Khulisa iNtengiso yeSiza sakho se-E-yorhwebo ngeelwimi ezininzi nge-ConveyThis
Indawo yakho ye-E-Commerce yeelwimi ezininzi ngeziNqaku eziBalulekileyo ezili-12
Xa kuziwa ekwenzeni iwebhusayithi yakho yamazwe ngamazwe, i-ConveyThis ibonelela ngesisombululo esingenamsebenzi sokuguqulela umxholo ngokulula. Iqonga labo lokusika likuvumela ukuba uguqulele iwebhusayithi yakho ngokukhawuleza nangokuchanekileyo kwiilwimi ezininzi, kukunceda ufikelele kubaphulaphuli behlabathi. Nge-ConveyThis, unokuwenza lula umxholo wakho, uqinisekise ukuba iwebhusayithi yakho iyaqondwa ngabantu kwihlabathi liphela.
Ukuba ujonge ukwenza ivenkile yakho ye-ecommerce ibe yindlu yamandla evelisa intengiso, kubalulekile ukuba uthathele ingqalelo ngaphezu kokubonelela ngeemveliso ezisemgangathweni ngexabiso elikhuphisanayo. Kufuneka uqwalasele nezinye iinkalo eziphambili.
Ngokukodwa, uyilo lwewebhusayithi yakho ye-ecommerce-ebandakanya iimpawu ze-ecommerce ezibandakanyayo-ibaluleke kakhulu. Oku kungenxa yokuba inkangeleko kunye nokuziva kwendawo yakho, kunye nokusebenza kwayo, zombini ibumba amava omsebenzisi - into enefuthe elithe ngqo kwizigqibo zokuthenga abathengi. Ngaphaya koko, ukuba ungumnikazi wevenkile ye-ecommerce eneelwimi ezininzi, uyaqonda ukuba abathengi banobutyebi bezinto onokukhetha kuzo. Ke unokubarhwebesha njani ukuba bathenge kuwe kunokuba ukhuphisane nabo?
Imfihlelo yempumelelo kukuvula amandla eempawu ezinokuguqula iibhrawuza zevenkile yakho eneelwimi ezininzi zibe ngabathengi. Qhubeka ufunda ukuze ufumane i-12 yezi zinto zibalulekileyo!
Ukuba neempawu ezifanelekileyo ze-ecommerce kunceda njani iiwebhusayithi zevenkile ngeelwimi ezininzi ziphumelele
Kubarhwebi abafuna ukungena kwimakethi ye-ecommerce yehlabathi, ukuba nevenkile ekwi-intanethi enobuncinci beempawu akwanelanga. Njengoko isiseko somthengi wakho sifikelela kuzo zonke iikona zehlabathi, kunjalo nokhuphiswano. Ukusebenzisa i-ConveyThis ukwenza indawo yevenkile yakho ibalulekile ukuze uqiniseke ukuba ubalasele phakathi kokhuphiswano kwaye ufikelele kwisakhono sakho esipheleleyo.
Ukusetyenziswa okuchanekileyo kweempawu zewebhusayithi ye-ecommerce kunokutshintsha umdlalo kuhlumo lwakho lwe-ecommerce lwamazwe ngamazwe. Ngeempawu ezifanelekileyo, unokwenza impumelelo yakho kwaye wandise ukufikelela kwakho kwiimarike ezintsha nakubathengi. Sebenzisa amandla e-ConveyThis ukwandisa amandla akho e-ecommerce aphesheya kwaye ubukele ishishini lakho likhula.
I-12 kufuneka ibe neempawu ze-ecommerce kwiiwebhusayithi zevenkile yeelwimi ezininzi
Kuyimfuneko ngokupheleleyo kuyo nayiphi na ivenkile ethengisa iilwimi ezininzi ukuba:
- Sebenzisa itekhnoloji yoguqulo ukuqinisekisa inguqu egudileyo phakathi kweelwimi.
- Nikeza abathengi amava angenamthungo nokuba bathini na ulwimi lwabo lwenkobe.
- Ukubonelela ngokhetho olubanzi lweelwimi ukulungiselela uluhlu olubanzi lwabathengi.
- Sebenzisa i-ConveyThis ukuqinisekisa iinguqulelo ezichanekileyo nezikumgangatho ophezulu.
- Faka izisombululo zoguqulo ukuqinisekisa umyalezo webhrendi ongaguqukiyo kuzo zonke iilwimi.
Ukongeza koku, kukho amandla ambalwa ngakumbi e-ecommerce ekufuneka iiwebhusayithi zogcino lweelwimi ezininzi zibenawo ukuze uphumelele kwihlabathi. Kudweliswe apha ngezantsi ezili-12 kwezi.
1. Mobile-friendly interface
Ukuba newebhusayithi ekhangeleka kakuhle kwi-browser yedesktop akwanelanga. Ivenkile yakho kufuneka ibe nojongano olusebenzisekayo olulungiselelwe izixhobo eziphathwayo. Oku kubandakanya ukubandakanya imifanekiso emikhulu, ekhangele amehlo kunye nobubanzi, amaqhosha okutshintsha imveliso afikeleleke ngokulula, njengoko kuboniswe ngumthengisi we-headphone Skullcandy.
Njengoko urhwebo oluphathwayo luqhubeka lukhula ekuthandeni, kubaluleke kakhulu ukutyala imali kwi-interface ehambelana neselula. Umzekelo, i-Salecycle, inkampani yentengiso yokuziphatha, ixele ukuba i-65% yazo zonke iitrafikhi ze-ecommerce ngo-2019 zisuka kwizixhobo eziphathwayo!
NgoJulayi ka-2019, uGoogle waqala ukubeka phambili ukugcwala kweselfowuni, kwaye okukhona iwebhusayithi yakho ye-ecommerce isebenziseka lula, kokukhona inokuba phezulu kukhangelo olufanelekileyo lukaGoogle-ekhokelela kwiindwendwe ezinokubakho kunye neentengiso.
2. Iiakhawunti zabasebenzisi
Khulisa ukusebenziseka kwabathengi bakho - ngakumbi abo bathenga nawe rhoqo - ngokubavumela ukuba benze iiakhawunti zabasebenzisi kunye nevenkile yakho. Iiakhawunti zomsebenzisi zikunika ithuba lokugcina ulwazi lokuthumela abathengi bakho kunye neendlela zokuhlawula, ngoko akufuneki bafake olu lwazi rhoqo xa bethenga into ethile.
Ukongeza kuloo nto, uya kuba nakho ukugcina umkhondo weempahla kunye nezinto abathengi bakho abazijongileyo kwixesha elidlulileyo. Oku kukuvumela ukuba usebenzise isincomo sokusebenza kwemveliso ye-ConveyThis, ikuvumela ukuba unikezele ngeemveliso ezinxulumeneyo kubathengi. (Iinkcukacha ezongezelelekileyo malunga noku kuza!)
Nge-ConveyThis, unokukhuthaza abathengi ukuba benze iiakhawunti kunye nawe ngokunikezela ngezinto ezikhethekileyo. Umzekelo, uNike, umthengisi wezemidlalo odumileyo, uvuza amalungu abhalisiweyo ngokuthumela simahla kunye nezaphulelo ezikhethekileyo.
3. Ukuhluzwa kwemveliso kunye nokuhlelwa
Ukuba unokhetho oluninzi lwezinto ezithengiswayo, kubalulekile ukunceda abathengi bakho ekufumaneni oko bakukhangelayo. Ukuququzelela oku, bandakanya ukucoca imveliso kunye nokuhlelwa kwenqaku kwiqonga lakho le-ecommerce ukucwangcisa iimveliso zakho ngocwangco. I-ConveyThis inokukunceda ukuba ufezekise le njongo, ikuvumela ukuba udale amava okuthenga alungelelanisiweyo kwaye asebenziseka lula kwi-intanethi.
Ivenkile yamandla ekwi-Intanethi iAmazon iqala umbutho wayo wemveliso ngokwahlulahlula izinto zibe “ngamasebe” ahlukeneyo afana nala:
Nje ukuba ukhethe i-ConveyThis, uya kuba nakho ukucokisa ukhangelo lwakho ngokusebenzisa amacandelwana ahlukeneyo. Umzekelo, iimveliso ezihlelwe phantsi kwe "Electronics" zinokwahlulwa zibe "Ikhamera & Ifoto", "GPS & Navigation", "Video Projectors" kunye nezinye iindidi ezinxulumeneyo.
Ungacokisa iziphumo zophando lwakho nangakumbi ngokukhetha abathengisi abathile, iimpawu, ukhetho lonikezelo, kunye nokunye!
4. Ibha yokukhangela
Ukubandakanya iindidi zemveliso kwiwebhusayithi yakho yokukhangela isiqalo esihle, kodwa umsebenzi wokukhangela onamandla uthatha inyathelo eliya phambili. Ngokusebenzisa eli nqaku, unokukhokelela abathengi ngokulula kwimveliso abayifunayo ngaphandle kokubenza bahluze ngobuninzi beemenyu kunye neemenyu ezisezantsi.
I-ConveyThis ithatha amava omthengi ukuya kwinqanaba elilandelayo. Ivumela abathengi ukuba bakhawuleze kwaye bafumane ngokulula imveliso yabo abayifunayo ngaphandle kokuzulazula kuninzi lweemenyu kunye neemenyu ezisezantsi.
Umthengi unokufaka amagama angundoqo afunekayo kwibha yokukhangela kwaye ucofe iqhosha elithi "Khangela" ukuqalisa uphando olusisiseko. Ukanti, nge-ConveyThis, banokufikelela nangakumbi kwizakhono zokukhangela ze-ecommerce. Njengoko bechwetheza, iwebhusayithi iya kuphakamisa iimveliso ezifanelekileyo, ukwenza inkqubo yokukhangela ikhawuleze kwaye isebenze ngakumbi. Umzekelo, jonga kwibar yokukhangela kwiwebhusayithi ye-Book Depository.
Umthengi ufuna kuphela ukufaka isihloko sencwadi abayifunayo kwibha yokukhangela, kwaye baya kunikwa intaphane yeencwadi ezinokubakho. Hayi indlela ekunzima ngayo!
5. Iingcebiso zemveliso
Ungathanda ukuthenga kwivenkile ekwi-intanethi ekubiza ngegama lakho, ukhumbule into obuyithengile ngaphambili kwaye ucebise nezinto onokuthi unomdla kuzo? Okanye ivenkile ekubiza nje ngokuba “nguMthengi othandekayo”? Sinokucinga ukuba ungaya okokuqala.
Ngokusebenzisa i-injini yengcebiso yemveliso, unokwenza ngokwezifiso amava okuthenga ngedijithali kwaye ucebise izinto ezinje:
Unokubonisa kwakhona iimveliso ezidumileyo ezithengwe ngabanye abathengi ukwenza imvakalelo yongxamiseko kwaye ukhuthaze umthengi ukuba athenge ezi zinto. Ukusebenzisa amandla eFOMO (ukwesaba ukulahlekelwa), unokukhuthaza abathengi bakho ukuba bathenge ngokukhawuleza.
Ukubandakanya iingcebiso zemveliso kwiwebhusayithi yakho kulula! Njengomthengisi wefashoni we-ASOS, unokongeza "Unokuthanda kwakhona" okanye "Thenga iNkangeleko" amacandelo kumaphepha akho emveliso. Yindlela entle yokongeza ukubhida kunye nokugqabhuka kwiwebhusayithi yakho.
6. Uluhlu lweminqweno
Ngamanye amaxesha, imveliso inokuthimba ingqalelo yomthengi, kodwa basenokungakulungeli ukuyithenga. Ngokomzekelo, banokufuna ukuthelekisa izinto ezifanayo ukuze babone eyona ndlela ilungileyo.
Uluhlu lwezinto ezinqwenelekayo luluncedo ekuncedeni abathengi ukuba bagcine iimveliso ukuze zisetyenziswe kwixesha elizayo. Oku kubavumela ukuba bathenge ngokulula into enqwenelwayo (izinto) xa sele belungele ukwenza njalo.
Ukusebenzisa inqaku loluhlu lweminqweno kwivenkile yekhathalogu yeArgos kwivenkile ekwi-intanethi, abathengi kufuneka baqale babhalisele iakhawunti yomsebenzisi (enika uluhlu lweenzuzo, njengoko kuchaziwe kwinqaku #2). Nje ukuba babone into abanokuyithanda, banokucofa nje iqhosha elithi “Yongeza kuLuhlu Lwakho lokunqwenela” ukuyigcina.
7. Uphononongo lwabasebenzisi
Ngaphambi kokutyala imali, abathengi bafuna ukuqinisekisa ukuba benza ukhetho oluchanekileyo. Ukunikezela ngobungqina boluntu ngendlela yophononongo lwamava abanye (alungileyo) ngemveliso yakho kunokukholisa abathengi ukuba esi sesona sigqibo sifanelekileyo.
Uphononongo luka-2021 olwenziwe yi-Bizrate Insights lutyhila ukuba abathengi babeka phambili amanqaku ophononongo kunye neereyithingi xa kufikwa ekwenzeni izigqibo zokuthenga. I-91% eyothusayo ikwathatha ixesha lokufunda ubuncinci uphononongo olunye ngaphambi kokuba uthenge.
Abathengi banokubonelela ngengqiqo exabiseke kakhulu kumgangatho wemveliso okanye inkonzo ngokuphononongwa, njengokulinganisa kweenkwenkwezi kunye nengxelo yobuninzi, njengokuba ivenkile yefenitshala ye-intanethi i-Wayfair ibonisa kwiwebhusayithi yayo.
Ukomeleza ukuthembela kwabasebenzisi kuphononongo, iWayfair inyanzelisa ukuba abaphononongi babe ngabathengi abaqinisekisiweyo.
8. Sula ulwazi lokuthumela
Abarhwebi abaninzi behlabathi abakhathali ekunganikeli ngcaciso eyaneleyo kwiwebhusayithi yabo ye-ecommerce malunga nolwazi lwabo lokuthumela ngenqanawa kunye nemigaqo-nkqubo. Oku kunokuba yingxaki enkulu kwishishini labo, njengoko abathengi bamazwe ngamazwe bengakuthandi ukutyala ixesha kunye neenzame kuphando kunye nokongeza izinto kwinqwelo yabo yokuthenga, kodwa bafumanisa ukuba ilizwe labo alifanelekanga ukuhanjiswa.
Amava omthengi alishwa ashiye incasa ekrakra emilonyeni yabaninzi, ekhokelela ekubeni balumke ngokubuyela kwivenkile yakho nokuba ekugqibeleni uvule ukuhambisa ngenqanawa kwindawo yabo.
Ngethamsanqa kuwe, impendulo ilula: qiniseka ukuba imimiselo yakho yokuthumela kumazwe ngamazwe ichazwe ngokucacileyo kwiwebhusayithi yakho! Thatha uMacy, umthengisi wefashoni, njengomzekelo. Banephepha elipheleleyo elinikezelwe kwiingxaki zokuthumela ngenqanawa ezifana:
9. Umguquleli wemali
Naphi na apho kunokwenzeka, qinisekisa ukuba abathengi bakho babona amaxabiso eemveliso zakho ngokwemali yabo yemveli. Oku kwenza kube lula kubo ukuba benze isigqibo malunga nokuba bafuna ukuthenga iimveliso zakho. Akusekho mfuneko yokuba wenze izibalo ukuze ufumanise amazinga oguqulo!
I-Forever 21, umthengisi wefashoni, unika abathengi amandla okukhetha ilizwe labo lokuthumela elikhethiweyo kunye nemali kunye nefestile ye-pop-up efanelekileyo.
Ngokuxhomekeke ekusebenzeni kwe-ecommerce converter yakho yemali, inokukwazi ukubona indawo yomthengi kwaye ilungelelanise amaxabiso evenkile yakho ngokufanelekileyo.
10. Icandelo le-FAQs
Ukuba abathengi banombuzo ocinezelayo malunga nokuthenga okunokwenzeka kodwa abakwazi kuyifumana impendulo kwiwebhusayithi yakho, banokudimazeka kwaye bathathe ishishini labo kwenye indawo. Ukugcina abathengi bebandakanyekile kwaye bakhuthazeke ukuba bathenge, qulunqa ingqokelela yeempendulo kwimibuzo ebuzwa rhoqo (FAQs) kwiphepha lewebhu elifikeleleka ngokulula.
Ngokuphendula imibuzo kwiphepha lakho le-FAQ, unokunceda ukunciphisa inani lemibuzo efunyanwa liqela lenkonzo yabathengi, ubavumela ukuba bagxile ekunikezeni inkonzo ekhethekileyo.
Ukuba ujonge isikhokelo malunga nendlela yokumisa iphepha lakho le-FAQ, ivenkile yesebe likaJohn Lewis inokukunika izimvo. Jonga kwiphepha labo ukuze ufumane ingqiqo yendlela elimele libukeke ngayo!
11. Iinkcukacha zoqhagamshelwano
Ukubonelela ngolwazi loqhagamshelwano olucacileyo kubathengi bakho bamazwe ngamazwe kubalulekile ekwakheni ukuthembana. Kwanaxa imiyalelo ithunyelwa ukusuka kwelinye ilizwe ukuya kwelinye, iimpazamo zinokwenzeka. Kubalulekile ukuba abathengi bazi ukuba banokufumana isisombululo ukuba kukho into engahambi njengoko bekucwangcisiwe.
I-Camelbak, umboneleli okhokelayo wezixhobo zangaphandle, unikezela abathengi ngeendlela ezahlukeneyo zokunxibelelana nemibuzo ehambelana nomyalelo, kubandakanywa inombolo yefowuni engahlawulelwayo kunye nefom yoqhagamshelwano.
Namhlanje, amashishini e-ecommerce ayanda ukunika inkxaso kubathengi kwiivenkile zentlalo ezifana ne-Facebook kunye ne-Instagram.
12. Iimpawu zokhuseleko kunye nokuthembela
Khusela iwebhusayithi yakho kwizoyikiso ze-cyber ngokuphumeza iiprothokholi zokhuseleko ezomeleleyo. Oku kuquka ukufakela iindonga zomlilo, uguqulelo oluntsonkothileyo lwesatifikethi se-SSL, kunye nezinye izisombululo ezingqongqo zobuchwephesha. Fundisa abasebenzi bakho ngokubaluleka kokukhusela ulwazi oluyimfihlo, kwaye uqinisekise ukuba basebenzisa amagama ayimfihlo aqinileyo kuzo zonke iiakhawunti. Ngokuthatha la manyathelo okuthintela, unokuqinisekisa ukuba iwebhusayithi yakho ihlala ikhuselekile kwaye idatha yakho ikhuselekile.
Kuya kufuneka uqinisekise ukuba abathengi bayayazi imigaqo-nkqubo yokhuseleko lwedatha ukuze uqinisekise amava okuthenga akhuselekileyo. Umzekelo, umthengisi wombane u-Currys unebheji yokhuseleko kwiphepha lakhe lokuphuma ukubonisa abathengi ukuba iinkcukacha zekhadi labo letyala zikhuselekile xa bethenga kwivenkile ekwi-intanethi.
Ngaba iwebhusayithi yakho yevenkile yeelwimi ezininzi inazo ezi mpawu zili-12 ze-ecommerce?
Ukuba abathengi banombuzo ocinezelayo malunga nokuthenga okunokwenzeka kodwa abakwazi kuyifumana impendulo kwiwebhusayithi yakho, banokudimazeka kwaye bathathe ishishini labo kwenye indawo. Ukugcina abathengi bebandakanyekile kwaye bakhuthazeke ukuba bathenge, qulunqa ingqokelela yeempendulo kwimibuzo ebuzwa rhoqo (FAQs) kwiphepha lewebhu elifikeleleka ngokulula.
Ngokuphendula imibuzo kwiphepha lakho le-FAQ, unokunceda ukunciphisa inani lemibuzo efunyanwa liqela lenkonzo yabathengi, ubavumela ukuba bagxile ekunikezeni inkonzo ekhethekileyo.
Ukuba ujonge isikhokelo malunga nendlela yokumisa iphepha lakho le-FAQ, ivenkile yesebe likaJohn Lewis inokukunika izimvo. Jonga kwiphepha labo ukuze ufumane ingqiqo yendlela elimele libukeke ngayo!
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
