ISikhokelo seHolide yorhwebo ngo-2024: Ixesha, iindawo, amaqhinga nge-ConveyThis

Ukubethelela i-Global Holiday Ecommerce Landscape: Umbono omtsha

Ayiyomfihlo into yokuba ixesha lokuthenga iholide, elifakwe kwiinyanga ezidlamkileyo zikaNovemba noDisemba, linokubaluleka okukhulu kubathengisi. Nangona kunjalo, njengoko umntu ejonge kulwandlekazi olukhulu lwedijithali lorhwebo, incoko ye-humdrum yengcebiso efanayo endala inokubangela ukuncwina okudiniweyo.

Ngelixa iziganeko zokuthenga ezibekekileyo ezifana noLwesihlanu omnyama, uMvulo weCyber, kunye noSuku lweBoxing zinokubonakala zikho yonke indawo, ziguqulela kukhuphiswano lwangoku, lwehlabathi jikelele. Abathengi kunye nabathengisi ngokufanayo, kwihlabathi liphela, bazamana nesantya esixineneyo kunye nokunyuka kwesantya.

Nangona ukuqhelana nokudinwa kwengxelo yorhwebo ngeeholide, ukubaluleka kwayo kuhlala kungancipha. Okumangalisayo kukuba, ukuya kuthi ga kwisithathu sengeniso yonyaka yomthengisi kunokubalelwa kule extravaganza yorhwebo lweenyanga ezimbini. Ngapha koko, i-US National Retail Federation ityhila ukuba, kwabanye, inokumela ubuncinci isiqingatha sesihlanu somvuzo wabo wonyaka.

Okubangela umdla ngakumbi, abathengisi be-intanethi banokonwabela isilayi esikhulu sepayi. Izifundo zikaDeloitte zicebisa ukuba abathengi kuzo zonke iindidi zabantu balindele ukwenza malunga ne-59% yokuthenga kwabo kwiholide kwindawo yedijithali.

Iiveki ezintandathu ezilandelayo zinokuziva zifana nokuhamba ngesaqhwithi se-ecommerce. Nangona kunjalo, ukuba umxhasi wakho ujikeleza iglowubhu, indlela elinganiselweyo, enobuchule inokunceda ukuhambisa ishishini lakho elunxwemeni oluyimpumelelo. Nantsi into entsha omele uyikhumbule.

Urhwebo lweHlabathi kunye neeKhalenda zeNkcubeko: Umbono oMtsha

Ngokungathandabuzekiyo, i-tapestry yenkcubeko yehlabathi ihlanganiswe ngentaphane yeeholide ezizodwa. Ukuduma kwezorhwebo oko kubizwa ngokuba “lixesha leholide,” ngokuyintloko kugxininiswa kwikhalenda yaseNtshona kaNovemba-Disemba, asikuphela kwenkqubo yokubhiyoza ehlabathini lonke.

Ukuthengisa okuninzi okunxulunyaniswa neminyhadala efana noLwesihlanu oMnyama, iKrisimesi, kunye noSuku lweBoxing luguqule iinyanga ezimbini zokugqibela zonyaka kaGregory zaba lixesha legolide kurhwebo lwe-Intanethi. Okumangalisayo kukuba, oku kuyinyani nakwimimandla apho ezi holide zingalawulekiyo ngokwesiko.

Abarhwebi kwihlabathi liphela baye bakhawuleza ukusebenzisa umsebenzi owandisiweyo we-Intanethi kwesi sigaba sokuphela konyaka. Ngobuchule bobuchule, basebenzise iiholide ezingaziwayo kwaye baziguqulela amathuba okuthengisa.

Nangona kunjalo, kubalulekile ukuqaphela iyantlukwano kwixesha leholide yehlabathi kwaye usondele kubo ngokuqonda okungafaniyo. Isitshixo sokuphumelela ngokwenene kwe-ecommerce yehlabathi silele ekubambiseni ubucukubhede benkcubeko kwimarike nganye kunye nokulungisa isicwangciso somntu ngokufanelekileyo. Ngokwenza njalo, unokuguqula yonke imibhiyozo yenkcubeko ibe lithuba le-ecommerce elinokubakho, hayi nje abo bavalelwe ukuphela konyaka.

Ukulandela i-Arc yeeHolide zoRhwebo zehlabathi

Kucacile ukuba imephu yorhwebo lwehlabathi ineeholide ezahlukeneyo, nganye inembali nenjongo yayo eyahlukileyo. Ngelixa ezinye zezi holide zazalwa ngaphandle kwezithethe zenkcubeko, ezinye zenzelwe iinjongo zorhwebo, ziguqula ngokufanelekileyo imbonakalo yemarike.

Thatha iSingles Day yaseChina, ephawulwe ngoNovemba 11, umzekelo. Iqale yakhawulwa liqela labafundi baseyunivesithi abangatshatanga ekuqaleni kweminyaka yee-'90s, iye yakhula yaba ngumbhiyozo wokuzithanda nokuzipha. Umtsalane wayo awulahlekanga kumaqonga e-e-commerce, kwaye ibe lithuba elinengeniso kubathengisi ukuqhuba ukuthengisa, ukuvelisa iziphumo zerekhodi ngonyaka.

Ke kukho i-back-to-back extravaganza ye-Black Friday kunye ne-Cyber ngoMvulo eNtshona, eyaziwa ngokuba yi-BFCM Weekend. Ngaphandle kwemvelaphi yayo kwi-Thanksgiving yaseMelika, i-BFCM iye yajika yaba ngumsitho wentengiso yehlabathi. Ukuchasana nolu hlaselo lwentengiso, iAmerican Express iqalise “uMgqibelo woShishino oluNcinci,” ikhuthaza abathengi ukuba baxhase amashishini abo asekuhlaleni.

Ngokukhawuleza ukuya kwi-12 kaDisemba, okanye i-12/12, usuku oluqulunqwe nguLazada, ihlumelo leqela le-Alibaba. Isebenza kuMazantsi/mpuma-mpuma we-Asia, iLazada idale lo mhla ukuba ifane neSingles Day yaseTshayina, ngaloo ndlela idala “umkhuhlane we-intanethi” kummandla.

Okulandelayo, sidibana noMgqibelo oMkhulu, aka "Panic Saturday," odlala kwisiphithiphithi somzuzu wokugqibela sokuthenga izipho ngaphambi kweKrisimesi. Ukusondela kolu suku kwiKrisimesi kunokuchaphazela kakhulu ukuziphatha kwabathengi kwaye kunikeze ithuba elinomvuzo kubathengisi ukuba bakhulise ukuthengisa.

Ekugqibeleni, nge-26 kaDisemba, sibhiyozela iBoxing Day. Ngelixa imvelaphi yayo ixoxwa, namhlanje ifanekisela i-post-Christmas wave yokuthengisa, inceda abathengisi ukuba bacacise isitokhwe sabo esiseleyo. Ikwangumsitho obalulekileyo we-e-commerce e-UK, eOstreliya, eCanada, naseHong Kong.

Zonke ezi holide, ezahlukeneyo njengoko zinjalo, zabelana ngokufanayo: ukufaneleka kwazo kwezorhwebo. Kumashishini e-e-commerce ajolise ekwandiseni ukufikelela kwawo kwihlabathi jikelele, ukuqonda le mihla kunye nokubaluleka kwenkcubeko yeyona nto ibalulekileyo.

I-Evolution yeeHolide zokuThenga kwi-Intanethi yeHlabathi: Ngaphaya kwemida kunye nezithethe

Nasi isityhilelo: ULwesihlanu omnyama, oneengcambu ezimiliselwe ngokunzulu kwinkcubeko yaseMelika, ngoku udlule kwimida yelizwe, uvela njengomsitho wokuthenga wamazwe ngamazwe. Le extravaganza yokuthenga, eyaziwa ngokuxhaphaka kwayo ekuthengeni izinto, iye yavela kusuku olulandelayo uMbulelo yaba yinto yehlabathi jikelele.

Ngaphezu koko, ngaphakathi e-US, iqabane ledijithali le-Black Friday, i-Cyber ngoMvulo, liye lagqithisa kwiintengiso ze-intanethi. Kumazwe ngamazwe, iimpembelelo zeBlack Friday zikhula ngomdla okhulayo kwimimandla efana ne-UK, uMzantsi Afrika, iTurkey, ne-Itali.

Nangona kunjalo, ngelixa uqwalaselo, umthamo wokukhangela, kunye nexabiso lilonke lentengiso ehambelana noLwesihlanu oMnyama liqhubeka nokukhula kwihlabathi, ayisiyiyo yodwa imbonakalo ye-e-commerce edolophini.

E-China, umzekelo, uSuku lwee-Singles's lugqwesa wonke omnye umnyhadala kwiimethrikhi ezahlukeneyo ezifana nokugcwala kwewebhusayithi kumaqonga amakhulu e-e-commerce, umdla wabathengi, amaxabiso okuguqula, kunye nokuthengisa ngokubanzi. Isiganeko asisalawulwa nguAlibaba; abakhuphisana nabo abanje nge-JD.com kunye ne-Pinduoduo bayonwabele ingeniso encomekayo ngexesha loSuku lwabaSingles.

Okubangela umdla kukuba, uMzantsi-mpuma weAsia ulwamkele noSuku Lwabantu Abangatshatanga. Nangona kunjalo, umcimbi wentengiso we-'12/12′ ubonisa izinga lokukhula elikhulu ngonyaka, ebonisa ithemba elithembisayo labarhwebi abasebenza kule mimandla. Luphawu olucacileyo lwendalo eguquguqukayo, engenamda yemibhiyozo ye-e-commerce, ebonisa iintsingiselo eziguqukayo kunye namandla onxibelelwano lwedijithali.

Ukulungiselela iFestive Shopping Rush: I-Global E-commerce Guide

Akukho ukukhanyela okungenakuthintelwa: ixesha leeholide lilungile malunga nekona, nokuba i-American Thanksgiving yiveki ezimbini kude. Amanani amangalisayo athengiswayo avela kuSuku lwabaSingles baseTshayina abonisa ixesha lempumelelo elizayo kwihlabathi jikelele. Nokuba uyasebenza na kwimarike yaseTshayina okanye uphoswe ngoSuku lwabaNtu abangatshatanga, qiniseka, awukho emva kwexesha epatini.

Nazi izicwangciso ezine zokulungisa ivenkile yakho ye-e-commerce yehlabathi ukulungiselela iholide eseleyo yokuthenga isiphithiphithi.

Yomeleza iNkonzo yakho yabaThengi
Yinyaniso ye-e-commerce jikelele yokuba ixesha leholide liza kubona ukunyuka kwemibuzo yabathengi, nokuba uyathengisa impahla, izinto zangasese, okanye iimveliso zobuchwepheshe.
I-SaaS enkulu iHelpScout icebisa amanyathelo aliqela okuphatha unxibelelwano olwandisiweyo lwabathengi. Oku kubandakanya ukukhutshwa, ukuphucula inkqubo yakho yokukhwela, kunye nokufunda iimpendulo kwimibuzo edla ngokubuzwa. Ezi ngcebiso zisebenza kuwo wonke amacandelo kunye namashishini abo bonke ubukhulu.

Xa ujongana nesiseko sabathengi abahlukeneyo kwihlabathi, ngakumbi njenge-SME, unokungabi nazixhobo zokukhupha yonke inkonzo yakho yabathengi kwiiarhente zasekhaya. Ke, ungaqinisekisa njani ukuba iqela lakho lenkxaso alixinwa yimibandela ephakanyiswe ngabathengi bamanye amazwe?

[Esinye isixhobo] sisixhobo esiluncedo sokulungiselela iqela lakho lenkxaso kwinqanaba lehlabathi. Ijongana nelona candelo lolwimi lubalulekileyo kunxibelelwano lwabathengi, iqinisekisa ukuba iqela lakho likulungele ukusingatha imibuzo evela kuzo zonke iimbombo zehlabathi.

Phinda ujonge inkqubo yakho yokuphuma
Nokuba yeyiphi na iqonga lakho le-e-commerce, usete inkqubo yokuhlawula. Ukuba unabathengi bamazwe aphesheya, mhlawumbi usebenzisa iqonga elinje ngeStripe, elaziwa ngokhetho lwalo lokuhlawula olufana ne-AliPay kunye ne-WeChat Pay.
Nangona kunjalo, kuhlala kububulumko ukuphonononga inkqubo yakho yentlawulo yemali nganye kwiimarike zakho ezinkulu. Masithi imali yakho yokuqala yi-USD, kwaye uninzi lweentengiso zakho zivela e-US naseMexico. Vavanya inkqubo yokuphuma ngesiNgesi nangeSpanish njengabathengi abase-US kunye nabaseMexico ukuze uqinisekise amava agudileyo.

Lungiselela iMbango eYandisiweyo yokuThumela
Ixesha leeholide lithetha ukugcwala okungaphezulu, imibuzo yabathengi ngakumbi, ukuthengiselana okuninzi, kwaye okubalulekileyo, ii-odolo ezininzi ekufuneka zifezekiswe.
Iiplatifti zoLungiselelo ezifana ne-Easyship zinokudityaniswa ngokuthe ngqo kwivenkile yakho, ziqinisekisa ukuba unokuhlangabezana neemfuno ezongezelelekileyo zokuthumela ngenqanawa, nokuba itekhnoloji yakho yokubamba. Iqonga lokwenziwa lula kolungiselelo lofezekiso liza njengentsikelelo kubarhwebi abancinci be-e-commerce, evumela ukuhanjiswa kweodolo ngokufanelekileyo kwaye kubangele ulwaneliseko oluphuculweyo lwabathengi.