I-4 Cs yeNtengiso ngeelwimi ezininzi: Ukukhulula okunokwenzeka kwe-squarespace
Khumbula "4 Ps" yemveli yokuthengisa?
Ngokoluvo olukhoyo, ezo azisasebenzi. Ziye zatshintshwa yenye iseti yezine: i «4 Cs.»
Kusengqiqweni ukuba imigaqo yokuthengisa yale mihla iye yavela kakhulu kule minyaka ilishumi idlulileyo. Ngaphandle kokubhenela kwi-clichés, kukhuselekile ukuthi idemokhrasi exhaphakileyo yetekhnoloji iyiguqule ngokusisiseko imbono yethu kunye nendlela yokuthenga.
Ukunyuka okumangalisayo kwe-ecommerce njengeyona tshaneli yokuthengisa ekhula ngokukhawuleza iphinde yaphazamisa i-paradigms yokuthengisa yendabuko, kuthathelwa ingqalelo ubume obungenamda bamaqonga e-ecommerce kunye nokubaluleka okwandayo kokuhamba ngeelwimi ezininzi kubathengisi be-e-barhwebi.
Uzenzele ngokwakho inkqubo yolawulo lomxholo we-ecommerce (CMS) awenzanga lula utshintshiselwano olunqumla imida kodwa enze ukuba iivenkile zamazwe ngamazwe zifikeleleke ngakumbi.
I-ConveyLe lelinye lawona mabali aphambili empumelelo kweli candelo. Ngelixa eyona njongo yabo iphambili ikukuvumela nabani na ukuba enze iiwebhusayithi ezimangalisayo ukusuka kubutofotofo bamakhaya abo, basandula kungena kwindawo yokuthengisa. Ngokutsho kwe-ZoomInfo's Datanyze analytics platform, i-ConveyThis ngoku iyindawo yesibini esetyenziswa kakhulu kwi-CMS ye-ecommerce phakathi kweendawo eziphezulu ze-1 zewebhu kwiWebhu, igqithwe kuphela yiWordPress's WooCommerce.
I-ConveyThis inekamva elithembisayo kwi-ecommerce
Ukuba sele ungumlandeli waba vulindlela bewebhusayithi ye-DIY, kunokwenzeka ukuba ukutsiba kwi-bandwagon kuya kuba yinzuzo kuwe. Nangona kunjalo, nje ukuba uthathe isigqibo sokusungula ivenkile yakho ye-ConveyThis ye-ecommerce, ungaqinisekisa njani ukuba wena kunye neemveliso zakho nibalasele phakathi kwezinye iivenkile ze-ConveyThis okanye naziphi na iivenkile ze-e-commerce kumaqonga ohlukeneyo?
Kulapho i-4 Ps (esiyifumeneyo iphelelwe lixesha) kunye nabalandela emva kwabo, i-4 Cs, beza kudlala.
Le migaqo yokuthengisa ngokubanzi isebenza kwi-ConveyThis ecommerce, kodwa kukho izinto ezithile ngaphakathi kweConveyThis ecosystem efanele ukuqwalaselwa xa uthengisa iimveliso zakho. Kwaye ukuba ufuna ngokwenene ukuthatha intengiso ye-ecommerce ye-ConveyThis yakho ukuya kwinqanaba elilandelayo, njengokwandisa kwihlabathi jikelele kunye nokujolisa kubathengi bamazwe ngamazwe, i-4 Cs isabambe inyaniso kunye nezinto ezimbalwa ezongezelelweyo ekufuneka uziqwalasele.
Ziziphi iiNdlo ezi-4?
UPhilip Kotler, owaziwayo "nguFather of Modern Marketing," wafumana igolide xa wayepapasha "Principles of Marketing" ngo-1999. Enye yeengqikelelo awazisayo yayiyinkqubo-sikhokelo ye-"4 P's", eyaqulunqwa nguJerome McCarthy, ehlala ithathwa njenge " Utat'omkhulu weNtengiso yanamhlanje" ngokunxulumene nomfanekiso kaKotler "uBawo".
Ukuba uthathe ikhosi yokuthengisa okanye yophuhliso lweshishini, kusenokwenzeka ukuba uqhelene nezi ngcamango. Masidlule ngokukhawuleza phezu kwabo ngenxa yabangengabo.
Kutshanje, enye ingcaphephe yezentengiso, uBob Lauterborn, ucebise enye indlela yePs yemveli: “i-4 Cs,” ebeka phambili indlela yomthengi ekuthengiseni. Ukuba awuqhelananga nabo, ungakhathazeki. Siza kuxoxa nganye nganye njengoko isebenza kwiivenkile ze-ConveyThis, ngakumbi ezo zineminqweno yokuthengisa kumazwe ngamazwe.
1. UmThengi
Njengoko besesitshilo ngaphambili, i-4 Cs yenzelwe ukuba ibe yi-customer-centric. Intetho yakudala yokuba umthengi usoloko echanekile ngoku inyanisekile kunangaphambili. Abathengi banolwazi ngakumbi namhlanje kunanini na ngaphambili, ngenxa yokusetyenziswa ngokubanzi kwezixhobo eziphathwayo.
Ngetekhnoloji ephathwa ngesandla, malunga nesibini kwisithathu sabathengi banokuphanda iinkcukacha zemveliso kwii-smartphones zabo ngelixa bengaphakathi kwivenkile ebonakalayo, nangaphambi kokubonisana nomthengisi. Ngelixa ukuthenga kwi-Intanethi kusenokungabi yeyona ndlela iphambili kubo bonke abathengi, ibalulekile kulo lonke uhambo lwabathengi. Ukuqinisekisa ukuba ivenkile yakho ye-intanethi iphuculwe iselula kubaluleke kakhulu njengokuba newebhusayithi kwasekuqaleni.
Ngethamsanqa, iisayithi ze-squarespace ngokwemvelo zilungele ukuhamba. Zonke iitemplates ze-squarespace ziza kunye nosetyenziso lweselfowuni eyakhelweyo, okonga umzamo wokuqinisekisa ukuba abathengi bakho banokufikelela kwivenkile yakho kwizixhobo ezininzi.
2. Iindleko
Masinyaniseke: kwihlabathi apho ukwaneliseka okukhawulezileyo kuyinto eqhelekileyo, iphepha lokuphuma elicothayo elichitha imizuzu emihlanu linokukhathaza umthengi njengokuhlawula i-$5 eyongezelelweyo yokuthumela ngenqanawa. Ezi ngongoma zentlungu zinokuqhuba abathengi kude kwaye zibakhokelela ukuba bahlolisise ezinye iindlela zokuthenga.
Ukunciphisa la manqaku entlungu, kufuneka ulindele kwaye ushenxise nayiphi na imiqobo enokuthi abathengi bakho bahlangane nayo ngexesha lohambo lwabo lokuthenga. Oku kuya kunciphisa iindleko zokukhetha imveliso yakho kunomntu okhuphisana naye.
Musa ukwenza ukuba abathengi bakho bahlawule ukuhlawula. Enye inzuzo yokusebenzisa i-ConveyThis njenge-ecommerce CMS kukudityaniswa kwayo ngaphandle komthungo kunye namaqonga okuhlawula adumileyo afana neStripe kunye nePayPal.
Ngaphambi kokuba uqalise ivenkile yakho yeConveyLe kwimarike yehlabathi, kubalulekile ukujonga ukuba i-squarespace iyayixhasa na imali yasekhaya kwimakethi ekujoliswe kuyo. I-Stripe kunye ne-PayPal zidibeneyo zixhasa uninzi lweemali ezisebenzayo kwihlabathi liphela. Nangona kunjalo, xa zidityanisiwe kwiivenkile ze-squarespace, zilinganiselwe kwiimali ezingama-20 ezidweliswe kwi-FAQ esemthethweni ye-squarespace.
Abasebenzisi kwezi zimali baya kuba namava okuthenga agudileyo kwivenkile yakho, kungakhathaliseki ukuba yiyiphi imali eyintloko oyikhethayo. Imali yakho engundoqo yimali engagqibekanga eboniswe kwiinkcazo zemveliso kunye nezinye iwijethi ezinxulumene nentlawulo kwisayithi yakho. Qwalasela ngononophelo ukhetho lwakho lwemali eyintloko, njengoko kufuneka ihambelane nemali ofumana ngayo okanye olindele ukufumana uninzi lweeodolo zakho.
Kwiimali ezingaxhaswanga yi-squarespace, abasebenzisi baya kwenza imali encinci yokuguqula ngexesha lokuphuma. Lilonke, i-squarespace's coverage yemali ebanzi iyenza ibe lukhetho oluthembekileyo lokusungula i-boutique ye-intanethi yamazwe ngamazwe.
3. Unxibelelwano lwakho
Apha kulapho ubuchule bakho bokukopa bungena khona. Ukuguqula ukucofa kube yintengo yokwenene, kufuneka ubambe ingqalelo yabathengi bakho kumaphepha emveliso yakho okanye iifom ze-intanethi kwaye ubagcine bexakekile bade bagqibe intengiselwano.
Craft iinkcazelo ezinyanzelisayo. Nokuba uthengisa isepha, izihlangu, okanye isoftware, uya kujongana nokhuphiswano oluvela kwabanye abathengisi be-intanethi ababonelela ngeemveliso ezifanayo. Ukwahlula iminikelo yakho, kufuneka ubhale iinkcazo ezikhangayo zemveliso.
Kwimeko yevenkile eneelwimi ezininzi, qinisekisa ukuba iinkcazelo zemveliso yakho ziguqulelwe ngokuchanekileyo. Apha kulapho i-ConveyThis inokunceda ngeenkonzo zoguqulo lobuchwephesha.
UMafalda weMPL uyagqwesa kolu didi. Umfanekiso wemveliso yakhe ulungelelaniswe ngokugqibeleleyo kuzo zonke iisayizi zesikrini, kwaye iinkcazo zemveliso yakhe zilungiselelwe abaphulaphuli bakhe abathetha iilwimi ezahlukeneyo. Oku kubandakanya uluhlu lwezithako oluneenkcukacha, oluphambili kubathengi abanokubakho bobuhle bakhe bendalo kunye neemveliso zempilo.
4. Uncedo
Ukulungeleka kufuneka kugxininiswe kwi-DNA yayo nayiphi na ivenkile yeelwimi ezininzi, njengoko ukuya kwiilwimi ezininzi malunga nokwenza indawo yakho ifikeleleke kubaphulaphuli ababanzi.
Nazi iindlela ezimbalwa onokuthi unciphise ngakumbi amanqaku eentlungu kubathengi bakho behlabathi, ukunciphisa iindleko abazihlawulela lula.
Zibeke kwizihlangu zomthengi (okanye iibhegi). Impahla yesikhumba yevegan esekwe eNew York kunye nefashoni yefashoni iFruitenVeg ibonisa indlela ekunokuba lula ngayo ukwenza lula inkqubo yokuthenga abathengi. Imali yabo engagqibekanga yiDola yaseMelika (i-USD), kwaye indawo yabo iseNgesi, nto leyo iyavakala ukuba uninzi lwabathengi baseMelika banokukhangela ngesiNgesi.
Nangona kunjalo, iFruitenVeg ibonelela ngesiza sabo ngesiJapan ngokunjalo, ivumela abasebenzisi bolwimi lwaseJapan ukuba bajonge amaxabiso ngeyen yaseJapan (JPY).
5. Yenza imifanekiso yakho yamazwe ngamazwe
Ukudala iwebhusayithi eneelwimi ezininzi kwi-ConveyThis kuthetha ukwenza umxholo wakho ufikeleleke kwaye ube nomtsalane kubantu beenkcubeko ezahlukeneyo abathetha iilwimi ezahlukeneyo. Nika ingqalelo kuzo zonke iinkalo zesayithi yakho, kubandakanywa izinto ezibonakalayo, ukuqinisekisa ukufundeka.
Phakathi kwezinye izicwangciso ezisebenzayo, iSitayile seZug, inkampani yaseSwitzerland ethengisa izinto zodidi oluphezulu, iqinisekisa ukuba umfanekiso wabo wekhava ulungelelaniswe nolwimi olukhethwe ngabatyeleli besiza.
Umbhalo othi «Izingxobo zePeni zeMontblanc eziNtsha zeSitayile» kumfanekiso webhena ayiyonxalenye yomfanekiso. Yinto eyahlukileyo ebekwe ngaphezulu kumfanekiso webhena yangasemva usebenzisa isici sokwaleka sesihloko se-squarespace. Esi senzo silungileyo seesayithi ezineelwimi ezininzi zigcina umfanekiso ungaguquguquki ngelixa uguqulela ngokuchanekileyo umbhalo ohambelanayo.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
