Kutheni ukuJonga kwiiMarike ezimbini kubalulekile kurhwebo lwe-E
Kutheni ukujolisa kwimakethi yeelwimi ezimbini zase-US iSpanish-isiNgesi kuyimfuneko kubathengisi be-ecommerce
Kusemthethweni: Ngo-2015, iUnited States yaba lilizwe lesibini ngobukhulu elithetha iSpanishi emhlabeni, kanye emva kweMexico. Ngokophononongo olwenziwa yi-Instituto Cervantes eSpain, kukho abantu abaninzi abathetha iSpanishi e-US kunaseSpain ngokwayo.
Ukusukela ngoko, inani labantu abathetha iSpanish bomthonyama e-US liqhubekile nokukhula. Ngemakethi ye-ecommerce yase-US okwangoku exabisa i-500 yeebhiliyoni zeedola kwaye ibalelwa ngaphezulu kwe-11% yentengiso epheleleyo yentengiso elizweni, iyavakala ukwenza i-ecommerce ifikeleleke ngakumbi kwi-50 yezigidi-kunye nezithethi zomthonyama zaseSpain eMelika.
Indawo yokuthengisa yase-US ayithandeki ncam kusetyenziso lweelwimi ezininzi. Ngapha koko, kuphela yi-2.45% yeesayithi ze-ecommerce ezise-US ezifumaneka ngolwimi olungaphezulu kwesinye.
Kwezi sayithi zineelwimi ezininzi, eyona pesenti iphezulu, malunga ne-17%, ibonelela ngesiNgesi neSpanish, ilandelwa yi-16% ngesiFrentshi kunye ne-8% ngesiJamani. I-17% yabathengisi be-elektroniki baseMelika abenze iindawo zabo zeelwimi ezimbini ngesiSpanish sele bebonile ukubaluleka kokujolisa kwesi siseko sabathengi.
Kodwa ungayenza njani indawo yakho ukuba ibe neelwimi ezimbini ngempumelelo? I-US ngandlel' ithile isemva kwehlabathi xa isiza kubukho beelwimi ezininzi kwi-intanethi. Abanini bamashishini abaninzi baseMelika babeka phambili isiNgesi kwaye bangazihoyi ezinye iilwimi, bebonisa ubume bolwimi lwelizwe.
Ukuba ugxininiso lwakho kukwenza ishishini e-US ngesiza solwimi lwesiNgesi, kunokubonakala ngathi iingxaki zichasene nawe. Nangona kunjalo, ukwenza inguqulelo yeSpanish yewebhusayithi yakho yindlela ethembekileyo yokunyusa ukubonakala kwayo kwiwebhu yaseMelika kwaye, ngenxa yoko, yonyusa ukuthengisa kwimarike yase-US.
Nangona kunjalo, ukuguqulela ivenkile yakho kwiSpanish kuya ngaphaya kokusebenzisa iToliki kaGoogle. Ukufikelela ngempumelelo kubaphulaphuli abathetha iilwimi ezimbini, udinga iindlela ezibanzi ngakumbi. Nazi izizathu ezimbalwa zokuba kutheni ukuguqulela ivenkile yakho kwiSpanish kuluncedo kwaye ungasilungisa njani isicwangciso sakho seelwimi ezininzi ngokufanelekileyo.
Thetha isiNgesi, Khangela iSpanish: Iilwimi ezimbini zaseMelika benza zombini.
Nangona uninzi lwabantu abathetha iSpanishi eMelika besithetha kakuhle isiNgesi, bahlala bekhetha ukusebenzisa iSpanish njengolwimi lwezixhobo zabo zokunxibelelana. Oku kuthetha ukuba ngelixa benxibelelana ngesiNgesi, bagcina izixhobo zabo zisetelwe kwiSpanish, kubandakanya iifowuni zabo, iitafile kunye neekhompyuter.
Idatha evela kuGoogle ibonisa ukuba ngaphezulu kwe-30% yesiqulatho se-intanethi e-US sisetyenziswa ngabasebenzisi abatshintshela ngaphandle komthungo phakathi kweSpanish kunye nesiNgesi, nokuba kunxibelelwano lwabo lwentlalo, ukukhangela, okanye ukujonga iphepha.
Yandisa i-SEO yakho yeelwimi ezininzi kwiSpanish
Iinjini zokukhangela ezifana noGoogle zichonga ulwimi olukhethwa ngabasebenzisi kwaye zihlengahlengise ii-algorithms zenqanaba ngokufanelekileyo. Ukuba indawo yakho ayifumaneki ngeSpanish, imizamo yakho ye-SEO e-US inokubandezeleka. Ukuguqulela indawo yakho kwiSpanish kunokuzisa izibonelelo ezibalulekileyo kwaye kuncinci, ngakumbi ukuba i-US yeyona nto iphambili ekujoliswe kuyo kwishishini lakho.
Ukuseka ngakumbi ubukho bakho kwimarike yaseMelika ethetha iSpanish, nikela ingqalelo kwi-SEO yakho yolwimi lwesiSpanish. Nge-ConveyThis, unokukhathalela eli nyathelo ngokulula, uqinisekisa ukuba indawo yakho ibekwa kakuhle kuzo zombini iilwimi. Ngokwenza indawo yakho isebenziseka lula kwizithethi zaseSpanish, uphinda usayine kwiinjini zokukhangela ukuba uyafumaneka ngeSpanish, ngaloo ndlela uqhagamshela umxholo wakho kunye nabathengi abanokubakho ngempumelelo ngakumbi.
Beka iliso kwiimetriki zakho zolwimi lwesiSpanish
Nje ukuba uguqulele ivenkile yakho kwisiSpanish, kubalulekile ukulandelela ukusebenza kweenguqulelo zolwimi lwakho lweSpanish kwiinjini zokukhangela kunye namanye amaqonga apho ishishini lakho likhona.
I-Google Analytics ikuvumela ukuba uhlalutye ukhetho lolwimi lwabatyeleli besayithi yakho kunye nendlela abayifumene ngayo indawo yakho. Ngokusebenzisa i-"Geo" ithebhu kwindawo yakho yolawulo, unokufikelela kwiinkcukacha-manani ezinxulumene nokhetho lolwimi.
Abantu baseMelika abathetha iSpanish basebenza kakhulu kwi-Intanethi
Ngokutsho kukaGoogle, i-66% yabantu abathetha iSpanish e-US banikela ingqalelo kwiintengiso ze-intanethi. Ukongeza, uphononongo lwakutsha nje lwe-Ipsos olucatshulwe nguGoogle luveze ukuba iipesenti ezingama-83 zabasebenzisi be-Intanethi baseSpain baseMelika basebenzisa iifowuni zabo ukukhangela iivenkile ezikwi-intanethi abakhe bazindwendwela ngaphambili, nangona bengaphakathi kwiivenkile zenyama.
Ukuthathela ingqalelo le mikhwa, kucacile ukuba isikhangeli somthengi othetha iilwimi ezimbini simiselwe kwiSpanish, kunokwenzeka ukuba banxibelelane nevenkile yakho ye-intanethi ukuba iyafumaneka nangeSpanish.
Ukungena ngokufanelekileyo kwimarike yase-US Hispanic, kubalulekile ukuqwalasela izinto zenkcubeko kunye nezinto ozikhethayo.
Abaphulaphuli abathetha iilwimi ezininzi, umxholo weenkcubeko ezininzi
Iilwimi ezimbini zaseHispanic zaseMelika zineembekiselo ezininzi zenkcubeko ngenxa yokuvezwa kwazo kwiilwimi ezahlukeneyo. Iimveliso zokuthengisa kwaba baphulaphuli zifuna iindlela ezinqabileyo.
Ngelixa imikhankaso yenkonzo yoluntu ethe ngqo inokubonakala ifana ngesiNgesi neSpanish, ukuthengisa iimveliso kuhlala kufuna amacebo alungelelanisiweyo. Abakhangisi bahlala belungisa amaphulo abo abaphulaphuli abathetha iSpanishi, kuquka ukusebenzisa abadlali abahlukeneyo/iimodeli, iipeyiti zemibala, iziqubulo, kunye nezikripthi.
Amaphulo okulungelelanisa ngokukodwa kwimakethi yase-Hispanic abonakalise ukusebenza kakuhle. Inkampani yentengiso iComScore yahlalutya ifuthe leentlobo ezahlukeneyo zamaphulo kwaye yafumanisa ukuba amaphulo aqanjwa ngeSpanish ngokukodwa kwimakethi ethetha isiSpanish yayinokhetho oluphezulu phakathi kwababukeli abathetha iSpanish.
Khetha amajelo afanelekileyo
Ngabantu abaninzi nabakhulayo abathetha iSpanish abathetha iSpanish e-US, kukho ithuba lokusebenzisana nale ntengiso ngokusebenzisa imidiya yolwimi lwaseSpanish, kubandakanya iziteshi zeTV, izikhululo zikanomathotholo, kunye neewebhusayithi.
Uphononongo lweComScore lubonise ukuba iintengiso ze-intanethi zolwimi lwesiSpanishi zigqwesile iintengiso zikamabonakude nezerediyo ngokwempembelelo. Ngaphandle koku, zizigidi ezisisi-1.2 kuphela kwezingaphezulu kwe-120 yezigidi zewebhusayithi ezise-US ezifumaneka ngeSpanish, ezimele umlinganiselo omncinci.
Ngokusebenzisa umxholo wolwimi lweSpanish kwi-intanethi kunye neentengiso, iibrendi zinokunxulumana noluntu lwase-Hispanic oluqhagamshelene kakhulu e-US.
Lungiselela iqhinga lakho lentengiso yeelwimi ezininzi
Nika amava abalaseleyo kwiwebhusayithi yakho yeelwimi ezininzi
Ukuguqula ngempumelelo abaphulaphuli abathetha iSpanish, kufuneka ufezekise izithembiso ezenziwe kwiintengiso zakho. Ukubonelela ngamava okukhangela aphezulu kubasebenzisi bolwimi lwesiSpanish ngundoqo.
Ukuhambelana kwisicwangciso sakho sokuthengisa ngolwimi lwesiSpanish kubalulekile. Oku kuthetha ukubonelela ngenkonzo yabathengi abathetha iSpanish, ukuqinisekisa ukuba ubukho bakho bewebhu buyafumaneka ngeSpanish, kwaye unike ingqalelo kuyilo lwesiza kunye namava omsebenzisi.
Ukwakha iwebhusayithi eneelwimi ezininzi kunokuba ngumngeni, kodwa kukho ubuchule kunye neendlela ezifanelekileyo zokuyenza isebenziseke ngakumbi. Ukuthathela ingqalelo utshintsho loyilo kunye nokulungelelanisa uyilo lwephepha kwiilwimi ezahlukeneyo, njengesiNgesi kunye neSpanish, kubalulekile.
Ukuqinisekisa amava omsebenzisi angenamthungo, kubalulekile ukuqwalasela ukhetho lolwimi kunye nenkcubeko xa uyila iwebhusayithi yakho. I-ConveyThis inokunceda ngokubonelela ngeenguqulelo ezichubekileyo ngokuthe ngqo ukusuka kwideshibhodi yakho, ikwenza ukwazi ukungena kwimakethi ye-Hispanic-American ngokufanelekileyo.
Ukusuka ekungasetyenziswanga ukuya kwi-boom yeelwimi ezimbini
Ukuguqulela iwebhusayithi yakho kwiSpanish, ukwenza ngcono i-SEO yakho, kunye nokulungelelanisa umxholo wakho kubaphulaphuli abathetha iSpanish ngamanyathelo abalulekileyo okungena ngempumelelo kwimarike ye-intanethi yaseMelika.
Nge-ConveyThis, unokuphumeza ngokulula ezi zicwangciso nakweliphi na iqonga lewebhusayithi. Ukusuka ekuguquleleni imifanekiso kunye neevidiyo ukwenza iinguqulelo ngokwezifiso, unokwenza umxholo onyanzelisayo wolwimi lwesiSpanish ngaphandle kokubeka esichengeni isazisi sophawu lwakho okanye ukuchitha ixesha elinokuchithwa ngcono kweminye imisebenzi!
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
