I-Cross-Border E-commerce Statistics ezingqina ukubalasela kwayo

Ukwandisa iVenkile yakho ye-Intanethi: Ukwamkela amaThuba eHlabathi nge-ConveyThis

Ukuba unciphisa imizamo yakho yokuthengisa kwilizwe elinye, uphoswa lithuba elibalulekileyo lemarike. Kule mihla, abathengi abavela kwihlabathi liphela bathenga iimveliso kwi-Intanethi ngenxa yezizathu ezahlukeneyo, ezinje ngamaxabiso okhuphiswano, ubukho beempawu ezithile, kunye nemveliso ekhethekileyo enikezelwayo.

Umbono wokukwazi ukunxibelelana kwaye uthengisele abantu abavela kuzo zonke iimbombo zehlabathi unika umdla ngokwenene. Nangona kunjalo, ikwaza nesabelo sayo esifanelekileyo semingeni, ngakumbi kunxibelelwano, okwenzekayo njengenye yezinto eziphambili zentengiso ye-intanethi, ngakumbi kumxholo wokuthengisa ngeelwimi ezininzi.

Ukuba ubandakanyeka kurhwebo lwe-imeyile kwaye ucinga ngokwandisa ishishini lakho kumazwe ngamazwe ngokunikezela ngenqanawa kunye nokhetho lokuhlawula kubathengi baphesheya, wenza isigqibo esilumkileyo nesizinzileyo. Nangona kunjalo, kuya kufuneka uthathe amanyathelo ongezelelweyo ukulungisa ishishini lakho kwihlabathi le-e-commerce ewela umda. Inyathelo elinye elibalulekileyo kukwamkela intetho yeelwimi ezininzi (enokufumaneka lula kuyo nayiphi na iwebhusayithi okanye i-e-commerce CMS nge- ConveyThis ) ukuqinisekisa ukuba iimveliso zakho ziyafikeleleka kwaye ziyaqondakala kubathengi abakumazwe ahlukeneyo.

Awuqinisekanga malunga nokuya kwihlabathi? Thatha umzuzwana uphonononge iinkcukacha-manani esiziqulunqe ngezantsi. Basenokutshintsha nje imbono yakho.

I-Global E-commerce Market: Ukujongwa kuHlumo kunye neNzuzo

Kumxholo wembonakalo yehlabathi, imakethi ye-e-commerce yamazwe aphesheya kulindeleke ukuba igqithe kumanqaku angama-994 eebhiliyoni zeedola ngo-2020, iqukumbela ixesha leminyaka emihlanu lokukhula olomeleleyo.

Nangona kunjalo, oku kukhula kunempembelelo yomntu : kuphononongo lwakutsha nje lwehlabathi, inkampani yophando i-Nielsen yafumanisa ukuba ubuncinci i-57% yabathengi ngabanye baye bathenga kumthengisi waphesheya kwezilwandle kwiinyanga ezintandathu ezidlulileyo.

Oku ngokucacileyo kunempembelelo entle kumashishini abathenga kuwo: kolu phononongo, i-70% yabathengisi baqinisekisa ukuba i-branching kwi-e-commerce ibe nenzuzo kubo.

Ulwimi noRhwebo lweHlabathi: Ukubaluleka koLwimi lweNtu kubathengi

Ayisiyongxaki: ukuba umthengi akakwazi ukwenza iinkcukacha zemveliso kwiphepha layo, abanakufane bacofe “Yongeza kwinqwelo” (ingakumbi ukuba “Yongeza kwinqwelo” nabo abaqondi kakuhle kubo). Uphononongo olufanelekileyo, “AwunakuFunda, awuzuThenga,” lucacisa ngoku, lubonelela ngedatha yobungqina benkxaso.

Kuyaphawuleka ukuba uninzi, okanye ukuba ngqo, i-55% yabantu kwihlabathi liphela, bakhetha ukuthenga nge-Intanethi ngolwimi lwabo lweenkobe. Yindalo, akunjalo?

Igrafu – i-55% yabantu ikhetha ukuthenga ngolwimi lwabo Umthombo: Uphando lwe-CSA, “Awukwazi ukufunda, awuzuThenga” Njengoko ucwangcisa ukwanda kwakho kwezizwe ngezizwe, kufuneka uthathele ingqalelo iimarike ezithile ojonge ukungena kuzo. Ngokungamangalisiyo, ulwimi lunegalelo kwesi sigqibo, nangona ngokwamanqanaba ahlukeneyo ngokusekwe kwinkcubeko kunye neempawu zentengiso.

Ke, ngabaphi abathengi abanokuthi bathenge imveliso ukuba iboniswe kubo kwi-intanethi ngolwimi lwabo lweenkobe?

Abathengi abavela kumazwe athile bayakhokela, kunye ne-61% yabathengi be-intanethi abaqinisekisa ukukhetha kwabo okusebenzayo kumava okuthenga ngolwimi lwabo lwenkobe. Abathengi be-Intanethi abavela kwelinye ilizwe balandela ngokusondeleyo: i-58% ingathanda uhambo lwabo lokuthenga ngolwimi lwabo lweenkobe.

URhwebo lwe-E ngeelwimi ezininzi: Imeko yangoku yeMicimbi

Ngaphandle kokunyuka kwemfuno yezisombululo ze-e-commerce zasekhaya, umthamo we-e-commerce weelwimi ezininzi usabambekile.

igrafu: ipesenti yeziza ze-e-commerce zeelwimi ezininzi Umthombo: I-BuiltWith/Shopify Kuphela yi-2.45% yeziza ze-e-commerce zase-US zibonelela ngolwimi olungaphezulu kolunye-olona luxhaphakileyo sisiSpanish, esibalelwa kwi-17% yale totali.

NaseYurophu, apho urhwebo olunqumla imida luqhelekile, amanani ahlala esezantsi: kuphela i-14.01% yeendawo zorhwebo ze-e-commerce zaseYurophu zibonelela ngeelwimi ezingezizo ezo zomthonyama (ezona zixhaphakileyo, ngokungamangalisiyo, sisiNgesi) zidityaniswa nezona zisezantsi. I-16.87% yeziza ze-e-commerce kwamanye amazwe (apho isiNgesi sikwalawula njengolona lwimi luqhelekileyo lokuguqulela).

Ukuvula i-ROI: Amandla eWebhusayithi yeNdawo

Iitshathi zithetha inyani: kukho ukunqongophala okubonakalayo kokhetho lwe-e-commerce lweelwimi ezininzi kubathengi abaninzi kwihlabathi liphela, ngaphandle kwemfuno ephezulu yempahla yangaphandle ekhoyo ngolwimi (iilwimi) zabo.

Imbuyekezo kutyalo-mali loguqulelo lwewebhusayithi Umthombo: I-Adobe I-Localization Standards Association (LISA) ipapashe uphononongo lwakutsha nje oluchaza ukuba imali elingana ne-1 yeedola echithwe ekuguqulelweni kwewebhusayithi izisa i-avareji ye-25 yeedola kwimbuyekezo kutyalo-mali (ROI).

Ithetha ntoni le nto? Ngokusisiseko, abantu abaninzi bathenga iimveliso ezininzi xa benokuqonda okubhalwe kwiphepha lemveliso. Yenza ingqiqo eninzi-kwaye unokufumana ishishini lakho isixa esihle semali.