Nikela ngokuNikisa oku kuye Nabani na: Ukulawula iPitch
UkuNxibelelana ngeXabiso leWebhusayithi yeNdawo
Kumhlaba wethu owandayo wedijithali wehlabathi, ukwenziwa kwamava e-intanethi kubalulekile ekubandakanyeni abaphulaphuli bamazwe ngamazwe. Nangona kunjalo, kwabo bangaqhelananga noguqulo kunye nokwenziwa kwalapha ekhaya, ukuqonda ukubaluleka kokulungelelanisa iiwebhusayithi kwiilwimi ezahlukeneyo kunye neenkcubeko kunokuba ngumngeni.
Esi sikhokelo esibanzi sibonelela ngezicwangciso kunye neengongoma zokuthetha zokuchaza ngokucacileyo impembelelo yezoshishino yendawo yewebhusayithi kubaphulaphuli abangathandabuzekiyo okanye abangaziyo. Qhubeka ufunde ukuze ufunde ubuchule bokucacisa ngokucengayo la magama kubaphathi, oogxa, abaxumi kunye namaqabane.
Ukuchaza iWebhusayithi yasekuhlaleni kunye nenguqulelo
Ngaphambi kokuba ungene kwizinto ezithile, kuyanceda ukuseta inqanaba kwisigama esiphambili:
Indawo-Inkqubo yokulungelelanisa iwebhusayithi ukuze ihambelane nolwimi, inkcubeko kunye nokukhethwa kwemarike yamazwe ngamazwe ekujoliswe kuyo. Idlulela ngaphaya koguqulelo olulula.
Uguqulo-Ukuguqula umxholo wombhalo ukusuka kolunye ulwimi ukuya kolunye ngeendlela zomntu okanye ezizenzekelayo. Ilungu lendawo.
Utshintsho-Uyilo lokubhalwa kwakhona kwemiyalezo ukuziqhelanisa nenkcubeko yasekhaya vs uguqulelo oluthe ngqo.
IWebhusayithi yasekuhlaleni isebenzisa uguqulo, ugqithiso, ulungelelwaniso lwenkcubeko kunye nokuphuculwa kobugcisa ukwenza amava alungiselelwe abasebenzisi bamanye amazwe. Eyona njongo iphambili kukuhambisa uphawu olunentsingiselo kuzo zonke iindawo.
I-Business Case for Localization
Ukuqinisekisa ukuthengwa kwewebhusayithi yendawo kufuna ukuchazwa kweenzuzo eziphathekayo. Lungisa imiyalezo kwinto enomdla kakhulu kubaphulaphuli bakho. Izinto eziluncedo ezinokubakho ziquka:
- Ukonyuka kwetrafikhi yewebhusayithi yehlabathi kunye nokuzibandakanya
- Amazinga aphezulu oguqulo lwaphesheya kunye neentengiso
- Ukwandiswa kolwazi lophawu kunye nokukhethwa kwamanye amazwe
- Ishishini lobungqina bexesha elizayo lewebhu yeelwimi ezininzi
- Ukuvula ufikelelo kwiimarike zangaphandle ezinengeniso
- Umbono oncomekayo wohlobo lwehlabathi ukusuka ekwamkeleni iyantlukwano
Kwiinkokeli eziqhutywa yidatha, zibonelela ngeenkcukacha-manani kubungakanani babaphulaphuli be-intanethi abangengabo abesiNgesi, ukudibana kwabo okuphezulu neziza zasekuhlaleni, kunye nepesenti abakhetha ukuthenga ngolwimi lwabo lwenkobe. Ukwenziwa kwasekhaya ngumqhubi wesicwangciso sokukhula.
Ukujongana neeNgcinga ezingezizo ezinokuthi zibekho
Abo bangayiqhelanga intsimi banokuba neengcamango ezithile eziphosakeleyo ekufuneka zoyiswe:
Ukwenziwa kwalapha ekhaya kumalunga nokuguqulela kuphela - Enyanisweni, usetyenziso lwasekhaya olukumgangatho ophezulu lubandakanya okungaphezulu kunokuguqula umbhalo phakathi kweelwimi. Ii-asethi ezibonwayo, iinkcubeko ezahlukeneyo, ukuphuculwa kobugcisa kunye nokunye kufuneka kuhlengahlengiswe ngokugqibeleleyo.
Imveliso yethu ifanele zonke iinkcubeko – eneneni, impumelelo yalapha ekhaya isoloko ifuna ukuhlengahlengiswa koyilo lwemveliso, iimpawu kunye nomyalezo ukuze zihambelane nezinto ezikhethwayo kumazwe ngamazwe. Sukuthatha isibheno jikelele.
IsiNgesi sanele – Ngelixa abasebenzisi abaninzi bamanye amazwe besazi isiNgesi, ukuthengisa kubo kuphela ngesiNgesi esinemida isibheno. Ukubonisa imbeko ngolwimi lwabo lweenkobe kwenza umahluko.
Uguqulo olusemgangathweni lulula - Uguqulo lomntu lobuchwephesha lufuna ubuchwephesha bokuphatha amagama antsonkothileyo olwimi, isigama kunye nethoni. Uguqulo oluzenzekelayo nalo lunemida. Indawo efanelekileyo yobugcisa kunye nesayensi.
Gxininisa ubunkunkqele, ubume bezinto zasekuhlaleni. Xa iphunyezwe kakuhle, iqhuba ukukhula okungalinganiyo phesheya ngokudala unxibelelwano lwenkcubeko yokwenyani.
Ukubala Iindleko zoKuhlala
Abaphulaphuli abaxhalabele uhlahlo lwabiwo-mali banokulumkela iindleko zokwenziwa kwasekhaya. Ngelixa utyalo-mali lufuneka, gxininisa ukuba:
- Iindleko zasekhaya zincinci xa zithelekiswa nethuba lemarike elinokulungiswa
- Iimbuyekezo zihlala ziyoyisa kakhulu imali ethengwe ngayo ekuqaleni
- Itekhnoloji kunye ne-automation inceda ukunciphisa iindleko zokuguqulela abantu
- Ukukhutshwa ngezigaba kuvumela ulawulo kwinkcitho kunye nomngcipheko
Ukwenziwa kwalapha kwiwebhu, umatshini oxutyiweyo + ibhalansi yokuguqulela yabantu iindleko, isantya kunye nomgangatho. Izixhobo ezifana ne-ConveyThis dibanisa i-automation kunye nobuchule bomntu obufunwayo.
Xa kuthelekiswa neenkqubo zemanuwali eziphelelwe lixesha, izisombululo zale mihla zenza ukuba ushishino luphunyezwe kumaxabiso awayengenakucingelwa ngaphambili. Yibeke njengotyalo-mali, ingeyiyo nje inkcitho.
Ukujongana neeNgxaki zobuChwephesha eziNxibelelayo
Abanye banokuxhalaba ukwenza ukwenziwa kwasekhaya kuyothusa ngokobuchwephesha. Nangona kunjalo, gxininisa indlela izisombululo zanamhlanje eziyenza lula ngayo inkqubo:
- Hlanganisa ngokuthe ngqo kunye namaqonga eCMS afana neWordPress okanye Shopify
- Zibonele ngokuzenzekelayo kwaye uguqule umbhalo wesayithi ngokukhawuleza ngokuzenzekela
- Gcina inkumbulo yoguqulo kunye noluhlu lwamagama ukwenzela isigama esingaguqukiyo
- Ukuvumela intsebenziswano phakathi kwabachaphazelekayo bangaphakathi nabangaphandle
- Phatha imiba ebalulekileyo yobugcisa njengemetadata ye-SEO kunye neethegi ze- hreflang
- Vumela ujongo lwamaphepha aguquliweyo phambi kokuba uphile
- Ukubonelela ngeedashbhodi ezicacileyo ezingadingi buchule bokubhala iikhowudi
Ngeqonga elichanekileyo, ukuqaliswa kwendawo yendawo kunokukhawuleza kunye nokukhuhlana okuphantsi nakwamaqela angengobuchwepheshe. Ukuphakanyiswa okunzima kusingathwa emva kweziganeko.
Ukuchaza iSicwangciso sokuSebenza kunye naManyathelo alandelayo
Ukunciphisa iinkxalabo ngokubonelela ngemephu yendlela ecacileyo yamanyathelo alandelayo epragmatic:
- Qala ngesilingo sasimahla ukubonisa ubunakho ngokwakho
- Gxininisa inguqulelo yokuqala kumaphepha exabiso eliphezulu kunye neelwimi ezisekwe kwithuba/kwidatha
- Ukulinganisa impembelelo yendawo ngee-KPI ezichaziweyo njengetrafikhi yamazwe ngamazwe
- Chaza izicwangciso zolwandiso lwexesha elizayo oluziqhelanisa nemfuno ebonakalisiweyo
- Gxininisa inkonzo ekhoyo yabathengi kunye nenkxaso yobugcisa
Ngesicwangciso somdlalo ekujoliswe kuwo ukuze kuthathwe amanyathelo akhawulezileyo, abenzi bezigqibo banokuzithemba ngokuzithemba ukuba baveze indawo yewebhusayithi, emva koko bandise ukusuka apho ngokusekelwe kwiziphumo eziqinisekisiweyo.
Ukuqaqambisa Ijongeka Injani Impumelelo
Zisa izibonelelo ebomini ngokubonisa imizekelo yamagama asekhaya aphumelelayo ngokwenziwa kwalapha ekhaya:
- Isigebenga sesoftware saseMelika sabona ubhaliso lonyuka ngaphezulu kwe-200% emva kokwenziwa kwendawo kwiimarike eziphambili zaseAsia.
- I-automaker ephezulu yaseJamani ikhawulezise ukufikelela kubathengi baseLatin America ngokuguqulela uludwe kwindawo yabo ye-ecommerce yaseBrazil.
- Umthengisi wefashoni waseBhritani wonyuse i-website ye-Italian traffic 96% phakathi kweenyanga ezi-6 emva kokusungula amava ase-Italiyane.
- Iqonga le-e-learning laseKhanada landise isiseko sabo sabafundi baseSpain ngokumangalisayo ngokuguqulela indawo yabo kunye nomxholo wentengiso.
Chaza izifundo ezifanelekileyo kunye namanqaku edatha avela koontanga kwishishini labo abaphishekela amathuba ehlabathi ngokusebenzisa indawo. Imizekelo yehlabathi yokwenyani yenza ukuba izibonelelo zizive zibambekayo.
Ukwenziwa Kwasekhaya Kwenza Uhlumo lweDijithali kwiLizwe elineelwimi ezininzi
Kwimibutho yehlabathi, ukwandisa ngaphaya kwemida yasekhaya kuyimfuneko ukufikelela kubathengi abatsha kwaye uqhube ukukhula. I-Localization inika amandla amava edijithali adlula ulwimi nenkcubeko. Ngeqabane elifanelekileyo lesisombululo sendawo, ukuzibandakanya ngokufanelekileyo nabaphulaphuli bamazwe aphesheya kwi-intanethi ngoku kukujika.
Ngelixa imfundo yokuqala malunga neekhonsepthi, idatha kunye neendlela ezifanelekileyo zifuneka, uninzi lwababukeli lukhawuleza luxabise isindululo sexabiso esinyanzelisayo sendawo xa sicwangciswe ngokufanelekileyo. Ngokukodwa ukunikezelwa kwe-ecommerce ekhawulezayo kunye nokwamkelwa kwedijithali kwihlabathi liphela, ikamva le-intanethi ngokungathandabuzekiyo libhalwe ngeelwimi ezininzi.
Ngomyalezo ocingisisiweyo olungiselelwe abaphulaphuli bonke, ukuhambisa amandla okwenziwa kwasekhaya kuyafikeleleka. Inkqubela phambili iqala ngokukhanyisa okunokwenzeka kuqala, emva koko ipeyinte indlela ecacileyo eya phambili. Yamkela ukwenziwa kwasekhaya, kwaye uvule amathuba amatsha e-intanethi kuyo yonke indawo.
Ndazise ukuba ungathanda ukuba ndandise okanye ndiguqule esi sikhokelo malunga nokunxibelelana ngezibonelelo zewebhusayithi yendawo nangayiphi na indlela. Ndiyavuya ukunika iinkcukacha ezongezelelweyo, iingongoma zokuthetha, okanye iimbono njengoko zifuneka.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
