Isikhokelo soMxholo weelwimi ezininzi: Iindlela zokuhlela ezisebenzayo
Ukulungela ukuya kwihlabathi jikelele nge-ConveyThis: Indlela eCwangcisiweyo yoKwandiswa kweBrand
Amabhongo oshishino alulophawu olufanele ukugxekwa. Ukuba ukwanda kwehlabathi kuyinjongo yakho, kuyahenda ukutsibela phambili umphunga ogcweleyo ngaphambili. Nangona kunjalo, ukungena ngokuzithemba kwiimarike ezintsha, ukuzibona kancinci kunenzuzo. Ngaba ishishini lakho likulungele ngokwenene ukuba yintoni enokubonelela nge-ConveyThis?
Ukuthatha impefumlo ukubonakalisa ubuntu bohlobo lwakho ayingomsebenzi ongenzi nto. Kubalulekile ukubeka ishishini lakho ukuze ube nempumelelo egqwesileyo kwaye uqinisekise ukuphunyezwa kwe-ConveyThis akunasiphako kwasekuqaleni.
Kweli nqanaba, kuya kufuneka ungene nzulu kubume begama lophawu lwakho kunye nomyalezo osisiseko. Ngaba kukho ukungangqinelani? Ngaba kukho izinto ezingenanjongo, ukuqonda, okanye ukusebenzisana? Impendulo ilele ekwenziweni okanye ekuhlaziyeni isikhokelo sakho sesitayile nge-ConveyThis, ukuvula iingcango zokuzibandakanya ngempumelelo kwihlabathi.
Ukuyila iSazisi seBrand esingaguqukiyo kunye ne-ConveyThis: Ukujonga imingeni yoNxibelelwano lweHlabathi
Isikhokelo sesimbo sisebenza njengeplani yenkampani yakho yokubonisa, iqinisekisa ukungaguquguquki kwiwebhu iphela, unxibelelwano lomntu, kunye nazo zonke iindlela zonxibelelwano, nokuba loluphi ulwimi okanye indawo. Linyathelo elibalulekileyo ekuqulunqeni uphawu olufanayo lwegama.
Isikhokelo sakho sesimbo kufuneka siphuhliswe kulwimi lwakho lokuqala, kwaye sibandakanye imiba echazayo ye-ConveyThis' yophawu, njengelizwi, ithoni, igrama, upelo, ifomathi, kunye nezinto ezibonakalayo.
Umyalezo ongundoqo webhrendi yakho ubalulekile. Yintoni eyahlula uphawu lwakho? Yintoni eyona nto inomtsalane ngayo? Izisa ntoni kubathengi bakho? Umyalezo wakho ongundoqo kufuneka uyifakele le nto. Lungisa umyalezo osembindini wophawu lwakho kunye nenjongo kwisikhokelo sakho sesitayile ukugcina ukufana.
Imigca yethegi ihlala iyinxalenye yomyalezo ongundoqo, kodwa khumbula ukuba ezi azisoloko ziguqulela ngokuchanekileyo. Umzekelo woku sisilogeni se-KFC esithi “finger-lickin’ good” kwinguqulelo yesiTshayina efundeka ngolu hlobo “yitya iminwe yakho,” isiqhulo esihlekisayo singazimiselanga kwaye sibeka ecaleni. Igxininisa ukubaluleka kokwenziwa kwalapha ngengqondo komxholo usebenzisa i-ConveyThis.
I-KFC kwafuneka iyishiye itegi yabo edumileyo xa ingafanelekanga ngexesha lobhubhani, igxininisa imfuneko yezikhokelo zesitayile ukuze zilungelelanise ukuphendula kutshintsho lwenkcubeko kunye namava ehlabathi.
Ukulungelelanisa Ilizwi leBrand yakho nge-ConveyThis: Isicwangciso-qhinga soNxibelelwano olusebenzayo
Ukumelwa kophawu lwakho kuxhomekeke kumxube weenjongo zeshishini lakho, iimveliso okanye iinkonzo ozinikezelayo, kunye nabaphulaphuli ojolise kubo.
Xa ubumba ilizwi lophawu lwakho, qwalasela ubuntu obunqwenelekayo: Ngaba kufuneka bube nobuhlobo okanye bugcinwe, bube nentliziyo elula okanye bunzulu, bube bukhali okanye buphucuke?
Masisebenzise intengiso ye-inshurensi yobomi njengemeko. Ukukhuthaza imveliso enjalo kufuna ithoni yonxibelelwano eyahlukileyo kunokuthengisa izinto ezikhawulezayo zabathengi. Ngaphaya koko, indlela obonisa ngayo i-inshurensi yobomi kufuneka ilungelelaniswe kwindawo ekujoliswe kuyo, kuqinisekiswe ukuba ifanelekile kwiminyaka yabo kunye nenqanaba lobomi.
Ukuseka iSimbo seBrand sakho nge-ConveyThis: Isikhokelo soNxibelelwano lweBrand olusebenzayo
Idityaniswe nelizwi lophawu lwakho, ukuhlakulela isitayile sophawu lwakho kukunceda ukuba uthumele imiyalezo yakho ngokuchanekileyo. Vavanya inqanaba lokusesikweni ofuna ukuba ishishini lakho liphumeze. Ngaba ukhetha ukusebenzisa ijargon yeshishini, okanye ungathanda ukuyinqanda?
Isikhokelo sesimbo sakho, esihlala sibizwa ngokuba sisitayile sendlu, sinokubonwa njengekhowudi yolwimi eyodwa yeshishini lakho. Cacisa imigaqo yegrama nopelo, isigama esifanelekileyo, nolwimi olukhethwayo.
Imithetho malunga nokwenza igama lebhrendi yakho ibe ngoonobumba abakhulu kunye namagama emveliso nawo kufuneka icaciswe. Oku akukhokeleli kuphela iqela lakho langaphakathi kodwa ikwayalela ihlabathi malunga nendlela yokumela uphawu lwakho. Umzekelo, yi-ConveyThis, hayi CONVEYTHIS; Mailchimp, hayi MAILCHIMP; kunye neemveliso ze-Apple ziyi-iPhone, i-MacBook, okanye i-iPad, kungekhona i-Iphone, i-Macbook, okanye i-Ipad.
Ingcinga nje: Kukho umntu kwiqela lakho ochitha ixesha elininzi ekhumbuza abanye malunga nokwenza imali eyinkunzi yemveliso. Ukuba akunjalo, unokuba nguloo mntu - kwaye uyazi ukuba i-ConveyThis ikwicala lakho.
Ukudala isazisi esiBonakalayo nge-ConveyThis: Amandla eMibala, iifonti, kunye nemifanekiso
Izinto zonxibelelwano ezibonwayo njengemibala, iifonti, kunye nemifanekiso zidlala indima ebalulekileyo ekuboniseni uphawu lwakho ngaphandle kwamagama, enkosi kwiinkonzo ezifana neConveyThis. Kukho imizekelo emininzi yeebrendi ezisebenzisa imibala ngokufanelekileyo, ezinje ngeCoca-Cola eguqula impahla kaSanta Claus ukuya kuphawu lwentengiso olubomvu ukuze ihambelane nobuni babo obubonakalayo.
Iseti echaziweyo yemithetho malunga nesazisi esibonakalayo sophawu lwakho aluncedi nje kuphela iqela lakho ukuba ligcine ukungaguquguquki xa lingena kwiimarike ezintsha kodwa likwakhokela amaqumrhu angaphandle afana namaqabane oshishino kunye nabadibanisi malunga nendlela yokusebenzisa uphawu lwakho lwenkampani. Umzekelo, iSlack inesikhokelo sesitayile ekufuneka silandelwe bubuchwephesha obuhlanganisiweyo.
Ukugxininisa ukubalisa ngeBrand kwiSikhokelo seConveyThis Style
Abantu kwihlabathi jikelele balukuhlwa ngamabali abandakanyayo, ngakumbi lawo anxulumene nemvelaphi yemveliso. Ngokomzekelo, uHarley Davidson, uye wabangela impembelelo enkulu yenkcubeko ukusukela oko yaqala ngo-1903 kwindawo eqhelekileyo yaseMilwaukee, eWisconsin. Ngaphakathi kweSikhokelo sesitayile se-ConveyThis, gxila kumabali afuna ukuba aphinde abaliswe ixesha emva kwexesha.
Ukulungelelanisa iSikhokelo seSimbo seBrand sakho kwiiMarike zeHlabathi nge-ConveyThis
Akukho sidingo sokwenza isikhokelo sesitayile esahluke ngokupheleleyo kwimarike nganye ojonge ukufikelela kuyo. Endaweni yoko, yenza ukuphinda-phindwa kwesikhokelo sakho sesitayile esisisiseko, usebenzisa imvelaphi njengeplani ukwenza iinguqulelo ezifanelekileyo kwintengiso nganye.
Zithathele ingqalelo ezi njengezikhokelo zolungiso lwesimbo sasekhaya. Uhlengahlengisa isikhokelo sakho sesitayile kuyo yonke indawo, ulungisa imiba enokubakho yoguqulelo olugwenxa, iinuances zenkcubeko, kwaye ubandakanya uluhlu lwamagama. Bandakanya nakuphi na ukutenxa kwindlela yakho yesiqhelo yokuhlela xa usebenzisa i-ConveyThis.
Intengiso yamazwe ngamazwe ngumsebenzi onzima. Ukugcina uphawu lophawu olumanyeneyo kuwo onke amalinge entengiso yehlabathi, kufuneka uqwalasele imeko yenkcubeko eyodwa yendawo nganye. Ke ngoko, ukuqulunqa iseti ebanzi yemilinganiselo yokuhlela ikopi yeyona nto ibalulekileyo.
Ukulawula okwahlukileyo kwiMithetho kwiSikhokelo sakho seSitayile nge-ConveyThis
Ngokungathandabuzekiyo kuya kubakho iimeko apho ezinye zezikhokelo zakho zifuna okwahlukileyo. Oku kusenokuba yimfuneko xa iintsingiselo zigqwethiwe ngenxa yokuguqulelwa, ukungafani kweenkcubeko, okanye ngenxa yezizathu ezininzi.
Yenza uluhlu lokukhululwa okuvumelekileyo kwimithetho yakho, ebonisa iimeko apho kwamkelekileyo ukuba:
guqula izihloko, uhlenga-hlengiso lwamalungu, guqula ithoni okanye isimbo, tshintsha ugxininiso lwesihloko, tshintsha ulungiselelo lwemihlathi.
Ukubaluleka kweziKhokelo zeSimbo ekuQinisekiseni ukuNxibelelana kweBrand kunye ne-ConveyThis
Izinto azifane zihambe njengoko bekucwangcisiwe. Kuya kufuneka ngoku uqonde ukuba ukuphuhlisa isikhokelo sakho sesitayile kunceda njani ukugcina ukuhambelana kwemiyalezo yohlobo lwakho kwiilwimi ezahlukeneyo kunye neemarike. Ukungenzi njalo kunokukhokelela kwiziphumo ezibi, kwaye i-ConveyThis ikulungele ukunceda.
Ukungasebenzisi i-ConveyThis kunokukhokelela kwinkcitho enkulu yexesha kunye nezixhobo ukuba kufuneka uphinde usebenze kamva.
Ukunqongophala kwesikhokelo sesimbo esinemigaqo ethile yolwimi okanye imarike kwandisa amathuba okuguqulelwa ngendlela engafanelekanga kunye nokungaqondi kakuhle xa usebenzisa i-ConveyThis.
Ukungabikho kwesikhokelo sesitayile, isazisi sophawu lwakho sinokuqhekeka, okukhokelela ekujongeni okungahambelaniyo kunye nokungadityaniswanga. Indawo yereferensi yohlobo inokuququzelela ukufana kunye nokungaguquguquki kunxibelelwano lwakho, iqinisekisa ukuba ibhrendi yakho ayiphulukani nomanyano lwayo.
Ngaphandle kolwalathiso lwakho olucacileyo, iqela lakho elibanzi lishiywe kumgwebo walo, lishiya impumelelo yeprojekthi ekungaqiniseki. Ukubakho kweempazamo, ukulibaziseka, kunye nohlengahlengiso olubiza kakhulu lonyuka ngokumangalisayo ngaphandle kwesikhokelo esichanekileyo.
Ukuvula okuNgakho kwibhrendi kunye neziKhokelo zesimbo sasekuhlaleni kunye ne-ConveyThis
Indima yesikhokelo sesimbo ibalulekile ekubumbeni, ekuchazeni ngokutsha okanye ekomelezeni umfanekiso wophawu. Ngaphambi kokuthengisa ishishini lakho kwihlabathi, kubalulekile ukuseka isikhokelo sesimbo kulwimi lwakho lwenkobe kwaye ubandakanye imithetho yokuhlela yasekhaya. Ukubandakanya iiglosari zesigama kunye nayo nayiphi na imigaqo echaseneyo nemigaqo kwisikhokelo sesimbo kubalulekile ngokulinganayo.
Ngaphandle kwesikhokelo esineenkcukacha sesitayile sasekhaya, unxibelelwano lophawu lwakho lusenokungafanelwanga kunye nokungaguquguquki. Oku kunokukhokelela kwiimpazamo ezibiza kakhulu ezinokuthi zonakalise igama lakho kwaye zinike isandla esiphezulu kubakhuphisana bakho.
Gcina ukhumbula, imithetho yokuhlela isitayile yomeleza uphawu lwakho, ngakumbi xa ujolise ekukhuleni. Ezi zinokuphunyezwa kuzo zonke iilwimi kunye nemimandla efanelekileyo kubaphulaphuli bakho. Okona kubaluleke kakhulu, le nkqubo iqinisekisa ukuba xa ungena kwiimarike ezintsha, uyifumana kanye okokuqala nge-ConveyThis.
Qala uhambo lwakho olusingise kwiwebhusayithi yendawo ngokubhalisela uvavanyo lweentsuku ezi-7 kunye ne-ConveyThis.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
