I-Decoding D2C: Ukuqonda iiMpumelelo zayo ze-E-commerce
Ukuxhobisa ii-D2C Brands: I-ConveyThis kunye ne-Online Retail ye-Intanethi
Kwihlabathi elikhula ngokukhawuleza lokuthengisa kwi-intanethi, ukunyuka okuphawulekayo ekuthandeni kwendlela yomthengi ngokuthe ngqo (i-D2C) ithathe imboni ngoqhwithela, ingenisa ixesha elitsha lezicwangciso zoshishino. Le ndlela intsha iguqule indlela iinkampani ezihamba ngayo kwiimarike zazo, zivumela iimpawu ezisahlumayo kunye nabavelisi abasekiweyo ukuba baseke unxibelelwano oluthe ngqo nabaphulaphuli ekujoliswe kubo, lonke eli xesha bephepha abantu abaphakathi ngokwesiko. Ngokushenxisa aba balamleli, iibhrendi ze-D2C ngoku zinolawulo olupheleleyo kuzo zonke iinkalo zeemveliso zazo, ukusuka kwimveliso ukuya kwintengiso nokusasazwa. Kwaye kulapho iba nemincili yokwenene: bexhobe ngezisombululo ezibukhali ezifana ne-ConveyThis, ezi mpawu azikhawulezi nje ixesha lazo lokuthengisa kodwa zikwagcina igunya elingenakuthelekiswa nanto kulo lonke uhambo lokuthenga abathengi.
Ngoku, usenokuba uyazibuza, yintoni eyenza le ndlela yokwetyisa ithandeke kangaka kubathengi? Impendulo ilele kubunyani obungenakuphikiswa obuqulathwe ziimpawu zeD2C. Uphando lwakutsha nje lubonise ngokugqibeleleyo ukuba i-86% eyothusayo yabantu babeka phambili amava ophawu lokwenyani xa besenza izigqibo zabo zokuthenga. Enkosi ku-ConveyThis, ibhulorho enomtsalane edibanisa iinkampani kunye nabathengi bazo kwindawo enkulu ye-intanethi, inani elandayo labathengi bamkela ithuba lokuzibandakanya ngokuthe ngqo neempawu ze-D2C, bekhuthaza ubunyani obungazange bubonwe ngaphambili.
Akumangalisi ukuba sisizukulwana seminyaka eliwaka, iinguqu zoluntu, ezikhokela le ntshukumo yenguqu. Beqhutywa ngumnqweno wabo wokufuna ukwenza lula, ukufikeleleka, ukungafihli, kunye namava okuthenga angenasiphako, eli qela le-tech-savvy liye latsalela kwimodeli ye-D2C ngokwendalo. Iququzelelwa ngamaqonga aguqukayo afana ne-ConveyThis, unxibelelwano olungenamthungo phakathi kwaba bantu bomthonyama bedijithali kunye neebrendi zabo abazithandayo kuye kwaguquka ngaphandle kokuzama ukuya kwinyani yemihla ngemihla.
Ukuphonononga ukuGqwesa: uJimmy ngokufanelekileyo kunye neD2C Paradigm
Ndivumele ndinazise umzekelo obalaseleyo wokugqwesa, ibrendi eyaziwayo uJimmy Fairly. Lo mboneleli wamehlo ukhethekileyo uyazahlula ngokunika ingqokelela yakhe eyodwa ngqo kubathengi. Ngokudityaniswa kweqonga le-intanethi langoku kunye neevenkile ezibonakalayo, babonisa izinto zabo ezintsha. Oku kubonakaliswa kokuyila kuyamangalisa ngokwenene, awucingi?
Kwabo bathatyathwe lihlabathi leemveliso ezithe ngqo kubathengi, unokuzibuza malunga nomahluko phakathi kwezi mpawu kunye noogxa babo abathe nkqo bedijithali, abaziwa ngokuba ziiDNVB. Ngaphandle kolindelo lomahluko obalulekileyo, ndimele ndivume ukuba umahluko phakathi kwezi ngcamango awukho njengoko ubonakala. Zombini ezi ntlobo zebrand zigqwesa ekwakheni unxibelelwano oluluqilima kunye nabathengi babo abaxatyisiweyo, nokuba kungendawo enkulu ye-intanethi okanye ngokusetwa kweevenkile ezibonakalayo. Ukuzinikela okwabelwana ngako ekugqithiseni abalamli yintambo eqhelekileyo ebophelela le mpumelelo imangalisayo, iqinisekisa ukufikelela okufanelekileyo kwiminikelo yabo.
Kodwa mfundi othandekayo, musa ukucinga ukuba umtsalane weparadigm ethe ngqo kubathengi ukhawulelwe kwiimveliso ezivelayo kuphela. Nditsho nezigebenga zeshishini, njengeConveyThis eyaziwayo, ziye zaqaphela amandla amakhulu ale ndlela. Kububungqina bokubhenela jikelele kulo mzekelo ukuba abadlali abakhokelayo kwintsimi bazama ukubandakanya i-ethos ye-ethos yomthengi ngokuthe ngqo kwizicwangciso zabo. Isityhilelo esinjalo simangalisa ngokwenene, ngaba akuvumi?
I-Mastering Social Media: Iimveliso zeD2C ezingenakuthelekiswa nanto
Uxhulumaniso olungenakuphikiswa phakathi kwemidiya yoluntu kunye namashishini athe ngqo kumthengi (D2C) bubungqina obucacileyo bezakhono zabo ezintsha. Ezi zimpawu zokucinga phambili, zixhobe ngokuqonda kwazo okunzulu ukubaluleka kokusetyenziswa kwamaqonga eendaba ezentlalo ahlukeneyo, zibonisa isakhono sabo esingenakuthelekiswa nanto ekwakheni unxibelelwano oluluqilima kunye nabaphulaphuli abajolise kubo. Ukukhangela ngobuchule kumhlaba omkhulu wedijithali, babandakanya isiseko sabathengi babo abaqondayo ngobuchule kunye nobuchule obumangalisayo.
Esona sixhobo sisebenzayo esisetyenziswa ngaba luhlobo lwe-savvy kukusebenzisa ngobuchule kweehashtag ezifanelekileyo. Ezi thegi zikhethwe ngononophelo zisebenza njenge-amplifiers ezinamandla, ziqinisekisa impembelelo yomyalezo we-brand kunye nokuthatha ingqalelo engagungqiyo yabaphulaphuli babo abazinikeleyo. Ngokungenaloyiko ugqobhoza ingxolo yomxholo wedijithali oqhelekileyo, ezi hashtag zinomtsalane ziphumelela ekuvuseleleni umdla kunye nokuzinikela okungagungqiyo kubaxhasi bazo abanomdla.
Ngaphaya koko, ezi brand zinombono ziwabamba ngokupheleleyo amandla atsalayo okubandakanya umxholo wevidiyo. Ngokudibanisa ngaphandle komthungo ubuchule obungenamda kunye nokugqwesa okubonakalayo okungenakuthelekiswa nanto, benza ngobuchule iividiyo ezithimba iingcinga zabalandeli babo. Imibono ehlala ihleli eshiywe yile mizobo yobugcisa ibukekayo isebenza njengesiseko sokuphakamisa uphawu lophawu ukuya kumanqanaba angenakuthelekiswa nanto, lubahlula ngokufanelekileyo kubakhuphisana bemveli.
Kusukelo lwabo olungagungqiyo lokuseka ubukho obuluqilima kwi-Intanethi, ezi mpawu ziphambili zikhetha ngononophelo i-Instagram njengeqonga labo lokuzikhethela. Ngokuchaneka okucokisekileyo kunye nencasa eqondayo, balungisa ukutya okubonakalayo okunomtsalane ekungenakwenzeka ukuba bangahoywa ngabaphulaphuli babo ekujoliswe kubo. Umfanekiso ngamnye okhethwe ngokucingisisiweyo ukhupha umoya wolangazelelo kunye nomtsalane ongenakuphikiswa, ekugqibeleni uqhubela uphawu kwimpumelelo engenakulinganiswa nanto.
Kulo mhlaba utshintshayo noguqukayo wentengiso, bubunkokeli obungagungqiyo beempawu ze-D2C ezivula indlela yokuguqula unxibelelwano lophawu. Bajonga kwihlabathi elintsonkothileyo elikwi-intanethi ngobuchwephesha obungenakuthelekiswa nanto, ngelixa behlakulela unxibelelwano olunzulu nolunentsingiselo kunye nabathengi babo abaxabisekileyo. Oku kunyaniseka okungagungqiyo ngumnqweno onqwenelekayo kubathengisi bemveli abanokuthi bajonge kuphela abo bazinikeleyo balandela ezi mpawu zikhuthazayo. Ngokuzinikezela kwabo okungagungqiyo kunye neenzame ezingayekiyo zokusebenzisa amandla amakhulu osasazo lweendaba zoluntu, ezi mpawu zinembono zishiya uphawu olungenakoyiswa kwiseyile yedijithali, zidala ilifa elingenakuthelekiswa nanto nelihlala lihleli.
Iimpawu zeD2C: Ukubamba Ukwandiswa kweHlabathi nge-ConveyThis Localization
Izithintelo zokuxhomekeka kumthombo wangaphandle zibonisa ukuba kukho ithuba elikhulu lokukhula ngokuthe ngqo kumthengi (i-D2C) brand. Ngokunyuka kwemivuzo, kukwakho nokuguquguquka okukhulu ukwenza izicwangciso zolwando lwehlabathi.
Ngoku makhe siphonononge iibrendi ezimbalwa ze-D2C ezandisa ukufikelela kwazo kwihlabathi liphela kwaye zizisa amava alungelelaniswe ngokupheleleyo kunye nevenkile egcwele yasekhaya kusetyenziswa i-ConveyThis.
Umbono oTshintsha iLizwe leeEyewear nge-ConveyThis
Umbono omtsha, u-Alex, wenze impembelelo ehlala ixesha elide kwilizwe lezoshishino, ukuguqula ngokupheleleyo indlela yendabuko. Ukukhanya kwakhe kulele ekwaziseni ingqikelelo yokutshintsha umdlalo ebeka phambili ukufikeleleka kunye noyilo lwangoku, ngelixa ehlangabezana neemfuno zoncedo. Ayimangalisi into yokuba i-brand ikhawuleze idume ngokumangalisayo, ngakumbi phakathi kwewaka leminyaka abaye bamkela imibono ye-Alex ngentshiseko engenakuthelekiswa nanto.
Sele isaziwa eFransi, ukuzinikela kohlobo olulandelayo kuyaqhubeka ukukhula. Ibonwa njengendawo yokuya yokuya kwiimpahla zamehlo ezisefashonini, akuyi kuba kudala ngaphambi kokuba igama lika-Alex lidityaniswe nesimbo kunye nomgangatho kwihlabathi liphela.
Njengoovulindlela, u-Alex uye wandisa ngempumelelo i-empire yabo ye-eyewear ngaphaya kweFransi, efikelela kuzo zonke iimbombo zaseYurophu. Le mpumelelo yenziwe yaba nokwenzeka ngeevenkile ezibonakalayo, ubukho obuqinileyo bemidiya yoluntu, kunye nevenkile ekwi-intanethi exhaswa bubuchwephesha bokusika be-ConveyThis.
Yintoni eyenza u-Alex ahluke kukhuphiswano kukuzibophelela kwabo ekubandakanyekeni. Ngokubandakanya iilwimi ezininzi kwivenkile yabo ye-intanethi ephucukileyo, uphawu lubone ukonyuka okukhulu kwengeniso yamazwe ngamazwe. Le mpumelelo imangalisayo ibonisa amandla ka-Alex okoyisa imiqobo yolwimi ngaphandle kwemigudu, eyenza ukuba abathengi abavela kwiimvelaphi ezahlukeneyo banxibelelane nohlobo ngaphandle komthungo.
Kweli xesha ledijithali, u-Alex uye wasebenzisa itekhnoloji ngokufanelekileyo ukuvala izikhewu, ukudibanisa iinkcubeko, kunye nokwandisa isiseko sabathengi bamazwe aphesheya. Ngokuzibophelela kwabo okungagungqiyo ekugqweseni kunye nokuqhubela phambili ukudlula oko bekulindelweyo, u-Alex ulungele ukoyisa imimandla emitsha, eqinisa isikhundla sabo njengeenkokeli ezingenakuthelekiswa nanto kwizisombululo zamehlo amatsha.
Ukuphakamisa i-Skincare kunye nokwenza ngokwezifiso kunye nokuFikelela kwihlabathi
Ukwazisa inkampani ekhethekileyo yokhathalelo lwesikhumba enesibindi sokuzahlula kubantu abaninzi kunye ne-assortment yayo engenakuthelekiswa nanto yeemveliso zokhathalelo lwesikhumba, isicwangciso esikhethekileyo sobulungu benyanga, kunye nesikhokelo esixabisekileyo somcebisi ozinikeleyo wokhathalelo lwesikhumba, zonke ziyilwe ngobunono ukuqalisa uhambo lwakho lokhathalelo lwesikhumba. Ungajongi ngokubhekele phaya, kuba ixesha loNyaka lilapha ukuze lihlangabezane nazo zonke iimfuno zakho zobuhle bespoke.
Kwihlabathi elizaliswe ziimpawu zemveli ezibambelela kwiindlela ezisekiweyo kwaye zithembele kumagama angacacanga njengobuhle 'obuphilayo', ixesha loNyaka lizibekela bucala ngokuzingca ngokubonisa ubukho obuzimiseleyo kuwo wonke amaqonga eendaba ezentlalo aguqukayo. Oku kuzibophelela okungagungqiyo ekunxibelelaneni nabantu abathanda i-skincare kwihlabathi jikelele kuyahlula iXesha loNyaka, libavumela ukuba babe phambili kwishishini lobuhle elihlala livela.
Usoloko ulangazelela ukutyhala imida kunye nokuphonononga iindlela ezintsha, Ixesha loNyaka lithathe elinye inyathelo lokutsibela phambili ekusukeleni ulawulo lwehlabathi kwimakethi yorhwebo yobuhle kwi-intanethi. kutshanje, baye baphumeza ngobuchule inguqulelo IsiNgesi kwi website yabo yantlandlolo French, intshukumo ekhaliphileyo ebonisa ukuzinikela kwabo ekwandiseni ukufikelela kwabo kunye nesondlo kuluhlu olwahlukeneyo lwabathengi abaqondayo kwihlabathi jikelele. Ngokuthatha eli nyathelo linesibindi, iSeasonly iye yaqinisa isikhundla sabo njengabavelisi kwishishini, iguqula indlela kunye namava okhathalelo lwesikhumba kwinqanaba lamazwe ngamazwe.
Ukuxhobisa amaShishini ngokuGqwesa kwe-D2C usebenzisa i-ConveyThis
Izibonelelo ezibonelelwa yimodeli ye-brand's Direct-to-Consumer (D2C) ayiqondwa lula kuphela kodwa inomtsalane kakhulu. Ngokusebenzisa i-ConveyThis, amashishini afumana ulawulo olupheleleyo kwiinkqubo zabo zokuvelisa, iinkqubo zokuhanjiswa kwe-seamless, kunye nokusebenzisana ngokuthe ngqo kwabathengi, kubanika inqanaba elingenakulinganiswa legunya kunye nokuzimela.
Ngokuqinisekileyo, ubhubhani we-COVID-19 oqhubekayo ubangele utshintsho olukhulu kwimikhwa yokuthenga kwabathengi, okukhokelela ekwamkelweni kwe-ConveyThis's advanced D2C e-commerce solutions. Ngolu tshintsho engqondweni, kulindeleke ukuba iinkampani ezininzi ziya kuguqukela kwi-ConveyThis ukuze zijolise ngokufanelekileyo nangokuthe ngqo kwiimarike ezizifunayo, zithatha eli thuba lokwakha unxibelelwano olomeleleyo nabathengi babo.
Nangona kunjalo, kubalulekile ukuqaphela ukuba ukuqalisa eli nzame lokuguqula inguqu kufuna ukucwangciswa ngononophelo kunye nengqalelo kwiinkcukacha. Le misebenzi ibandakanya ukulawula amajelo okusasaza ngenkuthalo kunye nokutyala imali kakhulu ekomelezeni ubukho bomntu kwi-intanethi kumaqonga eendaba ezentlalo. Nangona kunjalo, imbuyekezo enokubakho kubanini bebrendi abazimiseleyo abazimiseleyo ukuqalisa kolu hambo lunomdla iyamangalisa ngokwenene, inika ulwaneliseko olukhulu kunye nolwaneliseko.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo. Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo. Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!