I-SEO ye-squarespace: Isikhokelo esiBanzi sokuPhucula nge-ConveyThis
Isikhokelo esiBanzi kwiNgcali yesikwele se-SEO
Ngetemplates ezisebenziseka lula kunye ne-interface yokutsala kunye nokulahla, i-squarespace ixhobisa nabani na ukuba enze iiwebhusayithi ngaphandle kwekhowudi. Kodwa i-SEO-friendly friendly njani eli qonga lidumileyo? Esi sikhokelo sibanzi sintywila kwi-squarespace's eyakhelwe-ngaphakathi ubuchule bokwenza uphando kunye namaqhinga aqinisekisiweyo ukwandisa ukubonakala kokukhangela. Landela ezi zenzo zibalaseleyo zokwenza indawo yakho ye-squarespace ibe ngabantu abakhuphisana nabo.
Ukuqonda i-World of Search Engine Optimization
I-SEO, okanye ukusetyenziswa kwe-injini yokukhangela, kubhekiselele kwizicwangciso kunye nobuchule bokuphucula umgangatho wewebhusayithi kumaphepha eziphumo zenjini yokukhangela (SERPs) njengeGoogle kunye ne-Bing. Injongo kukuphucula ukubonakala kwezinto eziphilayo xa abasebenzisi befuna izihloko ezifanelekileyo kunye namagama angundoqo anxulumene neshishini lakho kunye nomxholo.
Amanqanaba aphezulu e-SEO abangela ukwanda kwetrafikhi yewebhusayithi, ukuvezwa kunye nokuguqulwa. Ngaphezulu kwesiqingatha salo lonke utyelelo lwewebhusayithi oluvela kwiinjini zokukhangela, ukufumana indawo ebalaseleyo kubalulekile ekuqhubeni ukukhula. Ezinye iinkcukacha-manani eziphambili ze-SEO:
- I-51% yetrafikhi yewebhusayithi ivela kuphendlo lwendalo
- I-91.5% yabakhangeli bacofa iziphumo kwiphepha lokuqala
- Iindawo eziphezulu kwiphepha lokuqala zifumana olona nqakrazo lukhulu
Xa kujongwa ezi ntshukumo, ukubeka phezulu kubalulekile ekuveliseni abatyeleli abafanelekileyo. IiWebhusayithi ezivela kumaphepha amva ziphosakele kwimithamo emikhulu yetrafikhi enokubakho.
I-SEO isebenza ngokulungiselela amaphepha ajikeleze oko iinjini zokukhangela zichonge njengeempawu zomgangatho kunye nezinto. Ezi ziquka izinto ezifana nesantya sephepha, i-mobile-friendly, i-protocols yokhuseleko, umxholo wekhwalithi, ukusetyenziswa kwegama elingundoqo, izixhumanisi zamagunya kunye neziseko zobugcisa ezisebenzayo.
Xa indawo yakho igqwesa kuzo zonke ezi metrics, ukukhangela i-algorithms kuphakamisa indawo yakho ye-SERP phambi kwabantu okhuphisana nabo. Ukulungiswa okuhambelanayo kunye nomxholo ophezulu we-caliber ngokuhamba kwexesha uvelisa ukubonakala okuphezulu okuzinzileyo.
Ukuntywila kwi-SEO ye-Squarespace yezakhono
I-squarespace ifumana ukugxekwa malunga nobuchule bayo be-SEO. Nangona kunjalo iqonga libonelela abanini besiza ngezixhobo ezomeleleyo zokuququzelela ukuphuculwa, ukuba zixhaswe ngokufanelekileyo.
Ukungaqondi kakuhle kuvela kwi-squarespace enyanzelisa iindawo ezithile njengokufikelela kwikhowudi ngokungagqibekanga, ngokungafaniyo nomthombo ovulekileyo weCMSs njengeWordPress. Nangona kunjalo, i-squarespace isenza ukuba kuphunyezwe ezona ndlela zibalaseleyo ze-SEO ngokusebenzisa ujongano lwayo olucacileyo.
Iindawo ezininzi eziphumeleleyo ezibekwe kakuhle kukhangelo zakhiwe kwi-squarespace. Ngolwazi olufanelekileyo lwe-SEO kunye nomzamo odibeneyo, iqonga linokuqhuba umsebenzi oncomekayo wezinto eziphilayo. Akukho templates zithile zonyusa umgangatho- khetha kuphela ngokusekwe kwiimfuno zoyilo.
Enye inzuzo ephawulekayo kukuba i-squarespace ayifuni naziphi na iiplagi ze-SEO zangaphandle. Imisebenzi yokuphucula efunekayo yakhiwe ngokuthe ngqo kwizixhobo zayo kunye nokuhamba. Ngokuseta ngobuchule kunye nomxholo osemgangathweni, iisayithi ze-squarespace zinokukhuphisana ngokupheleleyo ngokubekwa kweSERP ebalaseleyo.
Craft User-Friendly Site Architecture kunye nokuHamba
Ulwakhiwo lolwazi lwewebhusayithi luchaphazela amava omsebenzisi kunye nesakhono sokukhangela isikhasi ukukhomba amaphepha. Ukudala intuitive IA kuphucula iinkalo zombini. Qinisekisa ukuba isiza sakho se-squarespace sinikezela:
- Uluhlu lwephepha olulula, olunengqiqo. Kuphephe ukungcwaba amaphepha angundoqo nzulu kwi-IA entsonkothileyo.
- Ukukhangela ngokulula iimenyu kunye namakhonkco ephepha. Yenza abatyeleli bakwazi ukufumana umxholo oyifunayo.
- Ukucofa okufutshane kubunzulu ukufikelela kumxholo. Nciphisa amanyathelo afunekayo ukufikelela kulwazi olungundoqo.
- Amaphepha angaphakathi adityanisiweyo. Amaphepha eenkedama ahlukanisiweyo kwiimenyu awafumaneki.
- Uyilo oluhambelanayo kunye nokukhangela. Gcina i-UX eqhelekileyo kuwo onke amacandelo esayithi.
Ezi zinto zinceda iindwendwe ezingabantu zifumane ngokukhawuleza amaphepha akho abalulekileyo ngelixa uququzelela i-bots yokukhangela umxholo wakho kwiiSERPs.
Isiqulatho sePhepha loLwakhiwo lokuSikena
I-algorithms yokukhangela ivavanya amaphepha asekwe kubume bomxholo kunye nokufomatha, ngakumbi:
- Ithegi enye ye-H1 ukugxininisa ukugxila kwisihloko esiphambili
- Ukuxhasa iithegi ze-H2/H3 zokwaphula iibhloko ezinde zombhalo
- Ubude bemihlathi emifutshane ukwenzela ukuskena lula
- Iithegi zesihloko esifanelekileyo se-HTML endaweni yokubhaliweyo okungqindilili/ okukhulu
Ezi zinto zinceda ukuqaqambisa inqaku lakho eliphambili ngelixa usenza ikopi igaywe ngokulula kubasebenzisi kunye nokukhangela i-bots.
Yenza lula ii-URL zePhepha ukuze ube nenkangeleko ephuculweyo
Ii-URL ezimfutshane, ezichazayo zibonakala zicocekile kwiziphumo zophendlo xa zithelekiswa nobude, obuphithizelayo. Nciphisa ii-URL zeposi ezidumbileyo njengenqaku leblogi slugs.
Umzekelo, condense:
www.brand.com/blog/my-awesome-blog-post
Ukuya:
www.brand.com/blog/awesome-blog-post
Ukuba utshintsha ii-URL, phinda uqondise ngokufanelekileyo iinguqulelo ezindala ukuya kwezintsha. Oku kuthintela amakhonkco afileyo kwaye kudlule igunya lekhonkco. Jonga nawaphi na amakhonkco ophukileyo angaphakathi abangela imiba yabarhuqi.
UPhando olufanelekileyo, amagama angundoqo anamandla
Uphando lwamagama angundoqo olucokisekileyo lutyhila amagama abaphulaphuli ojolise kubo abakhangelayo ngokunxulumene nonikezelo lweshishini lakho. Beka phambili amagama angundoqo kunye nomthamo ophezulu wokukhangela wasekhaya kodwa ukhuphiswano olufanelekileyo.
Izixhobo ezifana ne-Google Keyword Planner zinceda ukufumana iingcamango zegama elingundoqo ngokusekelwe kwimimiselo yembewu. Veza ukwahluka komsila omde malunga namagama akho aphambili kumathuba okujolisa kwi-niche.
Vavanya amanqaku obunzima begama elingundoqo usebenzisa i-SEMrush okanye i-Ahrefs ukulinganisa ukukhuphisana. Amagama angundoqo anokufezekiswa ekujoliswe kuwo ngoku akanawo amaphepha abekwe ngokugqibeleleyo.
Lungiselela iithegi zeSihloko, iMetadata kunye ne-Alt Text
Iithegi zesihloko kunye neenkcazo zemeta zibonelela ngamathuba abalulekileyo okuphucula kwiphepha. Qinisekisa ezi zinto:
- Ugqithise ngokuchanekileyo umxholo wesihloko sephepha lakho
- Iqulathe amagama angundoqo ngokwemvelo apho kunokwenzeka
- Khuhlisa abakhangeli ukuba bacofe iziphumo zakho ngaphezu kwabanye
Gcina iithegi zesihloko phantsi kwamagama angama-60 ukuthintela ukunqunyulwa kwee-SERPs. Kwakhona lungiselela amagama eefayile zemifanekiso kunye nokubhaliweyo kwealt ngamagama angundoqo afanelekileyo. Amagama achazayo kunye nombhalo we-alt wonyusa umfanekiso we-SEO.
Ukuphucula isantya seSiza kunye nokuSebenza
Ukulayishwa kwekhasi ngokukhawuleza kuphucula amava omsebenzisi kunye neempawu zesayithi kwiinjini zokukhangela. Iisayithi ze-squarespace zinokuphucula isantya ngo:
- Ukucinezela iifayile zemifanekiso emikhulu ngaphandle kokubeka umgangatho
- Ukunciphisa ukufakwa kwevidiyo kunye nemifanekiso yegalari
- Ukunciphisa ukusetyenziswa kweefonti zewebhu eziqhelekileyo
- Ukuphucula isicwangciso sokusingatha ukuba kwiseva ekwabelwana ngayo
- Ukwenza i-caching plugins isebenze kwakhona i-asethi
Vavanya isantya sesayithi ngeGoogle PageSpeed Insights. Injongo yamanqaku angaphezulu kwe-90 kunye nomthwalo wephepha phantsi kwemizuzwana emi-2 kwizixhobo eziphathwayo.
Qinisekisa ukuba iSiza siSiselfowuni-Sinobuhlobo
Ngokubalwa kweselula ngaphezulu kwesiqingatha setrafikhi yewebhu, ukuba namava angenamthungo eselula ayafuneka. Ukusebenzisa i-squarespace, ukusetyenziswa kweselfowuni ephendulayo kuza eyakhelwe ngaphakathi.
Xa uyila indawo yakho, hlala ujonga imowudi yokujonga imowuli ukuze uchonge naziphi na izinto ezifuna uhlengahlengiso njengokujonga, ubungakanani bombhalo okanye iiCTA. IGoogle izalathisa kwaye ireyitha inguqulelo yeselula yamaphepha ngoku.
Kumashishini asekwe kwindawo, ukwenza iprofayile yakho yeShishini likaGoogle liphucule ukubonakala kokhangelo lwasekhaya. Gcwalisa iprofayile yakho ngokupheleleyo ngolwazi oluchanekileyo lweshishini, iifoto, izithuba kunye nenye idatha.
Sebenzisana rhoqo ukubonisa ukuba uluhlu lugcinwe ngokusebenzayo. Oku konyusa umgangatho kwiziphumo zemephu kukhangelo olukufutshane olunxulumene neemveliso kunye neenkonzo zakho.
Ukuqukumbela
Ukuwuqonda umahluko phakathi kwe-SEO yehlabathi kunye neyendawo kubalulekile. Ngaphandle kokufana okumbalwa kwiinkqubo kunye neenjongo, kukho iyantlukwano ebalulekileyo kwindlela ishishini lamazwe ngamazwe elimele lijongane nokwakhiwa kwekhonkco. Musa ukukuhoya ukubaluleka kokwakhiwa kwekhonkco, njengoko kunempembelelo enkulu kwisakhono sakho sokubeka umgangatho kunye nokuvelisa itrafikhi kumgangatho wehlabathi!
Nangona kukho iiyantlukwano ezininzi kwindlela abantu abasuka kumazwe ahlukeneyo abakhangela ngayo idatha, ukuqonda iindlela ezimbalwa zokwakha ubudlelwane bamazwe ngamazwe kunokunyusa umgangatho wakho, nanga amanye amanqaku aphambili omele uwakhumbule.
Ngaphambili, ezinye zezi ngcebiso zazigxininisiwe. Ukushwankathela, Nazi ezinye zezona ngongoma zibalulekileyo ekufuneka uzigcine engqondweni.
Ngokuthobela isikhokelo esikhankanywe ngasentla, unokwenza isicwangciso esiqinileyo se-backlink kwiimarike zakho zehlabathi.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
