Kutheni kuyimfuneko, ixabiso elisebenzayo kwaye ingengomba unzima ukuguqulela iWebhsayithi yakho yakwaShopify.
Emva kokwenza iwebhusayithi yakho yakwaShopify, ngokuqinisekileyo uya kufuna ukonyusa ukuthengisa kwakho. Kwaye eyona ndlela ingundoqo onokuyenza ngayo le kukuguqulela. Ngaba ucinga ukuba akuyomfuneko ukuguqulela iwebhusayithi yakho yakwaShopify? Ngaba unomda malunga neendleko zokuguqulela iwebhusayithi yakho yakwaShopify? Mhlawumbi uyazibuza ukuba ungahamba njani ngayo kuba uvakalelwa kukuba iya kuba ngumsebenzi onzima ukuguqulela iwebhusayithi yakho yakwaShopify.
Ukuba unayo okanye zonke ezi zinto zixhalabisayo, ungaphinde ubhadule njengoko eli nqaku lilungiselelwe wena ngokugqibeleleyo.
Eli nqaku lithembisa ukunika iimpendulo kwimibuzo emithathu ebalulekileyo. Imibuzo yile:
- Kutheni le nto kuyimfuneko ukuba uguqulelwe iwebhusayithi yakho yakwaShopify?
- Kutheni kubiza kakhulu ukufumana iwebhusayithi yakho yakwaShopify iguqulelwe?
- Kutheni ukuguqulelwa kwewebhusayithi yakho yakwaShopify kungeyongxaki njengoko abanye benokucinga?
Ngoku makhe siphendule umbuzo ngamnye emva komnye.
Kutheni le nto kuyimfuneko ukuba uguqulelwe iwebhusayithi yakho yakwaShopify?
Indlela i-intanethi ekhutshelwa ngayo ibone utshintsho olukhulu kule minyaka idlulileyo kwaye umphumo woku awuvakali nje kwiwebhusayithi enye kodwa ngazo zonke iiwebhusayithi ezifumaneka kwi-intanethi kubandakanya iiwebhusayithi ze-ecommerce.
Umzekelo, uya kusilela ukufumana izibonelelo ezininzi kunye namathuba azayo ngokuba newebhusayithi yeelwimi ezininzi ukuba usaqhuba iwebhusayithi yolwimi olunye kuba uya kuphulukana nokuxhaswa kwabo baza kuba ngabathengi beemveliso zakho.
Ngoku, makhe sibone izizathu ezine (4) zokuba kuyimfuneko ukuba uguqulele iwebhusayithi yakho yakwaShopify kwiilwimi ezininzi.
- Ikunceda ukuba ufumane isiseko somthengi wakho sandiswe: kudala, i-intanethi ibisoloko ixhomekeke kuphela kulwimi lwesiNgesi njengolona lwimi lusetyenziswayo. Nangona kunjalo kwezi ntsuku, amanani anyukileyo abasebenzisi be-intanethi bazimisele ukubrawuza kumaphepha e-intanethi ngolwimi lwabo lwasekhaya ngaphandle kwesiNgesi. Uphononongo lubonise ukuba ngaphezulu kwe-70% yabasebenzisi be-intanethi ngoku banelungelo lokusefa i-intanethi ngolwimi lwesiNgesi kodwa ngezinye iilwimi. Kwakhona, abanye abangama-46% bathi abazukusebenzisa uphawu okanye imveliso ukuba ayikho ngolwimi lwabo lweenkobe. NaseYurophu, ukuba ugxininise kwisiNgesi kuphela unokuphoswa kubathengi abakhetha ukuthenga ngeelwimi ezifana nesiPhuthukezi, isiPolish, isiJamani, isiFinnish, isiNorway, isiLuxembourg, njalo njalo.
- Inqanaba le-SEO lendawo yakho liza kuphuculwa ngoguqulelo: abaninzi abathandi ukuya ngaphaya kwephepha lokuqala leziphumo zophendlo lukaGoogle. Kungenxa yoko le nto kubalulekile ukuba iwebhusayithi yakho ibonakale kwiphepha lokuqala xa kukho uphendlo. Xa uguqulela iwebhusayithi yakho kwiilwimi ezininzi uya kuba wongeza iiseti ezintsha zamagama angundoqo kolo lwimi kwaye oku kunokunyusa izinga lokukhangela iwebhusayithi yakho. Unokufumana ukugcwaliswa kwamagama angundoqo xa usebenzisa ulwimi lwesiNgesi kodwa ezinye iilwimi ezininzi zasekuhlaleni azikuniki amava anjalo. Ngoko ukuguqulela iwebhusayithi yakho kwiilwimi ezinjalo zasekuhlaleni kuya kuba luncedo olukhulu.
Kwakhona, iwebhusayithi yakho iya kuthathwa njengewebhusayithi yendawo xa abantu abavela kwamanye amazwe besenza uphando ukuba sele wongeze iilwimi ezininzi kwiwebhusayithi yakho. Oku kuthetha ukuba indawo yakho iya kufaneleka ngakumbi, phakathi kweziphumo zokukhangela eziphezulu kwaye ibe nenqanaba elingcono.
- Kuyanceda ukwakha ukuthembana: alikho ishishini elinokuthanda ukuthenjwa. Okukhona abathengi bakho bekuthemba, kokukhona unokulindela ukonyuka kwabathengi kwaye oku kuya kukwenza ukuba ungabalulekanga kuphela kwintengiso kodwa kwaye uhlale ixesha elide. Xa unikezela ngeemveliso kunye neenkonzo zakho kubantu ngolwimi lwentliziyo yabo, bakholisa ukukuthemba kwaye baya kukwazi ukuthobela iimveliso kunye neenkonzo zakho ngokuzithemba.
- Kuthatha ishishini lakho kwihlabathi liphela: namhlanje, umhlaba ube yilali yehlabathi ngenxa ye-intanethi. Bekukade kunzima kakhulu kwaye kuxabisa kakhulu ukufumana imveliso yakho kwisikali sentengiso yehlabathi kwixesha elidlulileyo, kodwa akusenjalo namhlanje. Unokwandisa umda weshishini lakho ukuze uhlalise abantu abavela kwiindawo ezahlukeneyo kwihlabathi liphela ngokuguqulela iwebhusayithi yakho kulwimi lwabaphulaphuli ekujoliswe kubo.
Kwixesha elidlulileyo inokuba sisicwangciso esinenzondelelo yokuya kuguqulelo lwewebhusayithi kodwa namhlanje ayingombandela 'wokufuna' kodwa kuyimfuneko.
Ngoku siya kumbuzo olandelayo.
Kutheni kubiza kakhulu ukufumana iwebhusayithi yakho yakwaShopify iguqulelwe?
Kwimbali yamandulo yoguqulo, yonke imisebenzi yoguqulo ibisetyenziswa kubaguquleli abangabantu de kwavela ukuguqulelwa koomatshini. Le nguqulelo ibhalwe ngabantu bebodwa yayidla ixesha yaye ibiza imali eninzi. Nangona kuyinyani ukuba uguqulelo lwabantu luzodlula zonke ezinye iindlela zokuguqulela xa kufikwa kwimiba esemgangathweni, kodwa ngummandla wokungahambeli ndawo xa siqwalasela lonke ixesha kunye nethamsanqa eliya kutyalwa ukwenza iprojekthi ibe yimpumelelo.
Enkosi kumatshini (okwaziwa njengesoftware) uguqulelo oluze kuhlangulo lwabaninzi. Ayinakuphikiswa into yokuba xa kufikwa kwisantya, ukuguqulelwa kwesoftware akuhambelani. Kwaye inika umdla ngakumbi ukwazi ukuba igrama kunye nokuguqulelwa kokwakhiwa kwezivakalisi ngomatshini ngoku kuyaphuculwa ngokuhamba kwexesha. Kuyinyani ukuba nokuba kunjani ukuhlonitshwa, ayinakuze ibe kumgangatho ofanayo ngokuguqulelwa komntu kodwa inokuba sisixhobo esiluncedo kakhulu esigxininisa amashishini kubaphulaphuli ababanzi ngexesha elifutshane kunye neendleko ezincinci.
Ngoku, makhe sihlalutye ixabiso lexabiso elisekelwe kwi-Return on Investment (ROI) kunye nexabiso leendleko zokusebenzisa ukuguqulelwa komatshini.
- Ukubuyela kwi-Investment (ROI): xa sithelekisa imveliso eyenziwe njenge-ROI ngenxa yomsebenzi wokuguqulela owenziweyo, sinokuqiniseka ukuba yiprojekthi efanele ukutyalomali. Emva kokuba ungeze iilwimi ezintsha kwiwebhusayithi yakho, unokufumana ukwanda kokufikeleleka kwabathengi abaninzi, isantya sokunyuka esihla sisezantsi, isantya esonyukayo soguqulo, ukuphuculwa kwamanqanaba okukhangela, abathengi abaninzi abanyanisekileyo kwibhrendi yakho, kunye nokubalula nje abambalwa. Akukho nto inokubamba umntu ekuguquleleni iwebhusayithi yakhe ngakumbi xa usazi ukuba inzuzo ye-ROI ehambelana nayo inkulu.
- Uguqulo lomatshini lutshiphu ngenene: isizathu sokuba iwebhusayithi ibonakale ibiza kakhulu kukuba idla ngokuquka ukusetwa kwendawo kunye noguqulelo oluphambili. Nangona kunjalo, xa usebenzisa i-ConveyThis unokuqiniseka ukuba oku kuya kukhathalelwa ngexabiso elifikelelekayo. Nantsi into oya kuxhamla usebenzisa i-ConveyThis:
- Kwideshibhodi yakho, kukho umhleli obonakalayo osebenzisekayo okuvumela ukuba wenze uhlengahlengiso koko kuguqulelwe ngumatshini. Ungakwenza oku ngokuyihlolisisa ngokwakho okanye ilungu leqela lakho. Ngaphambi nasemva kokuguqulwa, unokuhlala ugcina umsebenzi.
- Akukho mfuneko yokuqesha abadwelisi benkqubo okanye ukusebenzisa inkqubo yeCMS kuba unokuhlala ugcina ukuseta. Oku kongela imali eninzi ebinokuchithwa ekuqeshweni kwabo. Nge-ConveyThis, ungaqalisa inguqulelo yakho ngexabiso eliphantsi njenge-$9 ngenyanga. Kukho izicwangciso ezine onokukhetha kuzo. ZizoShishino, iPRO, iPRO +, kunye neShishini. Ungajonga amaxabiso abo apha . Sikwabonelela ngesilingo sasimahla ukuze uthobe uloyiko lwakho.
Sixubushe imibuzo emibini yokuqala. Ngoku makhe siphendule eyokugqibela.
Kutheni ukuguqulelwa kwewebhusayithi yakho yakwaShopify kungeyongxaki njengoko abanye benokucinga?
Ukuguqulelwa kwewebhusayithi kube ngumsebenzi onzima kakhulu. Ukufumana kunye nokuqokelela abasebenzi abafana nomphuhlisi wewebhu, iikhowudi kunye nabadwelisi beprogram, kunye nomphathi weprojekthi yeprojekthi kunokuba nzima kakhulu. Kwaye oku akuyi kuba kanye kuba uya kuhlala ufuna ukuhlaziya iwebhusayithi yakho; inkqubo eqhubekayo kwaye iqhubeke.
Ngaphandle koko, indlela ekudala isekiwe yesiko yokuqesha umguquli ukuba aguqulele umxholo omninzi kuthatha ixesha kuba amagama aqhelekileyo abantu abanokuthi bawaguqulele ngosuku malunga namagama angama-1500. Ngoku khawufane ucinge ukuba uza kube uguqulela amaphepha angama-200 anamagama angama-2000 kwiphepha ngalinye kumndilili. Oku kuya kuthabatha malunga neenyanga ezi-6 okanye ngaphezulu ukuba yayiza kusingathwa ngabaguquleli ababini.
Kuba kukho imfuneko eyandayo yeemfuno zokwenziwa kwasekhaya kunye neenguqulelo, iinkampani ezibonelela ngezisombululo zoguqulo zize nombono wokusebenzisa isoftware eza kujongana neprojekthi enjalo ngaphandle koxinzelelo olucingelwayo.
Umzekelo oqhelekileyo wenkampani enjalo yi-ConveyThis. I-ConveyLe inikezela ngoguqulelo olukhethekileyo, olulodwa kunye nolusemgangathweni kunye neenkonzo zewebhusayithi. Nazi ezinye zezibonelelo zokusebenzisa i-ConveyThis ukukwenzela iinkonzo zewebhusayithi yakho:
- I-ConveyThis ikhawuleza kakhulu : endaweni yokulinda iintsuku, iiveki, mhlawumbi iinyanga okanye iiyure nje, ungafumana iphepha lakho lewebhu liguqulelwe nge-ConveyThis phakathi kwemizuzu. Kwakhona, endaweni yokwenza uhlengahlengiso koko kuguqulelwe ngalo lonke ixesha, i-ConveyThis inophawu olubona ngokuzenzekelayo imixholo. Olu phawu luzilungelelanisa xa kukho umxholo omtsha kwaye luphatha indawo yawo ngokufanelekileyo njengoko kufanele ukuba njalo.
- Akukho sidingo sekhowudi entsonkothileyo okanye inkqubo : awudingi ukuba uye kuqala kwaye uye kwiseshoni yeekhowudi okanye kwiiklasi zokucwangcisa phambi kokuba usebenzise ngokufanelekileyo i-ConveyThis. Khuphela nje umgca omnye wekhowudi kwaye uyincamathisele kwiphepha lakho. Enye inketho yaloo nto kukuba ungasebenzisa iplagin, uvule le plugin kwaye zonke zisetiwe.
- I-ConveyThis igqibezela uhlaziyo : ungenza utshintsho kuhlaziyo lwakho ngesandla ngaphandle koguqulelo. Ngomhleli obonakalayo we-ConveyThis , unokwenza uhlengahlengiso olufunekayo kumbhalo, utshintshe imifanekiso okanye iividiyo, ulungise kwaye ulungise nawuphi na umba onxulumene neCSS ngokulula.
- I-ConveyThis ivumela utshintsho kwi-orientation yephepha : iilwimi ezinjengesiArabhu, isiPersi njl.njl. zibhalwa ukusuka ekunene ukuya ekhohlo ngokungafaniyo nendlela ethandwayo ezinye iilwimi ezibhalwa ngayo ukusuka ekhohlo ukuya ekunene. Xa iphepha lakho liguqulelwe kwiilwimi ezinjalo, isalathiso sephepha kufuneka sijikwe. I-ConveyThis ikunika le nzuzo ngokucofa nje kube kanye.
- I-ConveyThis ibonelela ngeenguqulelo kwiilwimi ezininzi kakhulu : hayi nje ezinye iilwimi ezimbalwa kodwa iilwimi ezininzi malunga ne-100 zazo zibonelela nge-ConveyThis. Oku kuthetha nokuba zeziphi iilwimi ofuna ukuzisebenzisa kuguqulelo lwewebhusayithi yakho, i-ConveyThis isemhlabeni ngokupheleleyo ukubonelela ngeenkonzo.
Kweli nqaku lebhlog, sikwazile ukufumana iimpendulo kwimibuzo enzima engqondweni enokuthi ikwenze ukuba ungafuni ukuguqulela iwebhusayithi yakho yakwaShopify. Yenye into ukuba newebhusayithi yakwaShopify kodwa kuyenye ukuyifumana iguqulelwe. Ukuguqulela iwebhusayithi yakho yakwaShopify ayisengomba unzima kwaye akuyondleko. Enyanisweni, kuyimfuneko.
Ngaba ungathanda ukuguqulela ivenkile yakho yakwaShopify ngemizuzu embalwa? Ukuba uphendule ngo-EWE kulo mbuzo, KHAWUKHEZE APHA.