Indlela i-COVID eyichaphazela ngayo indlela yokuziphatha yabathengi: Izisombululo kuShishino
Ikamva lokuziphatha kwabathengi kwi-Post-Pandemic Era
Impembelelo yobhubhani we-COVID-19 iyaqhubeka nokuchaphazeleka kuqoqosho lwehlabathi, isenza kube nzima ukuqikelela ukuba siza kubuyela nini kwimvakalelo "yesiqhelo." Nangona kunjalo, nokuba kuthatha iinyanga ezintandathu okanye iminyaka emibini, kuya kufika ixesha apho iindawo zokutyela, iiklabhu zasebusuku, kunye nabathengisi bomzimba banokuphinda bavuleke.
Nangona kunjalo, utshintsho lwangoku kwindlela yokuziphatha kwabathengi isenokungabi yeyomzuzwana. Endaweni yoko, sibona indaleko eya kuphinda ichaze imbonakalo yorhwebo lwehlabathi kwixesha elide. Ukuqonda iimpembelelo, kufuneka sihlalutye iimpawu zokuqala zokutshintsha indlela yokuziphatha, sichonge izinto eziphembelela ukuziphatha kwabathengi, kwaye siqinisekise ukuba ezi ndlela ziya kuqhubeka.
Inye into eqinisekileyo: utshintsho lusemnyango, kwaye amashishini kufuneka aqaphele kwaye alungelelanise izicwangciso zawo ngokufanelekileyo.
Yintoni ephembelela ukuziphatha kwabathengi?
Ukuziphatha kwabathengi kubunjwa zizinto abazikhethayo, iinqobo zenkcubeko, kunye nezimvo, kunye nezoqoqosho, intlalo, kunye nezinto zokusingqongileyo. Kwingxaki ekhoyo ngoku, zonke ezi zinto ziyadlala.
Ngokwembono yokusingqongileyo, imilinganiselo yokungena ekuhlaleni kunye nokuvalwa kwamashishini angabalulekanga kutshintshe kakhulu iipatheni zosetyenziso. Uloyiko olunxulunyaniswa neendawo zikawonke-wonke luza kuqhubeka luthomalalisa inkcitho, nanjengoko izithintelo zilula kunye noqoqosho ngokuthe ngcembe luvulwa kwakhona.
Ngokoqoqosho, ukunyuka kwamazinga entswela-ngqesho kunye nethemba lokudodobala koqoqosho ixesha elide kuya kukhokelela ekuncitshisweni kwenkcitho enokuvela. Ngenxa yoko, abathengi abayi kuchitha imali encinci kuphela kodwa baya kutshintsha indlela abasebenzisa ngayo imali.
Iimpawu zokuqala kunye neendlela ezivelayo
Kulo nyaka, i-eMarketer yaqikelela ukuba urhwebo lwe-e-commerce luya kuphendula malunga ne-16% yeentengiso zentengiso yehlabathi, iyonke malunga ne-4.2 yetriliyoni ye-USD. Nangona kunjalo, olu qikelelo lunokuhlaziywa. UForbes uqikelela ukuba indlela echumayo yabathengi abaguqukela kwezinye iindlela zedijithali iya kuqhubeka ngaphaya kobhubhane, iqhuba ukukhula kwamashishini e-e-commerce.
Imizi-mveliso efana neendawo zokutyela, ukhenketho, kunye nokuzonwabisa ziye zachaphazeleka kakhulu, kodwa amashishini ayaqhelana. Iindawo zokutyela ebezixhomekeke kwiinkonzo ze-dine-in ziye zaguquka zaba ngababoneleli bonikezelo, kwaye kwavela iindlela ezintsha, njengenkonzo yonikezelo lwepinti engaqhagamshelwanga.
Ngokuchaseneyo, iindidi ezithile zeemveliso, ezifana ne-elektroniki, impilo kunye nobuhle, iincwadi, kunye neenkonzo zokusasaza, zijongene nokunyuka kwemfuno. Ukuphazamiseka kwekhonkco lokubonelela kubangele ukunqongophala kwesitokhwe, oko kubangela ukuba abathengi abaninzi bathenge kwi-intanethi. Olu tshintsho lusiya ekuthengeni idijithali luzisa imingeni kunye namathuba kumashishini kwihlabathi liphela.
Amathuba orhwebo nge-E
Ngelixa imiba yangoku yokubonelela ngenkonzo ibeka imingeni kwi-e-commerce ewela umda kwixesha elifutshane, imbonakalo yexesha elide ilungile. Isantya seendlela zokuthenga kwi-Intanethi, esele inyuka, iya kukhawuleziswa ngubhubhane. Abathengisi kufuneka bajonge ukungaqiniseki kwezoqoqosho ngoku ngelixa bethatha elona thuba lizayo.
Kumashishini angekazamkeli ngokupheleleyo indawo yentengiso yedijithali, ngoku lixesha lokuthatha amanyathelo. Ukuseka iwebhusayithi ye-e-commerce kunye nokulungelelanisa imisebenzi yezoshishino kwiinkonzo zokuhanjiswa kweenkonzo kunokuba yinto ebalulekileyo ukuze uphile. Nkqu neempawu zemveli zezitena kunye nodaka, njenge-Heinz kunye nenkonzo yokuhanjiswa kwe-"Heinz eya eKhaya" e-UK, ithathe eli nyathelo.
Ukuphucula amava edijithali
Kwabo sele besebenzisa iqonga lorhwebo lwe-e-commerce, ukukhulisa unikezelo kunye nokubonelela ngamava obuqu kubathengi kubaluleke kakhulu. Ngokuncitshiswa kokuthambekela kokuthenga kunye nenani elandayo labathengi be-intanethi, ivenkile ebukekayo, iinketho ezahlukeneyo zentlawulo, kunye nomxholo wasekhaya zizithako ezibalulekileyo zempumelelo.
Ukwenziwa kwendawo, kuquka ukuguqulelwa kwewebhusayithi, kudlala indima ebalulekileyo. Nokuba ngoku isebenza ngokuyintloko kwiimarike zasekhaya, amashishini kufuneka athathele ingqalelo amandla exesha elizayo kwaye alungiselele amacandelo ahlukeneyo abathengi. Ukwamkela izisombululo zeelwimi ezininzi ezifana ne-ConveyThis yokuguqulela iwebhusayithi kuya kubeka amashishini kwimpumelelo kumhlaba omtsha worhwebo.
Iimpembelelo zexesha elide
Ukuthelekelela ngokubuyela “kwisiqhelo” kulilize xa kujongwa imeko yonxunguphalo ehlala iguquka. Nangona kunjalo, kucacile ukuba utshintsho kwindlela yokuziphatha yabathengi luya kudlula ubhubhane ngokwawo.
Lindela inguqu ehlala ihleli ukuya kwintengiso “engenamkhuhlane”, abathengi baya besamkela ngokucofa-kunye nokuqokelela kunye nokuhanjiswa kwezinto ngokuthenga ngokwasemzimbeni. I-e-commerce yasekhaya kunye ne-cross-border iya kuqhubeka nokunyuka njengoko abathengi besebenzisa imikhwa yokusetyenziswa kwe-intanethi.
Ukulungiselela le meko intsha yorhwebo kuya kuba ngumceli mngeni, kodwa ukulungelelanisa ubukho bakho kwi-intanethi ukuze ulungele abaphulaphuli bamazwe ngamazwe kuya kuba ngundoqo. Ngokusebenzisa izisombululo zeelwimi ezininzi njenge-ConveyThis yokuguqulela iwebhusayithi, amashishini anokuzibeka kwimpumelelo "kwisiqhelo esitsha."
Ukuqukumbela
La ngamaxesha anzima, kodwa ngamanyathelo afanelekileyo kunye nombono ongaphambili, amashishini angoyisa imiqobo engaphambili. Ngamafutshane, khumbula kwi-MAP:
→ Beka iliso: Hlala unolwazi malunga neentsingiselo zeshishini, amaqhinga okhuphisana, kunye nokuqonda kwabathengi ngohlalutyo lwedatha kunye nokubandakanya abathengi.
→ Lungisa: Yiba nobuchule kwaye wenze izinto ezintsha ekulungiseni urhwebo olunikezelayo kwimeko yangoku.
→ Cwangcisa kwangaphambili: Lindela utshintsho lwasemva kobhubhani ekuziphatheni kwabathengi kwaye wenze isicwangciso esisebenzayo sokuhlala uphambili kushishino lwakho.
Ukulungele ukuqalisa?
Ukuguqulela, okungaphezulu lee kunokwazi nje iilwimi, yinkqubo entsonkothileyo.
Ngokulandela iingcebiso zethu kunye nokusebenzisa i-ConveyThis , amaphepha akho aguqulelweyo aya kuhambelana nabaphulaphuli bakho, bazive bevela kulwimi ekujoliswe kulo.
Ngoxa kufuna umgudu, umphumo uba nomvuzo. Ukuba uguqulela iwebhusayithi, i-ConveyThis ingakongela iiyure ngomatshini woguqulelo oluzenzekelayo.
Zama i-ConveyThis simahla kangangeentsuku ezisi-7!
