo zokuguqulela iwebhusayithi. Oku kubandakanya ukwakha intsebenziswano kunye neeblogi ezinempembelelo kunye nemithombo yeendaba ehloniphekileyo kwiimarike ezijoliswe kuzo. Ngokusebenzisana naba bantu banolwazi, abanokuqonda okunzulu ngenkcubeko nolwimi lwasekuhlaleni, unokudala umxholo ohambelana nenkcubeko odibana nabaphulaphuli bakho abaqondayo. Ukongeza, ukufunda iindlela eziyimpumelelo zokwakha ikhonkco ezisetyenziswe ngabakhuphisana nabo kunokubonelela ngezimvo ezixabisekileyo kwaye kukuncede ukhusele ukubekwa kwiiwebhusayithi ezihlonelwayo nezithembekileyo.
Ukuthunyelwa kweendwendwe kunye nokulandela ngokukhutheleyo umanyano lweqhinga ziindlela ezisebenzayo zokufumana i-backlinks ezibekekileyo. Nangona kunjalo, kubalulekile ukuqhubeka ngononophelo kwaye uphephe naziphi na izenzo ezithandabuzekayo ezinokonakalisa isidima sakho osenze nzima okanye ziphumele kwizohlwayo.
Xa ujongene nomsebenzi onzima wokuguqulela iwebhusayithi yakho ekhethekileyo kwiilwimi ezininzi, kububulumko ukusebenzisa iinkonzo ezibalaseleyo ezibonelelwa liqonga lesisa leConveyThis. Esi sixhobo simangalisayo, esizaliswe luluhlu olubanzi lweenzuzo kunye nesilingo sasimahla seentsuku ezi-7, siya kukukhokelela kwimpumelelo engenakuthelekiswa nanto kwihlabathi ledijithali elikhula rhoqo. Ngojongano lwayo olumangalisayo nolusebenziseka lula, uya kujonga indlela eya kwiimpumelelo ezingaqhelekanga, ushiya ifuthe elihlala lihleli kumhlaba wedijithali.
Ukuphonononga iCandelo lobuGcisa: Iingqwalasela ezibalulekileyo
I-SEO yehlabathi igubungela uluhlu olubanzi lweendlela kunye nokulungiswa okujolise ekuphuculeni ukubonakala kunye nokuhlelwa kwewebhusayithi yakho kwiinjini zokukhangela kwihlabathi jikelele. Ecaleni kweendlela ze-SEO zemveli, ezinjengokuphanda amagama angundoqo kunye nokuphucula umxholo, kukho iingqwalasela ezibalulekileyo zobuchwephesha ukujongana nazo.
Enye inkalo ebalulekileyo yobugcisa kukuphucula ubume be-URL yewebhusayithi yakho. Indlela ii-URL zakho eziqwalaselwe ngayo zinokuthumela imiqondiso kwiinjini zokukhangela malunga namazwe athile okanye iingingqi ozijolise kuzo. Kukho iindlela ezininzi onokuthi uziqwalasele xa ucwangcisa ii-URL zakho ngeenjongo ze-SEO zehlabathi.
Enye indlela kukusebenzisa imimandla yomgangatho ophezulu welizwe elithile (ccTLDs) njenge .mx okanye .jp. Le ndlela ibandakanya ukufumana amagama esizinda ahlukeneyo ahambelana namazwe athile okanye imimandla. Umzekelo, iwebhusayithi ejolise eMexico inokusebenzisa igama lesizinda mywebsite.mx. Ngelixa le ndlela inokwandisa ukufaneleka kunye negunya lendawo, inokufuna izixhobo ezongezelelweyo kunye nolawulo.
Enye inketho kukusebenzisa i-subdomains, njenge-es.mywebsite.com, ukubonisa ukuhluka kolwimi okanye ummandla. Ngokongeza isimaphambili esifana ne "es" seSpanish kwisizinda sakho esiphambili, unokubonelela ngeenguqulelo zasekhaya zewebhusayithi yakho. Le ndlela inikezela ukuguquguquka kunye nokulula kolawulo.
Ukusebenzisa i-subdirectories, njenge-mywebsite.com/es/, yenye inketho yokucwangcisa ii-URL zakho. Le ndlela ibandakanya ukwenza iifolda ngaphakathi kwendawo yakho engundoqo ukulungiselela iilwimi ezahlukeneyo okanye iinguqulelo zengingqi zewebhusayithi yakho. Ingaba yindlela efanelekileyo yokulawula iinguqulelo ezininzi, ngakumbi kwiiwebhusayithi ezinkulu.
Kungenjalo, ungasebenzisa imimandla yomgangatho ophezulu jikelele (gTLDs) njenge .com kwaye ungeze iiparamitha zolwimi kwiiURL zakho. Umzekelo, i-mywebsite.com/es/ ingabonisa inguqulelo yolwimi lwesiSpanish kwindawo yakho. Nangona le ndlela ilula ukuphumeza, isenokunganikeli kwinqanaba elifanayo lokubaluleka kwendawo njenge-ccTLDs okanye i-subdomains.
Okokugqibela, unokuqwalasela ukusebenzisa amagama ahlukeneyo esizinda kumazwe ahlukeneyo, njenge-mywebsite-usa.com. Le ndlela ibonelela ngokujoliswa okucacileyo kunye nokwakhiwa kwendawo, kodwa ifuna ukugcinwa kwemimandla emininzi kwaye ingaba ngumngeni wolawulo.
Ukongeza, ukuphunyezwa kweethegi ze- hreflang kubalulekile kwi-SEO yehlabathi. Ezi thegi zazisa iinjini zokukhangela malunga nolwimi kunye nokujoliswa kwengingqi kwephepha ngalinye kwiwebhusayithi yakho. Ukongeza i- hreflang tags ngesandla kunokutya ixesha kwaye kube lula kwiimpazamo. Nangona kunjalo, ngokusebenzisa izixhobo ezifana ne-ConveyThis, unokwenza le nkqubo isebenze kwiwebhusayithi yakho eguqulelweyo.
Ukwenza iWebhusayithi yakho ifikeleleke kwiHlabathi liphela: Iingcebiso ze-SEO zamazwe ngamazwe
Ukuguqula izicwangciso zakho ze-SEO zamazwe ngamazwe kunye nokunyusa ukusebenza kwewebhusayithi yakho, kucetyiswa kakhulu ukuba uqwalasele uluhlu lweengcebiso ezongezelelweyo eziye zangqina ukuhambisa iziphumo ezimangalisayo. Ezi ngcebiso zixabisekileyo ziyilelwe ukwandisa izinto eziphambili ezifana nesantya sephepha kunye nokuhambelana kweselula, ukuphucula ukusebenza kwewebhusayithi yakho kunye nokukhangela injini yokukhangela, kunye nokubonelela abasebenzisi ngamava akhethekileyo.
Enye inkalo ebalulekileyo ye-SEO yamazwe ngamazwe kukulungelelanisa umxholo wewebhusayithi yakho kunye nezikhokelo zomgangatho zikaGoogle. Ezi zikhokelo zigxininisa ukubaluleka kokubonisa ubuchule, igunya, kunye nokuthembeka ukuhambisa amava awonelisayo kubasebenzisi. Embindini wale ngcamango ngumgaqo owaziwa ngokuba yi-EAT - Ubungcali, iGunya, kunye nokuthembeka. Ngokulandela ezi zikhokelo, unokuphucula isidima sewebhusayithi yakho kwaye utsale abaphulaphuli behlabathi.
Ngaphezu koko, kubalulekile ukuba ulungelelanise ii-URL zakho, uqinisekise ukuba zisebenziseka ngokulula kwaye zenziwe ngokwezifiso. Oku kuphucula ukukhangela komsebenzisi kwaye kwenza iinjini zokukhangela ziqonde ngcono umxholo wakho, okukhokelela kwisalathiso esisiso. Ukongeza, ukwenza uphando olucokisekileyo ukuchonga kunye nokwandisa iindibano ze-URL zasekhaya kwimarike nganye ekujoliswe kuyo kunokuphucula ukufaneleka kwewebhusayithi yakho kunye nokubonakala kwezo marike.
Kumnqweno wakho wokwenza i-SEO yamazwe aphesheya, cinga ukusebenzisa i-ConveyThis. Esi sixhobo sikuvumela ukuba ulawule ngokufanelekileyo i-SEO yeelwimi ezininzi, ukuguqulela umxholo wewebhusayithi yakho, ukuqwalasela ii-URL, kunye nokuphumeza iithegi zolwimi ngokulula. Thatha ithuba lonikezelo lwethu lolingo lweentsuku ezi-7 simahla, sikunika ithuba lokuva amandla okudala iwebhusayithi yeelwimi ezininzi ephuculwe kwihlabathi jikelele.
Ungaphoswa lithuba lokungqina ukuba i-ConveyThis ibuphucula njani ubukho bakho kwi-intanethi, itsala abantu abaninzi bamazwe ngamazwe ngeenguqulelo ezikhawulezayo nezichanekileyo. Yamkela eli thuba lokomeleza iwebhusayithi yakho ye-SEO yamazwe aphesheya kwaye wonwabele izibonelelo ezininzi ezizisa njengoko utsala umdla wabaphulaphuli behlabathi.
UPhando lwegama eliPhambili kwiMarike yeHlabathi
Ukwandisa impumelelo yeenzame zakho zokwenziwa kwalapha ekhaya, kubalulekile ukuba uye ngaphaya koguqulelo olusisiseko. Ukudibanisa ngokwenene kunye nemarike yakho ekujoliswe kuyo kwaye uqonde izinto abazikhethayo ezizodwa, udinga isisombululo esibanzi sasekhaya esibonelela ngeempawu eziphambili kunye nobuchule obungenakulinganiswa. Kulapho i-ConveyThis, isisombululo esikhethekileyo sokwenza indawo, ingena khona. Ngokusebenzisa amandla kunye nokusebenza okuphezulu kwe-ConveyThis, ungangena kumandla amakhulu orhwebo lwehlabathi kwaye wandise ukufikelela kwakho kunanini na ngaphambili. Makhe ndikwazise ngeenzuzo ezimangalisayo eziziswa yi-ConveyThis:
-Hambisa Esi sicwangcisi segama elingundoqo: Yithi ndlela ntle ekungaqinisekini kunye noqikelelo kuphando lwegama elingundoqo! Esi sixhobo esimangalisayo sikunika ulwazi oluxabisekileyo kwimiqulu yokukhangela yenyanga kunye nedatha yendawo ethile yamagama akho aphambili owakhethileyo. Ngokwenza izigqibo eziqhutywa yidatha ngokuchaneka okungenakuthelekiswa nanto, unokufezekisa iziphumo ezimangalisayo ezingaphaya kolindelo lwakho!
-I-ExveyThis Keyword Explorer: Thatha uphando lwakho lwegama elingundoqo uye kwiindawo eziphakamileyo ngesi sixhobo esityebileyo. Ayigcini nje ngokubonelela ngemigangatho yelizwe, kodwa ikwabonelela ngeengcebiso ezifanelekileyo zegama elingundoqo ezilungiselelwe iimfuno zakho ezithile. Ngesi sixhobo, imiqobo yolwimi iba yinto yexesha elidlulileyo, ikuvumela ukuba useke unxibelelwano oluyinyani kunye nabaphulaphuli ojolise kubo.
-ConveyLe Moz Keyword Explorer: Hlala uphambi kwabantu okhuphisana nabo ngokufumana ukuqonda okunzulu ngolwimi olukhethwa ngabaphulaphuli bakho kwiimarike ezinempembelelo. Esi sixhobo sikhethekileyo sibonelela ngeevolumu zokukhangela ezilungiselelwe ezi marike, zikunika umda owudingayo ukuze wenze izigqibo ezinolwazi kwaye uphumelele ukodlula ukhuphiswano lwakho.
-I-ConveyThis UberSuggest: Idityaniswe ngaphandle komthungo kwiqonga lethu, esi sixhobo sophando segama eliphambili langoku sinikezela ngeengcebiso ezichanekileyo nezifanelekileyo zegama eliphambili ngophawu lwalo lokugqibezela ngokuzenzekelayo. Ngokwenza imizamo yokuphucula iinzame zakho zasekhaya kwaye uzibonele ngokwakho iziphumo ezimangalisayo!
Ukwandisa ukusebenza kophando lwakho lweelwimi ezininzi ezingundoqo, gcina engqondweni ezi ngcebiso zilandelayo:
-Jonga amagama aphambili kwiilwimi zomthonyama: Jonga ngaphaya kwesiNgesi kwaye ujonge kumagama aphambili abambe obala kulwimi ngalunye lwentengiso ekujoliswe kuyo. Ngokwamkela la magama angundoqo emveli, unokukhuthaza unxibelelwano oluyinyani kunye nabaphulaphuli bakho kwaye useke ikhonkco elidlula imida yolwimi.
- Yamkela imimiselo yendalo yonke kunye ne-niche: Fumana ibhalansi phakathi kwamagama angundoqo anokusebenza kwendawo yonke kunye nalawo ahambelana nenkcubeko. Le ndlela iqinisekisa ukuba umxholo wakho uhambelana nabasebenzisi basekhaya ngelixa ugcina isibheno esibanzi, kukuvumela ukuba wenze impembelelo engapheliyo.
-Yiya ngaphaya kwemida yolwimi: Vavanya ukuthandwa kwamagama angundoqo kumazwe ahlukeneyo, nangaphakathi kolwimi olufanayo. Olu lwazi luxabisekileyo lukuxhobisa ngolwazi olufunekayo ukwenza amaqhinga achanekileyo okwenziwa kwalapha ekhaya ajongana neenuances zemarike nganye.
-Izindululo zesixhobo sokuthembela: Qiniseka, ungathembela kwiingcebiso zethu ezigcinwe ngononophelo ngokwemigaqo yendawo. Ngokwamkela ezi ngcebiso zobuchwephesha, unokuqinisekisa ukuba umxholo wakho uhambelana ngokugqibeleleyo nezinto ozikhethayo kwindawo ohlala kuyo kwaye wenza impembelelo yokwenyani kubaphulaphuli ojolise kubo.
-Yamkela ixesha lonyaka kunye neendlela: Hlala uphambili kwiindlela eziguqukayo ngokuqhuba uphando olucokisekileyo kwixesha lonyaka kunye neendlela zangoku ezinxulumene namagama aphambili kwiimarike ojolise kuzo. Ngokuhlengahlengisa umxholo wakho ukujongana nezinto ezinomdla kunye neemfuno zabaphulaphuli, uya kuhlala uphambi kwegophe kushishino lwakho.
Ukuziqhelanisa neNkcubeko: UkuLungisa uMxholo waBafundi beHlabathi
Xa kuziwa kumsebenzi obalulekileyo wokulungelelanisa umxholo kwiimarike ezahlukeneyo, inguqulelo yegama-ngegama elula ayiyi kwanela. Kufuneka sisebenzise indlela enobunkunkqele kwaye ekujoliswe kuyo. Kufuneka siqwalasele iimfuno ezithile kunye nezinto ezikhethwa ngabaphulaphuli basekuhlaleni. Oko kuthetha ukuphonononga nzulu kwiintsonkotha zenkcubeko kunye nokuhambisa umxholo ohambelana ngokwenene nabafundi ekujoliswe kubo.
Ke, sihlangabezana njani nale nkqubo ibuthathaka yokulungelelanisa umxholo? Ewe, oogxa bam, kukho iindlela ezininzi zobuchule esinokuzisebenzisa. Okokuqala nokuphambili, sinokubandakanya imizekelo eqhelekileyo ngokwenkcubeko ukubamba umongo wenkcubeko yendawo. Kuya kufuneka kwakhona siguqule iiyunithi ezoyikisayo zomlinganiselo kunye neentsuku kwiifomathi ezithandwayo zasekhaya, siqinisekise ukuqonda okungenamthungo kubafundi bethu abaxabisekileyo. Kwaye masingakulibali ukubaluleka kokubonelela ngengcaciso ecacileyo yazo naziphi na iikhonsepthi ezinokuthi aziqhelekanga kwimimandla yethu ekujoliswe kuyo. Emva koko, ulwazi lunamandla, kwaye sifuna ukuba wonke umntu azive exhotyiswe ngumxholo wethu.
Kodwa kukho enye into ebalulekileyo esingamele siyibethe ngoyaba: ubuntununtunu benkcubeko. Ewe, badali bam bomxholo, kufuneka sihambe ngononophelo kwimigibe enokubakho yezihloko kunye nemizekelo. Kungumsebenzi wethu ukuvavanya ngokucingisisayo into nganye ukuqinisekisa ukuba ihambelana kakuhle neenqobo ezisemgangathweni kunye nobuntununtunu benkcubeko yasekhaya. Ngalo mdaniso ucekethekileyo, sinokuwaphepha ngobubele nawaphi na amanyathelo angafanelekanga okanye iimeko zokungabi naluvelwano ezinokulonakalisa isidima sethu.
Ngoku, ngenisa i-ConveyThis kwindawo. Ngesixhobo sayo esikhethekileyo sokuguqulela ulwimi, sinokufikelela ukuchaneka nokuchaneka kunanini na ngaphambili. Nangona kunjalo, masingathembeli koomatshini kuphela. Kufuneka sifake umxholo wethu ngokuchukumisa okwahlukileyo komntu. Ewe, ukubek' iliso ebantwini kuyo yonke inkqubo yasekuhlaleni kuqinisekisa ukuba umxholo awuthethi nje ulwimi kodwa unxibelelana ngokwenene neentliziyo zabaphulaphuli bethu.
Kodwa linda, kukho okungakumbi! Ngaphambi kokuba siveze umxholo wethu owenziwe wasekhaya kwihlabathi, kufuneka sizibandakanye kuvavanyo olucokisekileyo. Le nkqubo icokisekileyo ivumela ukuba sihlole umsebenzi wethu ngocoselelo, sichonge naziphi na iimpazamo ezifihliweyo okanye ukungangqinelani okunokuthi kwenzeke ngexesha lenkqubo yoguqulelo. Kukuzibophelela kwethu ekugqweseni, ukuzinikela kwethu ekuziseni imveliso ekhazimlisiweyo yokugqibela eya kushiya imbonakalo yanaphakade.
Owu, imimangaliso ye-ConveyThis! Ngobuchule bayo obumangalisayo, inkqubo eyayikade inzima kwaye ithatha ixesha yokwenziwa kwasekhaya ngoku ipholile. Asisasindwa ziindlela zokuguqulela ezinzima nezingasebenziyo. Endaweni yoko, singakwazi ukwenza umxholo wethu ulungele iimfuno ezizodwa zentengiso nganye, sibona umahluko omangalisayo owenzayo ekutsaleni ukufunda kwethu.
I-SEO yamazwe ngamazwe: Ukuphucula amaPhepha kuBantu behlabathi
Xa kuziwa ekwandiseni amaphepha ewebhusayithi kwiindwendwe zamazwe aphesheya, zininzi izinto ezibalulekileyo ekufuneka ziqwalaselwe. Okokuqala, kubalulekile ukuguqulela ngokuchanekileyo okubhalwe kumaphepha kwiilwimi ezithethwa ngabaphulaphuli basekuhlaleni. Olu lungelelwaniso lolwimi luqinisekisa ukuba umxholo uyaqondakala kwaye uhambelana nenani labantu ekujoliswe kulo.
Ukongeza, ukuzibandakanya ngokufanelekileyo nabatyeleli bamazwe aphesheya, kubalulekile ukwenza umxholo obonakalayo kwiwebhusayithi, kubandakanya imifanekiso, iividiyo, kunye namanye amacandelo eendaba. Ngokulungelelanisa ezi zinto ukuba zifaneleke kwaye zimele abaphulaphuli abathile ekujoliswe kubo, amava omsebenzisi antywilayo kunye nokunxibelelana anokwenziwa.
Ukubambelela kwimigaqo yengingqi malunga nolwakhiwo lomxholo kunye noyilo nako kubalulekile ekwandiseni ukuzibandakanya kwabasebenzisi. Ngokuhambelana nezithethe ezimiselweyo kunye nezinto ezikhethwa yinkcubeko yasekhaya, iwebhusayithi iqhelana ngakumbi kwaye imema abatyeleli bamazwe aphesheya, inyusa amathuba okuqhubeka nokusebenzisana kwabo nesiza.
Ukuhlakulela ukuthembela kunye nokufikeleleka kwiindwendwe zamazwe ngamazwe, kuyacetyiswa ukuba ubandakanye ulwazi loqhagamshelwano olukhethekileyo kwilizwe kunye needilesi kwiwebhusayithi. Ngokubonelela ngolu lwazi lwasekuhlaleni, abatyeleli banokuziva bezithembile malunga nokufikelela kunye nokunxibelelana neshishini, ukukhuthaza ukuthembela kunye nokuthembeka.
Isicwangciso esisebenzayo sokutsala abathengi behlabathi kukubonelela ngeendlela zokuhlawula ezikhethiweyo zasekhaya kunye neemveliso zexabiso ngemali yasekhaya. Oku kubonisa inzame yokwenene yokuhlangabezana neemfuno kunye nezinto ezikhethwa ngabatyeleli bamazwe ngamazwe, ukuphucula amava abo kunye nokwandisa amathuba okuguqulwa.
Ukongeza, ukuqaqambisa imimandla apho ishishini libonelela ngeenkonzo zokuthumela ngenqanawa kunokuphucula ngakumbi isibheno samazwe ngamazwe. Ngokunxibelelana ngokucacileyo ngokufumaneka kokuthunyelwa kwiindawo ezahlukeneyo, iwebhusayithi ibanomtsalane ngakumbi kubathengi behlabathi, abanokuthi ngenye indlela bathintelwe kukungaqiniseki malunga nokuhanjiswa kwempahla.
Ukugcina amaphepha akumgangatho ophezulu wasekhaya kubalulekile ekusebenzisaneni ngempumelelo nabaphulaphuli behlabathi. Oku kuzinikezela okuqhubekayo ekuqinisekiseni ukuba umxholo uhambelana kwaye unikezela iimfuno zabantu ekujoliswe kuzo kuseka isiseko esomeleleyo nesinyanisekileyo sabathengi kuyo yonke imimandla eyahlukeneyo.
Xa kuziwa ekulawuleni ukwanda kwamazwe ngamazwe, kukho izicwangciso ezahlukeneyo ezinokusetyenziswa. Enye indlela ibandakanya ukusebenzisa i-subdomains okanye ii-subdirectories, ezinokuthi zilungelelanise ukusebenza kunye nokwandisa i-SEO kunye nemigudu yokuthengisa. Nangona kunjalo, kubalulekile ukuqwalasela ngononophelo iimeko ezithile kunye neenjongo ngaphambi kokuba uthathe isigqibo sokuba imimandla eyahlukeneyo yemimandla ingaba yinto efanelekileyo ngakumbi.
Ukuba imimandla eyahlukeneyo ikhethiwe, ukuphumeza ukudibanisa phakathi kweesayithi kunokuphucula iimpawu zegunya kunye nokwandisa ukubonakala kunye nokuthembeka kwendawo nganye. Ukongeza, ukuhanjiswa kwakhona kwabatyeleli kunye nendlela yokutshintsha indawo enengqondo inokuphucula kakhulu amava omsebenzisi, iqinisekise inguqu egudileyo phakathi kweenguqulelo zengingqi ezahlukeneyo zewebhusayithi.
Ukwabelana ngomxholo oluncedo, ikhowudi, kunye neziseko zophuhliso kunokulungelelanisa imisebenzi kunye nokwandisa i-SEO kunye nemikhankaso yokuthengisa. Le ndlela yokubambisana iphucula ukusebenza kakuhle kwaye yomeleza ubukho be-intanethi kunye nokubonakala kwewebhusayithi.
Kubalulekile ukugcina ukuhambelana kwebhrendi kuzo zonke iipropathi, nakwimimandla eyahlukeneyo. Oku kunokufezekiswa ngokuqinisekisa ukuba ungubani okwabelwana ngawo kunye nokuhambisa imiyalezo engundoqo rhoqo kuzo zonke iinguqulelo zamazwe ngamazwe zewebhusayithi. Ngokwenza njalo, amashishini anokulungelelanisa ngokufanelekileyo iiwebhusayithi zabo kwiindwendwe zamazwe ngamazwe kwaye andise ukufikelela kunye nefuthe kwizinga lehlabathi.
I-ConveyThis ibonelela ngesisombululo esikhethekileyo sokuguqulela ngokulula iiwebhusayithi kwiilwimi ezininzi, ukufikelela kubaphulaphuli ababanzi nabahlukeneyo behlabathi. Esi sixhobo sinamandla sivula amathuba amatsha okukhula kwehlabathi kunye nokudibanisa, ukunceda amashishini ukuba anqobe imiqobo yolwimi kunye nokudibanisa nabathengi abavela kwihlabathi jikelele. Zama i-ConveyThis namhlanje kwaye ufumane izibonelelo zokwandisa ukufikelela kwewebhusayithi yakho ngesilingo sasimahla seentsuku ezi-7!
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
