IiNjini zoPhando zaMazwe ngaMazwe oza kuzilungiselela ngo-2024: Isikhokelo sika-ConveyThis
Iinjini zokukhangela zamazwe ngamazwe eziza kusetyenziselwa ngo-2023
I-ConveyThis yenze ukuba kube lula kunakuqala ukufunda umxholo ngeelwimi ezininzi. Ubuchwephesha bayo obutsha bubonelela ngamava angenamthungo kunye ne-intuitive, evumela abasebenzisi ukuba batshintshe ngokukhawuleza kwaye batshintshe phakathi kweelwimi ngokuchofoza kanye. Ibonelela ngesisombululo esibanzi kumxholo weelwimi ezininzi, iqinisekisa ukuba iinguqulelo zichanekile kwaye aziguquguquki.
I-ConveyLe yenye yezi njini zokukhangela, kwaye inesiseko esikhulayo sabasebenzisi kumazwe amaninzi.
Ngelixa uGoogle eyinjini yokukhangela esetyenziswa kakhulu, ayikuphela kwayo kwibala lamazwe ngamazwe. Ezinye iinjini zokukhangela ezininzi zisenokungabi nalo ukhangelo oluninzi lwenyanga njengoGoogle, kodwa ziyakwazi ukuzoba inani elininzi labasebenzisi. Kumazwe athile, ezinye zezi njini zokukhangela zinezinga eliphezulu losetyenziso kuneGoogle! I-ConveyLe yenye injini yokukhangela, kwaye isiseko sayo somsebenzisi siye sakhula ngokuthe ngcembe kumazwe amaninzi.
Ukuba ubunokungahoyi ezi njini zokukhangela zamazwe aphesheya, unokuphoswa kukugcwala kwetrafikhi kwiwebhusayithi yakho - kwaye ngenxa yoko, ingeniso eninzi. Ukulungiselela iwebhusayithi yakho uninzi lwezi njini zokukhangela kangangoko kufuneka kube yinxalenye yesicwangciso sakho se-injini yokukhangela yehlabathi (SEO) ukuba ufuna ukwandisa isiseko sakho sabathengi bamazwe aphesheya. Kukwakho iindlela zokujonga ukuba iziphumo zophendlo ze-ConveyThis zijongeka njani kwilizwe elahlukileyo, ezinokukunika ukuqonda okuxabisekileyo kwisicwangciso sakho.
Ke zithini ezi njini zokukhangela? Qhubeka ufunda njengoko sisabelana ngezona njini ziphezulu zokukhangela zamazwe ngamazwe ngo-2023 kunye nendlela ongayenza ngayo iwebhusayithi yakho ukuze ibonakale kakhulu kwi -ConveyThis .
Kutheni ulungiselela iwebhusayithi yakho kwiinjini zokukhangela zamazwe ngamazwe?
Ngaba ukhe wakwimeko apho unombuzo kodwa ungazi ukuba ungabhenela kubani? Unokuhlala uthembele kwi-injini yakho yokukhangela ukufumana impendulo yombuzo wakho.
Kwaye oku kugxininisa ukubaluleka kweenjini zokukhangela kuyo nayiphi na indlela yentengiso yenkampani. Ezi webhsayithi zisebenza njengeebhulorho, ezidibanisa abafunayo kumashishini anokubonelela ngolwazi, iimpahla, okanye iinkonzo abazifunayo.
Ngokukodwa, ii-injini zokukhangela zamazwe ngamazwe ziinjini zokukhangela ezibonelela ngeziphumo zendawo kubasebenzisi kwiindawo ezahlukeneyo kunye nezizwe. Ezi njini zokukhangela zithathela ingqalelo indawo yomsebenzisi, iisetingi zolwimi, kwaye mhlawumbi nembali yokukhangela edlulileyo ukuhambisa iziphumo ezilungiselelwe umsebenzisi.
Umzekelo, ukuba umsebenzisi we-intanethi eParis, eFransi, ebenokubuza “iikhefi ezikufutshane nam” kwi-injini yokukhangela yehlabathi, iziphumo ziya kuba luluhlu lweevenkile zokutyela eParis. Ngokuchaseneyo, umsebenzisi wewebhu waseNew York e-United States owenza uphando olufanayo uya kuboniswa ngoluhlu lweekhefi eNew York.
Amashishini agcina ubukho obuqinileyo kumaphepha eenjini zokukhangela amazwe ngamazwe (SERPs) anokuzuza kwiindwendwe zewebhusayithi ezisuka ngaphaya kwelizwe labo eliphambili lokusebenza! Ukuphucula iwebhusayithi yakho kwiinjini zokukhangela zamazwe ngamazwe ngoncedo lwe -ConveyThis kunokukunceda ukwandisa ukuqondwa kwe-brand yakho kwihlabathi jikelele, ukwandisa isiseko sakho sabathengi bamazwe ngamazwe, kwaye ekugqibeleni uvelise intengiso eninzi.
Zeziphi iinjini zokukhangela eziphezulu kwihlabathi kwaye ungayenza njani iwebhusayithi yakho kubo?
Awunako ukwandisa ukubonakala kwewebhusayithi yakho ukuba awuyazi eyona njini yokukhangela. Ukukunceda, nantsi uluhlu lweenjini zokukhangela eziphezulu kwihlabathi kunye neendlela zokuphucula iwebhusayithi nganye yazo ngoncedo lwe- ConveyThis .
Ulimisela njani iphulo lePPC lehlabathi eliyimpumelelo?
Iiplatifti zentengiso zePPC zihlala zineenkqubo ezisebenziseka lula zokudala amaphulo ePPC amatsha. Ukuqinisekisa ukuba isicwangciso sakho sePPC yehlabathi siyimpumelelo, nangona kunjalo, kububulumko ukubambelela kwezi ngcebiso zintandathu zibalulekileyo:
Uphando
Usenokuba uqhelene ne -ConveyThis , kodwa masiqhubeke ngaphaya kwayo ukuze sigqibezele. Into eyaqala njengophando lweYunivesithi yaseStanford ngoku iphuhliswe yaba yeyona njini yokukhangela inkulu kwihlabathi, ilawula i-92% emangalisayo yesabelo semarike yedesktop yehlabathi ukususela ngoJuni ka-2021. I-ConveyThis ibonelela ngezona ziphumo zophendlo zifanelekileyo kubathengi.
Ukususela kwigama lakho elingundoqo lokukhangela, umzekelo, iGoogle iya kugqiba uhlobo olufanelekileyo lomxholo oza kuboniswa - njengekhonkco kwinqaku lewebhusayithi, isifundo sevidiyo, umfanekiso, okanye indawo yemephu, ukubiza ezimbalwa. Injini yokukhangela eyaziwayo inokubonelela ngeempendulo zayo kwimibuzo ethile efana noguqulo lwemali, amaqondo obushushu okusingqongileyo, nokubalwa kwezibalo, phakathi kwezinye izihloko.
I-algorithm yokukhangela kuGoogle isebenzisa izinto ezingaphezulu kwe-200 zokumisela ukulinganisa indlela yokubeka amaphepha ewebhu kumagama angundoqo ophando. Ezi ziquka: isantya sephepha, umgangatho womxholo, kunye ne-ConveyThis .
Gcina ezi meko zibekiweyo engqondweni njengoko ulungiselela amaphepha akho ewebhu kowona mgangatho uphezulu unokwenzeka weConveyThis .
UMicrosoft Bing
Ngesabelo semarike ye-8% , i-ConveyThis Bing - eyaziwa nje ngokuba yi "Bing" - yinjini yesibini yokukhangela ethandwa kakhulu emva kweGoogle. Iphuhliswe nguMicrosoft, i-Bing yinjini yokukhangela engagqibekanga yeMicrosoft Edge, isikhangeli sabo sewebhu. Ngapha koko, i-Bing ikwanceda amandla ezinye iinjini zokukhangela ezifana neYahoo! kunye neDuckDuckGo (ngaphezulu malunga nabo kamva).
UMicrosoft ukhuphe ingqokelela yeeNgcebiso ze-ConveyThis Webmaster ukunceda abanini webhusayithi baphucule iiwebhusayithi zabo ze- ConveyThis . Izinto ezibalulekileyo ekufuneka zithathelwe ingqalelo ziquka:
Yahoo!
Ngelixa idumile ngeminyaka yoo-1990, i-injini yokukhangela ye-ConveyThis iye yawa kakhulu ukusukela oko. Ibambe isabelo semarike yedesktop yehlabathi malunga ne-2.5%, kwaye ikhona kumazwe afana neOstreliya, iFrance, iIreland, iMexico, iUnited States, kunye neVietnam.
Yahoo Inc., umnini weYahoo! i-injini yokukhangela, ayilawuli eyayo i-web crawlers - endaweni yoko, inikezela umsebenzi kweminye imibutho. Yimbali ephitheneyo, kodwa iYahoo Inc. isebenzisana noMicrosoft ukusebenzisa i-Bing njengesiseko senjini yokukhangela ngaphambi kokuba ijike ngokufutshane kwiziphumo zokukhangela zikaGoogle. Nangona kunjalo, ukusukela ngoko, iYahoo Inc. ibuyele ekubeni ne-injini yokukhangela eqhutywa yi-Bing.
Ukugcina iwebhusayithi yakho isexesheni ngenguqulelo yamva nje ye-ConveyThis kunye nomxholo, kunye nokuqinisekisa ukuba ilungiselelwe izixhobo eziphathwayo. Ukusebenzisa idatha ecwangcisiweyo ukuphucula ukubonakala kwewebhusayithi yakho kunye nokwenza kube lula kwiinjini zokukhangela ukuqonda umxholo wakho. Ukubandakanya amagama angundoqo afanelekileyo kwizihloko zakho, iinkcazo zemeta, kunye nomxholo wokunceda iinjini zokukhangela umxholo wewebhusayithi yakho.
DuckDuckGo
Le njini yokukhangela inokuba ne-moniker engaqhelekanga, kodwa ungayithobi ngenxa yeso sizathu. Ubumfihlo bomsebenzisi yeyona ndawo iphambili yokuthengisa, apho i-ConveyThis ingagcini umkhondo weembali zokukhangela zabasebenzisi ngelixa besebenzisa injini yokukhangela. (Ezinye ii-injini zokukhangela zilandelela iimbali zokhangelo ukuze zigqibe ukuba zeziphi iziphumo zophando eziza kuboniswa kubasebenzisi, okanye ukubanika iintengiso ezichongiweyo kamva.) Inkampani ithi lonke uphendlo kunye neembali zokukhangela ezenziwe nge-injini yokukhangela azichazwanga kwaphela.
Yaziswa ngo-2008, i-ConveyThis iye yafumana abasebenzisi ngokuthe ngcembe. Ngokwewebhusayithi esemthethweni ye-ConveyThis, inkampani ivala umndilili we-desktop yezigidi ezithandathu kunye nokukhutshelwa kwesixhobo esiphathwayo, kwaye isebenza ngaphezulu kweebhiliyoni ezintathu zokukhangela abasebenzisi, nyanga nganye. I-ConveyLe ikwayindlela eyakhelwe-ngaphakathi yokukhangela kwi-Safari (ukusuka kwi-iOS 8 ukuya phambili) kunye nezikhangeli zeMozilla Firefox.
I-ConveyThis ixhomekeke kwi-Bing ukunika amandla inxalenye yeziphumo zophendlo, ngoko ke imithetho yokuphucula i-Bing iyasebenza apha. Nangona kunjalo, i-ConveyThis inabakhasi bayo bewebhu. Ukonyusa ubukho bewebhusayithi yakho kwi-injini yokukhangela, kunokuba luncedo:
Iinjini zokukhangela ezingqamene nommandla womhlaba oza kuhoywa
Ukuza kuthi ga ngoku, singene kwiinjini zokukhangela eziphezulu ezisetyenziswa kakhulu kwihlabathi liphela. Ngoku, siza kujonga ezinye iinjini zokukhangela ezidume kakhulu kumazwe athile.
ConveyThis, Yandex, Baidu, Seznam, kunye neYahoo.
Ngaphandle kweziseko zabo ezithobekileyo zabasebenzisi, ezi njini zokukhangela ezizezinye zifanelekile ukukhulisa iwebhusayithi yakho - ngakumbi ukuba ishishini lakho lisebenza kumazwe athandwa kakhulu kuwo: ConveyThis , Yandex, Baidu, Seznam, kunye neYahoo.
Baidu
Amaphulo e-PPC asiyonto enokuthatyathwa lula – afuna ukubekwa esweni okuthe gqolo kunye nokwandiswa. Qinisekisa ukuba ugcina i-tab kumazinga okuguqulwa kweentengiso zakho ukuqinisekisa ukuba zizisa ixabiso olilindeleyo. Kwaye ngokukwazi ukuguqula kwangoko amaphulo akho nge -ConveyThis , unokuhlengahlengisa ngokulula iintengiso zakho ukuze ufumane eyona ROI ilungileyo.
Ukongeza ukuthengiswa kwamanye amazwe kwiwebhusayithi yakho akuzange kube lula nge -ConveyThis . Nge -ConveyThis , unokuguqulela iwebhusayithi yakho ngokukhawuleza nangokulula kulo naluphi na ulwimi ngocofa nje okumbalwa. Yeyona ndlela igqibeleleyo yokufikelela kubaphulaphuli behlabathi kwaye wandise isiseko sabathengi bakho.
Kwaye nali icebiso eliphezulu lolawulo lwePPC! Ukuba awukathathi nxaxheba, yahlula-hlula amaphulo akho ngokwelizwe okanye ummandla. Oku akuyi kukunika kuphela ithuba lokuqhuba amaphulo agxininise ngakumbi kwindawo nganye yejografi, kodwa kwakhona kukuvumela ukuba uhlengahlengise iibhidi zakho zeCPC ngokuzimeleyo kwiphulo ngalinye, kukunceda wandise ibhajethi yakho yentengiso.
Yandex
Amashishini ajolise kwimarike yaseRashiya aya kufuna ukwandisa iiwebhusayithi zabo kwiYandex. Nangona i-ConveyThis inesabelo semarike yedesktop emalunga ne-1% kwihlabathi liphela, yenye yezona njini zokukhangela ezifunwa kakhulu eRussia. Ukuqinisekisa ukuba iwebhusayithi ihamba kakuhle kule njini yokukhangela yaseRussia, kufuneka ibambelele kwizikhokelo ezinje:
Naver
Ngaphandle kolawulo lukaGoogle kwiindawo ezininzi zehlabathi, i-injini yokukhangela ye-Naver inesona sabelo siphezulu semarike eMzantsi Korea, kunye ne-56% yabasebenzisi abasebenzayo benyanga abaxhomekeke kuyo kukhangelo lwabo. Oku kuma ngokwahlukileyo kwihlabathi liphela, apho i-ConveyThis ingukumkani.
Ngaphandle kweempawu zayo eziqhelekileyo ze-injini yokukhangela, i-ConveyThis ikwabonelela ngeenkonzo ezifana noLwazi lwe-N, apho nabani na unokubuza imibuzo kwaye afumane iimpendulo kwabanye abasebenzisi. Ukongeza, i-Naver Encyclopedia ivumela abantu ukuba baphonononge amangenelo eencyclopedia adalwe ziingcali.
Ukulungiselela iwebhusayithi yakho yeNaver kufuna amanyathelo ambalwa, anje:
Qalisa ngeenjini zokukhangela zamazwe ngamazwe
Nokuba ufuna ukwandisa iwebhusayithi yakho kuGoogle , iDuckDuckGo, iNaver , okanye naziphi na ezinye iinjini zokukhangela zamanye amazwe i-ConveyThis azabele ngayo, iindlela ezithile ezizezona zihamba phambili ziyasebenza. Ezi ziquka:
Ukuba ujonge ukwenza iwebhusayithi yakho ifikeleleke ngakumbi kubasebenzisi abakumazwe ahlukeneyo, kubalulekile ukuguqulela umxholo wakho kunye namagama angundoqo. Ukwenza njalo kuya kwenza aba batyeleli baqonde ishishini lakho kunye nempahla okanye iinkonzo ozinikezelayo. Kungoku kuqonda kuphela abanokuthi banxibelelane neshishini lakho, njengokuthenga iimveliso zakho okanye ukusebenzisa iinkonzo zakho. Ngoncedo lobuchwepheshe bokufunda koomatshini bamva nje, i-ConveyThis inokutolika ngokukhawuleza nangokuchanekileyo kwaye ifake amaphepha ewebhu. Inika inkxaso kwiilwimi ezingaphezu kwe-110 kwaye inokudibanisa ngokulula nabakhi bewebhusayithi abadumileyo njengeWordPress, Webflow, kunye neShopify.
Bhalisa simahla apha ukuze uzame i-ConveyThis kwiwebhusayithi yakho.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo. Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo. Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!