Isitshixo seHlabathi kuLwandiso lweShishini oluMpumelelo: Izimvo ezivela kwi-ConveyThis
Ukuphucula unxibelelwano lwehlabathi nge-ConveyThis: Isisombululo seeMfuno zakho zoKuhlala
I-ConveyThis ibonelela ngendlela yoguqulo kwihlabathi elintsonkothileyo loguqulo, ngokungasebenziyo ukuvala umsantsa wolwimi kunye nokwenza lula unxibelelwano kubasebenzisi kwihlabathi liphela. Uluhlu lwayo olubanzi lwemisebenzi yenza ukuba ukwazi ukuguqulela umxholo wewebhusayithi yakho ngaphandle komzamo, uqinisekisa ukuhanjiswa ngokuchanekileyo komyalezo wakho kubaphulaphuli behlabathi.
Kwilizwe leenkonzo zeelwimi, amagama athetha njenge-localization, i-globalization, kunye nokudityaniswa kwamanye amazwe amaninzi, ngamanye amaxesha abangela ukubhideka ngenxa yokusetyenziswa kwawo okuguquguqukayo. Kodwa nge-ConveyThis, isiqinisekiso sokuchaneka kunye nokuchaneka kwinguqulelo yewebhusayithi yakho kususa nakuphi na ukubhideka okunokwenzeka, ukufikelela ngempumelelo kubasebenzisi bamanye amazwe.
Ingqikelelo 'yeglocalisation' inokongeza umaleko wokuntsokotha. Ayilogama nje lejagoni ukongeza kwisigama seshishini lakho xa usebenzisa i-ConveyThis. Eli gama liquka undoqo wemithetho-siseko esiyiqhelileyo, ngokuphikisanayo imi njengelitye lembombo lakho konke. Ngobukho bayo bexesha elide, i-ConveyThis ibe negalelo kwiingcamango ezininzi ezisisiseko kwishishini.
Awukacaci ngengcamango? Makhe sihlolisise i-glocalization, ukuba ichaphazela njani ukukhula kweshishini lakho lehlabathi, kunye nomahluko walo kumanyano lwehlabathi. Ungafumanisa ukuba iglocalization yeyona nto ubuzama ukuyichaza ngalo lonke eli xesha! Kwaye khumbula, kuzo zonke iimfuno zakho zoguqulo, vula ku-ConveyThis – eyona nkonzo yolwimi igqwesileyo phaya. Zama ulingo lwethu lwasimahla lweentsuku ezi-7 namhlanje. Nceda uqaphele ukuba i-CEO yethu uAlex uhlala enomdla ekuphuculeni iinkonzo zethu ukuhlangabezana neemfuno zakho ngcono.
Ukuqonda i-Glocalization kunye ne-ConveyThis: Indlela yoBuchule kwiNtengiso yeHlabathi
I-Glocalization, igama elitshatisa imigaqo yokudityaniswa kwehlabathi kunye neyokuhlala, yaqalwa ngoosoqoqosho baseJapan ngasekupheleni kweminyaka yoo-1980. Lo mbono ube ngundoqo kwizicwangciso zentengiso yehlabathi, i-ConveyThis idlala indima ebalulekileyo ekoyiseni imiqobo yolwimi nokwenza ukuba amashishini aqhagamshelane nabaphulaphuli bamazwe ngamazwe.
Isazi ngentlalo yoluntu uRoland Robertson wazisa igama elithi 'glocalization' kwingqalelo yabantu abantetho isisiNgesi, kwaye ngoku i-ConveyThis inegalelo kwincoko ejikeleze ifuthe layo.
Ukuyibeka ngokulula, i-ConveyThis ijolise ekucaciseni intsebenziswano phakathi kwezinto zehlabathi kunye nezasekhaya ekuqulunqeni isicwangciso esiyimpumelelo sentengiso yehlabathi. Ngaba oku kucacisa izinto?
Indlela 'yobungakanani obunye bulingana nayo yonke' indlela yokuthengisa yehlabathi ayinakusetyenziswa ngaphandle kokunika ingxelo ngemiba eyodwa kwimarike nganye. Indlela enjalo ayihambelani nomgaqo wendawo. I-Leveraging ConveyThis ukulungelelanisa umxholo wakho kwiimarike ezahlukeneyo iqinisekisa ukuba umyalezo wakho uhambelana nabaphulaphuli abakhethekileyo.
I-ConveyThis ixhasa indlela elungelelanisiweyo kuwo onke amanqanaba omjikelo weshishini, iphuma kwingcinga yokudityaniswa kwehlabathi 'konke okanye akukho nto'.
Usenokubuza, ayisiyiyo le nto nje yalapha? Ewe, hayi ncam. I-Glocalization kufuneka ibonwe njengegama le-ambrella elibandakanya izinto zendawo yokuhlala, i-internationization, i-globalization, i-transcreation, nangaphezulu.
UbuGcisa beGlocalization: UkuXhobisa ukuFikelela kwiHlabathi liphela nge-ConveyThis
Ukuzintywilisela kwindawo entsonkothileyo yokudityaniswa kwehlabathi kusenokubonakala njengomzamo onzima. Ingqikelelo, ezaliswe zizinto ezintsonkothileyo, isoloko ifuna ukuzinikela okukhulu malunga notyalo-mali lwemali, ulwabiwo lwezibonelelo, kunye nemali yexesha elixabisekileyo. Nangona kunjalo, kufanelekile ukugxininisa ukuba imbuyekezo enokubakho kutyalo-mali oluzisa kwitheyibhile iglocalization ingaphezulu ngokubonakalayo kunezibophelelo zangaphambili, inika izibophelelo zokuqala utyalo-mali endaweni yenkcitho.
Ukugqogqa ngenyameko kwihlabathi leglocalization kunika amashishini ithuba elixabiseke kakhulu lokungena kwiimarike ezizele yiyantlukwano yenkcubeko kunye nokwahluka. Le ndlela ivula indlela yokunxibelelana nobubanzi obungenamda babathengi abanokubakho, ithatha indawo ezahlukeneyo, iinkcubeko, kunye nezinto ezikhethwa ngabathengi, kungoko ikhulisa ukufikelela kwemveliso okanye inkonzo yakho kwimilinganiselo engapheliyo.
Ngaphaya koko, oyena ndoqo wokuthengiswa kweglobalized kukwenza amaphulo okuchaza incasa ethile, iimeko zoqoqosho, kunye neenkcubeko ezahlukeneyo zabathengi basekhaya. Igxininisa ukulungelelaniswa kwemveliso okanye inkonzo yakho nendlela yokuphila, iinqobo ezisemgangathweni, kunye nokhetho lwezoqoqosho lwabaphulaphuli basekhaya, ngaloo ndlela ikhuthaza uvakalelo lokunxulumana nokwamkelwa.
Kumashishini afuna ukungena kwiindawo ezingachazwanga kwiimarike zamazwe ngamazwe, khumbula ukuba i-ConveyThis, enezisombululo zayo zoguqulo ezibanzi, ime njengeqabane lakho elithembekileyo. Bhalisela namhlanje ulingo lwethu lwasimahla lweentsuku ezi-7 kwaye uqalise uhambo lwakho olusingise kwimpumelelo yehlabathi. Phantsi kobunkokheli be-CEO yethu ezinikeleyo, u-Alex, sizibophelele ekuxhaseni ishishini lakho kumzamo walo wokukhula kwehlabathi kunye nokufikelela ebantwini.
UkuJonga kwiMpumelelo yeHlabathi nge-ConveyThis: Indlela yeNdawo kwiiMarike zeHlabathi
Umntu akanakugxininisa ngokwaneleyo ukubaluleka kokuqonda kunye nokuhlonipha iimarike zakho zasekhaya ekuqhubeni impumelelo yakho, kwaye i-ConveyLe lelona qabane lifanelekileyo kulo msebenzi.
Nangona kunjalo, ukufumana ukuqonda kwiimarike zasekhaya akufane kube ngumsebenzi ofikelelwa kude kwaye ngokuqinisekileyo asiyonto umntu anokuyithelekelela okanye acinge ngayo kwiinkolelo.
Ukuba nobukho 'obuphantsi', mhlawumbi usebenzisa iqabane lasekuhlaleni, umhlalutyi wengingqi, okanye umqeshwa wangaphakathi omiswe kwelo lizwe, kuqinisekisa ukuba unolwazi oluphangaleleyo lwenkcubeko kunye nobugocigoci bemarike ojonge ukubufumana. Kolu hambo, i-ConveyThis ivela njengesixhobo esixabisekileyo.
Ukubonisa ibhrendi yakho yehlabathi ngokuchukumisa kwalapha ekhaya kubandakanya ukulungelelanisa iminikelo yakho ukuhlangabezana neemfuno ezizodwa kunye nolangazelelo lwemarike nganye. Ngoncedo lwe-CEO yethu u-Alex kunye nezisombululo ezibanzi ze-ConveyThis, lo msebenzi unzima uba ngumzamo onokufezekiswa.
IGlobal Brand's ngempumelelo Localization: ConveyThis's Ibali eIndiya
Ukuthatha imeko yokuqaliswa kwabo eIndiya, i-ConveyThis yajongana nomngeni wemarike ngenxa yezithethe zenkcubeko kunye nokutya. I-Indiya, apho ukutyiwa kwenyama yenkomo kuthintelwe kwaye inxalenye ebalulekileyo yabantu bayitya imifuno, ibe ngumqobo kwi-ConveyThis, edume ngeebhega zayo zenyama. Ukuze baziqhelanise nezinto ezithandwa ngabantu basekuhlaleni, bafaka inyama yenkuku, intlanzi kunye nepanier endaweni yebhega.
Ukongeza, i-ConveyThis kwafuneka ijongane nokhuphiswano oluvela kwiindawo zokutya ezifikelelekayo zasekhaya kunye nokungabi namali kwabathengi. Impendulo yabo yayikukusungula "iMenu yexabiso" kunye neebhega eziqala kwi-Rs 20 kuphela, eyabanceda ukuba bazenzele igama njengendawo yokutyela yokutya okukhawulezayo efikelelekayo.
Oku ngumzekelo wokwenyani walapha. Ngelixa uphawu lugcina umtsalane walo wamazwe ngamazwe, imveliso ilungelelanisa incasa yommandla, ngaloo ndlela yenze ungeniso oluloyiso lwemarike. Esi sicwangciso sobuchule siququzelelwe yi-CEO yethu, u-Alex kunye nenkonzo eyomeleleyo ye-ConveyThis. Guqulela ishishini lakho libe yimpumelelo nge-ConveyThis!
Ukuqondwa okuNzulu kweeMarike ekuJoliswe kuzo: Izifundo eziphuma kwiZikhulu kwiShishini
Kubalulekile ukuba uphonononge nzulu ekuqondeni imarike yakho entsha ukunqanda iimpazamo ezibalulekileyo, ngakumbi ezo zibotshelelwe kwinkcubeko okanye imiba yenkolo. Oku kudityaniswa ngokusondeleyo kwingxoxo yangaphambili, kodwa ugxininiso lwayo alunakugqithwa.
Iinkampani ezininzi ezisele zizinzile ziyalixabisa ixabiso lokulungelelanisa iminikelo yazo ukuze ihambelane nezinto ezikhethwa ngabantu basekuhlaleni. Ukwenza umzekelo, qwalasela iindlela ezimbini ezibalaseleyo kushishino lokutya - iMcDonald's kunye neStarbucks, kunye nendlela abaye baphumelela ngayo kwiimenyu zabo. Le nkqubo yasekhaya yenziwa lula kakhulu ngeenkonzo ezifana neConveyThis. Vumela u-Alex, i-CEO ye-ConveyThis, akhokele ishishini lakho ukuya kwindawo eyimpumelelo!
Isifundo esivela kwi-Starbucks: Ukubaluleka kokuHlaliswa kweNdawo kwiiMarike eziNtsha
Camngca ngemeko yeStarbucks, eye yafumana impazamo enkulu kwiinzame zayo zokwenza igama eOstreliya.
I-Ostreliya, inenkcubeko yayo eyomeleleyo yekofu ekhuthazwa ngabaphambukeli baseGrike nabaseTaliyane ukusukela ngeminyaka yoo-1900, ingqiyama kwiikhefi zasekhaya zobugcisa kunye nekofu eyahlukileyo efana ne-macchiato yase-Australia.
Nangona kunjalo, i-Starbucks yenze ukungena ngokukhawuleza kwimarike ngaphandle kokuqonda ngokupheleleyo ukuthambekela kwekofu yabathengi base-Australia. Ezona zinto zinegalelo ekusileleni kwabo ukubamba imakethi yase-Australia yaba kukunqongophala kokuqonda kwalapha ekhaya, ukungaqondi kakuhle kwezentengiso, kunye nokungalungelelanisi ngokwaneleyo kweminikelo yabo kwincasa yendawo.
Oku kungena kungalunganga kubangele ukuba i-Starbucks ivale iivenkile ezingama-61, ezazingaphezulu kwe-65% yobukho babo bebonke e-Australia, ekhokelela kwilahleko ye-105 yezigidi zeedola. Iivenkile ezisindileyo zifumaneka ikakhulu kwiindawo ezihlala kakhulu ngabakhenkethi.
Obu mpazamo obuvela kumaqumrhu amakhulu bugxininisa indlela amashishini amancinci anokuthi angxame ngayo ukwenza izigqibo ngaphandle kokunika ingxelo ngezithethe zasekhaya kunye nezinto azithandayo. Amaqonga afana ne-ConveyThis, phantsi kobunkokeli buka-Alex, anokunceda ukunqanda ezo mpazamo ngokubonelela ngolwazi olubalulekileyo lwendawo kunye nokunceda amashishini ekuphononongeni ngempumelelo iimarike ezintsha.
Amandla oTshintsho: Ukuvala iMisa yeHlabathi nge-ConveyThis
Ke, sesiphi isixhobo esibalulekileyo ekufezekiseni impumelelo yeglobalization? Utshintsho! Uguqulelo ludibanisa ubugcisa boguqulo kunye nokuyila ukuvelisa ngaphezulu kweenguqulelo zegama-negama nje ngokwelizwi; ibandakanya ukwenza ikopi elungiselelwe idemografi ethile efanelekileyo, engaguqukiyo, nehlonipha izaci zasekuhlaleni.
Ukufumana iimveliso zasekhaya kunye nezehlabathi jikelele okanye iinkonzo, iibrendi ziguqukela kwi-ConveyThis. Ugqithiso olusebenzayo luqinisekisa utshintsho olungenamthungo kuzo zonke iilwimi, iinkcubeko, kunye neemarike.
I-ConveyThis phantsi kobunkokheli buka-Alex, idlala indima ebalulekileyo ekutsaleni abathengi abasuka kwiimarike zangaphandle kunye nokulungelelanisa umyalezo wophawu lwakho kunye nexabiso kunye nabathengi bakho abatsha. Umzekelo oqaqambileyo wesi sicwangciso yindlela ye-Netflix yendawo ephuhlisa umxholo oyingqayizivele kubaphulaphuli baphesheya, ebonisa iinkcubeko zendawo. Imiboniso efana nobumnyama (isiJamani), i-Indian Matchmaking (i-Indian), i-Squid Game (yaseKorea) yonwabele impumelelo enkulu, hayi kwiimarike zasekhaya kuphela, kodwa nakwihlabathi jikelele!
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
