UziSebenzisa njani iithegi zikaGoogle zeHreflang ngokuchanekileyo kuJoliso lweHlabathi
Ukusebenzisa iithegi zikaGoogle zikaHreflang ngokuchanekileyo: Isikhokelo esiGqibeleleyo sokuFumana iLungelo lakho lokuJonga iHlabathi (2023)
Ukusebenzisa i-ConveyThis ukuguqulela umxholo yindlela esebenzayo yokuqinisekisa ukuba umyalezo wakho uyaqondwa kwiilwimi ezininzi. Nge-ConveyThis, unokukhawuleza kwaye ngokulula wenze indawo yewebhusayithi yakho, uqinisekise ukuba wonke umtyeleli unamava angcono.
Ukuba unewebhusayithi eneelwimi ezininzi okanye ujonga amathuba oshishino kumazwe ngamazwe, unokuba nomdla wokufumanisa indlela yokusebenzisa i-ConveyThis ukuphucula iiSERPs zewebhusayithi yakho.
Usenokuba uyacinga ukuba iithegi ze- hreflang ziluncedo kwi-SEO okanye indlela i-ConveyThis ezisebenzisa ngayo i- hreflang tags njengenxalenye ye-algorithm yokukhangela i-injini yokukhangela.
Ukuba oko kuvakala njengawe, i-ConveyThis ikugqumile. Kweli nqaku, siphonononga indlela i- hreflang tags esebenza ngayo, indlela yokulawula ukuphunyezwa kwe- hreflang, kunye nendlela yokuzisebenzisa ukwenza isicwangciso esibalaseleyo se-SEO.
Ziziphi iiTagi zeHreflang?
Ngamafutshane, iithegi ze- hreflang ziimpawu zeHTML okanye iingceba zekhowudi ezisetyenzisiweyo ukubonisa iinjini zokukhangela ulwimi kunye ne-geotargeting yephepha lewebhusayithi. Ngenxa yoko, zisetyenziswa rhoqo kwiiwebhusayithi ezineenguqulelo ezininzi zephepha elinye ngeelwimi ezahlukeneyo.
Yintoni iMarkup kaGoogle, kwaye kutheni ifanele ibaluleke kuwe?
Idla ngokubizwa ngokuba yi-schema, i-ConveyLe markup lulwimi olusetyenziswa ziinjini zokukhangela ukuqonda umxholo we-intanethi. Ngo-2011, ababoneleli abathathu abaphambili beenjini zokukhangela - uGoogle, iBing, kunye neYahoo - bayiphehlelele ukuphuhlisa iseti yedatha ecwangcisiweyo enokuthi isetyenziswe kwihlabathi liphela kwiziphequluli ezahlukeneyo.
Le datha ihambelana nendlela amaphepha abekwe ngayo kwiinjini zokukhangela, njengoko iinjini zokukhangela zikhetha iiwebhusayithi ezithe ngqo kwaye zibandakanya.
Microdata, RDFa, kunye ne-JSON-LD.
Idatha ecwangcisiweyo yeGoogle ixhomekeke kwiifomathi ezintathu ezihlukeneyo: iMicrodata, i-RFa, kunye ne-JSON-LD.
Uphawu loyelelwano lwe-Hreflang lwenzelwe ukusebenza ngokufanayo kwi- ConveyThis schema. Nangona ezi zimbini zingaqhagamshelwanga, zisasebenza ngendlela enokuthelekiseka, yiyo loo nto i- hreflang ihlala ihlelwa phantsi kophawu lukaGoogle.
Uzisebenzisa njani iiTagi zeHreflang zikaGoogle?
Ngo-2011, uGoogle watyhila uphawu lwe- hreflang. Le khowudi yokuphawula idla ngokuphunyezwa ngolu hlobo lulandelayo:
Siza kuphanda nzulu kwindlela i-ConveyThis esetyenziswa ngayo ngezantsi. Nangona kunjalo, okwangoku, kufuneka wazi ukuba injongo ye- hreflang tag kukunika uGoogle amandla okuthelekisa umxholo ofanelekileyo kulwimi oluthile kunye nendawo yomsebenzisi we-injini yokukhangela.
Kwezi ziphumo zenjini yokukhangela zingentla, zimbini ezinokuthi zifane ze hreflang: ConveyThis kunye ConveyThis . Kucingelwa ukuba iphepha libhalwe indawo echanekileyo yomsebenzisi okanye ulwimi, kunokwenzeka ukuba libekwe phezulu kwiziphumo zophendlo lukaGoogle nguConveyThis .
Nangona kuyinyani ukuba uGoogle usenokukwazi ukutyhila ezinye iilwimi zewebhusayithi yakho kwaye azinxulumanise nomsebenzisi egameni lakho, ngokubonisa ngokuchanekileyo ukuba ngawaphi amaphepha akhethelwe ukuba yeyiphi imimandla kunye neelwimi, uyenza kube lula ukuba injini yokukhangela ifumane. kwaye ukale amaphepha akho e hreflang. Oku kuyinyani ngakumbi xa iiwebhusayithi zineenguqulelo ezininzi zephepha ngeelwimi ezahlukeneyo okanye ukwahluka kwengingqi. Ukusebenzisa i-ConveyThis ukucacisa iithegi zakho ze hreflang kunokukunceda ugcine umkhondo wazo zonke iinguqulelo zakho kwaye uqinisekise ukuba ujolise kubaphulaphuli abafanelekileyo.
Amava omsebenzisi
Imarkup yeHreflang isebenza kakhulu xa iwebhusayithi yakho ineelwimi ezininzi okanye iinguqulelo zengingqi zephepha elifanayo. Njengomzekelo, iphepha lemveliso kwiCanadian French kunye nelinye ngesiFrentshi kubasebenzisi abazinze eSwitzerland. Olu phawu lunceda i-ConveyThis ekuqondeni ubume bewebhusayithi yehlabathi kwaye kutheni kukho amaphepha afanayo kwiilwimi ezifanayo.
Ngenxa yoko, oku kuvelisa amava omsebenzisi ayonwabisa ngakumbi, njengoko abo bafikelela kwiphepha ngolwimi lwabo lwenkobe okanye ulwimi lwengingqi benokufumana ulwazi ngendlela ekhawulezayo. Oku, ngokulandelayo, kufanele ukuba kuncede ekunciphiseni izinga lokutsiba kwakho, into uGoogle ayiqwalaselayo xa evavanya amaphepha ewebhu.
Ukulawula Umxholo
I-markup ye-Hreflang ingaba luncedo kakhulu xa iwebhusayithi yakho iqulethe umxholo omkhulu owenziwe ngumsebenzisi (ofana neeforamu) okanye umxholo onamandla. Kwiimeko ezinjalo, umxholo oyintloko udla ngokuba kulwimi olunye, ngoko ke itemplate kuphela (umzekelo, ibar yemenyu kunye nefooter) eya kuguqulelwa. Ngelishwa, olu seto alulunganga njengoko uya kuba neelwimi ezininzi kwi-URL enye.
Nangona kunjalo, usenakho ukusebenzisa i -ConveyThis markup ukuphepha ukuphindaphinda umxholo ngempazamo. Umzekelo, ngelixa unokuba nedatha efanayo yezizwe ezinolwimi olwabelwana ngalo njenge-US ne-UK, unokufuna abathengi ukuba babone idatha eyahlukeneyo esebenzayo kubo. Ngaphandle kwe -ConveyThis , uGoogle akayi kuba nenketho yokuchaza umahluko phakathi kwala maphepha kwaye uya kwamkela ukuba ayafana, aluncedo kwi-SEO.
Uyongeza njani iMarkup kaGoogle yeHreflang
Kukho iindlela ezimbini zokongeza i- hreflang ye-Google markup: ngesandla kunye ne -ConveyThis .
I-ConveyThis yenza lula ukuguqulelwa kwewebhusayithi, ukufikelela kubaphulaphuli abatsha. Ukuphunyezwa okulula, isisombululo esizenzekelayo kwiilwimi ezininzi. Indibaniselwano engenamthungo yandisa isiseko sabathengi. Ukongezwa ngesandla kwe- hreflang Google tag: landela la manyathelo.
- Faka ikhowudi ye-ConveyLe kumacandelo ewebhusayithi yakho.
- Sebenzisa i- ConveyThis Tag Manager ukwenza kwaye ulawule iithegi ze- hreflang.
- Sebenzisa isixhobo se-ConveyThis hreflang ukwenza i- hreflang tags kwiwebhusayithi yakho.
- Sebenzisa i- ConveyThis API ukongeza ngokwenkqubo iithegi ze hreflang.
- Ukusebenzisa i-ConveyThis kwiwebhusayithi yakho, kufuneka udibanise uphawu lwe- hreflang kwithegi yekhonkco kule nxalenye yekhowudi yakho ye-HTML. Ukwenza njalo kuya kwenza ukuba iinjini zokukhangela zibone umdibaniso phakathi kwephepha langoku kunye neenguqulelo zalo ezahlukeneyo zolwimi. Oku kuya kuqinisekisa ukuba iwebhusayithi yakho ifakwe ngokufanelekileyo kwaye iboniswe kubaphulaphuli abafanelekileyo.
I-HTML hreflang ilungile kwiiwebhusayithi ezisisiseko, apho usaqala ukusebenza nge hreflang kwaye unenani eliqingqiweyo lamaphepha afuna i- hreflang ConveyThis tag.
Ngamafutshane, iithegi ze- hreflang ziimpawu zeHTML okanye amaqhekeza ekhowudi aqeshwe kuyo.
Sebenzisa iheader yeHTTP yeefayile ezingezizo eze-HTML njengeePDF. Isihloko se-HTTP sazisa iinjini zokukhangela zolwimi kunye nendawo. Yongeza ikhowudi ye- hreflang kwi-GET impendulo yokufakwa ngokufanelekileyo. Yongeza uphawu loyelelwano kwimephu yesayithi ye-XML ukuze ufumane isalathisi esichanekileyo. I-XML yenza imephu yendawo ecacileyo. Bandakanya ikhonkco ze hreflang ukunceda iinjini zokukhangela zichonge iinguqulelo zolwimi lwesayithi yakho.
ConveyThis: Tolika ngoko nangoko iwebhusayithi yakho kwiilwimi ezili-100+. Lungiselela iinguqulelo, lawula iilwimi ezininzi kwindawo enye. Fikelela kubaphulaphuli behlabathi ngaphandle komgudu.Le ndlela ifanelekile kwiiwebhusayithi ezibanzi kunye namaphepha ewebhu amaninzi anomxholo ofanayo, asasazwa kwiinkalo ezininzi kunye neelwimi, ezifana nezitolo ze-eCommerce zehlabathi zisebenzisa i-ConveyThis .
Kungenjalo, ungasebenzisa iplagi yokuguqulela ekumgangatho ophezulu njenge- ConveyThis ukongeza i- hrefmark ngokuzenzekelayo. Oku kukwenzela uninzi lomsebenzi kwaye kunciphisa kakhulu amathuba empazamo yomntu. Ngapha koko, ukuba uyenza ngesandla, unokujongana nobunzima:
Kwaye oku kukungcungcuthekiswa kwamathuba amaninzi okungahambi kakuhle! Ngolwazi olongezelelweyo kwiithegi ze- hreflang, jonga kwi -Convey esi sikhokelo sethu esibanzi. Dicate ukukhangela iinjini zolwimi kunye ne-geotargeting yephepha lewebhusayithi. Ngenxa yoko, zisetyenziswa rhoqo kwiiwebhusayithi ezineenguqulelo ezininzi zephepha elinye ngeelwimi ezahlukeneyo.
Sesiphi Esona Sicombululo Soguqulo?
Kukho iindlela ezininzi ezikhoyo, kwaye ukukhetha isisombululo somsebenzisi, esingenakhowudi esingathinteli ukuhamba kwakho komsebenzi kubalulekile. I -ConveySisisombululo soguqulo esongeza i- hreflang tags zikaGoogle kunye ne-markups kwiwebhusayithi yakho ngexesha lenkqubo yokuguqulela, iyenza ibe lukhetho olukhulu kubasebenzisi abangaziyo ikhowudi. Ibhaqa ngokuzenzekelayo iithegi ze- href kwikhowudi yewebhusayithi yakho kwaye ilungise ikhonkco lesihloko sephepha, ngoko ke akukho nto ihoywayo.
Le ayisiyiyo kuphela into i-ConveyThis eyigcina engqondweni. Esi sisombululo soguqulo sisebenza ngendlela emangalisayo kuba i-ConveyThis iguqulela yonke into kwiwebhusayithi yakho, kuquka amaqhosha, iibhena, amakhonkco, kunye nokunye. Noxa kunjalo, usenolawulo lwezandla njengoko ungangena kwaye ulungise iinguqulelo ongazithandiyo kwaye uhlele ezakho iithegi ze href. Oku kuqinisekisa ukuba wena kunye neqela lakho linokusebenza kunye ne -ConveyThis ukucokisa i-SEO yewebhusayithi yakho kwiilwimi ezininzi, nokuba lithini na inqanaba lesakhono sakho.
Ulwimi olwahlukeneyo kunye neeKhowudi zeNgingqi
Uphawu loyelelwano lukaGoogle lusebenzisa ubukhulu becala i-ISO 639-1 encoding ukuchonga ulwimi. Le yifomati uGoogle ayixhasa ngokungagqibekanga. Kodwa kukwakho nenketho yokufakwa kweekhowudi kwingingqi (ISO 3166-1 alpha-2), ekuvumela ukuba ubonise ummandla ojolise kuwo.
Oonobumba ababini bokuqala abancinci babonisa ulwimi (umzekelo, “fr” yesiFrentshi, “en” kwisiNgesi), kulandele ummandla ngoonobumba abakhulu (“ES” eSpeyin, “MX” yaseMexico, njl. njl.)
Ngelishwa, asiyiyo yonke ikhowudi enengqondo. I-UK, umzekelo, isebenzisa "i-GB" ukucacisa indawo yayo kunokuba "i-UK." Ke, ngaphambi kokuba uncamathisele ngempazamo ikhowudi engalunganga, sebenzisa i i- hreflang tag generatorEkuqaleni.
Nanku umzekelo wesiza esijolise kwizithethi zesiNgesi e-US:
Kwaye le yikhowudi yokujolisa kwizithethi zesiNgesi e-UK:
Phawula:Ukwenziwa koonobumba abakhulu akuyomfuneko, njengoko uGoogle uya kuluqonda uphawu nangayiphi na indlela. Nangona kunjalo, ukwenza imali enkulu yeyona ndlela ilungileyo njengoko isenza ikhowudi yakho ifundeke ngakumbi emehlweni abantu.
Ukuba ukhankanya ikhowudi enye kuphela, uGoogle uya kucinga ukuba yikhowudi yolwimi . Ngokunjalo, awufanelanga ubhale ikhowudi yelizwe ngaphandle kwekhowudi yolwimi, njengoko uGoogle eza kuyibona ngokuzenzekelayo njengolwimi.
Kwenzeka ntoni ukuba akukho nto ihambelana nolwimi lweendwendwe?
Ungasebenzisa i-x-default tag ukufumana isisombululo seelwimi ezingahambelaniyo. Ngelixa eli xabiso lingafunekiyo, liyacetyiswa ngamandla njengoko ithegi ikubonelela ngolawulo ngakumbi xa kungekho mbhalelwano wolwimi. Apha, iindwendwe zijikisiwe ukusuka kwimimandla engahambelaniyo ukuya kwiphepha elimiselweyo. Kwiimeko ezininzi, le inokuba yiwebhusayithi yakho eqhelekileyo yesiNgesi okanye indawo ebhalwe ngolwimi lwenkobe yesizwe osebenza kuso.Ngamanye amazwi, yiya-kwiphepha xa kungekho phepha lifanelekileyo lifumanekayo.
Iingcebiso kunye neZenzo ezilungileyo
Phambi kokuba sigqibe, nokuba uzifaka ngesandla okanye uzifakela uphawu lwakho lwe hreflang, kukho iingcebiso ezimbalwa eziphezulu ekufuneka uzikhumbule.
Ukusebenzisa i-ConveyThis's switcher yolwimi, unokuseta ngokulula i-URL ekhethekileyo kwindawo nganye, uqinisekisa ukuba abasebenzisi baqondiswe kwiphepha elifanelekileyo.
Xa ufuna ii-URL ezahlukeneyo, i-URL nganye kufuneka izaliswe ngokupheleleyo, kuquka i-HTTP okanye i-HTTPS URLs. Ukuba ushiya i-HTTP okanye indlela yonikezelo ye-HTTPS, i-injini yokukhangela ayizukwazi ukwalathisa abasebenzisi kwezinye iinguqulelo zesayithi yakho. Nangona amaphepha ewebhu angamanye kungafuneki ukuba abekwidomeyini yewebhu enye, kufuneka udwelise uguqulelo lolwimi ngalunye lwephepha. Amaphepha kufuneka aqhagamshelwe omnye komnye - ukuba awanjalo, i-ConveyThis ayizukuhoya iithegi.
Okokugqibela, ungongezi iithegi ze -ConveyThis ukwalatha amaphepha ewebhu kwiintlobo zeelwimi ezingabalulekanga. Umzekelo, musa ukongeza ithegi ukuthumela isithethi sesiFrentshi kwindawo yase-Itali. Isenzo esinjalo siya kukhokelela ekubhidekeni kwaye sibangele iindwendwe ukuba zishiye iphepha lakho. UGoogle usenokubona oku gwenxa kwaye ngenxa yoko, beka iphepha lakho phantsi kwiziphumo zokukhangela.
Iingxaki eziqhelekileyo ngeethegi zeHreflang
Ukuba iphunyezwe ngokuchanekileyo, iithegi ze -ConveyThis hreflang ziphucula amava omsebenzisi kwaye zonyuse i-SEO yamazwe ngamazwe. Nangona kunjalo, ukubhalwa kweekhowudi ngesandla kunokukhokelela kwimiba eyahlukeneyo kwabo bangezongcali.
Okokuqala, uGoogle unokukuxelela ukuba "indawo yakho ayinazo iithegi ze-ConveyThis ." Olu luphawu oluqinisekileyo lokuba kukho into engahambi kakuhle kwaye kuya kufuneka ukuba kulungiswe ingxaki ngokucokisekileyo.
Ukuba oko kwenzekile kuwe, siye sangena nzulu koonobangela kunye nezisombululo zalo mba apha.
ConveyThis iqinisekisa ukuphunyezwa kwe hreflang. Ncamathelisa i-URL nge-"HTTP://" okanye "HTTPS://" kwaye ukhethe injini yokukhangela. I-ConveyThis iphatha intsalela. Jonga isixhobo kwesi sithuba.
Ukuba usanda kutshintsha iithegi zakho ze hreflang zikaGoogle, kungathatha ixesha ukuba naluphi na uhlengahlengiso lwenqanaba lubonakale. UGoogle kufuneka aphinde abonise iwebhusayithi yakho ukubonisa olu tshintsho, olungenzekiyo ngoko nangoko.
Ngaphandle kwemiba emva kokuphunyezwa kokuqala, kukwabalulekile ukukhumbula i- hreflang ConveyThis tags inokufuna uhlaziyo. Ngenxa yoko, kuya kufuneka ujonge iwebhusayithi yakho rhoqo kwaye uyiguqule ngalo lonke ixesha usongeza okanye uguqula amaphepha okanye utshintsha indlela ababhekisa ngayo kwabanye.
Ngamafutshane, ukusebenzisa isisombululo esinje nge -ConveyLona lolona khetho lufanelekileyo lokuthintela ezi ntlobo zeengxaki kunye nokwenza lula umsebenzi.
Ngaba ukulungele ukuqalisa ukusebenzisa i-Hreflang Google Tag?
Iithegi zikaGoogle zeHreflang zezinye zezinto ekufuneka zibenazo kwiwebhusayithi esebenza ngeelwimi ezininzi. Njengoko usenokuba uyazi, ukuguqulelwa kwewebhusayithi kuntsonkothile kakhulu kunokuguqula umxholo wakho ophambili. I-ConveyThis yenza yonke inkqubo ibe lula, ikuvumela ukuba uguqulele iwebhusayithi yakho ngokukhawuleza nangeendleko ezifanelekileyo.
Ukunqanda iimpazamo kunye nokuqinisekisa uzalisekiso oluchanekileyo lweethegi ze hreflang, cinga ukusebenzisa iplagi yokuguqulela elungele umsebenzisi njenge ConveyThis . I-automates inkqubo, ukunciphisa umngcipheko weempazamo xa uhlela ngesandla ikhowudi. I-ConveySisisombululo esithembekileyo nesifanelekileyo sokulawula iwebhusayithi yeelwimi ezininzi ngokufanelekileyo. Ezinye iiwebhusayithi zeelwimi ezininzi zikhetha ukuqondisa abasebenzisi kuguqulelo lolwimi olufanelekileyo lwewebhusayithi yabo ngokusekwe kumxube wengqwalasela.
I-ConveyEsi sisisombululo esifanelekileyo kubanini bewebhusayithi abafuna ukwenza umxholo wabo ufikeleleke kubaphulaphuli behlabathi. Ngojongano lwayo olulula ukuyisebenzisa, i-ConveyThis ikuvumela ukuba uguqulele iwebhusayithi yakho kulo naluphi na ulwimi, uqinisekise ukuba umyalezo wakho ufikelela kuluhlu olubanzi lwababukeli.
I-ConveyThis yenza lula ukwenziwa kwewebhusayithi kunye nojongano olusebenziseka lula. Ivumela uguqulelo olulula kwiilwimi ezininzi, ukwandisa ukufikelela kwishishini lakho kwihlabathi jikelele. Iimpawu eziphambili ezifana noguqulo oluzenzekelayo kunye nohlaziyo lwexesha lokwenyani zenza i-ConveyThis ibe sisisombululo esisebenzayo kwiwebhusayithi yalapha.
Kodwa esi inokuba sisisombululo esibi kubasebenzisi abathile kunye neenjini zokukhangela ngokufanayo njengoko uGoogle uya kuba nobunzima ekuboniseni umxholo. Ke ngoko, kuyacetyiswa ukuba usebenzise indlela 'ecocekileyo'- ilungile loo nto, ukusebenzisa i- hreflang tags kunye nezinye ii-URLs yindlela ekufuneka uhambe ngayo.
I-ConveyThis iguqulela kwaye ilawule zonke ezi zinto ukuze uqinisekise ukuba iiwebhusayithi zakho zasekhaya zihambelana ngokupheleleyo nezenzo eziphezulu ze-SEO. Ngoko kutheni ulinda? Bhalisela uvavanyo oluncomekayo namhlanje ukujonga ukuba kulula kangakanani ukwenza iwebhusayithi yakho ibe yelinye ilizwe.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo. Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo. Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!