Ukuphucula iiSayithi ze-E-commerce kuPhando lwaMazwe ngaMazwe nge-ConveyThis
Ukuqhekezwa kweKhowudi: I-SEO ye-Ecommerce yamazwe ngamazwe ye-Page One Ranking
Ukuze ukwandise ngempumelelo ivenkile yakho ye-intanethi kwihlabathi liphela, kubalulekile ukuba uhlengahlengise ngononophelo amaqhinga akho e-injini yokukhangela (SEO) ukujongana nemimandla eyahlukeneyo yejografi. Ukusebenzisa indlela yobukhulu obunye akuyi kukwanela ukubamba umdla wabathengi bamazwe ngamazwe. Ngelixa izicwangciso zakho zangoku zinokusebenza kakuhle kwilizwe lakho, zisenokungasebenzi kakuhle kwiimarike zangaphandle.
Ukuqinisekisa iphulo eliphumelelayo, kubalulekile ukulungisa iinzame zakho ze-SEO kwizinto ozikhethayo kunye neemfuno zemimandla eyahlukeneyo yehlabathi. Le ndlela yobuqu iya kunceda ukutsala umdla wabathengi bamazwe ngamazwe kwaye iqhube iziphumo ezingcono. Kubalulekile ukuqonda ukuba isicwangciso sendawo singundoqo ekungeneni kwiimarike ezintsha kunye nokuseka ubukho obuqinileyo kwi-intanethi.
I-ConveyThis ibonelela ngesisombululo esibanzi sokuguqulela iwebhusayithi kwiilwimi ezininzi, ikuvumela ukuba unxibelelane ngaphandle komthungo nabathengi ukuwela imida. Ngenkonzo yethu, unokuguqulela iwebhusayithi yakho kwiilwimi ezahlukeneyo kwaye uqinisekise ukuba umyalezo wakho ugqithiselwe ngokuchanekileyo kubaphulaphuli behlabathi. Qala ulingo lwakho lweentsuku ezi-7 namhlanje kwaye ufumane amandla e-ConveyThis ekwandiseni ishishini lakho kwi-intanethi kwihlabathi liphela.
UKhetho lweNdawo yeNdawo eLungileyo
Enye inketho kukusebenzisa indawo yolwandiso lwelizwe-elithile (ccTLDs) njenge .de yeJamani. Ngelixa le ndlela ijolise ngokufanelekileyo kumazwe ngamanye, ifuna ulawulo olucokisekileyo kunye nokongamela, nto leyo enokufuna ngamandla.
Enye inketho kukubandakanya i-subdomains efana ne-fr.mysite.com, ekuvumela ukuba uhlele amazwe ahlukeneyo phantsi kwesizinda esinye esiyintloko. Olu lwakhiwo lombutho lwenza lula ulawulo xa luthelekiswa nee-ccTLDs ngelixa lusabonelela ngokudityaniswa kweelwimi ezininzi.
Kungenjalo, ungasebenzisa oovimba bolawulo abancinci, abadibanisa zonke iinguqulelo zolwimi kwindawo enye. Oku akupheleli nje ngokulula ukulungisa kodwa kukwaququzelela iinzame zokwenziwa kwendawo.
Ukukhetha phakathi kwee-subdomains kunye ne-subdirectories kuxhomekeke kwiimfuno zakho zobugcisa kunye neenjongo zoshishino. Qwalasela le miba ngononophelo ukumisela eyona ndlela ifanelekileyo.
Ukufezekisa ngakumbi inkqubo yokwenziwa kwalapha ekhaya, cinga nge-leveraging ConveyThis. Le nkonzo yoguqulo yomelele yenza kube lula uguqulelo kwezinye iilwimi, ikuvumela ukuba ufikelele kubaphulaphuli behlabathi ngaphandle komgudu. Yonwabela ufikelelo oluncomekayo lweentsuku ezi-7 kwi-ConveyThis kwaye uzingqinele ngokwakho ukuba esi sixhobo sinokuyiguqula njani imizamo yakho yolwimi lwasekhaya.
Ukuphononongwa kwamagama angundoqo asekuhlaleni ukwenzela uPhuculo lwe-SEO
Xa kuziwa ekuhlengahlengiseni izicwangciso zakho zokuthengisa kwimimandla eyahlukeneyo, ukwenza uphando olubanzi kubalulekile. Lo msebenzi ubalulekileyo ubandakanya ukuntywila nzulu kwiipatheni zokukhangela ezizodwa ezihambelana nemarike nganye. Ukujongana neprojekthi ebaluleke kangaka, kubalulekile ukuqwalasela ngononophelo isiqalo sobuchule. Enye indlela ecetyisiweyo kukugxila ekuguqulelweni kwamagama angundoqo aphambili. Eli nyathelo licwangcisiweyo liseka isiseko esiluqilima sokuphonononga amabinzana anokubakho alungiselelwe ngokukodwa ummandla ngamnye, anika amandla amakhulu okuphumelela.
Kusukelo lolawulo lwentengiso yehlabathi, isixhobo esinye esixabiseke kakhulu esinokukunceda kakhulu sisigama esicetyiswayo sokukhangela esibonelelwe sisigebenga esaziwayo se-e-commerce, iAmazon. Eli nqaku linamandla amangalisayo okutyhila amagama abalulekileyo emveliso yasekhaya, ephucula kakhulu ukubonakala kokukhangela kwakho. Ikuvumela ukuba ulungiselele abaphulaphuli bakho ngokuchaneka okungenakuthelekiswa nanto kunye nokusebenza kakuhle. Nangona kunjalo, kubalulekile ukuba ungathembeli kuphela kweli qonga. Ukuqinisekisa uhlalutyo olucokisekileyo nolubanzi, kubalulekile ukusebenzisa izixhobo ezikumgangatho ophezulu njenge-Ahrefs. Ezi zixhobo eziyinkimbinkimbi zibonelela ngengqiqo ebalulekileyo kwiinkalo ezahlukeneyo zamagama angundoqo, kubandakanywa nenqanaba lobunzima babo, umthamo wokukhangela, kunye nezinye iimethrikhi ezibalulekileyo. Uxhotyiswe ngolu lwazi lubutyebi, ufumana amandla okuqonda ukuvavanya ngobuchule amagama angundoqo athile kwimarike yendawo, ukuxhobisa uphuhliso lwesicwangciso esinamandla nesisebenzayo sokuthengisa.
Ukuyila umxholo onxulumene neNkcubeko kunye noBandakanyayo
I-ConveyThis, ivumela uguqulelo oluzenzekelayo lokubhaliweyo kwiilwimi ezahlukeneyo, ukususa nayiphi na imiqobo yolwimi kumlinganiselo omkhulu. Iqinisekisa ukuba ukufomathwa kwamaphepha kuhlala kunjalo, ukubonelela iindwendwe ngamava angenamthungo.
Nangona kunjalo, ukwenziwa kwasekuhlaleni kungaphaya kokuguqulela nje. Kubandakanya ukulungelelanisa umxholo ukuze ulungele izithethe kunye nezinto ezikhethwa ngabaphulaphuli ekujoliswe kubo. Kubalulekile ukuba nokuqonda okunzulu kwezimbo zonxibelelwano lwengingqi, imifanekiso, iimbono zohlobo, kunye nenkuthazo.
Ukongeza, endaweni yomphathi okanye umlawuli, masibhekise kubo njengo-Alex, ophethe i-ConveyThis.
Ngaphaya koko, masitshintshe i-euro ngeedola kwaye sisuse nawaphi na amakhonkco kwisiza.
Ngokubhekiselele kumagama aseFrentshi akhankanywe kwisicatshulwa, siya endaweni yawo ngokufanelekileyo.
Ukuba isicatshulwa sixoxa ngeenguqulelo kwezinye iilwimi, lithuba elifanelekileyo lokubonisa inzuzo yenkonzo ye-ConveyThis, efana nokusebenza kwayo kunye nokuchaneka ekunikezeni iinguqulelo ezikumgangatho ophezulu.
Ubuchule boNxibelelwano ngeelwimi ezininzi
Ukubandakanya kunye nokunxibelelana nabaphulaphuli bamazwe aphesheya kwiwebhusayithi yakho, kubalulekile ukonyusa amandla eethegi ze hreflang. Ezi zinto zekhowudi zixabiseke kakhulu, njengoko zidlala indima ebalulekileyo ekuqhubeni iinzame zakho ze-intanethi ukuya kumanqanaba amatsha. Basebenza njengesixhobo esinamandla, ngokufanelekileyo ukuhambisa ulwazi olubalulekileyo kwiinjini zokukhangela malunga nolwimi kunye nokugxila kwephepha ngalinye kwiqonga lakho ledijithali. Ngokuphumeza ngobuchule obu buchule, uxhobisa iinjini zokukhangela ukubeka phambili eyona nguqulelo ifanelekileyo yewebhusayithi yakho ngokusekwe kwizinto ezikhethwa ngumsebenzisi kunye nendawo yejografi, ngaloo ndlela uguqula amava omsebenzisi.
Ngethamsanqa, i-ConveyThis iyiguqule inkqubo yokudityaniswa kwethegi ye- hreflang ngaphandle komthungo, inikezela ngesisombululo esilula nesisebenzayo. Ixhotyiswe ngoluhlu olunomtsalane lweempawu, i-ConveyThis ikuvumela ukuba uqinisekise ukuba iinguqulelo zolwimi ezichanekileyo zewebhusayithi yakho zikhonjiswe ngobuchule kwaye zinikezelwe kubaphulaphuli behlabathi. Oku kudityaniswa kungenakulinganiswa akuphuculi nje ukubonakala kwewebhusayithi yakho kwiziphumo zophando lwasekhaya kodwa kukhulisa ubukho bakho kwi-intanethi kwimimandla ekujoliswe kuyo.
Nangona kunjalo, eyona nto ibangela uchulumanco lithuba elikhethekileyo elikulindeleyo-ithuba elikhethekileyo lokungqina impembelelo engaqhelekanga ye-ConveyThis ekufikeleleni kwewebhusayithi yakho kwihlabathi. Kwaye eyona nxalenye inomtsalane? Ungazibandakanya kulo mnikelo ungenakulinganiswa nanto iveki yonke, ngaphandle kwentlawulo. Ke, abanini bewebhusayithi ababekekileyo kunye nabadali bomxholo abanomdla, kutheni ungaqalisi kolu hambo lumnandi kwaye uvule amandla amakhulu, angasetyenziswanga alindele ngolangazelelo ubukho bakho kwi-Intanethi? Yamkela eli thuba lokunyusa ukubonakala kwakho kunye nokuseka ubukho obungenakulibaleka kwindawo yedijithali ehlala ikhula. Vumela i-ConveyThis ibe liqabane lakho elingagungqiyo kolu hambo luphefumlayo olusingise ekuvunyweni kwihlabathi liphela kunye nempumelelo engenakulinganiswa nanto.
Ukwamkela ukufaneleka kweNkcubeko: Amandla oKuhlala
Ukuqalisa uhambo olunika umdla lokwandisa ukufikelela kwebhrendi yakho kwihlabathi kufuna ukuqonda nzulu imida yokuxhomekeka kuphela kuguqulo. Amagama nje ewodwa, avalelwe kwiphepha, akonelanga ekubandakanyeni ngokupheleleyo kunye nasekunxibelelaneni nabantu ekujoliswe kubo kwiimarike ezahlukeneyo. Ukufumana impumelelo yokwenyani kumlinganiselo wehlabathi jikelele, kubalulekile ukubumba kwaye ulungelelanise umyalezo wakho ngendlela ehambelana nobuqili benkcubeko obubodwa obukwingingqi nganye.
Ngokwenyani, ukubamba lo mahluko wahlukileyo wenkcubeko kumi njengesitshixo esibalulekileyo ekutsaleni ingqalelo kunye nomdla wabathengi kwihlabathi liphela. Ukuba ujonge ngokwenyani ekwandiseni ukuzibandakanya kwabathengi kunye nokuphucula impembelelo yophawu lwakho, ukuphumeza isicwangciso esiphuhlileyo se-SEO yamazwe aphesheya iba yinto enyanzelekileyo. Iintsuku zokukhetha amagama angundoqo afanelekileyo kudala zihambile-ngoku, indlela eya empumelelweni ilele ekungeneni nzulu kwiipateni zokukhangela zasekhaya, iireferensi zenkcubeko, kunye nezinto ezikhethwa ngumntu ngamnye ezidityaniswe ngokusondeleyo kwimarike nganye.
Ngokwenza amaqhinga akho e-SEO alungelelaniswe neemfuno ezithile zemakethi nganye, unamandla okukhulisa kakhulu ukubonakala kophawu lwakho kwaye utsale uluhlu olwahlukeneyo lwabathengi abanokubakho. Kungobu buchule bokwenza ngokwezifiso apho amandla angasetyenziswanga ngaphakathi kwesiseko sabathengi behlabathi anokuvulwa, aqhubele igama lakho kwindawo ephakamileyo engazange ibonwe ngaphambili.
Ewe, ukoyisa umqobo wolwimi kujongeka njengowona mqobo ucela umngeni ekufuneni indawo yokuhlala. Ke, lo msebenzi untsonkothileyo ufuna ukuchaneka okungagungqiyo kunye nokucocwa kwesohlwayo. Nangona kunjalo, ungoyiki, kuba ngenye indlela ephawulekayo, eyaziwa ngokuba yi-ConveyThis, ukuguqulela ngaphandle komzamo kunye nokuguqula umxholo wakho kwiilwimi ezininzi kuba yinyani. Kwi-arsenal yayo kukho ukukwazi ukuququzelela unxibelelwano olucacileyo nolusebenzayo oluthatha indawo enkulu yeemarike zehlabathi.
Kodwa akuphelelanga apho! I-ConveyThis ikwakunika ukufikelela ekudityanisweni kweethegi ze- hreflang, isixhobo esinamandla esenza ukubonakala komxholo wakho weelwimi ezininzi. Ngeli nqaku limangalisayo, ixesha elixabisekileyo liyagcinwa, kwaye ukujoliswa okuchanekileyo kwabaphulaphuli abakhethekileyo kuba ngumzamo ofikelelekayo. Qiniseka ukuba akukho zinkcukacha ziya kuhoywa kwiphulo lokufuna impumelelo kumazwe ngamazwe.
Ke ngoko, mfundi othandekayo, libambe eli thuba legolide liphambi kwakho. Yomeleza impembelelo yebhrendi yakho kwisikali sehlabathi ngokwamkela ngokupheleleyo amandla enguqu e-ConveyThis namhlanje. Yenze ngcono uhambo lwakho oluya kumathuba angenasiphelo ngokuthatha ithuba leentsuku ezi-7 zesilingo sasimahla. Umhlaba ulindele ngolangazelelo uloyiso lwakho, njengoko ilixesha lokuba ibhrendi yakho inyukele kubukhulu kwaye ngenkalipho yenze uphawu olungacimekiyo. Zibonele ngokwakho amandla angenakuthelekiswa nanto e-ConveyThis kwaye ubone ukunyuka okumangalisayo kohlobo lwakho njengoko lunyukela kubude obungenakuthelekiswa nanto!
Ukuseka ii-Backlinks zeNdawo ezomeleleyo zoBukho obungcono kwi-Intanethi
Ukufumana intembeko kwaye ufumane ukuthenjwa kweemarike zasekhaya, kubalulekile ukukhuthaza unxibelelwano ngewebhusayithi ezikhethekileyo ezibonelela ngeempawu ezizodwa zelizwe ngalinye. Oku kunokufezekiswa ngokuphunyezwa kwezicwangciso eziliqili ezilungelelanisa izinto ezikhethekileyo zemarike nganye, ukuqinisekisa indlela yobuqu yothethathethwano.
Enye indlela esebenzayo kakhulu kukuzibandakanya ngokusebenzayo kunye nemithombo yeendaba yendawo ukukhusela i-coverage kunye nokuvelisa i-backlinks ebalulekileyo kwimithombo ehloniphekileyo. Oku akukonyusa ukubonakala kwebhrendi kuphela kodwa kuseka ukuthembeka emehlweni abaphulaphuli ekujoliswe kubo. Ukongezelela, ukuhlola intsebenziswano nabantu abanempembelelo kuluntu lwengingqi kunokuphucula kakhulu ukubonakala kwe-brand kunye nokuququzelela ukufunyanwa kwee-backlink ezifanelekileyo.
Ngaphaya koko, ukupapasha izithuba zeendwendwe ezilungiselelwe wena kwiiwebhusayithi ezijongwa kakuhle kwimarike nganye ekujoliswe kuyo kubambe amandla amakhulu. Ngokwenza umxholo ogunyazisiweyo kunye nolwazi oluhambelana neemfuno zabaphulaphuli bendawo, uphawu lwakho lunokuzimisa njengegunya elithembekileyo nelinolwazi kwishishini. Le ndlela ayincedi kuphela ukufumana i-backlinks exabisekileyo kodwa iphinda yomeleza igama lakho njengequmrhu elinegunya kwintsimi.
Ngokubandakanya la maqhinga ahlukeneyo kunye abanzi kwiinzame zakho zokwakha uqhagamshelo, unokuphucula ngokufanelekileyo ubukho bakho basekhaya, uphucule umgangatho we-injini yokukhangela, kwaye ekugqibeleni ukhuthaze ukuthembana okunzulu phakathi kwabaphulaphuli bomthonyama. Esi siseko siqinileyo sokuthembela sibalulekile kwimpumelelo kwiimarike zasekhaya, njengoko siseka uphawu lwakho njengokhetho oluthembekileyo nolunokuthenjwa kubathengi abaqondayo.
Ukuphucula izinto zobuGcisa kubasebenzisi basekhaya
Ukuqinisekisa iziphumo ezigqwesileyo kwaye wenze ifuthe elihlala lihleli kwiindwendwe zakho zewebhusayithi, kubalulekile ukuphumeza uluhlu lwezicwangciso eziya kuphakamisa ubukho bakho kwi-Intanethi ukuya kwiindawo eziphakamileyo ezingazange zibonwe ngaphambili. Isicwangciso esiphambili ekufuneka sibekwe phambili kukuphucula isantya sokulayisha iwebhusayithi yakho kwizixhobo eziphathwayo ngenxa yokwanda kokusetyenziswa kwee-smartphones kwihlabathi liphela. Ngokubambelela kwimigaqo yoyilo oluphendulayo kunye nokudibanisa ngaphandle komthungo amaphepha alayisha ngokukhawuleza, uya kunika abasebenzisi amava okukhangela angenamthungo, nokuba sisiphi isixhobo abasisebenzisayo.
Ukudala isiza esisebenziseka lula kwaye kulula ukuhamba isakhiwo kubaluleke ngokulinganayo. Uyilo olucwangcisiweyo lomxholo luya kwenza abasebenzisi ukuba bafumane ngokukhawuleza ulwazi abalufunayo. Ukuzalisekisa ukukhangela kwebreadcrumb akuphuculi kuphela ukusetyenziswa kunye nesalathiso kodwa kukwaququzelela ukufunyanwa okungenamthungo kunye nenkcazo kwiinjini zokukhangela.
Ukwakha ukuthembana kunye nokukhusela idatha yomsebenzisi kubaluleke kakhulu kwimpumelelo yewebhusayithi. Ngokwamkela iprotocol ekhuselekileyo ye-HTTPS, awuphuculi ukhuseleko kuphela kodwa uphucula umgangatho we-injini yokukhangela. Oku kubaluleke ngakumbi kwiitransekshini ze-intanethi okanye unxibelelwano olufuna amanyathelo angqongqo okhuseleko.
Ukwandisa ukusebenza kwewebhusayithi, kuyacetyiswa kakhulu ukuba kuqeshwe iindlela ezahlukeneyo zokuphucula ezifana noxinzelelo lomfanekiso, i-caching, kunye nokunciphisa izikripthi ezingafunekiyo. Ngokunciphisa amaxesha okulayisha, uya kubonelela abatyeleli ngamava angenamthungo kwaye wandise amathuba okufumana inqanaba eliphezulu leenjini zokukhangela.
Okokugqibela, ukubaluleka kokukhangela okulula akunakubaxwa. Iileyibhile ezicacileyo zemenyu, ubume besayithi obulungelelanisiweyo, kunye nenkqubo yonxibelelaniso yangaphakathi eqondakalayo iya kuphucula kakhulu ukusebenziseka kwaye incede iinjini zokukhangela zifumane kwaye zibeke phambili umxholo wakho obalulekileyo.
Ukuqukumbela, khumbula ukuba i-ConveyThis ilapha ukukunceda ekuguquleleni iwebhusayithi yakho kwiilwimi ezininzi. Thatha ithuba lesi sixhobo sikhethekileyo ngoku kwaye wonwabele isilingo sasimahla seentsuku ezi-7!
Yandisa i-SEO yamazwe ngamazwe nge-ConveyThis
I-ConveyThis, isixhobo esixabiseke kakhulu nesifunwa kakhulu, sisebenza njengesixhobo esifihlakeleyo kumzamo wakho obekekileyo wokulawula indawo yokukhangela kwendawo. Izakhono zayo ezikhethekileyo zokuguqulela, ngokukhawuleza nangokulula, zikunika indlela engenamthungo yokufikelela ukongama okungenakuthelekiswa nanto kububanzi obukhula bukhula ubume bedijithali. Phakathi kweempawu zayo ezinomtsalane, obunye obubalaseleyo buxhomekeke kumthamo wayo wokwenza lula inkqubo entsonkothileyo yokuziqhelanisa nemimandla eyahlukeneyo. Esi sixhobo sinamandla sizenza ngokuzenzekelayo izinto ezibalulekileyo ezifana nolwakhiwo lwe-URL, i- hreflang tags, kunye nemetadata, ezikude nokuba zingabalulekanga. Ngapha koko, zenza eyona nto iphambili yesicwangciso esibanzi sokuphucula iinjini zokukhangela ngeelwimi ezininzi.
Makhe siphonononge nzulu ngokubaluleka kolwakhiwo lwe-URL, kuba lo mba ubonakala ungenabungozi odlala indima ephambili ekuphuculeni iiwebhusayithi kwiilwimi ezahlukeneyo kunye nemimandla. Ngoncedo lwe-ConveyThis, umsebenzi ocelomngeni wokwenza ii-URL zolwimi oluthile uba yinkqubo ekhawulezayo nezenzekelayo, ikukhulula kumsebenzi oqhelekileyo kunye nothatha ixesha lokuyila ii-URLs ukuze zihambelane nenguqulelo nganye eguqulelweyo yesayithi yakho. Ngokulungelelanisa ii-URL zakho kunye nezinto ozikhethayo kunye nokuziphatha kokukhangela kubaphulaphuli ojolise kubo, unamandla okuphakamisa amava omsebenzisi ukuya kumanqanaba angazange abonwe ngaphambili. Kwaye ukuba le mpumelelo imangalisayo ibinganelanga ukukukhwankqisa, qiniseka ukuba i-ConveyThis iqinisekisa ukubonakala komxholo wakho wasekhaya phakathi kobuninzi beenjini zokukhangela.
Nge-ConveyThis ngokuthembeka ecaleni kwakho, uhambo lwakho oluya kulwazi lwehlabathi kunye noloyiso luba lula kwaye alunamsebenzi njengoko lunokubakho. Yithi ndlelantle kwimida ebekwe yimiqobo yolwimi, kwaye wamkele ilizwe elingenamda eliphuphumayo ngamathuba angapheliyo alindele ukoyisa kwakho.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
