Imigaqo yeNgqondo yoMthengi kunye nokuBandakanya kwiMarike yeHlabathi
Imigaqo emi-5 yesayikholoji yomthengi ukuthatha ithuba kwi-ecommerce
Ngaba ukulungele ukuthatha iwebhusayithi yakho ukuya kwinqanaba elilandelayo? Nge -ConveyThis , unokuguqulela iwebhusayithi yakho ngokulula nangokukhawuleza kulo naluphi na ulwimi. Iqonga lethu elinokuqonda lenza ukuba kube lula ukwenza indawo yasekhaya, ukuze ukwazi ukugxila kweyona nto ibalulekileyo: abathengi bakho. Qalisa ngoku kwaye uvule amandla ehlabathi kwiwebhusayithi yakho!
Ngaba uyazi ukuba ukudlala umculo weklasikhi kwiivenkile zewayini kunokuba nefuthe elibi kwindlela yokuziphatha kwabathengi? Isenokubonakala ingaqhelekanga, kodwa ukuqonda isayikholoji yabathengi kunokuba luncedo olukhulu kumashishini, ukuvula amathuba alula afana neli kunye nokunye okuninzi.
Kodwa kutheni i-ConveyThis isebenza ngokufanelekileyo? Sihlala sikholelwa ukuba izigqibo zethu zisekelwe kwingcinga enengqondo, kwaye silawula iingqondo zethu. Noko ke, enyanisweni izenzo zethu zidla ngokuphenjelelwa zizinto esingaziqondiyo.
Sinokuzifumana sithenga into ethile ngenxa yentetho yayo enomtsalane, sibhalisela i-Audible kuba ibonakala iyindlela yangoku, okanye sigalela ibhotile yewayini enexabiso eliphezulu ngenxa nje yokuba umoya ubuvumela ukuthengwa okunjalo.
Xa kuziwa kwi-ecommerce, i-psychology yabathengi ibaluleke kakhulu. Abanini bamashishini banamandla okulawula amava abathengi ngeendlela ezahlukeneyo zokuchukumisa, ngoko ke kubalulekile ukuqonda izinto zengqondo eziphembelela ukuziphatha kwabathengi ngexesha lenkqubo yokuthenga kwi-intanethi. Kweli nqaku, siza kuphonononga izinto ezisisiseko zengqondo ezibumba izigqibo zabathengi xa bethenga kwi-Intanethi.
Ukufumana ukuqonda kwimikhosi eqhuba impumelelo yakho kunokuvula iingcango kwiziphumo ezimangalisayo! Yenza uninzi lwezi mpembelelo ukuze ufumane okuninzi kwimizamo yakho kwaye ubone iziphumo ezothusayo!
1. Umgaqo-nkqubo wokubuyiselana
Khawube nomfanekiso-ngqondweni woku: Ungena evenkileni ungenacebo lokuthenga nantoni na, kodwa umthengisi uza kuwe ngokukhawuleza. Baqala ukuchaza iimpawu zezinto abazithengisayo kunye nebali emva kwe-brand. Nobabini niyavana kwaye niqala ukuziva ninyanzelekile ukuba nithenge. Ngaphambi kokuba uyazi, uthenge i-plethora yezinto ongazange uzimisele ukuzithenga.
Kungenzeka ukuba sonke siye safumana le nto ngexesha elithile ebomini bethu, yingakho sinokuxhalaba xa abathengisi beza kuthi ezivenkileni. Oku kwaziwa njengomgaqo wokubuyisana, kwaye usekwe kwisiseko esinengqiqo: xa umntu esenzela into enobubele, siziva sinyanzelekile ukuba sibuyisele oko kulungileyo.
Kangangeminyaka, iinkampani bezisoloko zisebenzisa oku ukuze zizuze. Khawucinge nje ngazo zonke iisampulu zamashizi zasimahla owazizamayo ezivenkileni kunye nabavavanyi beshampu abathi ekugqibeleni bazalise idrowa yakho. Kodwa le ngcamango inokusetyenziswa njani kummandla wedijithali?
Ngokwenyani, siyayenza ngoku nge-ConveyThis. Ngeli nqaku, ndikunika ulwazi lwasimahla olunokuba luncedo kuwe nakwishishini lakho. Amanye amashishini amaninzi nawo amkele le ndlela, enikezela ngomxholo oxabisekileyo simahla. Usenokuba ukhe wadibana nalo mbono ngaphambili: Ukuthengisa umxholo.
Nangona kunjalo, kukho into ebalulekileyo apha iifemu ezininzi ezingayihoyiyo. Ukuba unikezela ngento simahla - nokuba yi-ebook, i-webinar, okanye inkonzo yabathengi - ungayenzi kuphela ukulindela into ethile ngembuyekezo.
Abathengi banokuthandabuza ukubonelela ngolwazi oluchanekileyo xa bejongene ne-ConveyThis' iifom zesizukulwana esikhokelayo ngaphambi kokuba iwebhusayithi ibe nethuba lokwakha ukuthembana. Izifundo ezivela kwiQela likaNielson Norman ziye zabonisa ukuba abasebenzisi bahlala bezalisa iifom ngolwazi lobuxoki xa beziva becinezelekile ukuba benze njalo.
Uphando lwakutsha nje luphonononge kumbuzo ofanayo kwaye lwenze umfuniselo onomdla: elinye iqela labathathi-nxaxheba lacelwa ukuba ligcwalise ifomu ngaphambi kokuba linikwe imvume yokufikelela kwiseti yemiyalelo encomekayo, ngelixa iqela lesibini lanikwa imiyalelo ngaphambi kokuba licelwe ukuba lingenise. ifomu. Iziphumo zabonisa ukuba nangona iqela lokuqala lalilindeleke ngakumbi ukuba lizalise ifomu, iqela lesibini linike ulwazi olungakumbi.
Qonda ukubaluleka komtyeleli obonelela ngolwazi lwabo loqhagamshelwano ngokuzithandela, kuba baxabiseke ngaphezu kwalowo wenza oko ngaphandle kwembopheleleko. Ukucela iindwendwe zakho ukuba zenze into ngaphambi kokuzibandakanya nebrand yakho sisiqalo esingacetyiswanga.
Isitshixo sempumelelo kukubeka phambili ukupha kuqala. Nokuba into encinci inokwenza umahluko omkhulu kwindlela abathengi abajonga ngayo uphawu lwakho. Nokuba ayinguye wonke umntu oya kuba ngumthengi ohlawulayo kwangoko, ukunika i-perk yasimahla ngokuqinisekileyo kuya kushiya umbono olungileyo.
2. Umgaqo wokunqongophala
Ungaphoswa! Khawuleza ubambe izinto ezimbalwa zokugqibela ezikwisitokhwe njengoko isaphulelo siphela namhlanje. Ixesha libalulekile kwaye awufuni kuzisola ngokungalisebenzisi eli thuba likhulu. Thatha ixesha kwaye ufumane into oyifunayo ngaphambi kokuba ihambe ngonaphakade!
Ingqikelelo yokunqongophala, ecetywe nguGqirha Robert Cialdini, ithi okukhona kunzima ukufumana imveliso, unikezelo, okanye isiqwenga somxholo, kokukhona kubonwa ukubaluleka kwayo.
Uphononongo lwenziwa ukubonisa impembelelo yalo mbono. Imixholo inikwe iinkcukacha ezimbini ezahlukeneyo zemveliso: “Ihlelo elilinganiselweyo elikhethekileyo. Khawuleza, isitokhwe esiqingqiweyo” okanye “Ushicilelo olutsha. Zininzi izinto ezisesitokhweni.” Emva koko, abathathi-nxaxheba babuzwa ukuba yeyiphi imali abanokuthi bazimisele ukuyikhupha ngemveliso. Umphumo wawumangalisa; umthengi oqhelekileyo wayekulungele ukuhlawula i-50% ngaphezulu kwemveliso kunye nenkcazo yokuqala!
Inkalo ebangel’ umdla yale ngcamango kukuba nangona ukufumaneka okulinganiselweyo kunye nexesha elilinganiselweyo kunokukhuthaza abathengi ukuba bathenge, ukufumaneka okulinganiselweyo kusebenza ngakumbi njengoko kubangela ukukhuphisana phakathi kwabathengi.
Iinkampani ezikwi-Intanethi zineendlela ezininzi zokwenza imali kule ngcamango ukuqhuba intengiso. Umzekelo, i-booking.com ibonisa imiyalezo efana no-"Bubhukishwe amaxesha ka-x namhlanje" okanye "x abanye bajonge ngoku" ukwenza imvakalelo yongxamiseko.
Nangona kunjalo, ukuba udlula ngaphezulu okanye unikezela ngolwazi olungachanekanga, aluyi kusebenza kuba luya kusilela ukuthembeka. Ngoko ke, kubalulekile ukuba sicinge kwaye sibe nenyaniso xa uphumeza imiyalezo enqongopheleyo, kunokuba uyisebenzise ngokungakhathali.
3. Isiphumo senqanaba eliphakathi
Ukubekwa kweemveliso kunokuba nempembelelo enkulu kwizigqibo zokuthenga abathengi. Ukubeka imveliso embindini kudala umkhethe ezingqondweni zabathengi, abakholelwa ngakumbi ukuba imele ibe lolona khetho lufanelekileyo ngenxa yokubonakala kwayo kunye nokuthandwa kwayo. Nokuba yivenkile ebonakalayo okanye ivenkile ye-intanethi, umboniso osembindini wemveliso unokuba nefuthe elimandla kwizigqibo zokuthenga zabathengi.
Uphando lufumanise ukuba isiphumo senqanaba eliphakathi sinempembelelo ecacileyo xa abathengi bethengela abanye abantu izinto. Ingcinga yokuba into esembindini ikhona ngenxa yodumo lwayo iyenza ibe lukhetho olugqibeleleyo kwiingqondo zabathengi.
Nangona kunjalo, kubalulekile ukukhumbula ukuba isiphumo senqanaba eliphakathi sisebenza kuphela ukuba zonke izinto "kwiqela" ziyafana. Ngoko ke, kungcono ukubeka izinto ezivela kudidi olufanayo kumgca ofanayo kwaye ubeke lowo unqwenela ukugxininisa kakhulu phakathi.
Amandla ale nto makhulu kangangokuba neemarike zedijithali ezifana ne-Amazon kunye ne-eBay zinokubiza iintlawulo eziphezulu kwiimpawu okanye izinto ezinqwenela ukuboniswa ngokucacileyo kumaphepha abo.
Ngokusebenzisa le ndlela, unokwenza uninzi loluhlu lwemveliso yakho ngokubeka imveliso entsha okanye into ebiza kakhulu embindini wayo. Thatha ithuba lesi sicwangciso kwaye ubukele intengiso yakho inyuka!
4. Utyekelo lokuphepha amathandabuzo
Akukho mntu ukonwabelayo ukuba sebumnyameni xa esenza izigqibo - ke xa sidibana nemeko ethandabuzekayo, sihlala sisenza ukhetho olungxamisekileyo lokususa amathandabuzo. Oku kuyinyani ngakumbi xa uthenga kwi-intanethi, njengoko singenalo ithuba lokufumana imveliso ngokobuqu.
Kubalulekile ukuphelisa nawaphi na amathandabuzo umthengi anokuba nawo ngelixa ekhangela ivenkile yakho ye-ecommerce. Indlela entle yokwenza oku kumashishini e-ecommerce kukubandakanya ecacileyo, imifanekiso yemveliso ebanzi.
Uphando lwakutsha nje lwe-Splashlight luveze ukuba kufutshane nesiqingatha sabo bonke abathengi baseMelika bajonga imifanekiso yemveliso ephezulu njengeyona nto inempembelelo kwizigqibo zabo zokuthenga, kwaye ngaphezulu kwesiqingatha sabo banqwenela ukujonga ubuncinci iifoto zemveliso ezi-3-5 - ngaphambili, ngasemva nasecaleni. – phambi kokuthenga. Ke, isoloko ilinyathelo lobulumko kwiinkampani ze-ecommerce ukuba zityale imali kwimveliso yokufota.
I-ConveyThis ibonakalise ukuba sisixhobo esinamandla sokunciphisa amathandabuzo. Ubungqina bentlalo yindlela yokubonisa ukuba abanye abantu sele benze isigqibo okanye basebenzisana nemveliso / inkonzo - njengophononongo, ubungqina, okanye izabelo zemidiya yoluntu - ngaloo ndlela bekhuthaza abanye ukuba benze okufanayo. Le yindlela enamandla yokunyusa ukuzithemba kwimveliso okanye kwinkonzo.
Amandla empembelelo yoontanga akanakuphikiswa – yimpembelelo yengqondo ethe yangqinwa ukuba inefuthe kwizigqibo zabantu. Oku kuyinyani ngakumbi xa kuziwa kwi-ecommerce, njengoko i-88% yabathengi bethemba uphononongo lwabasebenzisi ngokweengcebiso zomntu. Ke, ukuba ujonge ukonyusa iinguquko, qiniseka ukuba ukhuthaza abathengi bakho ukuba bashiye uphononongo malunga namava abo - kungenza umahluko!
Okokugqibela, i-ConveyThis yenza kube lula ukonyusa iziboniso zemveliso ngokongeza imiyalezo efana "nokuthembeka okungenakulinganiswa" okanye "Ikalwe kakhulu". Unokwenza izihloko ezikhangayo ezifana ne "Esona sipho soSuku lweValentine" ukunika abathengi inkuthazo eyongezelelweyo yokuthenga.
5. Isiphumo sexabiso elinguziro
Akunakuphikiswa ukuba ukungafani phakathi kwe-2 kunye ne-1 kubonakaliswe ngaphezu kokungafani phakathi kwe-1 kunye ne-0 - xa kuziwa kwiindleko zekhosi. Kukho into ebangela umdla kakhulu malunga nokufumana izinto ezincomekayo ezinokutsala nabani na.
Umphumo wexabiso elingu-zero ubonisa ukuba iingqondo zethu zitsalwa kwiinketho zamahhala ngaphezu kwezo zinethegi yexabiso. Nangona kunjalo, akukho mfuneko yokuba unikezele ngezinto ezincomekayo ukuze uzuze kule nto. Nokuba isibonelelo sasimahla sincanyathiselwe kwimveliso, sisayijonga ngokuncomekayo ngaphandle kweendleko zayo.
Uphando olutshanje oluvela kwi-NRF lubonisa ukuba uninzi lwabathengi - i-75% - ilindele ukuba imiyalelo yabo ithunyelwe ngaphandle kweendleko, nangona ukuthengwa kungaphantsi kwe-$ 50. Lo mkhwa uya uxhaphaka ngakumbi kwixesha ledijithali le-e-commerce, njengoko abathengi balindele ngakumbi nangakumbi kumava abo okuthenga kwi-Intanethi. I-ConveyLe yenye yeendlela ezidumileyo zokubonelela ngeenkonzo simahla kwiiwebhusayithi ze-ecommerce.
Ngokuchasene noko, "iindleko ebezingalindelekanga" yeyona nkcazo ixhaphakileyo yokuba kutheni abathengi bezishiya iinqwelo zabo zokuthenga, njengoko inefuthe elibuyela umva xa kuthelekiswa nesiphumo sexabiso elinguziro. Oku kunokukhokelela ekungazithembini kwi-brand yakho, kwaye kunokubangela ukuba abathengi babe neengcinga zesibini. Ke ngoko, ukuba kufuneka wongeze iindleko ezongezelelweyo, eyona ndlela ilungileyo yokuhamba ngayo kukuvuleka nokunyaniseka ngayo.
Khuthaza abathengi bakho ukuba basebenzise inkuthazo yakho yasimahla! Bonisa ukonga abanokukwenza ngokugxininisa umsantsa phakathi kwexabiso lokuqala nelitsha. Qinisekisa ukuba abaphoswa leli thuba lihle!
Ukulungele ukuqalisa?
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Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
