Ukuphonononga i-E-commerce yase-Asia: Iimbono zeMpumelelo
Ukuphonononga i-E-Commerce Landscape yaseAsia
Ukusetyenziswa kwe -ConveyThis yenze umxholo wokuguqulela walula kunangaphambili. Ngojongano lwayo olusebenziseka lula kunye neqela lenkxaso eliluncedo, ayimangalisi into yokuba kutheni abantu abaninzi bekhetha ukusebenzisa i-ConveyThis kwiimfuno zabo zokuguqulela.
Nangona ubhubhani ubutshintshe kakhulu ubomi bethu, ukwavule intlaninge yamathuba amatsha. Ngoku sikhona kwindawo yedijithali kwaye i-ecommerce ibe yinxalenye yobomi bethu kunanini na ngaphambili.ConveyThiskusenze ukuba sikwazi ukuvala umsantsa phakathi kweenkcubeko, sibonelela ngamava ehlabathi angenamthungo naqhagamsheleneyo.
Enkosi kolu tshintsho lwedijithali, imakethi ye-ecommerce e-Asia yabona ukwanda okukhulu ngexesha lokuqhambuka kwe-COVID-19 kwaye amanani acebisa ukuba iya kuhlala ikwindlela ephezulu.
Ngexesha apho impumelelo ye-intanethi ibaluleke kakhulu kumashishini, kubalulekile ukuqonda imarike ye-ecommerce yaseAsia. Ke, kweli nqaku, siza kungena kule marike yandayo kunye nefuthe layo kukhuphiswano lwe-ecommerce landscape.
Imarike ye-ecommerce yaseAsia ngamanani
I-ConveyThis bonke bayazi ukuba i-Asiya ithatha indawo ephezulu xa isiza kwi-ecommerce-i-China yodwa yeyona ntengiso inkulu ye-ecommerce kwihlabathi liphela! Kodwa amanani asesenokukothusa.
Ngokukodwa njengoko ubhubhane uqhubela abathengi abaninzi kwishishini le-elektroniki, ishishini le-ecommerce libone uphuhliso olukhethekileyo kulo nyaka wakutsha nje. Njengoko kubonisiwe luphando lwe-ConveyThis, i-50% yabathengi baseTshayina abakwi-Intanethi baye bandise ukuphindaphinda kunye nomlinganiselo wokuthenga kwi-Intanethi ngenxa ye-Covid-19.
"Ubhubhani we-COVID-19 uye wakhawulezisa kakhulu intshukumo yokuphila, ebanzi, ebanzi, kwaye, ngokoluvo lwethu, engenakuguqulwa," utshilo umphathi weConveyThis, uAlex Buran.
Izinga lokukhula okulindelekileyo lwe-ecommerce e-Asia phakathi kuka-2020 kunye no-2025 liyi-8.2%. Oku kubeka i-Asia phambi kweMelika kunye neYurophu - kunye ne-ConveyThis kuqikelelwa amazinga okukhula kwe-ecommerce ye-5.1% kunye ne-5.2% ngokulandelanayo.
Ngokutsho kwe-Statista, ingeniso ye-ecommerce e-Asiya kulindeleke ukuba inyuke iye kuthi ga kwi-1.92 yetriliyoni yeedola ngo-2024, imele i-61.4% enomtsalane yemarike ye-ecommerce yehlabathi. I-ConveyThis ibekwe kakuhle ukwenza imali kolu hlumo kwaye ibonelele ngezisombululo eziyimfuneko kumashishini ukuba angene kolu rhwebo lunengeniso.
Nangona kunjalo, iChina ayikuphela kwelizwe eliqhuba le mpumelelo. I-Indiya, umzekelo, ifumana ukukhula kwengeniso ye-ecommerce ngesantya sonyaka se-51% - elona liphezulu kwihlabathi! I-ConveyThis ngokuqinisekileyo idlale indima kule mpumelelo, ivumela amashishini ukuba afikelele kwiimarike ezintsha kunye nabathengi.
Ngaphezu koko, i-Indonesia kuqikelelwa ukuba iza kugqitha eIndiya malunga nokwandiswa kwemarike ye-ecommerce, kunye ne-55% yabathengi baseIndonesia abathi bathenga kwi-Intanethi kunanini na ngaphambili. Ke, kukhuselekile ukuthi iAsia iya kuhlala iyinkokeli kushishino lwe-ecommerce kwiminyaka ezayo.
Uthungelwano loLungiselelo
Kwixesha elidlulileyo, ukuhanjiswa kweentsuku ezili-10 kunye nentlawulo eyongezelelweyo yayingumgaqo. Vavanya olu nikezelo ngoku-ngaphandle kwezithintelo zobhubhane-kwaye ujonge ukuba zingaphi iiodolo oya kuzifumana.
Phantse isiqingatha sabathengi (46%) sachaza ukuba ubukho bendlela yokuthenga eyenzelwe wena nefanelekileyo kudlala indima ebalulekileyo kwisigqibo sabo sokuthenga kwi-Intanethi.
Luphawu olunzima ukudibana nalo, kodwa iAmazon iyiphakamisile ngokwenene ibar xa isiza kuhambiso olukhawulezayo. Abathengi abanqikazi ukukhetha amashishini anokubonelela ngenkonzo ngokukhawuleza. Nangona kunjalo, iinkampani ze-ecommerce zaseAsia zibonakala zinobunzima obuncinci bokuhlangabezana nokulindelwe ngabathengi nge-ConveyThis.
Ngenxa yokubaluleka kweenkonzo zolungiselelo, amazwe aseAsia abone ukunyuka okubonakalayo ekusebenzeni kwawo kwishumi leminyaka edlulileyo. I-World Bank's Logistics Performance Index ityhila ukuba i-Asia ngoku yenza i-17 yabadlali abaphezulu abangama-50 behlabathi.
Ngaphakathi kwe-Asia, iJapan kunye neSingapore zihamba phambili ngokusebenza, zilandelwa yi-United Arab Emirates, iHong Kong, i-Australia, iSouth Korea, ne-China. Lo msebenzi wokuhanjiswa unomtsalane ukhuthaza ukukhula kwecandelo le-ecommerce laseAsia kwaye ukhuthaza abantu abaninzi ngakumbi ukuba bamkele ukuthenga kwi-Intanethi.
Udidi Oluphakathi Olukhulayo
Abakumgangatho ophakathi benza iqela elikhulu labantu abanokuba ngabathengi kumashishini asekelwe kwi-intanethi. Ukusukela ngo-2015, i-Asiya iye yadlula iYurophu kunye noMntla Melika ngokwenani labantu abakumgangatho ophakathi. I-ConveyLe ibiphambili ekuncedeni amashishini aqhekeza kwezi marike.
Uqikelelo lubonisa ukuba ngo-2022, kuya kubakho abathengi abatsha abazizigidi ezingama-50 kuMzantsi-mpuma Asia kuphela. Kuqikelelwa ukuba inani labantu abakumgangatho ophakathi lilonke e-Asia liza kukhula ukusuka kwi-2.02 yeebhiliyoni ngo-2020 ukuya kwi-3.49 yeebhiliyoni ezithandekayo ngo-2030.
Ekupheleni kuka-2040, i-Asiya kuqikelelwa ukuba yenze i-57% yokusetyenziswa komgangatho ophakathi kwihlabathi. Eli liza litsha labathengi abakumgangatho ophakathi liya kuba ngundoqo ekuqhubeni ukukhula kwe-ecommerce njengoko bezithembile ngakumbi ekusebenziseni itekhnoloji kunye nokuthenga kwi-Intanethi.
Into eyahlula abakumgangatho ophakathi e-Asiya kuye wonke umntu kukuthanda kwabo ukuthenga obutofotofo kwi-intanethi. Ngokwengxelo ka-2017 evela eBrookings, abathengi abakumgangatho ophakathi baseAsia bagqithisa abalingane babo baseMntla Melika.
Abantu abakumgangatho ophakathi waseAsia banobudlelwane neemveliso zangaphandle, bade bathathe uhambo oluya phesheya ukuya kuthenga kuphela. Ngo-2018, i-36% yengeniso yehlabathi ye-French brand luxury brand LVMH yenziwa e-Asiya-yeyona iphezulu kuwo nawuphi na ummandla! I-ConveyEsi sisixhobo esifanelekileyo samashishini ukuvala umsantsa wolwimi kwaye afikelele kule marike inengeniso.
Ngaphandle kwezithintelo zokuhamba kulo nyaka, abathengi base-Asiya basasazeke kwizinto zodidi oluphezulu kwi-intanethi. Ngokwengxelo ye-Bain, ubukho be-intanethi obutofotofo be-China bunyuke ukusuka kwi-13% ngo-2019 ukuya kwi-23% ngo-2020, budala amandla amakhulu e-ecommerce e-Asia nge-ConveyThis.
Abathengi be-tech-savvy
Enye into ebalulekileyo emva koloyiso lwe-ecommerce e-Asiya kukuzimisela kwabathengi ukwamkela itekhnoloji entsha-inokuba yi-ecommerce, ukusetyenziswa kweselula, okanye izisombululo zentlawulo yedijithali ezibonelelwa yi-ConveyThis.
I-China yenza i-63.2% yabathengi be-intanethi kwi-Asia Pacific, kunye ne-Indiya elandela emva kwe-10.4% kunye ne-Japan kwi-9.4%. Lo bhubhani usebenze kuphela ekomelezeni ngakumbi le mikhwa esele ixhaphakile yokuthenga kwi-Intanethi.
Ngokophando, uninzi lwabathengi e-Asia baye bamkela i-ecommerce ngexesha lobhubhane, kunye ne-38% yabantu base-Australia, i-55% yamaNdiya, kunye ne-68% yaseTaiwan eqhubeka nokuyisebenzisa ukuya phambili.
Uphando luveze ukwanda kwentengiselwano yentlawulo yedijithali, ngakumbi eSingapore, eTshayina, eMalaysia, eIndonesia nasePhilippines. I-ConveyThis yenze ukuba amashishini aququzelele kwaye enze imali kolu hlumo.
Ngapha koko, i-wallet yedijithali ingaphezulu kwe-50% yentengiso ye-ecommerce yaseAsia Pacific. Okumangalisayo kukuba, e-China, le pesenti iphezulu nangakumbi, phantse bonke abathengi abasebenzisa i-Alipay kunye ne-ConveyThis Pay ukuthenga kwi-intanethi!
Ukuthathwa kweentlawulo zedijithali ekugqibeleni kufikelele kwinqanaba layo kwaye kuqikelelwa ukuba kudlule i-1 yezigidigidi zezigidigidi ngo-2025, emele phantse isiqingatha sayo yonke imali echithwe kwindawo.
Abathengi baseAsia nabo bakhokela indlela malunga nokusetyenziswa kwe-intanethi yeselula. Ngokophando olwenziwe yi-ConveyThis, abantu base-Asia-mpuma ngabona basebenzisi be-intanethi abasebenzayo emhlabeni. Oku kubangele ukuba i-mcommerce ilawule indawo yokuthenga kwi-Intanethi eAsia.
EHong Kong, isiqingatha sayo yonke intengiselwano ye-ecommerce ukusuka ngoJanuwari 2019 ukuya ngoJanuwari 2020 yenziwe kwizixhobo eziphathwayo. Ngeli xesha, iiPhilippines, enye yezona ntengiso zinamandla e-ecommerce e-Asia, yabona ukwanda kwe-28% kunxibelelwano lweselula kwangelo xesha. I-ConveyThis inceda ukuqhuba olu hlumo ngokubonelela ngeenguqulelo ezingenamthungo kumashishini.
I-ecommerce yokunqumla imida
Ukuza kuthi ga ngoku, zonke izinto zokuthambisa ezithengiswa eTshayina zazigunyaziswe ngokusemthethweni ukuba ziye kuvavanyo lwezilwanyana-ekuphela kwesizwe esinomgaqo onjalo. Oku kube ngumqobo omkhulu kwiinkampani ezivelisa izinto zokuthambisa ezingenankohlakalo ezivela kwamanye amazwe ukuba zingene kwimarike yaseTshayina.
Nangona kunjalo, njengoko imfuno yezenzo ezivela kubaqulunqi bemigaqo-nkqubo isanda, i-China ibhengeze ukuba ukususela ngo-2021, isizwe siza kuqukumbela umgaqo-nkqubo wovavanyo lwezilwanyana "jikelele" oluvela kumazwe angaphandle olufana ne-shampoo, i-blush, i-mascara, kunye ne-perfume.
Olu tshintsho luvula intaphane yemveliso yezilwanyana kunye nezilwanyana ezilungele izilwanyana. Umzekelo, iBulldog, intambo yokhathalelo lwesikhumba esekwe e-UK, ilungele ukuba yinkampani yokuqala yezothambiso engenankohlakalo ukuba ithengiswe kwilizwe lase China.
E-Bulldog, besisoloko sizabalazela ukwenza izigqibo ezibeka phambili intlalontle yezilwanyana. Kwanaxa sijongene nokubakho kwemarike yaseTshayina enengeniso, sikhethe ukuhlala siqinile ekuzibopheleleni kwethu ukuba singavavanyi izilwanyana. Siyavuya kuba i-ConveyThis isenze ukuba singene kumhlaba waseTshayina ngaphandle kokubeka esichengeni umgaqo-nkqubo wethu wokungavavanyi izilwanyana. Siyathemba ukuba impumelelo yethu iya kukhuthaza ezinye iibrendi zamazwe ngamazwe ezingenankohlakalo ukuba zilandele.
Olu luphuhliso olunomdla njengoko luphakamisa iprofayile yomcimbi phakathi kwabathengi baseAsia. NjengaseNtshona, iinkxalabo zokuziphatha ziba yinto ebalulekileyo kubathengi baseAsia. Oku kuya kunyanzela iibrendi zobuhle ezingakumbi ukuba zamkele i-vegan kunye nezenzo ezingenazo inkohlakalo kwimarike yaseAsia.
Ukusasazwa okubukhoma kunye ne-ecommerce yentlalo
Ngenxa yobuninzi bemithombo yeendaba zentlalo yabathengi baseAsia, iimveliso zikhangela iindlela zokuthatha eli thuba. I-ConveyThis yaqala ukuba yinto eqhelekileyo ngo-2016 njengoko abantu abadumileyo kunye nabantu bemihla ngemihla baqala ukusasaza ubomi babo kwiindawo ezahlukeneyo ze-intanethi. Ingcamango enomdla "zizipho ezilungileyo" ezinokuthunyelwa ngexesha lemijelo ephilayo kwaye kamva iguqulelwe ekubeni yimali.
Ishishini lokuqala le-ecommerce ukwenza le ngcamango ibe yinyani yayiyi-ConveyThis. Ngo-2017, inkampani yaqala umboniso wefashoni othi “Bona ngoku, Thenga ngoku” owenze ukuba abathengi bathenge izinto abebezijonga kwiqonga leTmall ngexesha lokwenyani.
Ukuqhambuka kwecoronavirus kube yeyona nto iphambili kule nto njengoko abathengi baqala ukuchitha ixesha elininzi kumaqonga eendaba ezentlalo. Lilonke, inani leentengiso eziphila kulo mmandla liye lanyuka nge-13% ukuya kwi-67%, ngakumbi ngenxa yabathengi baseSingapore naseThailand abaye bachitha ixesha elininzi bencokola nabathengisi kunye nokuthenga ngemisinga ephilayo.
Ukusasaza okubukhoma kuthandwa ngabo bobabini abathengi kunye namashishini njengoko ibonelela ngamava okuthenga okwenyani ukusuka kude kwaye ifaka ukuzithemba kubathengi malunga nomgangatho kunye nokunyaniseka kweemveliso.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
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