Urhwebo lwe-E-Cross-Border: Ukulungelelanisa iShishini lakho kwiMpumelelo yeHlabathi nge-ConveyThis

Ukulungelelanisa ishishini lakho kwi-E-Commerce ye-Cross-Border

Izinga elikhawulezayo apho kungekuphela nje imeko yorhwebo lwehlabathi kodwa nehlabathi ngokwalo liyavela lifuna ukuba ukulungelelana kubalulekile kwishishini lenkulungwane yama-21, nokuba leliphi icandelo okanye ishishini. Ukukwazi ukulungelelanisa ukuphazamiseka kwezoqoqosho, nokuba kungaphakathi okanye ngaphandle, ngokuqhelekileyo kubonisa umahluko phakathi koloyiso kunye nokuwa.

Umzekelo osexesheni uya kuba yi-COVID19 kunye nesiphithiphithi esenze kumashishini kwihlabathi liphela. Ngoku, kunanini na ngaphambili, iinkampani kufuneka zisebenze kwaye zibhetyebhetye kuzo zombini iindlela zokuhamba kwaye ziqhubeke ziphumelela kula maxesha angaqhelekanga.

Ukukhanya koku, kukwabalulekile ukuqaphela ubume behlabathi obunenkqubela-phambili kwihlabathi esiphila kunye nesisebenza kulo. Imiba efana nezivumelwano zorhwebo, ukuqhubela phambili kwezobuchwepheshe, intsebenziswano yamazwe ngamazwe eyomeleziweyo, nokunye okuninzi kuye kwasusa imiqobo eqhelekileyo ebithintela ukuthengisa kumazwe ngamazwe.

Ngemarike yehlabathi esifikelele kuyo, akukho sizathu sokungayixhaphazi ngokupheleleyo. Kwaye kubonakala ngathi lithuba elilahlekileyo lokungakwenzi. Uphononongo lwe-Nielsen luveze ukuba i-57% yabathengi bathenga iimveliso ngaphandle kwelizwe labo ngo-2019. Ukuqwalasela oku, kunye nenyaniso yokuba imakethi ye-e-commerce ewela umda wehlabathi imiselwe ukodlula i-1 trillion ye-USD ngo-2020, kucacile ukuba -i-border e-commerce yindlela yokuyithatha.

Ukuba sele ukulungele ukuntywila ngaphakathi, unokujonga kuqala ividiyo yethu apho sichaza indlela yokuqalisa ishishini lamazwe ngamazwe. Khumbula ukusebenzisa i-ConveyThis kwiinkonzo zokuguqulela!

Urhwebo lwe-Cross-Border: Isikhokelo esiSiseko

Embindini wayo, i-e-commerce ewela umda ibhekisa ekuthengisweni kweempahla okanye iinkonzo kwi-Intanethi kubathengi abakumazwe ahlukeneyo. Ezi zinokuba yintengiselwano ye-B2C okanye ye-B2B.

Ngo-2023, imarike ye-e-commerce yehlabathi kuqikelelwa ukuba ixabisa i-6.5 yeebhiliyoni zeedola kwaye iya kumela i-22% yazo zonke iintengiso zentengiso zehlabathi njengoko abathengi besiya besanda ngobuchwephesha kunye nemikhwa yokuthenga itshintsha ekuphenduleni iminyaka yethu yedijithali.

Uphononongo lwakutsha nje lubonisa ukuba i-67% yabathengi be-intanethi babandakanyeka kwiintengiselwano ze-e-commerce eziwela umda. Ngaphaya koko, abathengi abazizigidi ezingama-900 kulindeleke ukuba bathenge iimveliso kumazwe ngamazwe kwi-intanethi ngo-2020. Ngelixa kucacile ukuba izinto ezithengwayo kumazwe angaphandle ziyenyuka, kukwabalulekile ukuqonda izizathu zolu hlobo.

Uphando kubathengi baseMelika lubonisa ukuba:
I-49% yenza njalo ukuthatha inzuzo yamaxabiso aphantsi anikezelwa ngabathengisi bangaphandle
I-43% yenza njalo ukufikelela kwiimpawu ezingafumanekiyo kwilizwe labo lokuzalwa
I-35% ijolise ekuthengeni iimveliso ezizodwa kunye nezikhethekileyo ezingafumanekiyo kwilizwe labo
Ukuqonda izinto ezikhuthazayo emva kokuthenga imida kunokukunceda ukonyusa intengiso yakho enqumla imida kwaye ulungelelanise umnikelo wakho ukutsala abathengi bamazwe aphesheya.

Nangona kunjalo, uphando lwe-E-Marketer luka-2018 lwe-Cross-Border ECommerce lubonise ukuba ngaphezu kwe-80% yabathengisi kwihlabathi jikelele bavumile ukuba i-e-commerce ewela umda ibe lishishini elinenzuzo. Ngaphezu koko, i-Localization Industry Standards Association (LISA) ikhuphe isifundo esibonisa ukuba, ngokwe-avareji, idola nganye echithiweyo ekwakhiweni kwewebhusayithi yakho ivelisa imbuyekezo yeedola ezingama-25. Khumbula ukusebenzisa i-ConveyThis kwiinkonzo zokuguqulela!

Ubuqhetseba boRhwebo lweBorder: Isikhokelo seeVenkile ze-Intanethi

Emva kokuphonononga amathuba okukhula kunye namathuba kwi-e-commerce enqumla imida, masixoxe ngamanyathelo ishishini lakho elinokuwathatha ukuqinisekisa ukuba ivenkile yakho ye-intanethi ibonelela ngeemfuno ezizodwa kunye nemingeni yokusebenza kwelizwe.

Isitshixo sempumelelo kurhwebo oluwela imida kukuhambisa awona mava omthengi omntu kunye nowasekhaya anokwenzeka. Khumbula ukusebenzisa i-ConveyThis ukwenza ivenkile yakho ye-intanethi!

Xa uthengisa iimveliso kumazwe ngamazwe ngevenkile yakho ye-intanethi, kukho imiba eyongezelelweyo ekufuneka iqwalaselwe ekuqhubeni intlawulo.

Kubalulekile ukwamkela iindlela ezahlukeneyo zokuhlawula ezidumileyo kwilizwe ngalinye kwaye ulungiselele ezi zinto zikhethwayo kangangoko unako. Umzekelo, ukuba injongo yakho kukunyusa intengiso e-China, khumbula ukuba ezinye iindlela zokuhlawula ezifana ne-WeChat Pay kunye ne-AliPay ziye zafumana ukuthandwa ngakumbi kune-debit kunye namakhadi okuthenga ngetyala.

Isiguquli seMali sisisombululo esilungileyo kulo mba. Yidibanise kwivenkile yakho ye-intanethi. Oku kuya kwenza lula inkqubo yokuthenga kubathengi.

Njengesiqhelo, iirhafu ziyangena xa kuthengiswa iimpahla kumazwe ngamazwe. Ukulungelelanisa ngokufanelekileyo umnikelo wakho, funa iingcebiso kwirhafu okanye ingcali yezomthetho.

Ukuwela imida: IiModeli eziphambili zokuHanjiswa kuRhwebo olunqamlezileyo

Xa ujongana neentengiso zamazwe ngamazwe, ukuhanjiswa kwezinto yinto ebalulekileyo yokuqwalaselwa. Kufuneka uqikelele indlela yokuhanjiswa - umhlaba, ulwandle, okanye umoya. Ukongezelela, imimiselo ejongene nelizwe ephathelele ukuthengiswa nokuthunyelwa kwezinto ezithile kufuneka kugcinwe engqondweni.

Ngethamsanqa, iinkampani ezinjenge-UPS zibonelela ngezixhobo eziluncedo ezikuvumela ukuba uqonde imimiselo ekhoyo kumazwe ahlukeneyo kwaye ulungiselele nayiphi na imiqobo enokubakho.

Kubalulekile ukukala ishishini lakho ngokuhambelana nesakhono senkampani yakho. I-Ecommerce esebenzayo icebisa ukuqala ngelizwe elinye okanye amabini xa uqalisa uhambo lwakho lwe-ecommerce lwamazwe ngamazwe kwaye ngokuthe ngcembe wandise.

Umntu akanakujongela phantsi ubunzima bokulawula iintambo ezininzi zokubonelela kunye neengozi ezinxulumene nokwandiswa okungalawulwayo.

Ukwenziwa kwasekhaya kuRhwebo lweBorder: uLwimi, iNkcubeko, kunye ne-ConveyThis

Njengoko kuphawuliwe ngaphambili, ukubekwa kwasekhaya yeyona nto ibalulekileyo yempumelelo kwi-ecommerce ewela umda. Ukwenziwa kwalapha ekhaya kuquka ukulungelelanisa imveliso okanye unikezelo kwindawo ethile okanye imarike. Umzekelo, ukongeza iindlela zokuhlawula ezongezelelweyo kunye neekhatyhuleyitha zemali yimizekelo ebalaseleyo yokuphuma kwasekhaya.

Nangona kunjalo, kufuneka sithathele ingqalelo ezinye izinto ukuze siqinisekise ukuba abathengi bamanye amazwe banamava omntu.

Ulwimi Mhlawumbi eyona nto ibalulekileyo yesicwangciso sakho sokwenza indawo iya kuba kukuguqulela ivenkile yakho ye-ecommerce. Kubalulekile ukuba isinikezelo sakho sifumaneke ngolwimi oluqondwa ngabaphulaphuli bakho. Uphando oluvela kwiCommon Sense Advisory (CSA) lubonisa ukuba:

I-72.1% yabathengi bachitha ixesha elininzi okanye lonke ixesha labo kwiiwebhusayithi ngolwimi lwabo lwenkobe I-72.4% yabathengi bathi banokuthi bathenge imveliso ukuba ulwazi lungolwimi lwabo Uthathela ingqalelo kuphela i-25% yabasebenzisi be-intanethi behlabathi abathetha isiNgesi, kucacile ukuba ukoyisa umqobo wolwimi kubalulekile kwimpumelelo yamazwe ngamazwe.

Ngethamsanqa, izisombululo zewebhusayithi yeelwimi ezininzi ziyafumaneka ukuququzelela le nkqubo. Isisombululo se-ConveyThis translation, esifumaneka ngeelwimi ezili-100+, sikuvumela ukuba wenze ivenkile yakho ye-ecommerce ibe yeelwimi ezininzi ngemizuzu ngaphandle kokufakwa kweekhowudi.

Izibonelelo ezongezelelweyo ziquka i-ConveyThis's SEO optimization, okuthetha ukuba yonke iwebhu yakho eguqulelweyo kunye namaphepha emveliso afakwe ngokuzenzekelayo kuGoogle, ebambelela kwiindlela ezilungileyo kwi-SEO yamazwe ngamazwe. Oku kunokuba luncedo ngakumbi ekuphuculeni ukubonakala kwe-SERP kwaye, emva koko, ukuthengisa kunye neenzuzo.

IiNgcaciso zeNkcubeko Ngaphaya kolwimi, kubalulekile ukuvuma kunye nokuvala iyantlukwano yenkcubeko ekhoyo phakathi kweendawo ezahlukeneyo zejografi.

Ukoyisa iiMarike zeHlabathi: I-Ecommerce ye-Cross-Border kunye ne-ConveyThis

Njengoko iimarike zehlabathi zisiya zivuleka ngakumbi, ukulawula ivenkile ye-ecommerce enqumla imida iba yinto eqhelekileyo. Ngelixa olu tshintsho ngokuqinisekileyo luvavanyo kulo naliphi na ishishini, likwanika ithuba elikhulu lokwandisa isiseko sabathengi, ukonyusa intengiso, kunye nokwandisa ukuqondwa kwamanye amazwe.

Ukuqukumbela, kuye kwaqatshelwa ukuba ukusinda akusoloko kuxhomekeke ekubeni ngoyena unamandla okanye ukrelekrele, kodwa ekubeni ngoyena ulungelelanisa utshintsho. Lo mbono usebenza ngokukhawuleza kwihlabathi lezorhwebo: ukusilela kweshishini kudla ngokusilela nje ukuziqhelanisa, ngelixa impumelelo iphuma ekuziqhelaniseni ngempumelelo.

I-ecommerce enqumla umda ilapha ukuhlala. Umbuzo ngulo - ngaba ulungile?

Wela imida kunye nevenkile ye-ecommerce yamazwe ngamazwe: Amava ConveyOlu lulingo lwasimahla lweentsuku ezi-7 ukufumanisa ukuba lunokukunceda njani ekwenzeni iwebhusayithi yakho yasekhaya kunye nokwandisa ukufikelela kwakho kwihlabathi.