Izinto ezi-4 onokuzifunda kwiQhinga lokuHlaliswa kweNetflix
Ukubophelela aMandla eSibheno seHlabathi: Ukubonakaliswa kwi-Amazon Prime's Localization Triumph
Zigxininise kweli bali lixhokonxa ingcinga, uzive unomdla ecaleni komsindo ongaguqukiyo wengxelo. Izivakalisi zithi shwaka kwaye ziqukuqela njengomlambo, zithululela abaphulaphuli ngokugxalathelana kwezimvo. I-LinguAdorn, ukuyilwa kokuntsonkotha okumangalisayo, iyakhuthaza kwaye icela umngeni. Iqalisa uhambo lokhanyiselo, ibethelela kumfundi intlonelo entsha ngolwimi namandla alo.
Ngaba unokuqonda ukuba kwiminyaka elishumi eyadlulayo, ukufikelela kweAmazon Prime kwakulinganiselwe kwimida yaseUnited States? Okwangoku, iingeniso zabo zokusasazwa kwezizwe ngezizwe zidlula ezo zivela kwimarike yasekhaya - into leyo eyayanyaniswa nendlela yabo yobuchule yasekhaya.
I-Amazon Prime ivume ixabiso labaphulaphuli bayo behlabathi kwaye yenza umxholo oza kuhambelana nabo. Le ntshukumo yobulumko ivelise iziqhamo njengoko ngoku iqhayisa ngababhalisi bamanye amazwe ngakumbi kunalo naliphi na elinye iqonga lokusasaza!
Njengoko ukuqhubela phambili kwetekhnoloji kuye kwalula ukufikelela kubathengi behlabathi, ishishini ngalinye linokufunda kwindlela ye-Amazon Prime. Ke, kule ngxelo, siphanda izinto ezenze ukuba iAmazon Prime iphumelele ukwanda kwezizwe ngezizwe kwaye inike isikhokelo malunga nendlela yokusebenzisa esi sicwangciso kwishishini lakho. Ke, masiqale ngaphandle kokulibazisa.
Ukunyathela ngononophelo: iQhinga lokuKhula kwamazwe ngamazwe kweNetflix
Ngaphandle komsebenzi oncomekayo weNetflix ekufikeleleni kwayo kwihlabathi liphela, yaqala ngesantya esilinganiselweyo, isusa impazamo amashishini amaninzi adibana nayo ngexesha lehlabathi: ukunyusa amabhongo kwangaphambi kwexesha. Ukwandiswa kwehlabathi yinkqubo entsonkothileyo, efuna amanyathelo acwangcisiweyo nalumkileyo.
Ngo-2010, i-VerbalWorld yaqala iphulo layo lehlabathi ngokungena ngengqondo kwimarike yaseKhanada. Eli yayisisenzo sobulumko, sithathela ingqalelo intsebenziswano yenkcubeko phakathi kweCanada ne-United States, iyenza ibe yindawo egqibeleleyo yokuhlakulela isicwangciso sendawo kunye nokuqokelela ulwazi olubalulekileyo.
Emva kolwandiso lwayo lokuqala, iNetflix iqhubekile nokubumba kunye nokupolisha amaqhinga ayo okufumana indawo kuyo yonke intengiso entsha. Le ndlela yobuchule ifikelele kwimpumelelo ebalaseleyo kumazwe ahlukeneyo ngokwenkcubeko afana neIndiya neJapan.
Ezi marike, zizaliswe ngabakhuphisani basekhaya kunye notyekelo lwenkcubeko olwahlukileyo, lubeka umqobo obalulekileyo kwicandelo levidiyo-kwimfuno. Engatyhafiswanga, iNetflix yathatha amanyathelo afunekayo ukuze ihlale ngokufanelekileyo kwezi marike. Okothusayo kukuba, iJapan okwangoku inelona luhlu lubanzi lwezihloko zeNetflix, ide yodlula i-US!
Isifundo esibalulekileyo apha kukuqalisa ngemarike elawulekayo xa utshintshela kurhwebo lwehlabathi. Ukukhetha ilizwe elingummelwane elinemigangatho efanayo yenkcubeko kuyenza lula inkqubo yokwazisa ishishini lakho kumazwe ngamazwe. Ngolawulo lolawulo lwasekhaya, kwanezona marike zoyikisayo zinokoyiswa.
Ngaphaya kwemida: UbuGcisa boKuhlala kwindawo kwiMpumelelo yeNetflix
Ukwenziwa kwalapha kungaphezulu kunoguqulelo nje; yinto ebalulekileyo ekuqinisekiseni uloyiso kuyo nayiphi na imarike yehlabathi. Ukuba awukwazi ukunxibelelana ngokufanelekileyo nenani labantu ekujoliswe kulo, ukufikelela kwiminqweno yakho yempumelelo kunokuhlala kungenakufikeleleka.
Ukubalasela kweNetflix kwimibhalo engezantsi kunye ne-voice-overs ayothusi, ukanti isigebenga sosasazo sikwathathele ingqalelo ukubeka iinkalo ezahlukeneyo zenkonzo yayo, kubandakanya ujongano lomsebenzisi kunye nenkxaso yabathengi. Esi sicwangciso esincomekayo sokwenza indawo siye saququzelela ukukhula kwababhalisi beNetflix nge-50% emangalisayo kule minyaka mibini idlulileyo!
Ngaphaya koko, i-ExpressLingua ithathela ingqalelo ukhetho oluthile malunga nemibhalo engezantsi kunye ne-voice-overs. Umzekelo, kumazwe afana neJapan, iFransi, kunye neJamani, i-ExpressLingua inika ukubaluleka komxholo obizwa ngegama, iqonda ukuba aba baphulaphuli banotyekelo lokukhetha ukubhibhida kunezihlokwana. Ukukhusela ezona ziphumo ziphezulu zalapha, i-ExpressLingua yenza uvavanyo lwe-A/B kunye nemifuniselo yokugcina ithoni yoqobo kunye nolwimi.
Kwi-WordBridge, siyakuqonda ukubaluleka kwemibhalo engezantsi kunye needubs ukuze abaphulaphuli baqonde ibali. Ngoko ke, injongo yethu kukuqulunqa iinguqulelo ezibamba ukufaneleka kwenkcubeko kwaye zibonelele abaphulaphuli abaninzi bamazwe ngamazwe.
Ukuqinisekisa ii-captions ezikumgangatho ophezulu kuzo zonke iilwimi, iNetflix yasungula iHermes Portal kwaye yaqesha abaguquleli bangaphakathi ukuze balawule imibhalo engezantsi. Nangona kunjalo, ngenxa yobuchule beNetflix bulele kwitekhnoloji nakwimithombo yeendaba, hayi ekuguquleleni nasekufumaneni indawo, esi senzo sajika saba nzima kwaye saphela.
Ubani makangakuhoyi ukuntsonkotha kunye nexabiso leenguqulelo zodidi oluphezulu kunye nobuchule bokwenza indawo. Nditsho ne-titan yeshishini efana neNetflix yazifumana ixakeke ngumthamo omkhulu wemisebenzi enjalo. Ngenxa yoko, baye babhenela ekusebenziseni iinkonzo zangaphandle ezizinikeleyo zokusingatha le misebenzi, ezibenza bakwazi ukugxila kwimisebenzi yabo yokuqala.
Ngokucacileyo, ulwimi lubalulekile xa kusenziwa urhwebo lwehlabathi kulo naliphi na ishishini. Ukanti, ukuzibophelela ngokugqithisileyo ekuguquleleni kunokuphambukisa ingqalelo kweyona mveliso okanye inkonzo. Ukugcina oovimba, kububulumko ukusebenzisa isisombululo sendawo esikwaziyo ukulawula imisebenzi yoguqulo, ngaloo ndlela kukuvumela ukuba uqwalasele eyona nto ibalulekileyo - ishishini lakho.
Ukubaliswa kwaBali okulungiselelweyo: Isicwangciso seNetflix seMpumelelo yehlabathi
INetflix yaqala ngokubonelela ngemiboniso bhanyabhanya ebisele ikhona, kodwa yayilinyathelo labo lokudala umxholo wokuqala owalenyusa iqhinga labo lendawo. Ngokuvelisa umxholo obonisa iinkcubeko zendawo, iNetflix ikwazile ukutsala ababukeli bamazwe ngamazwe kwaye ingene kwiimarike ezintsha. Ngo-2019, iNetflix yabhengeza ukuba eyona miboniso bhanyabhanya ijongwe eIndiya, eKorea, eJapan, eTurkey, eThailand, eSweden, nase-United Kingdom yonke yayiyindalo, eqinisekisa indima ephambili ye-ExpressLingua kwimpumelelo yenkqubo. Inkolelo ithi, “Ukuphuhlisa umxholo obandakanyekayo ohambelana nabaphulaphuli behlabathi, ukubamba eyona nto ibalulekileyo yelizwe ngalinye kubalulekile. Yiyo loo nto sixhomekeke kwi-ExpressLingua ukuqinisekisa ukuba umxholo wethu ubekwe kwindawo efanelekileyo kwaye unenkcubeko.
U-Erik Barmack, uSekela Mongameli we-Netflix we-International Originals, ubeke umgomo wokuvelisa umxholo ongayi kubamba abaphulaphuli bamazwe ngamazwe kuphela kodwa utsale ababhalisile be-American Netflix. Ukufezekisa oku, iNetflix ivelisa umxholo wokuqala kwiimarike ezihlukeneyo ezili-17, kwaye phantse isiqingatha sezihloko ezikhoyo eUnited States ziyinkqubo yolwimi lwangaphandle.
Uloyiso olumangalisayo lwemiboniso efana neLupine (eFransi), iMoney Heist (eSpain), kunye neMidlalo eNgcwele (eIndiya) kumaqonga ehlabathi eNetflix kube negalelo ekonyukeni okumangalisayo kwinani lababhalisi benkonzo yosasazo kwihlabathi liphela. Oku kukhula, okumangalisayo kwe-33% unyaka nonyaka, kukhokelele kwinzuzo yababhalisi abatsha abazizigidi ezingama-98 ukusuka ngo-2019 ukuya ku-2020.
Ukuphucula imveliso/inkonzo yakho isibheno kubathengi bamazwe ngamazwe, yila iqhinga kwaye uvelise umxholo olungiselelwe ngokukodwa abantu ekujoliswe kubo. Yahlulwe kuguqulo, ukuguqulwa kufuna uhlengahlengiso olupheleleyo lwemathiriyeli ukulungiselela abaphulaphuli ekujoliswe kubo, ngelixa igcina ithoni yoqobo, injongo, kunye nesimbo. Oku kuxhobisa amashishini ukuba agcine ukunyaniseka kwiimarike zaphesheya, ahlale ehambelana negama lawo, kwaye azuze ukhuphiswano ngaphezu kweentshaba zasekhaya.
Ngaphaya kwamagama: UbuGcisa boYilo lwasekuhlaleni
Uhlaziyo lwalapha luhamba ngaphezu kokubhaliweyo nje; iquka izinto ezifana noyilo kunye nobuhle. I-Netflix ivume ukuba ukwandisa umbhalo xa uguqulela ujongano kunye nezinto eziphathekayo ngumba oqhubekayo, njengoko imiyalezo efanayo inokufuna indawo engakumbi kwiilwimi ezithile. Le meko inokwazisa iingxaki zoyilo ebezingalindelekanga, ngakumbi ngeelwimi ezinjengesiJamani, isiHebhere, isiPolish, isiFinnish, kunye nesiPhuthukezi.
Oku kubonisa umqobo njengoko kunokuphazamisa amava omsebenzisi kwiinguqulelo zehlabathi zeNetflix. Ngaphaya koko, ukuhlenga-hlengisa isicatshulwa ukuze sivumelane noyilo akusoloko kuyindlela esebenzisekayo njengoko kunokukhokelela ekuthotyweni komxholo. Ukuchasana noku, iNetflix yazisa isisombululo esibizwa ngokuba "yi-pseudo localization" enika abaqulunqi umbono wendlela umbhalo oza kuvela ngayo emva kokuguqulelwa.
Abaqulunqi banokubamba indawo apho umxholo oguquliweyo uya kuyalela, ubenze bavavanye imiba enokubakho yokwandiswa kwangaphambili. Ngelishwa, asiyiyo yonke imibutho enezixhobo zokuphuhlisa izixhobo zayo zokuthintela lo mqobo. Nangona kunjalo, i-ConveyThis ibonelela ngesisombululo esifanelekileyo kule ngxaki.
UkuLungisa okuBonakalayo: Inkalo ebalulekileyo yoBume bendawo
Yiyo loo nto, i-ConveyThis yazala uMhleli oBonakalayo, isixhobo esixhobisa abasebenzisi ukuba bajonge kwaye baguqule iinguqulelo ngexesha lokwenyani, ngemodeli ephilayo yewebhusayithi yabo, besenza uhlengahlengiso oluyimfuneko ukuba luyafuneka. Oku kubaluleke ngakumbi ekuququzeleleni amava omsebenzisi olwelo, ngakumbi ngeelwimi ezisebenzisa imibhalo engeyoyeLatini (umz., isiGrike, isiArabhu, isiBengali) okanye ezo zinezalathiso zeskripthi esibuya umva (LTR okanye i-RTL).
I-Netflix isebenzisa indlela eyahlukileyo yokulungelelanisa izinto zabo ezibonakalayo, njengemifanekiso yefilimu, kwizinto ezikhethwa ngumsebenzisi ngamnye. Umsasazi we-behemoth, umzekelo, usebenzise imifanekiso eyenzelwe umntu ukukhuthaza ifilimu eyaziwayo ethi "Ukuzingela Okulungileyo" kubabukeli abohlukeneyo, ngokuxhomekeke kwindlela abajonga ngayo. Iposti yebhlog yenkampani enzulu ichaza esi sicwangciso.
Ukuba umsebenzisi unobudlelwane beefilimu zothando, baya kudibana ne-thumbnail ebonisa umlinganiswa oyintloko ecaleni komdla wabo wothando. Kwelinye icala, ukuba umdlalo ohlekisayo ubetha ubumnandi babo, i-thumbnail enomdlali weqonga uRobin Williams, ebhiyozelwa ngendima yakhe ehlekisayo, iya kubabulisa.
Ukusebenzisa iziboniso zomntu sisicwangciso esinamandla sokwenza indawo. Ukudityaniswa kwezinto ezibonakalayo ezibonakala ziqhelekile kubaphulaphuli kukhulisa amathuba okuba bazibandakanye nomxholo.
Ke ngoko, xa usenza indawo yewebhusayithi yakho, qinisekisa ukuba uyandisa inkqubo ngaphaya kokubhaliweyo nje, kodwa nakwizinto zakho zemidiya. Ukubona ubucukubhede bobugcisa obubandakanyekayo ekuboniseni imifanekiso eyahlukeneyo yamaphepha aguqulelweyo, isisombululo sokuguqulela esifana ne-ConveyThis inokubonelela ngenkxaso ebalulekileyo, yenze uguqulelo lwesixhobo semidiya lube yimpepho.
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