I-Subdirectories vs. Subdomains: Iingcebiso ze-SEO zeelwimi ezininzi nge-ConveyThis
Ukuphucula iiWebhsayithi zeelwimi ezininzi: IsiKhokelo esiNzulu-nzulu kwii-Subdirectories vs. Subdomains
Xa kuziwa kwiinguqulelo zezindlu zewebhusayithi yeelwimi ezininzi, ukukhetha phakathi kwe-subdirectories kunye ne-subdomains sisigqibo esibalulekileyo kunye nefuthe le-SEO kunye namava omsebenzisi. Ngelixa zombini iinketho zivakala zifana, zineyantlukwano eyahlukileyo ekuphunyezweni nakwifuthe. Esi sikhokelo sibanzi sijolise ekuboneleleni ngovavanyo olucacileyo lwe-subdirectories kunye ne-subdomains ukukunceda wenze ukhetho olunolwazi olwandisa ukubonakala kwewebhusayithi yehlabathi.
Isikhokelo siya kuphonononga kwii-nuances zobuchwephesha bendlela nganye, sijonge izinto ezilungileyo, ezimbi, kunye namatyala okusetyenziswa okuqhelekileyo. Iya kugubungela izinto ezinje ngokwakhiwa kwewebhusayithi, umbutho womxholo, ukuqwalaselwa kophawu, kunye nefuthe ekusebenzeni kwe-SEO. Ngokuqwalasela le miba, unokulungelelanisa isakhiwo sakho sewebhusayithi kunye neenjongo zakho ze-SEO yeelwimi ezininzi kwaye ubandakanye ngokufanelekileyo abaphulaphuli bamazwe ngamazwe.
Nokuba ngaba kufuneka ukhethe i-subdirectories okanye i-subdomain ixhomekeke kwizinto ezahlukeneyo, kubandakanya umxholo wewebhusayithi yakho, iilwimi ekujoliswe kuzo, iimfuno zokuncipha, kunye nezicwangciso zokuthengisa. Ngokuqonda iimpembelelo zendlela nganye, uya kuxhotyiselwa ukwenza isigqibo esinolwazi esizifaneleyo iimfuno zakho ezithile.
Qhubeka ufunda ukuze ufumane ulwazi lweengcali oluya kukunceda ujonge ubunzima bokwenza iwebhusayithi yeelwimi ezininzi kwaye uqinisekise ukuba abaphulaphuli bakho bamazwe aphesheya bafumana amava angenamthungo kunye naphuculweyo omsebenzisi.
Yintoni oovimba beefayili?
I-subdirectories ziziqulatho zeefolda okanye amacandelo ngaphakathi kwendawo yewebhusayithi engundoqo. Bahlala belandela i-URL yesiseko kwisakhiwo:
example.com/shop example.com/support
Kulo mzekelo,/ivenkile kunye/nenkxaso ngamacandelo angaphantsi agcinwe phantsi kwesizinda somzali umzekelo.com.
Amacandelo angaphantsi asebenzela ukuququzelela iindidi zesiqulatho esinxulumeneyo kunye phantsi kommandla omnye ophambili. Abanini bewebhusayithi baqhele ukuzisebenzisa ukwenza amaqela amaphepha athile okanye amacandelo afanelekileyo njengenxalenye yesiza esiphambili.
Oovimba beefayili eziqhelekileyo kwiziza zesiqulatho ziquka iifolda ezifana:
/blogi/izixhobo/izibonelelo/help
Iisayithi ze-Ecommerce nazo zisebenzisa i-subdirectories ngokubanzi ukuhlula iimveliso:
/iihempe/iibhulukhwe/izihlangu
Uninzi lweewebhusayithi zisebenzisa ii-subdirectories ukuya kwinqanaba elithile kumxholo osisiseko kunye nolwakhiwo lwe-IA.
Uphawu oluphambili lwamacandelo angaphantsi kukuba anokuhlala ngokungenasiphelo kuluhlu oluntsonkothileyo. Umzekelo:
umzekelo.com/shop/t-shirts/crewnecks/longsleeve
Apha i/t-shirts, /crewnecks, kunye/nemikhono emide iifolda zibonisa ii-subdirectories ezifakwe kwindlwane.
Ngelixa ukuzalela okungasikelwanga mda kunika ubhetyebhetye, imithi engaphantsi koluhlu inokubangela ii-URL ezinde kakhulu kwaye ezinokuba yingxaki, esiya kuziphonononga ngakumbi kamva.
Yintoni i-Subdomains?
Ngokwahlukileyo kwii-subdirectories, ii-subdomains zinegama labo lesizinda elahlukileyo phambi kwesiseko se-URL, ngokulandela ifomathi:
support.example.com blog.example.com
Apha inkxaso. kunye neblogi. zizizindana ezingaphantsi kwengcambu yesizinda umzekelo.com.
Kunokuba uququzelele umxholo phantsi kwesizinda esinye esinje ngabalawuli abangaphantsi, ii-subdomains zisebenza njengewebhusayithi eyahlukileyo edityaniswe nesiza esiphambili.
Ezinye iisubdomains eziqhelekileyo ziquka:
inkxaso. blog. amalungu. imisebenzi.
Ngenxa yokuba ii-subdomains zisebenza ngokuzimeleyo kwi-domain ephambili, zifanelekile kumxholo wezindlu ohambelanayo kodwa zihluke kwiwebhusayithi engundoqo, njengamaxwebhu oncedo okanye iblogi yenkampani - ngoko ke ukuthandwa kwenkxaso. kunye neblogi. subdomains.
Ngokungafaniyo ne-subdirectories ehlala ihleli, ii-subdomains azikwazi ukuqulatha ii-subdomains zazo. Ngelixa unokuba ne-example.com kunye ne-support.example.com, awukwazi ukuba ne-support.help.example.com. Esi sithintelo sibangela ukuba i-subdomains ibe nomgangatho othe tyaba kwaye olula womxholo jikelele.
Iiyantlukwano ezingundoqo zobuGcisa phakathi kwe-Subdomains kunye ne-Subdirectories
Ukubuyisela kwakhona umahluko wendalo woyilo:
- Ii-subdomains zisebenza njengewebhusayithi ezizimeleyo ezihlukeneyo kwi-domain engundoqo, ngelixa i-subdirectories iyingxenye yewebhusayithi efanayo.
- Ii-subdomains azikwazi ukugcinwa ngaphakathi kwezinye ii-subdomains, kodwa i-subdirectories inokugcinwa ngokungenasiphelo kwii-hierarchies ezinzulu.
- Ngenxa yezithintelo zokuzalela, i-subdomains ngokwendalo inomgangatho othe tyaba, olula ngakumbi xa kuthelekiswa nemithi eyonganyelweyo.
- Igunya elipasiswe phakathi kwamacandelo angaphantsi kunye ne-domain engundoqo ihamba ngeendlela zombini, kodwa igunya le-subdomain lodwa ngokupheleleyo.
Olu lwahlulo lungundoqo lobugcisa luqhuba xa isakhiwo ngasinye sisetyenziswa kakuhle, esiya kuthi sihlolisise ngokulandelayo.
Unokusetyenziswa nini oovimba beefayili vs. Ii-subdomains zoMxholo weWebhusayithi
Ii-subdirectories kunye ne-subdomain zineendlela ezahlukeneyo zokuphunyezwa ezilungele iimeko ezithile zokusetyenziswa. Nalu uluhlu lweemeko ezifanelekileyo zokusebenzisa indlela nganye:
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Ii-subdirectories: Ii-subdirectories zisebenza kakuhle xa ufuna ukugcina umxholo ohambelanayo phantsi kwesizinda esifanayo kunye nokugcina ubukho be-brand edibeneyo. Ngokuqhelekileyo zisetyenziselwa ukulungelelanisa umxholo ohambelana ngokusondeleyo nenjongo yesayithi engundoqo okanye umxholo. Eminye yeemeko ezifanelekileyo kumacandelo angaphantsi abandakanya:
- Ukulungelelanisa iindidi ezahlukeneyo okanye amacandelo omxholo ngaphakathi kwewebhusayithi, njenge/blog, /products, okanye/services.
- Kuyilwa iinguqulelo zeelwimi ezininzi zewebhusayithi, enamacandelo angaphantsi afana ne/en, /es, okanye/fr kumxholo wesiNgesi, iSpanish, nesiFrentshi ngokulandelelana.
- Umxholo wokwakha usekwe kwiindawo ezahlukeneyo okanye iingingqi, ezinje/thina,/uk, okanye/eu kumxholo othile eUnited States, eUnited Kingdom, nakwiManyano yaseYurophu.
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I-subdomains: Ii-subdomains ziluncedo xa ufuna ukwenza iiwebhusayithi ezahlukeneyo okanye amacandelo ahlukeneyo ngaphakathi kwendawo enye. Banikezela ngakumbi ukuguquguquka kunye nokuzimela ngokubhekiselele kwi-branding kunye nolawulo lomxholo. Ezinye iimeko ezifanelekileyo ze-subdomains ziquka:
- Ukwenza ibhlog okanye icandelo leendaba kunye nesizinda salo esahlukileyo njengeblog.example.com.
- Ukwakha ivenkile ye-intanethi eyahlukileyo phantsi kwe-subdomain efana ne-shop.example.com.
- Ukuseka iforum yoluntu usebenzisa i-subdomain efana neforum.example.com.
- Ukwenza inguqulelo yeselula eyahlukileyo yewebhusayithi enesizinda esifana ne-m.example.com.
Isishwankathelo, ii-subdirectories zifanelekile ukulungiselela umxholo ohambelanayo phantsi kwesizinda esinye, ngelixa ii-subdomains zingcono ekudaleni amaqumrhu ahlukeneyo okanye ukubonelela ngokusebenza okuhlukileyo kwi-domain efanayo. Ukukhetha indlela efanelekileyo kuxhomekeke kwiinjongo ezithile, ulwakhiwo, kunye neemfuno zophawu lwewebhusayithi yakho.
Ukwahlula ngokwamaqela imixholo enxulumene ngokusondeleyo
Ukusebenzisa i-subdirectories ukucwangcisa amacandelo ewebhusayithi yakho ahambelana ngokusondeleyo nenjongo yesayithi ephambili ingaba sisicwangciso esisebenzayo sokugcina ubudlelwane bomxholo kunye nokugcina umxholo ohambelanayo uhlelwe phantsi kwesizinda esinye.
Thatha, umzekelo, indawo yokupheka efuna ukucwangcisa umxholo wayo ngendlela esebenziseka lula. Ngokusebenzisa amacandelo angaphantsi afana / neendlela zokupheka, / ubuchule, kunye / nendlela yokwenza, isayithi inokudala amaqela anengqiqo yomxholo ohambelanayo. Abasebenzisi baya kuziqonda ngokulula ezi subdirectories njengenxalenye yesiza ngokubanzi kwaye baqonde iinjongo zabo ezithile.
Uluhlu olungaphantsi lweeresiphi lunokugcina ingqokelela yeeresiphi ezahlukeneyo, ezivumela abasebenzisi ukuba bakhangele kwaye baphonononge izinto ezahlukeneyo zokupheka. Uluhlu olungaphantsi lwe-/techniques lunokuba namanqaku okanye iividiyo ezigxile kubuchule bokupheka, ngelixa i-/how-to-subdirectory inokubonelela ngezikhokelo kunye nezifundo.
Ngokusebenzisa amacandelo angaphantsi ngolu hlobo, indawo yokupheka igcina amava ahambelanayo omsebenzisi kwaye inceda abatyeleli bafumane umxholo ofanelekileyo ngaphakathi kwamacandelo athile ngelixa beqonda uqhagamshelo lwayo kwinjongo yesiza esibanzi.
Ukuphucula uMbutho weWebhusayithi
Ukulungelelanisa umxholo wewebhusayithi ibe ngamacandelo angaphantsi amiswe kakuhle kunokuphucula kakhulu ukukhangela indawo kwaye kuququzelele ukuqonda kobudlelwane phakathi kwamacandelo ahlukeneyo. Ngokusebenzisa iifolda ezibekwe kwindlwane, amaqela anengqiqo anokwenziwa, okukhokelela kulwakhiwo lolwazi olucacileyo (IA).
Ngokomzekelo, qwalasela indawo yeemoto ehlela umxholo wayo kwiincwadi ezingaphantsi ezifana / yenza, / iimodeli, / uphononongo, kunye / nomthengisi. Lo mbutho uvumela iindwendwe ukuba zihambe ngokulula kwisayithi kwaye zifumane ulwazi oluthile olufunayo. Abasebenzisi abanomdla kwindlela ethile yokwenza imoto banokufikelela ngokuthe ngqo kwi-subdirectory, apho baya kufumana ulwazi olufanelekileyo malunga nabavelisi abahlukeneyo. Ukusuka apho, banokuphinda baphonononge iimodeli ezithile zeemoto kwi-/iimodeli kuluhlu olungaphantsi okanye bafunde uphononongo kwicandelo / lophononongo. Ukongeza, i-subdirectory ye-/deallership ibonelela ngokufikelela ngokulula kulwazi malunga nokuthengisa kunye neendawo zabo.
Ngokuqulunqa ngokucokisekileyo ii-subdirectories, abanini bewebhusayithi banokudala amava asebenziseka lula awenza lula ukukhangela kwaye ancede abatyeleli bafumane ngokukhawuleza umxholo abawufunayo.
Sebenzisa amaCandelo oLawulo ukuManyaniswa noGunyaziwe
Xa kuziwa ekuququzeleleni umxholo oguqulelwe kwiwebhusayithi yakho, ukusebenzisa i-subdirectories ingaba yindlela enenzuzo. Ngokwenza i-subdirectories yomxholo oguqulelweyo owandisa kwaye uxhase indawo yakho ephambili, uvumela igunya ukuba lidibanise, likhokelela kwiinzuzo ezihlangeneyo kwiilwimi zonke.
Ukulungelelanisa umxholo oguquliweyo kwi-subdirectories, ngakumbi kwiindidi zemveliso, kunokuba luncedo ngenxa yezizathu ezininzi. Okokuqala, inceda ukudibanisa kunye nokucwangcisa umxholo wewebhusayithi yakho ngendlela ehambelanayo. Okwesibini, ivumela igunya elidityanisiweyo lendawo yakho ephambili kunye neenguqulelo zayo eziguqulelweyo ukuba ziphucule umgangatho wehlabathi. Oku kuthetha ukuba amandla e-domain ngokubanzi ayanda, azuza zonke iinguqulelo zeelwimi.
Ngokusebenzisa i-subdirectories yomxholo oguqulelweyo, unokwenza ubukho obudibeneyo kwi-intanethi obubonelela kubaphulaphuli behlabathi ngelixa ukhulisa amandla e-SEO yewebhusayithi yakho. Le ndlela ivumela abasebenzisi ukuba bahambe phakathi kweenguqulelo zolwimi ngaphandle komthungo ngelixa ikwaphucula ukubonakala kwenjini yokukhangela kunye namava omsebenzisi.
Lumka Kuluhlu oovimba beefayili
Xa uququzelela amacandelo angaphantsi, kuyacetyiswa ngokwenene ukunciphisa amanqanaba abekwe kwindlwana ukuqinisekisa amava angcono omsebenzisi. Ukuba nee-URL ezinzulu kakhulu kunokubakhathaza abasebenzisi, njengoko kwenza kube nzima ukuhamba kwaye ukhumbule iindawo ezithile ngaphakathi kwewebhusayithi. Ukuba iifolda ezisezantsi zigcina i-branch ngokungeyomfuneko, kufanelekile ukuqwalasela ulwakhiwo lolwazi (IA) kunye nohlengahlengiso lomxholo.
Ngokucofa ama-subdirectories kangangoko unako, wenza lula ulwakhiwo kwaye wenze kube lula kubasebenzisi ukuba bafumane le nto bayifunayo. Oku kunokufezekiswa ngokudibanisa imixholo enxulumeneyo kunye nokuphepha ukuhlala ngokugqithisileyo. I-IA ecacileyo necacileyo iphucula ukukhangela komsebenzisi kwaye ikhuthaza ukubandakanyeka kunye newebhusayithi. Ke ngoko, kubalulekile ukwenza ulungelelwaniso phakathi kokulungelelanisa umxholo ngengqiqo kwaye uthintele ukuntsokotha okugqithisileyo kwisakhiwo se-URL.
Vumela ukudlulisa oku kuPhatha uLwakhiwo lwe-URL yeelwimi ezininzi
Kunokuba usebenzise amacandelo angaphantsi okanye iisubdomains ngesandla, sebenzisa i-ConveyThis's automated workflows inguqulelo yeelwimi ezininzi.
I-ConveyThis idala izakhiwo ezilungiselelwe iziza eziguqulelweyo. Gxininisa kumxholo ngelixa uphethe ubugcisa bokwakha.
Ukhetho phakathi kwee-subdirectories ngokuchasene ne-subdomains ubukhulu becala lwehla kwinjongo yakho ekujoliswe kuyo:
- Ukuba ufuna iinguqulelo zidibane nesiza sakho esingundoqo ukuze ufumane uncedo oludityanisiweyo lwegunya, ke oovimba bolawulo banokuba lolona lwakhiwo lungcono. Zonke iilwimi kwidomeyini enye zivumela iimetrics ukuba ziphembelele enye kwenye.
- Ukuba ufuna ukwahlula iinguqulelo kwiindawo ezizimeleyo ezithetha iilwimi ezininzi ngaphandle kokudityaniswa kwegunya ledomeyini engundoqo, ngoko ke ukusebenzisa isubdomains yeyona ndlela ifanelekileyo. Basebenza ngokuzimeleyo ukwahlulahlula.
Amacandelo angaphantsi acwangciswe ngokufanelekileyo kunye nee-subdomains zombini zinezicelo ezisebenzayo zokwandisa iiwebhusayithi ezithetha iilwimi ezininzi. Into ephambili kukuchonga iinjongo zakho kuqala, emva koko uyila uyilo oluxhasa ezo njongo.
Endaweni yokuphatha isubdomain ekhohlisayo kunye nokuseta uvimba weefayili ngesandla, i-ConveyThis iyenza ngokuzenzekelayo inkqubo njengenxalenye yobukrelekrele bokuqukuqela kweelwimi ezininzi. Ikuvumela ukuba ukhethe nokuba yeyiphi na isakhiwo ngexesha lokuseta kokuhamba kwe-SEO eyona ilungileyo.
Ukuqukumbela
Ezi zixhobo zibanzi zisusa ukuntsonkotha ekuphumezeni isandi sobuchule beelwimi ezininzi ze-SEO. I-ConveyThis ikuvumela ukuba ugxile kuphela ekwandiseni isiqulatho esinyanzelisayo sasekhaya ngelixa iphethe yonke eminye.
Ukwenza isizinda esingenasiphako sobuchwephesha okanye ukuseta uvimba weefayili kusisiseko se-SEO yeelwimi ezininzi. I-ConveyThis ibonelela ngeyona ndlela ilula yokumisa iisayithi ngokubonakala kokukhangela okuphezulu kwimida. Vumela i-ConveyThis ivule amandla ohlobo lwakho lwehlabathi.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
