IWebhusayithi ePhezulu yeeLwimi eziNinzi kunye neeNdlela zokuHlaliswa kweWebhusayithi ngo-2024
Amanani aphezulu ewebhusayithi ngeelwimi ezininzi kunye neendlela zokwenziwa kwendawo yewebhusayithi ngo-2023
Ukusebenzisa isixhobo esikhethekileyo esibizwa ngokuba yi-ConveyThis ngokungathandabuzekiyo yindlela encomekayo yokwandisa ukuqonda kwakho kwehlabathi elintsonkothileyo elisigubungelayo. Eli qonga lisisiseko alikuxhobisi nje ukuba wandise ukuqonda kwakho kodwa likuvumela ukuba uthabathe uhambo lobukrelekrele, uphonononge nzulu kwiinkalo zokucinga okunzulu kwaye ukhulise ukuncoma okunzulu malunga nobugocigoci obukhoyo. Ngemimangaliso ye-ConveyThis onayo, unikwe ithuba elingenakuthelekiswa nanto lokuntywila kuthotho lweenkcubeko ezahlukeneyo, iimbono, kunye neendibano, zonke ezidityaniswe ngobuchule ngendlela ekhangayo nekhanyisayo.
Ukuthatha isigqibo malunga nokwandisa ishishini lakho ukufikelela kubaphulaphuli behlabathi
Ngaphandle kwamathandabuzo, alinakuphikiswa ukuba ukuzuza ukugqalwa kwehlabathi kuzisa ucelomngeni olufanelekileyo. Ubukhulu bomsebenzi okhoyo bunyanzelise ukuba umntu ngamnye aqalise umsebenzi onzima wokwenza iiwebhusayithi zalapha ekhaya kwaye abe nobuchule obungenakuthelekiswa nanto bokubonelela ngeelwimi ezininzi. Ngokuqinisekileyo lo mzamo awungombandela nje omncinane.
Ekucamngceni kokuqala, uluvo lokutshintshela kwiqonga elitsha elaziwa ngokuba yi-ConveyThis inokubangela imvakalelo yoloyiko, efana nokuqalisa uhambo oluyingozi olusiya kwimimandla engekasetyenziswa. Ithemba lokwamkela obu bugcisa buphucukileyo busenokubonakala busoyikisa, nto leyo ebangela ukuba ubani anqumame okomzuzwana aze athandabuze ukuba kunokwenzeka na oko kusenziwa.
Nangona kunjalo, uxhotyiswe ngobutyebi bolwazi kwaye uxhotyiswe ngezixhobo eziyimfuneko ezibonelelwa yi-ConveyThis, inkqubo yokwamkela eli qonga lisisiseko iba luhambo olulula. Ngezixhobo ezifanelekileyo umntu anazo, ukukhangela inguqu ukuya kwi-ConveyThis iguqulwa ibe yindlela ecacileyo nengantsonkothanga eya eluloyiso.
Eli nqaku liza kukhanyisela iinkcukacha-manani zolwimi lwangaphandle lwamazwe ngamazwe
Ukufumana ingqiqo kwizinto ezikhethwa ngabathengi kwiilwimi ezahlukeneyo, kubalulekile ukuhlalutya idatha kunye neendlela zangoku. Oku kunokufezekiswa ngokufunda ngononophelo isampulu eninzi yabasebenzisi abangaphezu kwama-50,000 abathe basebenzise iqonga elivunyiweyo kakhulu, i-ConveyThis. Ukongeza, imithombo ethembekileyo efana neWordPress, Shopify, HBR.org, kunye ne-Statista inikezela ngolwazi oluxabisekileyo malunga nommandla onomdla weewebhusayithi zeelwimi ezininzi.
Ekuphononongeni ngokusondeleyo idatha, kuyacaca ukuba amashishini aya ebona amandla amakhulu okwenziwa kwasekhaya. Ngokunxibelelana ngempumelelo nabasebenzisi ngeelwimi zabo zomthonyama, iinkampani zinokuseka ukuthembana kunye nokuqhelana okungaphaya kwemida.
Amanani abonisa ngokungathandabuzekiyo ukunyuka okubalulekileyo kokukhethwa kweewebhusayithi ezithetha iilwimi ezininzi, egxininisa ukubaluleka kwamashishini ukuba alungelelanise ubukho bawo kwi-intanethi ukuze bahlangabezane neenkcubeko ezahlukeneyo. Olu qwalaselo lukhokelele ekukhuleni kwemfuno yewebhusayithi yendawo njengendlela yokoyisa imiqobo yolwimi kunye nokuzibandakanya nabathengi abanokubakho kwinqanaba lehlabathi.
Ukwamkela ngokusuka entliziyweni indawo yewebhusayithi ivula ihlabathi lamathuba amashishini kwaye ibonelela ngeenzuzo ezininzi. Idatha ibonisa ulungelelwaniso olomeleleyo phakathi kwendawo yewebhusayithi kunye nokukhula kweshishini. Ngokwenza utyalo-mali kumaqonga afikelelekayo e-intanethi abonelela ngeelwimi ezininzi, iinkampani zinokufikelela kwiimarike ezintsha, zonyuse ukubonakala kwebrendi, ziguqule iindlela zengeniso, kwaye zikhuthaze ukunyaniseka kwabathengi.
Ngaphaya koko, izibalo ezinyanzelisayo zityhila indlela amashishini ahlukeneyo awasebenzise ngayo amandla okwenziwa kwendawo yewebhusayithi ukuqhuba ukukhula kwawo kunye nokuphumelela. Ukusuka kumaqonga e-e-commerce awamkelwa ngokubanzi afana no-Shopify ukuya kupapasho olubekekileyo njenge-HBR.org, ukukwazi ukufikelela kubaphulaphuli behlabathi ngeelwimi ezininzi kuneziphumo zotshintsho. Amashishini kuwo onke amacandelo amkela ngeentliziyo ezipheleleyo ukwenziwa kwewebhusayithi ukoyisa imida yejografi, ukudala amava abandakanyayo, kunye nokukhuthaza ukuzibandakanya kwabasebenzisi kunye nokwaneliseka.
Ukushwankathela, izibalo kunye neendlela ezijikeleze iiwebhusayithi ezithetha iilwimi ezininzi ngokungathandabuzekiyo zigxininisa amandla amakhulu okwenziwa kwewebhusayithi. Njengoko ihlabathi lisiya linxibelelana ngakumbi, amashishini aphuma kumashishini ahlukeneyo ayakuqonda ukubaluleka kokuphelisa imiqobo yolwimi nokuseka unxibelelwano nabaphulaphuli bamazwe ngamazwe. Ngokwamkela ngokupheleleyo ukwenziwa kwewebhusayithi, amashishini anokuvula inkitha yamathuba okukhula, andise kwiimarike ezingasetyenziswanga, kwaye aphumelele kukhuphiswano oluqatha lwelizwe. Phonononga iinzuzo zokuguqulela iwebhusayithi ngeelwimi ezininzi ngokuzintywilisela kwihlabathi le-ConveyThis namhlanje ngolingo lweentsuku ezisi-7.
Amanani aphezulu olwimi lwangaphandle akutsha nje
Kwindalo ebanzi yommandla we-intanethi, apho amagama aphila kwaye izimvo zithatha ukwakheka, kubalulekile ukuvuma impembelelo yolwimi kunye nemfuneko yokubandakanywa. Ngaphandle kokuba uninzi lwabasebenzisi be-intanethi belwazi kakuhle ulwimi lwesiNgesi, kukho ukwanda kokuqonda ukuba imbonakalo yedijithali kufuneka ijongane neentlobo ngeentlobo zeelwimi ezijikeleza iglowubhu.
Ukuqonda ngokwenene ubukhulu bolu lwimi lwantlukwano, kuyanika umdla ukuphanda manani. Okumangalisayo kukuba, zingaphezu kwe-7,000 iilwimi ezithethwayo kwihlabathi, nganye inezinto zayo ezizichazayo kunye neempawu zayo. Ngaphakathi kolu lwimi, isiMandarin Chinese silawula njengolona lwimi luthethwa kakhulu, ubungqina belifa lenkcubeko elityebileyo. Okulandelayo ngasemva ziithowuni ezimyoli zesiSpanish, isingqi sesiNgesi sesiNgesi, kunye nokuvakala komdla kwesiHindi. Kuyaphawuleka ukuba ngaphezu kwesiqingatha sezona lwimi zithethwa kakhulu zisuka kwilizwekazi lase-Asiya, okongeza umtsalane kulwimi lwehlabathi lethu.
Ukutshintshela ugxininiso lwethu kwi-domain yedijithali, kuyacaca ukuba ulwimi ludlala indima ebalulekileyo kwilaphu elibonakalayo lewebhusayithi kunye namaqonga e-e-commerce. IsiNgesi simi njengolwimi olukhethwayo kwiwebhusayithi yendawo, ejolise ukufikelela kubaphulaphuli ababanzi. Ubukho bayo busebenza njengebhulorho ebonakalayo edibanisa abantu abavela kwiimbombo ezahlukeneyo zehlabathi. Nangona kunjalo, njengoko sijonga kubunzima obuntsonkothileyo bamaqonga e-intanethi, sidibana ne-echoes echukumisayo yesiJamani, iiserenades ezitsala umdla zeSpanish, izichazi-magama ezintsonkothileyo zesiFrentshi, kunye nezibetho ezintle zesiTshayina, zonke ezinegalelo kwimvisiswano yedijithali.
Nangona kunjalo, kweli xesha ledijithali elikhawulezayo, ixesha lingundoqo, kwaye inkqubo yokuguqulela kufuneka ingabinamthungo kwaye isebenze. Kulapho i-ConveyThis iqala khona ukudlala, ngaphandle kokuzama ukwaphula imiqobo yolwimi. Ngokudibanisa esi sixhobo sokuguqulela ulwimi, iiwebhusayithi zinokugqitha imida yolwimi ngaphandle komzamo. Esi sisombululo silungelelanisa inkqubo yoguqulo, siququzelela ukusetyenziswa kwayo kumntu ngamnye nakumashishini ngokufanayo.
Kwilinge lokusasaza imimangaliso yoguqulo olungenamthungo, i-ConveyThis ngesisa ibonelela ngexesha lovavanyo olusimahla lweentsuku ezisi-7. Oku kunika abasebenzisi ithuba lokufumana amandla enguqu kwesi sixhobo, kubenza bazibonele ngokwabo uncedo lokudiliza imiqobo yolwimi kunye nokwamkela ubuhle bonxibelelwano lwenkcubeko.
Ukuqukumbela, ngelixa isiNgesi sinokulawula indawo ye-intanethi, kubalulekile ukuqonda ukubaluleka kokwamkela iyantlukwano yeelwimi. Nge-ConveyThis ekhokela indlela, ihlabathi ledijithali lithatha inyathelo elibhekiselele ekubandakanyekeni, liqinisekisa ukuba ulwimi alusengomqobo kodwa lungumjelo osimanyayo sonke.
Amanani akhethwa ngabathengi malunga newebhusayithi yasekuhlaleni
Idatha yamva nje ibonisa ukunyuka okubalulekileyo ekuthandeni iiwebhusayithi ezinikezela ngeendlela ezahlukeneyo zolwimi, ukubonelela abathengi abaqondayo abaxabisa kakhulu ukukhululeka kokukhetha ulwimi abaluthandayo. Ephambili kolu tshintsho liqonga elidumileyo leConveyLe, eligxile kubugcisa obuntsonkothileyo bokwenza indawo yewebhusayithi, ifumana indumiso enkulu ngamava ayo abalaseleyo kubasebenzisi behlabathi. Akumangalisi ukuba abathengi baneliseke kakhulu ngokusebenza okungenakulinganiswa kweqonga, ukuyibeka ngaphandle koyena mntu ukhuphisana naye.
Impembelelo enkulu ye-ConveyThis kwibala lewebhu lendawo ayinakujongelwa phantsi, ulwamkelo olwamkelwa ngokuzingca yinkokeli yalo ebekekileyo, uAlex. Eli qonga liqhekezayo lidibanisa amashishini kunye nabaphulaphuli behlabathi, libonelela ngeenzuzo ezikhethekileyo zemali ezifana nokunyuka kwamazinga okuguqulwa kunye nokwandisa amathuba okuphumelela. Ngaphezu koko, i-ConveyThis ibonakalisa ukuba lutyalo-mali olukrelekrele noluyonga imali, evumela amashishini ukuba acuthe iindleko zokuguqulela ngaphandle kokuthomalalisa umgangatho wokwenziwa kwewebhusayithi. Ukubonisa ukuzithemba kwiimpawu zayo ezimangalisayo, i-ConveyThis ide ibonelele ngeentsuku ezisixhenxe zesilingo sasimahla, inika abasebenzisi abanokubakho ukukroba okuchukumisayo kwiminikelo yayo eqaqambileyo.
Imfuno enyukayo yeewebhusayithi ezithetha iilwimi ezininzi iqaqambisa ngokungathandabuzekiyo ukubaluleka kweConveyThis kwintengiso. Ngokhetho oluninzi lweelwimi kunye nojongano lomsebenzisi olucacileyo, eli qonga lotshintsho limi njengesisombululo sokugqibela kumashishini acinga phambili afuna ukwenza impembelelo ebalulekileyo kwihlabathi.
Iziphumo ezivela kwiwebhusayithi yalapha kunye neenkonzo zewebhusayithi zeelwimi ezininzi
Yamkela amandla amangalisayo eplagin ekhethekileyo eyilelwe ngokukodwa ukwenza iiwebhusayithi ngeelwimi ezininzi. Olu phawu lokusika lufumene ukuqondwa ngokubanzi kwiingcali zedijithali ezihlonitshwayo kunye nabasebenzisi abonelisekileyo be-ConveyThis, ukuphelisa imfuno yezimvo ezizimeleyo kunye nokubonelela ngobungqina obungenakuphikiswa beziphumo ezichukumisayo. Makhe sihlolisise iziphumo ezingaqhelekanga eziye zabonwa:
1. Ukwandisa abaphulaphuli bakho behlabathi jikelele: Ukwamkela iplagi yewebhusayithi yeelwimi ezininzi ephuhlileyo kungqineke kukutshintsha umdlalo ekufikeleleni kubaphulaphuli bamazwe ngamazwe. Olu tshintsho luvumela amashishini ukuba aqhagamshelane ngaphandle komthungo nabantu abahlukeneyo abavela kwimimandla eyahlukeneyo kunye neenkcubeko, bavule amathuba angazange abonwe ngaphambili empumelelo.
2. Ukuphucula amava oMsebenzisi: Isitshixo sokuphumelela kwi-intanethi silele ekuqinisekiseni ukwaneliseka komsebenzisi. Ngokudibanisa ngaphandle komthungo iplagi yewebhusayithi yeelwimi ezininzi, amashishini ahlala ephakamisa amava omsebenzisi ngokubanzi. Ukuhamba kunye nokufikelela kumxholo kwiilwimi ezininzi kukhuthaza ukubandakanyeka okusebenzayo, ukwandisa ixesha lokutyelelwa kwewebhusayithi, kwaye ekugqibeleni kukhokelela ekunyuseni okukhulu kokuguqulwa. Le ndlela yokujongana nomsebenzisi sisixhobo esinamandla sokubamba umdla wabasebenzisi kwihlabathi liphela.
3. Ukuqhuba iTrafikhi kunye noHlumo lweNdalo: Ukwamkela iplagi yewebhu yeelwimi ezininzi ixhobisa amashishini ukuba aqhube i-traffic ekumgangatho ophezulu. Ukukwazi ukujongana nokukhethwa kolwimi lwabaphulaphuli abohlukeneyo kubangela ukukhula okumangalisayo kokukhula kwezinto eziphilayo. Oku kuthontelana kwabatyeleli bewebhusayithi akuphuculi kuphela iinzame zokuphucula injini yokukhangela kodwa kunyusela ukubonakala kwebhrendi kunye nomgangatho kwiziphumo zophendlo zolwimi oluthile. Iyantlukwano yolwimi inomtsalane ngokungathandabuzekiyo kubasebenzisi abavela kuzo zonke iimbombo zehlabathi.
4. Ukufumana uMda woKhuphiswano: Kumhlaba wedijithali okhuphisana ngokuqatha, ukuma ngaphandle kwesihlwele kubaluleke kakhulu. Ngokuguqulela ngokucokisekileyo iiwebhusayithi zabo kwiilwimi ezininzi, amashishini afumana inzuzo enamandla yokhuphiswano. Eli nqaku linomtsalane lihambelana nzulu nabathengi bamanye amazwe, libeka uphawu njengomdlali wehlabathi onokuhlangabezana ngokufanelekileyo neemfuno ezahlukeneyo zabaphulaphuli kwihlabathi liphela. Yingxelo evakalayo eqhubela amashishini ukuba abe phambili kwinqanaba lehlabathi.
5. Ukusekwa kweNtembeko noKuthembakala: Ulwimi ludlala indima ebalulekileyo ekukhuthazeni intembeko nokuseka intembeko. Ngokubonelela ngomxholo ngeelwimi ezininzi, amashishini adlulisela umyalezo wokubandakanywa kunye nokuzinikela okungagungqiyo kwiimfuno zabathengi. Le ndlela yolwimi iguquguqukayo yakha ukuthembana kwaye ikhulise ubudlelwane obuhlala buhleli, izinto ezimbini eziyimfuneko ekuhlakuleleni isiseko somthengi esithembekileyo esimelana novavanyo lwexesha. Ulwimi luba ngumjelo wokwenza unxibelelwano olunzulu kunye nokunyaniseka kwegama elingenakuthelekiswa nanto.
Ezi ziphumo zikhethekileyo, zikhuthazwe ngamanani aziwayo kwaye zibhiyozelwa ngabasebenzisi be-ConveyThis, ziqaqambisa iingenelo ezingenakuphikiswa zokudibanisa iplagi yewebhu yeelwimi ezininzi. Kutheni uzinze nantoni na engaphantsi xa unokwamkela ngokupheleleyo imimangaliso yeyantlukwano yolwimi kwaye ungqine impembelelo eguqukileyo enayo kubukho bakho kwi-intanethi, ukuzibandakanya kwabasebenzisi, kunye nokukhula kweshishini okubonakalayo? Ukwenza isindululo sithandeke ngakumbi, zibandakanye kuvuyo lovavanyo lweentsuku ezisi-7 lwe-ConveyThis, ubonisa ithuba elimangalisayo lokufumana amandla okusebenza kunye noguqulo lolwimi olusebenzayo kwiwebhusayithi yakho. Ungaphoswa leli thuba limangalisayo lokuthatha uhambo loloyiso kunye ne-ConveyThis ecaleni kwakho.
Songa
Ukuphononongwa ngokucokisekileyo kwedatha kunye neendlela ezivelayo malunga nokubekwa kwendawo kweewebhusayithi ngo-2023 kunika ukuqonda okunzulu kwesihloko. Kucacile ukuba iiwebhusayithi ezithatha indlela yobuchule yokuguqulela, kuquka iilwimi ezininzi kunye nesiqulatho esilungiselelwe imimandla ethile, zigqwesa ezo zijolise kuphela kulwimi olunye kwinkalo nganye. Ngaphezu koko, izibalo ezinyanzelisayo kunye nemizekelo yokwenyani engenakuphikiswa igxininisa impembelelo ebalulekileyo yokubandakanya i-plugin ye-ConveyThis's automated translation kumashishini, okukhokelela ekunyuseni okuphawulekayo kwintengiso kunye nokuphucula intsebenziswano yewebhusayithi.
Kubafundi abanomdla kwaye bafuna ukuphonononga iimpawu zesi sixhobo sikhethekileyo ngakumbi, kukho ithuba elichulumancisayo lokuthatha ithuba leentsuku ezi-7 zesilingo sasimahla esinikezelwa yi-ConveyThis. Olu lingo aluvumeli kuphela abasebenzisi ukuba babonelele ngokwabo ubulula kunye nokulungeleka kokuphuhlisa iwebhusayithi yeelwimi ezininzi kodwa ikwasebenza njengesimemo sokuva inguquko yayo.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo. Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo. Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!