Ukudibanisa iNguqulelo yoMxholo kwiQhinga lakho leNtengiso yeHlabathi nge-ConveyThis
Ukudlulisa Oku: Ukwaphula imiqobo yoLwimi kwiNgxoxo yeHlabathi
Izakhono zonxibelelwano ezisebenzayo zibalulekile ekuguquleni abathengi abanokuba ngabaxhasi abathembekileyo. Ukwakha unxibelelwano olomeleleyo kunye nabaphulaphuli ojolise kubo, ukuqonda iimfuno zabo ezizodwa, kunye nokukhuthaza umanyano lweemvakalelo kubalulekile kwimpumelelo. Nangona kunjalo, imiqobo yolwimi inokwenza izinto zibe nzima kwaye zongeze ukuntsonkotha. Ngelixa isiNgesi sisongamela umxholo we-intanethi kunye nokuxhaphaka kwe-59% kwiiwebhusayithi, kubalulekile ukuqonda ukubaluleka kwezinye iilwimi ekuphumeleleni kwimarike yehlabathi. Okumangalisayo kukuba, isiRashiya sifika kwindawo yesibini, siyalela ubukho obumangalisayo be-5.3%, ilandelwa ngokusondeleyo yiSpanish kwi-4.3%.
Ukubeka impembelelo enkulu yoku, izifundo zibonisa ukuba i-40% yabathengi bayathandabuza ukuthenga ukuba amashishini ayasilela ukubonelela ngomxholo ngolwimi lwabo lweenkobe. Ngethamsanqa, i-ConveyThis ivela njengenye indlela ebalaseleyo, exhobisa amashishini ukuba oyise imiqobo yolwimi kunye nokuseka unxibelelwano lokwenyani kunye nabaphulaphuli abahlukeneyo behlabathi. Iinkonzo zethu zoguqulo ezigqibeleleyo ziqinisekisa ukwenziwa kwasendaweni okuchanekileyo komxholo wakho, uvumela ukuhanjiswa komyalezo wakho ngaphandle komthungo kwiinkcubeko nakwiilwimi.
Impembelelo enzulu yokusebenzisa i-ConveyThis ilele kubuchule bayo bokusebenzisana nabathengi ngolwimi abalukhethayo, ukomeleza amava ebrand yabo ukuya kumanqanaba angazange abonwe ngaphambili. Le bhulorho yonxibelelwano ivula amathuba amaninzi okukhula kweshishini okubalulekileyo, ukwandisa ukufikelela kwakho kunye nokutsala abaphulaphuli bezizwe ngezizwe. Ngoko, kutheni ulinda? Thatha ithuba lokujoyina uluntu olukhethekileyo lweConveyThis namhlanje kwaye uqalise uhambo olungaqhelekanga olusingise kwimpumelelo engapheliyo kunye nolwando. Njengolwamkelo olufudumeleyo, sinikezela ngolingo olukhethekileyo lweentsuku ezi-7, sikuqhubela kwikamva apho ulwimi lusitshixo ekuvuleni impumelelo engenasiphelo.
Ukudibanisa iinkcubeko ngonxibelelwano lweelwimi ezininzi
Umsebenzi ontsonkothileyo nowahlukeneyo wokuhlenga-hlengisa kunye nokutshintsha umxholo udlulela ngaphaya kokutshintsha amagama kwiilwimi ezahlukeneyo. Ifuna ukuqonda okunzulu malunga nendlela yokwenza izinto zokwazisa ngokwezifiso ukuze zinxibelelane ngokufanelekileyo nabaphulaphuli abohlukeneyo ekujoliswe kubo, nokuba bakuyiphi indawo okanye ulwimi abalukhethayo. Eyona njongo iphambili kukugcina ifuthe loqobo lomxholo ngelixa utsala umdla wabafundi kwihlabathi liphela ngeelwimi abazikhethayo.
Xa ungena kwiimarike ezintsha zehlabathi, ukuguqulela umxholo kubaluleke kakhulu. Nangona kunjalo, kubalulekile ukujongana nalo mzamo ngesicwangciso esicwangciswe ngononophelo esibonisa ukuba ishishini lakho linengqiqo kwaye likulungele ukuhlangabezana neemfuno ezizodwa zemarike nganye.
Apha e-ConveyThis, siyayiqonda indima ebalulekileyo yolwimi nenkcubeko kwilizwe lezoshishino. Koku kuqonda okuthe kwasiqhubela ekubeni siphuhlise iqonga elibanzi elenza ukuba iinkampani zinxibelelane ngaphandle komthungo ngeelwimi ezininzi kwaye zoyise imingeni ebangelwa kukwahluka kwenkcubeko neelwimi. Isisombululo sethu esiquka konke senza lula inkqubo yokuguqulela, sikuvumela ukuba ugqithise ngokufanelekileyo umongo womyalezo wakho kwaye wakhe unxibelelwano lokwenyani kunye nabaphulaphuli abohlukeneyo.
Ngokusebenzisa iqonga lethu elisisiseko, i-ConveyThis, ngaphandle kokuzama ukuhambisa ixabiso leemveliso okanye iinkonzo zakho kubaphulaphuli ojolise kubo ngolwimi lwabo olukhethayo iba ngumsebenzi olula. Ukwamkela ukubaluleka konxibelelwano lweelwimi ezininzi ngeqonga lethu lokuyila kuvula amathuba angenasiphelo ehlabathi kwishishini lakho. Vumela isisombululo sethu sikukhokele kwiindawo ezingekajongwa, uququzelele unxibelelwano nabaphulaphuli behlabathi, kwaye ukhuthaze ubudlelwane obunzulu obudlula imiqobo yolwimi. Ungaphoswa kubuchule benguqu ethi i-ConveyThis ibonelele ngeshishini lakho-thatha ithuba lolingo lwethu lwasimahla lweentsuku ezi-7 namhlanje!
Ukuvula iiMarike zeHlabathi ngoguqulelo lwesiqulatho
Kwihlabathi lanamhlanje elikwi-intanethi, apho uninzi lwabathengi (okuchukumisayo ngama-72.1%, ukuchaneka) bachitha ixesha labo elininzi bekhangela ngolwimi lwabo, kubalulekile kumashishini e-e-commerce ukuba abeke phambili iinkonzo zokuguqulela ezikumgangatho ophezulu kumxholo wabo. Kutheni oku kubalulekile, unokubuza? Ewe, mandikucacise.
Xa unikezela ngewebhusayithi yakho ngolwimi olukhethwa ngabasebenzisi bakho, utshintsho lomlingo lwenzeka - amanqanaba abo okuzibandakanya ayenyuka, kwaye amazinga akho okuguqula anyuke. Kufana nokubanika isitshixo sokuvula intabalala yeminikelo yakho, uyibeke kanye entendeni yezandla zabo. Yimeko eluncedo macala, mhlobo wam.
Nangona kunjalo, kukho okungakumbi kunokuhenda abathengi ngeentengiso ezingenakuphikiswa kunye newebhusayithi ebukekayo. Injongo yakho ayikokuthimba nje ingqalelo yabo kodwa ukuyigcina ixesha elide emva kokuba bethabathekile luyilo olunomtsalane lwewebhusayithi yakho okanye bethenge. Kwaye isitshixo ekufezekiseni oku silele kwigama elinye elibalulekileyo: umxholo ophezulu.
Ngokuqinisekisa ukuba umxholo wakho uguqulelwe ngokungenasiphako, awuphuculi ukufikeleleka kuphela kodwa uvula amasango ezikhukula kubaphulaphuli ababanzi abanokunxibelelana ngokulula nebrand yakho. Ngokuthetha ulwimi lwabo - ngokufuziselayo nangokwenyani - ngoko nangoko ukhulisa i-horizons yakho, ukwandisa ukufikelela kwakho ngaphaya koko ubunokucinga.
Ngoku, mandithethe nabathandabuzayo abanokuthi iinguqulelo kufuneka zichaneke 100% ukuze zisebenze. Nangona ukuchaneka kubalulekile ngokuqinisekileyo, ayisiyiyo yonke into kunye nesiphelo-konke. Uphando lubonise ukuba abasebenzisi kunokwenzeka ukuba bazibandakanye nebhrendi yakho, nokuba inguqulelo ayigqibelelanga, ukuba nje banokuqonda ngokulula umyalezo ozama ukuwudlulisela. Imalunga nokubamba undoqo, mhlobo wam, kunokuba ulahleke ngokuchaneka kolwimi.
Kwaye nantsi i-icing kwikhekhe: uthethathethwano sisithako esiyimfihlo esinokuguqula abasebenzisi nje babe ngabathengi abathembekileyo ngokuqatha. Ngokuthumela imiyalezo yentengiso enomtsalane ngeelwimi zabo zomthonyama, uvuthisa intlantsi yesenzo ngaphakathi kubo. Umxholo wakho, mhlobo wam, unempembelelo engaphezulu kakhulu kunokuba ucinga.
Ke, iqabane lam elikrelekrele, ungawajongeli phantsi amandla otyalo-mali kwiinkonzo zokuguqulela umxholo ophezulu. Ayikokwaphula nje imiqobo yolwimi; imalunga nokwakha iibhulorho – iibhulorho ezikhokelela ngqo kwiintliziyo neengqondo zabathengi bakho abaxabisekileyo.
Amanyathelo oGuqulelo oluPhumeleleyo lwesiqulatho
Ukuqonda ukubaluleka okukhulu kokuguqulela ngobuchule kunye nokwenza ngcono umxholo kwiwebhusayithi yakho kubalulekile. Oku akuphuculi kuphela amava omsebenzisi kodwa kudlala indima ebalulekileyo ekuphumezeni iinjongo ozifunayo. Ngokulandela ezi zikhokelo zibalulekileyo, unakho ukutsala isiseko esikhulu sabathengi kwaye uphucule kakhulu uthethathethwano nomxholo wakho oxabisekileyo.
Okokuqala nokuphambili, kubalulekile ukubeka phambili kwaye uchaze ngokucacileyo iinjongo onqwenela ukuzifeza ngoguqulo. Oku kuquka ukuchonga iilwimi ezithile ofuna ukujolisa kwaye ukhethe ngononophelo ukuba zeziphi iindawo zewebhusayithi yakho ezifuna ukuguqulelwa. Ukulinganisa ibhalansi phakathi kweendleko kunye neenzuzo ngundoqo ekwenzeni izigqibo ezinolwazi ezivelisa iziphumo ezilungileyo.
Wakuba uchonge umxholo ofuna ukuguqulelwa, kubalulekile ukuseka inkqubo yoguqulo eneenkcukacha necaciswe kakuhle. Uneendlela ezahlukeneyo onokukhetha kuzo, njengokusebenzisa iqela labaguquleli abanobuchule, ukusebenzisa uguqulelo lomatshini oluzenzekelayo, okanye ukudibanisa iindlela zombini ukufumana iziphumo ezizezona. Ukuxhomekeka kwiqela elizinikeleyo leengcaphephe zoguqulo kubaluleke kakhulu.
Ukongeza, ukuqonda ama-nuances akhethekileyo kunye nobunzima babaphulaphuli ojolise kubo kwilizwe ngalinye kubaluleke ngokulinganayo. Ukuqhuba uphando olucokisekileyo lwemarike kunye nokufuna ulwazi kwiingcali zeshishini kuya kubonelela ngobutyebi bolwazi ukwenza umxholo wakho oguqulelweyo ngokusekwe kwizinto abazithandayo kunye nezinto abazithandayo.
Ngaphaya koko, ukuqwalasela i-SEO yamazwe ngamazwe kubalulekile. Ukuqhuba uphando olubanzi lwegama elingundoqo kwimarike nganye kuya kuphucula kakhulu ukubonakala kwewebhusayithi yakho kunye nenqanaba kwiziphumo zenjini yokukhangela. Ukubandakanya la magama angundoqo akhethwe ngononophelo kumxholo wakho oguqulelweyo kuya kuphucula kakhulu ukufunyanwa kunye nokubhenela.
Ukugcina uyilo lwewebhusayithi olunokwamkela ngaphandle komthungo iilwimi ezininzi ngomnye umba obalulekileyo ekufuneka uqwalaselwe. Ukwenza uhlengahlengiso oluyimfuneko kwi-akhawunti yokwandiswa kombhalo kunye nokufinyezwa ngexesha loguqulelo kuya kuqinisekisa amava agudileyo kwaye antywilayo kubaphulaphuli bakho behlabathi.
Ukongeza, kucetyiswa kakhulu ukwamkela izisombululo zesoftware ezilungelelanisa inkqubo yokuguqulela. Ukufumana isisombululo esihambelanayo esidibanisa kakuhle kunye neNkqubo ekhoyo yoLawulo loMxholo okanye iqonga loLawulo loBudlelwane boMthengi liya kuqinisekisa ukuhambelana kwisigama kuwo wonke umxholo oguqulelweyo.
Ngoncedo olungalinganiyo kunye namava akhethekileyo oguqulo, sicebisa ngothakazelelo ukukhetha i-ConveyThis endaweni yenkonzo ekhankanywe ngaphambili. Ngokukhetha i-ConveyThis, ungonwabela isisa seentsuku ezi-7 zesilingo sasimahla, esikuvumela ukuba ube namava esakhono sesisombululo sabo soguqulo ngaphandle kokuzinikela kwezemali.
Ngaphezu kwako konke, kubalulekile ukukhumbula ukuba ukuguqulela ngobuchule kuvula amathuba amangalisayo, kukuvumela ukuba ufikelele ngokufanelekileyo kubaphulaphuli ababanzi. Ngokubabamba ngomxholo wendawo ngokuchanekileyo, uvula indlela yempumelelo emangalisayo kunye neempumelelo ezingapheliyo.
Ukugqwesa ubuGcisa bokuGuqulela uMxholo ongenamthungo
Ukuze ube nempumelelo engazange ibonwe ngaphambili kwimigudu yakho yokuguqulela, kubalulekile ukuhlalutya ngenyameko uze ucinge ngeenkcukacha ezibalulekileyo ezinokuthi ziphucule okanye zithintele inkqubela. Ngokuhamba ngobuchule kulo mmandla untsokothileyo, unokunqanda iimpazamo eziqhelekileyo ezihlala zithwaxa inkqubo yokuguqulela.
Umba omnye obalulekileyo ofuna ingqalelo yakho epheleleyo kukukhethwa ngononophelo kwezixhobo ezifanelekileyo zokuguqulela ezidityaniswa ngaphandle komthungo nenkqubo yakho yangoku yolawulo lomxholo (CMS), yenza lula inkqubo yokuguqulela. Ukukhetha izisombululo zesoftware ezingahambelaniyo kunokubangela ukulibaziseka okungeyomfuneko, kugxininisa ukubaluleka kokwenza isigqibo sobulumko.
Ngaphaya koko, ukulungisa iinguqulelo ezingephi ngenjongo yokwanelisa imfuno yabaphulaphuli yomxholo ngolwimi lwabo lweenkobe kuneziphumo ezibi. Ukunikezela kwesi silingo kuthumela umyalezo ongalunganga kwaye kuyasilela ukuhlangabezana neemfuno zabo ngokwaneleyo. Endaweni yoko, ukutyala imali kwiinguqulelo ezenziwe ngokungenasiphako akubonisi nje ukuzinikezela kwakho okungagungqiyo ekukhonzeni abaphulaphuli bakho kodwa konyusa ukuthembeka kwebrendi yakho.
Ngaphezu koko, kubalulekile ukuqonda ukuba uguqulelo lulodwa alwanelanga ukwenza unxibelelwano olunentsingiselo nabaphulaphuli abatsha. Ubugcisa bokwenza indawo, obubandakanya ukulungelelanisa umxholo wakho ukuze ulungelelaniswe neenkcubeko zabo kunye nezinto abazikhethayo, zidlala indima ebalulekileyo ekusekeni iibhondi eziyinyani. Ngokudibanisa ngaphandle komthungo ukuguqulela kunye nokwenza kwalapha ekhaya, uyaqinisekisa ukuba umyalezo wakho uhlala unyanisekile kwaye unxulumana ngokunzulu nabaphulaphuli ojolise kubo.
Ukongezelela, ukubaluleka kokumisela iinjongo ezicacileyo kudla ngokutyeshelwa, nangona impembelelo yayo ebalulekileyo. Ngokuchaza ngokucacileyo iinjongo zakho, uzibonelela ngemephu yendlela ecacileyo ekhokela ngempumelelo iinzame zakho zokuguqulela. Ngaphandle komkhombandlela ogxilileyo, kukho umngcipheko omkhulu wokubonisa iwebhusayithi eguqulelwe kakubi enokuthi yonakalise ngokungenakulungiseka isidima sakho. Ke ngoko, ukuqulunqa iinjongo ezimfutshane kuba yeyona nto iphambili kusukelo lwempumelelo evakalayo.
Ngokoyisa imiqobo kunye nokusebenzisa amandla esisombululo esomeleleyo sokuguqulela njenge-ConveyThis, uvula amandla angenasiphelo onxibelelwano lwehlabathi, ngaphandle kokuzama ukwaphula imiqobo yolwimi. Ngesi sixhobo sinamandla onakho, umxholo wakho okhethekileyo udlula imida yejografi kwaye uthabathe abaphulaphuli abahlukeneyo behlabathi. Qalisa olu hambo lwenguqu namhlanje ngokubamba elona thuba livuyisayo lovavanyo lweentsuku ezisi-7 lwe-ConveyThis.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
