Izicwangciso-qhinga zokuThengisa ukutsala abaThengi beHlabathi nge-ConveyThis
Iingcebiso ezi-6 zokuthengisa ukuze ufumane abathengi bamazwe ngamazwe kwi-intanethi
Ukujonga ngokudideka, umntu akanakuzibamba kodwa azaliswe kukugqabhuka kwehlombe ngelixa ejonga amathuba angapheliyo e-ConveyThis. Esi sixhobo soguqulo sivumela abasebenzisi ukuba bakhawuleze kwaye bafake ngokulula iwebhusayithi yabo kulo naluphi na ulwimi ngocofa nje okumbalwa. Nge-ConveyThis, ihlabathi lehlabathi ngoku lisesandleni sakho.
Iindaba ezimnandi: Ukuba newebhusayithi akuqinisekisi ukuba ishishini lakho le-e-commerce likulungele ukuqalisa ukuthengisa kubathengi kwihlabathi liphela!
Ngaphandle kwamathandabuzo, abathengi bakho bamazwe aphesheya banethuba lokufikelela kwiwebhusayithi yakho kwisizwe sabo. Kodwa ngaba baya kulisebenzisa eli thuba? Yaye ukuba bayakwenza oko, ngaba baya kuthenga nantoni na?
Akunakwenzeka ukuba uya kukwazi ukubandakanya ngempumelelo abathengi kwilizwe langaphandle ngaphandle kokuthengisa ngokusebenzayo kubo. Ngaphandle kokuba nobukho kwilizwe labo, ukuqonda imarike yabo, okanye ukuthetha ulwimi lwabo, kuya kuba nzima ukubatsala kwiwebhusayithi yakho kwaye kube nzima ngakumbi ukubaqinisekisa ukuba bathenge. Ukusebenzisa i-ConveyThis kunokunceda ukuvala lo msantsa kwaye ikuncede ufikelele kubaphulaphuli abaninzi behlabathi.
Inyathelo elibalulekileyo lokuzibandakanya ngempumelelo nabathengi bamanye amazwe kukwenza ulwazi ngeshishini lakho kwimarike yabo yemveli. Ukukunceda kweli linge, siqulunqe iingcebiso ezintandathu ezibalulekileyo zentengiso.
Nokuba ungumnini weshishini osaqalayo okanye usomashishini onamava, i-ConveyThis iqinisekile ukuba uya kutyhila ubuchule obutsha okanye ezimbini njengoko uqhubeka ufunda!
Kutheni wenze umzamo wokuthengisela abathengi bamanye amazwe?
Xa kuziwa ekuthengiseni abathengi phesheya, yinto eyahlukileyo ngokupheleleyo. Kuya kufuneka uqinisekise abathengi abanokusebenzisa ulwimi olwahlukileyo kunye nemali, kwaye uqinisekise ukuba ishishini lakho liyahambelana nemimiselo yasekhaya, phakathi kwezinye izinto. Xa kujongwe le miqobo inokuthi ibe kho, ingaba kufanelekile ukuba ungene kwaye andise kwimarike yehlabathi?
Impendulo iqinisekile ngokuqinisekileyo! Oku kungenxa yokuba:
- Ngokwandisa isiseko sakho sabathengi ukubandakanya iimarike zamazwe ngamazwe, uvula umnyango wokuthengisa ngakumbi kunye nokukhula kweshishini ngokukhawuleza. Ngaphaya koko, ukuba ungumsasazi okhethekileyo wemveliso engafumaneki lula kwimarike yalapha ekhaya, abathengi bamazwe ngamazwe baya kunyanzelwa ukuba bayithenge kuwe ukuba bayayifuna, besandisa ngakumbi amandla akho okuphumelela.
- Ngokwandisa isiseko sabathengi bakho ukubandakanya abathengi abavela kwihlabathi liphela, unokunciphisa umngcipheko wokuhla kwezoqoqosho kwimarike yendawo echaphazela kakubi intengiso yakho. Ukuba nesiseko esibanzi sabathengi kunokunceda ekuqinisekiseni ukuba ukuthengisa kwakho kuhlala kuzinzile, nokuba abathengi basekhaya banokufumana ukwehla.
- Ukuba ujonge ukwandisa ishishini lakho kumazwe ngamazwe, ungasebenzisa imarike yakho yasekhaya njengendawo yokutsiba. Yandisa impumelelo yakho kwilizwe elinye ukuze uqalise imveliso okanye inkonzo yakho kumazwe akufutshane, ngokucothayo uzuza inqanaba phesheya. Ukusuka apho, ungasebenzisa ubukho bakho kula mazwe ukuqhubeka nokwanda kwiimarike ezintsha.
Ngawaphi amaqhinga okuthengisa angcono okwandisa ishishini lakho kwihlabathi liphela?
Nje ukuba usete ivenkile kwindawo entsha, kubalulekile ukukhuthaza ishishini lakho ukuba liqalise ukuzoba abaxhasi bendawo. Ukukunceda ukuba uqalise, nazi iindlela ezintandathu onokuzongeza kwisicwangciso sakho sentengiso yehlabathi:
1. Phanda abathengi ojolise kubo kwaye ufikelele kubo
Kububuxoki ukucinga ukuba abathengi abakwiimarike zangaphandle baneempawu ezifanayo nezo zentengiso yakho yemveli - kuba abanazo.
Akukho zimarike zimbini zifanayo, ukusuka kwizithethe zabo ukuya kulwimi abalusebenzisayo, iindlela abazithandayo zokuthenga kwi-Intanethi, nangaphaya. Ukufumana ukuqonda okugcweleyo ngabaphulaphuli bakho abatsha ekujoliswe kubo, kuya kufuneka uqhube uphando olucokisekileyo ukuze ufumane ukuqonda kumaxabiso abo, izinto abazithandayo, kwaye yintoni eya kwenza amaphulo akho aphumelele (siza kuthetha ngakumbi malunga noku kamva!). Oku kuya kwenza ukuba wenze intengiso yedijithali esebenzayo kunye nezicwangciso zokuthengisa ukubamba ingqalelo yabo kwaye ubaphumelele.
Ukuze ukwazi ukusebenzisana ngokufanelekileyo nabathengi bakho, kubalulekile ukuqonda iimfuno zabo kunye nezinto abazikhethayo. Njengenxalenye yohlahlelo lwakho lwemarike, kuya kufuneka uqwalasele ezona ndawo zidumileyo zonxibelelwano kunye neqonga lentengiso kubaphulaphuli ojolise kubo, ukuze ukwazi ukubaxhasa ukukhuthaza i-ConveyThis kunye neminikelo yayo.
Ukuba ujonge ukwandisa ishishini lakho eTshayina, kuya kufuneka ucinge malunga nokuthengisa eDouyin, isiShayina esilingana neTikTok ethandwa kakhulu kwimidiya yoluntu. Kwelinye icala, ukuba ungumthengisi ozisa ishishini lakho elincinci e-United States, kuya kufuneka ucinge ngokuthengisa iimveliso zakho kwiAmazon, iqonga le-ecommerce eliphambili e-US. Ukusebenzisa i-ConveyThis kunokukunceda uqiniseke ukuba ufikelela kubantu abafanelekileyo kwiimarike ezifanelekileyo.
Ziqhelanise neeholide ezibalulekileyo kunye neziganeko kwimarike ekujoliswe kuyo ukuze usebenzise amathuba anokubakho kwiintengiso kunye neentengiso ezinxulumene ne-ConveyThis! Imisitho enjalo inokuba yindlela entle kakhulu yokwandisa ukufikelela kwebrendi yakho kunye nokubonakala.
2. Guqulela zonke ii-asethi zebhrendi ezijongene nabathengi kunye nomxholo
Akukho linge liya kuphumelela ukuba abathengi ojolise kubo abanako ukuyiqonda into obanika yona. Qinisekisa ukuba uyaphula nayiphi na imiqobo yolwimi ngokuguqulela zonke iimpawu zophawu lwakho kunye nomxholo obonakalayo kubathengi. Oku kuquka:
Ukuqesha abaguquleli abaqeqeshiweyo ukuba bakuguqulele isibambiso sakho kunokubiza, ngoko ke enye indlela kukwenza uguqulelo lwangaphakathi. Oku kunokutya ixesha, kwaye ukuba akukho namnye kwiqela lakho olwazi kakuhle ulwimi ekujoliswe kulo, kukho ingozi yokwenza iimpazamo. Ukunciphisa iindleko kunye nokuqinisekisa ukuchaneka, i-ConveyThis sisisombululo esifanelekileyo. Ibonelela ngendlela ekhawulezayo, ethembekileyo neyongayo yokuguqulela umxholo wakho kulo naluphi na ulwimi.
Indlela yethu esiyikhethayo kukusebenzisa ukuguqulela ngoomatshini, okubandakanya ukuthatha ithuba lobuchwepheshe bokufunda ngomatshini ukuguqulela ngokukhawuleza inani elikhulu lombhalo. I-ConveyThis ibonelela ngesisombululo esinokukunceda ekuguquleleni nayiphi na iwebhusayithi. Isebenziseka lula kwaye ibonelela ngokuqondwa komxholo ngokuzenzekelayo ukwenza iinguqulelo ezichanekileyo ngokukhawuleza, phakathi kwezinye izinto ezilungileyo. (Siza kubonelela ngolwazi olungakumbi kwezi kamva!)
3. Yenza indawo yewebhusayithi yakho
Ukufumana indawo yewebhusayithi yakho linyathelo eliphambili lokuvumela abaphulaphuli bakho bendawo ukuba bafumane ukuqonda uphawu lwakho kunye neminikelo. Ukwenza oku, kufuneka uguqule ulwimi, uyilo, kunye nezinto zenkcubeko ukuze zilungele imeko yendawo. Ukuguqulela iwebhusayithi yakho yindawo entle yokuqalisa, kodwa kufuneka uyilungelelanise nemarike yasekhaya.
Ukusebenzisa i-ConveyThis, unokwenza ikopi yewebhusayithi yakho ukuba ibandakanye iilwimi zengingqi, i-slang, kunye neereferensi eziza kuhambelana nemarike yakho ekujoliswe kuyo. Ukongeza, unokuhlaziya imbonakalo yewebhusayithi yakho ukuze ubonise iisimboli zasekhaya kunye nezinto eziya kuthi zibonwe ngabaphulaphuli bakho abaza kuzibona ngokukhawuleza.
Ukunika abatyeleli bewebhusayithi amava alungiselelweyo, asekhaya, kukho ezinye iindlela ezimbalwa onokuthi uzisebenzise, ezinje:
4. Cwangcisa iintengiso kunye nezibonelelo
Ukutsala abathengi abalindelekileyo ngezivumelwano ezikhangayo yindlela esebenzayo yokutsala ingqalelo kwimarike engaqhelekanga. Ukwenza njalo, ungazama:
Ukuqinisekisa ukuba unyuso lwakho lufikelela kubantu abafanelekileyo, kuya kufuneka uxhathise i-ConveyThis ukuze uzibhengeze kumaqonga axhaphakileyo ngabantu obathandayo. (Uphando lwakho lwemarike luya kuba luncedo kakhulu kulo mzamo!)
Ukwenza intsebenziswano kunye nabaphembeleli basekhaya kunokuba yindlela entle yokwandisa ukufikelela kwimizamo yakho yokuthengisa. Ukuvelisa eyona mbuyekezo iphezulu kutyalo-mali, kubalulekile ukuba ukhethe abaphembeleli abanabaphulaphuli abanokuba nomdla kwiminikelo yakho. Ubungakanani babaphulaphuli babo akubalulekanga njengomgangatho wayo.
5. Bonisa ubungqina basekuhlaleni
Abathengi banokuthi batyale imali kwiimveliso ezicetyiswe ngabanye, ke gxininisa uphononongo oluhle lwendlela iimveliso zakho ezibe luncedo ngayo kubathengi bangaphambili.
Kangangoko kunokwenzeka, olu phononongo kufuneka luqale kubantu abakwisihlwele esikufutshane. Oko kungenxa yokuba imakethi ekufutshane ayinakuthathela ingqalelo irhafu evela kubathengi baphesheya kunye nabathengi njengento efanelekileyo kukhetho lwabo lokuthenga. Emva koko, ukuba uneentlobo ngeentlobo zovavanyo olulungileyo oluvela kubumelwane kunye nabaxumi bangaphandle (ngokubhekisele kurhwebo olunenjongo ekhoyo), nika ukubonwa okuphawuleka ngakumbi kwabo basuka kwisihlwele esikufutshane.
Intengiso ye-influencer ingaba yindlela esebenzayo yokuvelisa ubungqina obuninzi boluntu. Ukwenza oku, amashishini ahlala ethumela iisampulu zemveliso kubaphembeleli ukuze babelane ngeemveliso kunye nabalandeli babo.
Nangona kubalulekile ukuba abaphembeleli babonelele ngengxelo entle kwiimpahla zakho, kukwabalulekile ukuba uphononongo lwabo lubonakale luyinyani. Ukuba umntu ophembelelayo uyayikhuthaza inkampani yakho kodwa abaphulaphuli babo bafumanise ukuba bazibaxile ezinye zeempawu zemveliso yakho, isicwangciso sakho sokuthengisa sinokukhawuleza singahambi kakuhle.
Kunokuba wenze amava omthengi aqinisekileyo kwishishini lakho kunye neentengiso zehlabathi, impazamo efana nale inokuwonakalisa umfanekiso webrand yakho kwaye ithintele ukufikelela kwakho kwimarike yasekhaya.
6. Ukusebenzisa imigaqo-nkqubo yezomthetho nekarhulumente
Akunakuthintelwa ukuba xa uqhuba ishishini kwisizwe esithile, kufuneka uthobele imithetho yaso. Oku kubandakanya ukuhlawulisa abathengi iirhafu ngokuhambelana nemimiselo yerhafu yengingqi kunye nokuthobela yonke imithetho esebenzayo yabucala yedatha.
Nangona kunjalo, ukuthotyelwa kwemithetho akufuneki kube yingxaki! Ngolwazi oluthe kratya lwemigaqo yorhulumente wasekhaya, unokuyisebenzisa ukuze kuxhamle wena. Nazi izisombululo ezinokubakho:
Inokukunceda njani i-ConveyThis ukuba uthengisele abathengi bamanye amazwe?
Ukukhonza njengendawo yangaphambili yevenkile ye-intanethi kubathengi bamazwe ngamazwe, iwebhusayithi yakho iya kufuneka ikwazi ukunxibelelana ngolwimi lwabo ukuba kukunceda ukunyusa ukuthengisa. Isisombululo se-ConveyThis's website translation senza kube lula ukutolika ngokukhawuleza nangokuchanekileyo nayiphi na iwebhusayithi, nokuba mangaphi na amaphepha ewebhu anokuthi iqulathe.
I-ConveyThis ibonakaliswe ukuba ixhasa iingeniso kwiinkampani ezibonelela abathengi bamazwe ngamazwe. Buza nje inkampani yamehlo uJimmy Ngokufanelekileyo: emva kokutshintshela kwi-ConveyThis, babone ukunyuka kwentengiso e-US, eJamani, naseFransi.
Ishishini lifune ukuphuhlisa iinguqulelo ezininzi zeelwimi zeShopify yewebhusayithi ye-ecommerce isebenzisa isisombululo sokuguqulela ebesilula ukusifaka kunye nokusiqesha. Ngeliso kwikamva, uJimmy Fairly naye wayefuna isisombululo sakhe esikhethiweyo ukulungiselela ngokutyibilikayo iimfuno zokuguqulela iwebhusayithi njengoko ishishini lisanda.
UJimmy Ngokufanelekileyo ufumene impendulo kwi-ConveyThis, enokuchonga kwaye itolike zonke iziyelelane zomxholo wesayithi ngokwemvelo. Ke, xa uJimmy ngokufanelekileyo esongeza enye into kwindawo yayo yomgaqo, inokuxhomekeka kwi-ConveyThis ukutolika into ngokukhawuleza hayi enye, ukanti olunye ulwimi oluthathu lwendawo yeshishini.
Eli nqaku linamandla lenze ukuba uJimmy Fairly andise imisebenzi yakhe phesheya kwaye anxibelelane nabathengi behlabathi ngokulula. Emva kweenyanga ezisibhozo kuphela zokusebenzisa i-ConveyThis, uJimmy Fairly wabona ukunyuka kwe-70% kutyelelo lwewebhu kuzo zonke iinguqulelo zeelwimi ezahlukeneyo zewebhusayithi. Eli shishini liye lafumana ulwando oluphindwe kalishumi kwingeniso yalo yamazwe ngamazwe!
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
