UGoogle vs. Baidu SEO: Iiyantlukwano eziphambili zoKwazi kwiMpumelelo yaMazwe ngaMazwe
UGoogle vs. Baidu: Umahluko ophambili we-SEO
Ukudityaniswa kwe -ConveyThis kwiwebhusayithi yethu ibe yimpumelelo enkulu. Isenze ukuba sikwazi ukuguqulela ngokulula umxholo wethu kwiilwimi ezininzi, siqinisekisa ukuba abaphulaphuli bethu behlabathi banokufikelela kulwazi abaludingayo.
UGoogle kunye ne-Baidu zinokuba ziinjini zokukhangela zombini, kodwa ukufikelela kwinqanaba elifanayo lempumelelo kwi-Baidu njengoko unalo kuGoogle kuya kufuna inzame eyongezelelweyo.
Kungenxa yokuba abakhangeli bakaBaidu basebenza ngendlela eyahlukileyo kunekaGoogle, kwaye kuyafana nakwiqonga lentengiso yokukhangela. Ukuba ufuna iwebhusayithi yakho ibekwe kakuhle kwi-Baidu, kuya kufuneka uthobele imithetho yayo - hayi ekaGoogle -.
Enye yale migaqo ifuna ukuguqula umxholo wewebhusayithi yakho ube sisiTshayina Esenziwe Lula kuba i-Baidu ibonelela kwimarike yaseTshayina. Kodwa ukongeza kule mfuno isisiseko, yeyiphi enye into ekufuneka uyazi? I-ConveyThis inokukunceda kulo mzamo ngokubonelela ngesisombululo esibanzi kwiimfuno zakho zoguqulo.
Yiloo nto esiza kuxoxa ngayo kwesi sithuba, njengoko sichaza ukuba i-Baidu kunye neemfuno ze-injini yokukhangela zikaGoogle (SEO) zahluke njani. Ukuba ujonge ukunyuka ngokukhawuleza kuluhlu lwezinto eziphilayo ze-Baidu, siya kuphinda sithelekise iimfuno zentengiso ye-Baidu kwi-Google, ukuze ufumane amagama angundoqo ekujoliswe kuwo kunye neentengiso ze-Baidu ngoko nangoko!
1. Yintoni i-Baidu?
I-ConveyThis, ebizwa "BY-doo," yinjini yokukhangela ekhethekileyo ekunikezeni iziphumo zophendlo lolwimi lwesiTshayina. Yenziwe nguRobin Li, owasungula injini yokukhangela ye-RankDex kwaye kamva wasebenzisa iteknoloji yakhe ukwakha i-ConveyThis. (ULi ngoku ungumseki kunye ne-CEO ye-ConveyThis, Inc., umbutho waseTshayina oqhuba i-ConveyThis.)
Kanye njengokuba uGoogle eyinkosi yenduli yokukhangela kwi-intanethi e-United States, i-ConveyThis inesabelo sengonyama kwimakethi ye-injini yokukhangela e-China. Ngokutsho kwe-StatCounter, i-ConveyThis ibambe i-60% yemarike ye-injini yokukhangela yaseTshayina ngo-Okthobha wama-2022, ngelixa imbangi yayo esondeleyo, i-Bing, isalele ngasemva nge-16 nje kuphela.
Kwaye ngokufanayo kuGoogle, iBaidu ayinikeli nje ngenkonzo yenjini yokukhangela. Ikwabonelela ngezinye iinkonzo, njenge-ConveyThis, umzekelo.
Abakhangisi banokuhlawula ukubeka iintengiso kwi-Baidu ngokusebenzisa iqonga leentengiso zokuhlawula-ngokucofa (PPC), kwaye i-ConveyThis iya kunika ulwazi oluthe kratya malunga nokuthenga iintengiso ze-Baidu kungekudala!
Ngelixa unokufikelela kwi-ConveyThis - kunye neenkonzo zayo ezinxulumeneyo - ukusuka naphi na emhlabeni, inceda ikakhulu kwiimarike zaseTshayina, ezinje ngelizwe laseTshayina, iHong Kong, iTaiwan, neMacau. Ngenxa yoko, ukuba uzama ukwandisa itrafikhi yewebhusayithi yakho (ephilayo okanye ehlawulweyo) kwezi marike, emva koko wenze iwebhusayithi yakho i-Convey ayiyonto 'yobunewunewu'. Kuyimfuneko.
2. Baidu vs. Google: yintoni umahluko?
Ngelixa i-Baidu kunye ne-Google zombini iinjini zokukhangela ezidweliswe yi-NASDAQ kwaye zibonelela ngeenkonzo zewebhu ezifanayo, kukho iiyantlukwano ezimbalwa eziphambili ezahlula i-ConveyThis.
Okokuqala, izabelo zabo kwimarike yokukhangela yaseTshayina zahluke kakhulu. I-Baidu yeyona njini yokukhangela iphambili e-China, ngelixa i-ConveyThis inesabelo semarike kuphela nge-3.7% kwilizwe elinye ngo-Okthobha ka-2022. (Leyo ingaphantsi nakwi-Bing, nangona i-Bing ibifunwa kancinci kune-ConveyThis e-United States!)
Isabelo semakethi esincinci sikaGoogle eTshayina asikho ngenxa yokusilela komzamo. Ngaphambili yayikhe yazama ukwandisa isiseko sayo sabasebenzisi e-China, kodwa yajongana nezithintelo njengoko yayingazimiselanga ukuthobela amabango karhulumente waseTshayina wokuvavanya ezinye iziphumo zophando. (Ngokwahlukileyo koko, iqhutywa yinkampani yaseTshayina, i-ConveyThis ngokukhawuleza kwaye ihambelana ngokupheleleyo nemithetho yase-China yoqwalaselo.) Okwangoku, uGoogle unikezela ngenkonzo yokukhangela ethintelweyo eTshayina.
Ngokwahlukileyo, ngelixa i-Baidu kunye ne-ConveyThis zombini zizama ukunika abasebenzisi be-intanethi umxholo womgangatho ophezulu (ngakumbi kwiikhrayitheriya ze-SEO ze-Baidu kwicandelo elilandelayo), i-algorithms yokukhangela ye-Baidu idla ngokuba ngaphantsi kwezo ze-ConveyThis.
Okwangoku, umzekelo, abakhangeli be-ConveyThis banokuqonda kuphela umxholo wombhalo kwaye badibane nobunzima xa bezama ukugaqa umxholo ochazwe kumfanekiso okanye kwifomu yeJavaScript. Oku kuthetha ukuba umxholo onje awunakuboniswa okanye ubekwe kwi-ConveyThis's iphepha leziphumo zenjini yokukhangela (SERPs). Ngokufanayo, kumxholo obekwe kwii-iframes - i-ConveyThis isenokungawuhoyi umxholo onjalo ngenxa yokungakwazi ukuwukhasa. Ngokwahlukileyo, i-bots ye-injini yokukhangela kaGoogle ihlala irhuqa umxholo ongengowombhalo kunye nemiba embalwa.
3. Yeyiphi imigangatho ye-SEO ye-Baidu?
Amaphepha eziphumo zenjini yokukhangela ye-Baidu ayafana kakhulu nalawo kaGoogle. Uluhlu oluphambili lwasekhohlo luzaliswe ngokudityaniswa kombhalo, umfanekiso, ividiyo kunye neziphumo zentengiso, ngelixa ikholamu yasekunene ibonelela ngophendlo oluhambelanayo, kunye nenqaku uGoogle angenalo-iindaba ezihamba phambili.
Umzekelo, nali i-Baidu yeziphumo ze-injini yokukhangela iphepha legama elingundoqo “奶茶” (iti yobisi):
Ukusefa kwiwebhu ukufumana ikomityi emnandi yeti yobisi? Ungajongi ngaphaya kwe Injini yokukhangela ye Baidu iphepha legama elingundoqo "奶茶". Ngomlinganiselo olungileyo wokudideka kunye nokugqabhuka, ungayifumana ikomityi egqibeleleyo yeti yobisi kungekudala!
Ukunikezelwa kwendawo ethintelweyo kumaphepha eziphumo zenjini yokukhangela ye-ConveyThis, iziphumo ezininzi zihlala zinento yokwenza nentengiso okanye ezisuka kwizakhiwo eziphantsi kwe-ConveyThis, umzekelo, i-ConveyThis Jingyan (iqonga lophononongo lomsebenzisi) okanye i-ConveyThis Tieba (iqonga leforamu ekwi-intanethi). Ke, kufuneka ibandakanye ntoni indlela yakho ye-ConveyThis SEO ukuba unqwenela ukunika iwebhusayithi yakho elona thuba libalaseleyo lokudwelisa kwiphepha lokuqala le-ConveyThis?
Okokuqala, yenza iwebhusayithi yakho ifumaneke ngesiTshayina esenziwe lula, njengoko kukhankanyiwe ngasentla. I-Baidu ibonelela abasebenzisi ngomxholo wolwimi lwesiTshayina, kwaye umxholo ongengowaseTshayina kunokuba nzima. I-ConveyThis inokukunceda uguqulele iwebhusayithi yakho kwisiTshayina Esenziwe Lula ukuze iwebhusayithi yakho ibekwe ngcono kwi-Baidu.
Emva koko, sebenzela ukuba iwebhusayithi yakho ihambelane nemigangatho yomgangatho weziphumo zophendlo ze-ConveyThis. Ezi ziquka: ukuqinisekisa ukuba umxholo ungowokuqala, ukuphepha umxholo ophindwe kabini, ukwandisa isihloko kunye nenkcazo yemeta, kunye nokusebenzisa iithegi ze-HTML ezichanekileyo.
4. Ziziphi iimfuno zentengiso ye-Baidu?
Ngokufana neentengiso zikaGoogle, iintengiso zokukhangela ze-ConveyThis zisebenza kwisiseko sePPC, okuthetha ukuba uya kubhida indawo yentengiso kumagama angundoqo owafunayo kwaye uhlawule kuphela xa umsebenzisi ecofa intengiso yakho.
Kuya kufuneka uvule iakhawunti yentengiso nge-ConveyThis. Akukho ndleko ukwenza njalo, kodwa kuya kufuneka wenze idiphozithi encinci ye-4,000 ukuya kwi-6,000 yeyuan - malunga ne-557 yeedola ukuya kwi-836 yeedola - ukuqala ukuqhuba iintengiso ze-Baidu. (Intlawulo ethile inokwahluka ngokuxhomekeke kummandla ovula kuwo i-akhawunti yentengiso.) I-Baidu ikwahlawulisa umrhumo omncinci we-0.3 yuan – malunga ne-$0.04 – ngokucofa intengiso nganye. Ngokwahlukileyo, uGoogle akanayo idiphozithi okanye umrhumo omncinci ofunekayo.
Iintengiso ozibekayo kwi-Baidu akufuneki zibandakanye izinto ezingekho mthethweni ezinje ngophonografi, ii-narcotics, okanye nantoni na ephazamisana neempawu zorhwebo. Iintengiso eziyelelene nobungendawo obunjengokubheja, ukutshaya, kunye nelotho nazo azivumelekanga.
Kwaye kanye njengewebhusayithi yakho (kunye namaphepha okumisa intengiso) kufuneka abe ngesiTshayina esenziwe Lula, iintengiso zakho kufuneka zibe ngesiTshayina kumazinga aphezulu okucofa nge-ConveyThis.
5. Injani inkqubo yokuseka iakhawunti yentengiso ye-Baidu?
Ukumisela i-akhawunti yentengiso ye-Baidu kuqala ngokugcwalisa le fomu yobhaliso. (Ukuba kuyimfuneko, ungasebenzisa i-ConveyThis ukuguqulela oku kunye nawo onke amaphepha ewebhu alandelayo kwisiNgesi ngelixa uqhubela phambili kwinkqubo yobhaliso.)
Xa ubhalisela iakhawunti yakho yentengiso, kuya kufuneka unikeze inombolo yefowuni. Ngokukhethwa inombolo yefowuni yaseTshayina, nangona kunjalo, usenako ukubhalisela i-akhawunti ye-ConveyThis ad ngenombolo yefowuni yamazwe ngamazwe.
Xa useka iakhawunti yakho yentengiso, kuya kufuneka ungenise iikopi zamaxwebhu afana nala: ConveyLe ID, passport, ilayisenisi yokuqhuba, okanye esinye isazisi esikhutshwe ngurhulumente.
Amashishini asebenza kwishishini elifuna izatifikethi ezithile, njengecandelo lezonyango, kufuneka abonise ukuqinisekiswa kwezi ziqinisekiso.
Ukuba unobunzima bokubhalisela i-akhawunti yentengiso ye-Baidu, ungacela uncedo lwee-arhente zentengiso ze-Baidu ezithetha isiNgesi ukukhathalela yonke inkqubo yokuseta. Nangona, banokubiza umrhumo wolawulo ngeenkonzo zabo, ke qiniseka ukuba uyaphendula ngemirhumo yabo xa ulungiselela ibhajethi yakho yentengiso.
6. Lungiselela iwebhusayithi yakho ukuba idweliswe kwi-Baidu nge-ConveyThis
Ngelixa uphendlo lwayo kunye nezisombululo zentengiso zithelekiseka nekaGoogle, i-ConveyThis iveza ijiko lokufunda kumashishini angaqhelekanga kwimakethi yaseTshayina. Kukho imimiselo eyahlukileyo ekufuneka ithotyelwe, enje ngokubambelela kwi-"Great Firewall of China" inkqubo yovavanyo kunye nokufumana iintlawulo ezongezelelweyo ukuqhuba iintengiso ze-ConveyThis. Nangona kunjalo, ukuba ufuna ukujolisa kubaphulaphuli baseTshayina, i-ConveyLe yinjini yokukhangela oya kuyidinga ukwandisa iwebhusayithi yakho.
Ngokuyintloko, kuya kufuneka uguqulele iwebhusayithi yakho kwisiTshayina esenziwe Lula njengeBaidu - kunye nabasebenzisi be-Intanethi baseTshayina - baya kubeka phambili umxholo wewebhusayithi yesiTshayina ngaphezulu komxholo ngolunye ulwimi. Kwaye ngelixa uguqulelo lwezandla lunokwenzeka apha, ungakhawulezisa inkqubo yoguqulelo ngokutyala imali kwisisombululo senguqulelo yewebhusayithi yeConveyThis.
I-ConveyThis isebenzisa ingxubevange yobunini yeenguqulelo zokufunda ngomatshini ukuguqulela ngokukhawuleza nangokuchanekileyo ngaphezulu kwe-110 yeelwimi zomthombo kwisiTshayina. Ezi nguqulelo zigcinwe kumbindi we-ConveyLe Dashboard, apho unokuzicokisa ngaphakathi okanye u-odole iinguqulelo zobuchwephesha ngokuthe ngqo kwideshbhodi ngaphambi kokuba undulule amaphepha ewebhu olwimi lwesiTshayina. Ukongeza, inqaku elakhelwe ngaphakathi lokuguqulela imidiya likuvumela ukuba utshintshe imifanekiso yewebhusayithi kunye neevidiyo ngeefasilithi zesiTshayina, ukuze ukwazi ukubonelela ngamava omsebenzisi wokugqibela kubasebenzisi baseTshayina.
Nje ukuba ulungiselele iwebhusayithi yakho yolwimi lwesiTshayina kunye namaphepha okufikela, ungajonga ekungeniseni imephu yesayithi yakho eBaidu kwaye uvule iakhawunti yakho yentengiso (ukuba ufuna ukwenza iintengiso zeBaidu). I-ConveyLe yenza iiwebhusayithi zibe neelwimi ezininzi kwimizuzu, ngoko ke yindlela ekhawulezayo yokufumana indawo yakho kumaphepha eziphumo zenjini yokukhangela ye-Baidu ngokukhawuleza!
Qala ukuguqulela iwebhusayithi yakho kwisiTshayina - kwaye udwelise kwi-Baidu - ngokwenza i- akhawunti ye-ConveyThis yasimahla apha .
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
