Njengoko unyaka ka-2023 uphela, kuyinyani ukuba abanye abakafumani lula ukuziqhelanisa notshintsho oluye lwenziwa enyakeni. Nangona kunjalo, ukukwazi ukulungelelanisa kunye nokuhambisana notshintsho yinto ephambili ekumiseleni ikamva leshishini.
Iimeko zezinto ezijikeleze unyaka zenze ukuba ukulungiswa kweqonga ledijithali kube yimfuneko. Akumangalisi ukuba, kunanini na ngaphambili, ukuthenga kwi-Intanethi kuya kuxhaphaka kakhulu.
Inyani yeyokuba kunokuba lula ukuqala ishishini elikwi-Intanethi kwaye kunomvuzo kakhulu ukuba nevenkile esebenzayo kwi-Intanethi kodwa ixesha liya kuxela kuphela ukuba uya kusinda kukhuphiswano oluphezulu olufumaneka kwi-ecommerce sphere.
Ngelixa iyinyani into yokuba ubutsha betekhnoloji yeyona nto iphambili kwi-ecommerce, inqanaba apho indlela yokuziphatha yabathengi itshintshayo kufuneka ithathelwe ingqalelo njengoko bemisela iindlela zokuthenga kwi-Intanethi.
Okubangela umdla kweli nqaku, kukho iindlela ze-ecommerce zika-2024 ezivumela iinguqu zehlabathi ngokubanzi ezihlangabezana nazo.
Urhwebo olusekelwe kumrhumo:
Sinokuchaza ubhaliso olusekelwe kwi-ecommerce njengolo hlobo apho abathengi babhalisele imveliso ethile okanye inkonzo eqhuba rhoqo kwaye apho iintlawulo zenziwa rhoqo.
I-ShoeDazzle kunye neGraze yimizekelo eqhelekileyo yobhaliso olusekwe kwi-ecommerce engqina ukukhula okufanelekileyo.
Abathengi banomdla kolu hlobo lwe-ecommerce kuba yenza ukuba izinto zibukeke zifanelekile, zenzelwe umntu, kwaye amaxesha amaninzi amaxabiso aphantsi. Kwakhona uvuyo lokufumana ibhokisi 'yesipho' emnyango wakho ngamanye amaxesha lusenokungafani nokuthenga kwindawo yentengiso. Kuba kudla ngokuba nzima ukufumana abathengi abatsha, le modeli yeshishini yenza kube lula kuwe ukugcina abakhoyo ngelixa uqhubeka ukhangela abanye.
Ngo-2021, le modeli inokuba luncedo kuwe ukugcina nokugcina abathengi.
Phawula:
- Malunga ne-15% yabathengi abakwi-intanethi babhalisele umrhumo omnye okanye omnye.
- Ukuba ufuna ukugcina umthengi wakho ngempumelelo, ubhaliso olusekwe kwi-ecommerce yindlela yokuphuma.
- Ezinye zeendidi ezidumileyo zobhaliso olusekwe kwi-ecommerce sisinxibo, iimveliso zobuhle, kunye nokutya.
UkuThenga okuHlaza:
Yintoni iGreen Consumerism? Lo ngumbono wokwenza isigqibo sokuthenga imveliso ethile ngokusekelwe kwimiba yokusingqongileyo. Kukule nkcazo apho sinokuthi ngo-2024, uninzi lwabathengi luya kuba nomdla ngakumbi kwisondlo kunye nezinto ezisingqongileyo xa kuthengwa iimveliso.
Malunga nesiqingatha sabathengi bavumile ukuba iinkxalabo ngemekobume zichaphazela izigqibo zabo zokuthenga into okanye hayi. Ngenxa yoko, kukhuselekile ukuthi ngo-2024, abanini be-ecommerce abasebenzisa iindlela ezizinzileyo kumashishini abo baya kutsalela abathengi abaninzi kubo ngakumbi abathengi abaziyo i-eco-conscious.
Umthengi oluhlaza okanye ukuba ne-eco-conscious uloyiso ngaphaya nje kwemveliso. Iquka ukurisayikilishwa, ukupakishwa njl.
Phawula:
- I-50% yabathengi be-intanethi bavumile ukuba iinkxalabo zokusingqongileyo zichaphazela isigqibo sabo sokuthenga imveliso okanye hayi.
- Ngo-2024, kuya kubakho ukonyuka kokutya okuluhlaza ngenxa yokuba abantu abaninzi baya bexhalabele impilo yabo.
I-TV ethengiswayo:
Ngamanye amaxesha ngelixa ubukele umboniso weTV okanye inkqubo, unokuqaphela imveliso enomdla kuwe kwaye uzive ufuna ukuzitholela yona. Ingxaki yokuyifumana isaqhubeka njengoko ungazi ukuba ifumaneka njani okanye ungayithenga kubani. Le ngxaki ngoku isonjululwe njengoko iinkqubo zikamabonwakude ngoku ziza kuvumela ababukeli ukuba bathenge iimveliso abanokuthi babone kwiinkqubo zabo zikamabonwakude eza ngo-2021. Le ngcamango yaziwa ngokuba yiShoppable TV.
Olu hlobo lombono wentengiso lwaye lwagqama xa i-NBC Universal iqalisa intengiso yeTV ethengiswayo evumela ababukeli ukusuka ekhaya ukuba baskene iikhowudi ze-QR kwiscreen sabo kwaye balathiswe apho banokuyifumana khona imveliso. Waba yintoni umphumo? Banike ingxelo yokuba kubangele izinga lokuguqulwa elimalunga ne-30% ngaphezulu kwenqanaba lokuguqulwa komndilili weshishini le-ecommerce.
Ezi zibalo zithande ukuba phezulu ngo-2021 njengoko abantu abaninzi beba nexesha elininzi lokuhlala phambi kweTV ukubukela iinkqubo zabo abazithandayo.
Phawula:
- Kuba abantu abaninzi bejonge ukubukela iTV, kuya kwandiswa ukuthenga nge-TV ethengiswayo ngo-2021.
Ukuthengiswa kwakhona/Urhwebo lwesandla sesibini/Urhwebo kwakhona:
Ukusuka kwigama layo, uRhwebo lweSibini, yindlela ye-ecommerce ebandakanya ukuthengisa kunye nokuthengwa kweemveliso ezenziwe ngesandla sesibini ngeqonga le-ecommerce.
Ngelixa kuyinyani ukuba ayingombono omtsha, kodwa iya ithandwa ngakumbi kuba uninzi ngoku lutshintshile uqhelaniso malunga neemveliso ezenziwe ngesandla. Iminyaka eliwaka ngoku inengqondo echasene nesizukulwana esidala. Bakholelwa ukuba ukonga ngakumbi ukuthenga imveliso esele isetyenzisiwe kunokuthenga ezintsha.
Nangona kunjalo kuqikelelwa ukuba kuya kubakho malunga nama-200% ukunyuka kwimarike yokuthengiswa kwemveliso yesibini ezayo kwiminyaka emihlanu ezayo.
Phawula:
- Kuza kunyuka intengiso yesandla sesibini ngo-2021 njengoko abantu banokufuna ukonga ngakumbi xa kuthengwa iimveliso kwaye balumke ngakumbi ukuba bachitha njani.
- Kukholelwa ukuba kuya kubakho i-x2 yentengiso yesandla esesibini kule minyaka imbalwa izayo.
Urhwebo lwemidiya yoluntu:
Nangona yonke into yayitshintshile ngo-2020, imithombo yeendaba yoluntu ihlala ingagungqi. Abantu abaninzi banamathela kwimithombo yeendaba zabo zentlalo ngenxa yokuvalwa, okuze nobhubhane bechitha ngaphezulu kunesiqhelo. Bekungayi kuba lula kuphela kodwa kwakhona umdla ukuthenga izinto kuyo nayiphi na imidiya yoluntu.
Enye ibhonasi enkulu yemithombo yeendaba zentlalo kukuba unokutsala lula abathengi abanokuthi ekuqaleni bangabi nenjongo yokukubamba. Kusebenza kakhulu ukuba, ngokutsho kwengxelo , abo baphenjelelwa yimidiya yoluntu banamathuba angama-4x okuthenga.
Kuyinyani ukuba uya kungqina ukuthengisa ngakumbi ukuba uthatha ithuba lemithombo yeendaba zentlalo kodwa akuphelelanga apho. Imithombo yeendaba zentlalo inceda ukonyusa unxibelelwano nabathengi kunye nokwakha kunye nokuphucula ulwazi lophawu lwakho. Ke, ngo-2021 amajelo eendaba ezentlalo asaya kuba sisixhobo esibalulekileyo esinceda ukuqhuba ishishini kwimpumelelo.
Phawula:
- Kukho i-4x amathuba okuba abathengi bemithombo yeendaba zentlalo bathenge.
- Abanye abathengisi be-73% bavumile ukuba umzamo wokuthengisa amajelo asekuhlaleni ufanelekile njengoko kunokubonwa njengendlela esebenzayo yokufikelela kubaphulaphuli abaninzi kunye nokwandisa ukuthengisa.
URhwebo loNcedisi weLizwi:
Ukuphehlelelwa kweAmazon “Echo”, isithethi esikrelekrele, ngo-2014 kubangela umkhwa wokusebenzisa ilizwi kurhwebo. Imiphumo yelizwi ayinakugxininiswa njengoko inendima ebalulekileyo ekufumaneni inkcazelo ebalulekileyo yokuzonwabisa okanye yorhwebo.
Ngokunyukayo, malunga ne-20% yabanini besithethi esihlakaniphile esise-United States basebenzisa izithethi ezihlakaniphile ngenjongo yokuthenga. Bazisebenzisa ukujonga kunye nokulandelela ukuhanjiswa kwemveliso, ukubeka iodolo yeemveliso, kunye nokwenza uphando. Njengoko ukusetyenziswa kuqhubeka ukufumana ukuthandwa, kuyathenjwa ukuba kule minyaka imbalwa izayo iya kufikelela kwi-55%.
Phawula:
- Kuya kubakho ukunyuka, ngaphezulu kwepesenti ephindwe kabini kwipesenti yangoku, kwizinga apho abanini besithethi esihlakaniphile base-US bayisebenzisela injongo yorhwebo.
- Ezinye zeendidi ezidumileyo kurhwebo lomncedisi welizwi ziindleko ze-elektroniki, ukutya, kunye nezinto zasendlini.
- Bayanda abatyali-mali bajonge ukwenza utyalo-mali olukhulu kuncedo lwelizwi kunyaka ozayo.
Kukubhadla okungeyonyani:
Omnye umba obaluleke kakhulu ongasoze uhoywe kweli nqaku yi-AI. Inyani yokuba i-AI yenza amava abonakalayo ajongeka ngokwasemzimbeni kwaye eyinyani yenza ukuba igqame phakathi kweendlela eziya kuduma ngo-2021.
Amashishini amaninzi e-ecommerce sele eqalisile ukuyisebenzisela ukukhulisa ukukhula kwawo ngokuyisebenzisa ukunika iingcebiso zeemveliso, ebonelela ngoncedo lwexesha lokwenyani kubathengi.
Kuya kufuneka ke silindele ukuba kunyaka olandelayo i-AI iya kuba luncedo ngakumbi kumashishini e-intanethi. Oku kubonwa njengokucetyiswa yiGlobal E-commerce Society ukuba kukho ithuba lokuba iinkampani zichithe malunga ne-7 yeebhiliyoni kwi-AI ngo-2022.
Phawula:
- Ngo-2022, iinkampani ziya kuchitha imali eninzi kwi-AI.
- I-AI inokunceda ukuphucula amava abathengi ibenza bazive ngendlela efanayo naxa beyokuthenga ngokwasemzimbeni.
Iintlawulo zeCrypto:
Akukho ntengiselwano yeshishini igqityiweyo ngaphandle kwentlawulo. Yiyo loo nto xa unikezela ngamasango amaninzi entlawulo kubathengi bakho, unokulindela ukubona ukonyuka kwezinga lokuguqulwa. Kumaxesha amva nje i-Crypto ibe yindlela yokuhlawula ngakumbi eyona idumileyo kwiingqekembe zemali, iBitcoin njengoko abantu ngoku bevuma ukuyisebenzisela ukwenza okanye ukufumana iintlawulo.
Abantu batyekele ngokulula ekusebenziseni i-BTC ngenxa yentengiselwano ekhawulezayo nelula eyinikezelayo, iintlawulo eziphantsi kunye nezinga eliphezulu lokhuseleko elinikezelayo. Enye into enomdla malunga nabachitha imali ye-BTC kukuba bawela kwiindidi zabantu abatsha abaneminyaka ephakathi kwe-25 kunye ne-44.
Phawula:
- Uninzi lwabantu abakhetha ukusebenzisa i-crypto kwiintlawulo bancinci kwaye silindele ukuba abantu abaninzi nangaphezulu beminyaka eyahlukileyo baya kujoyina ngo-2021.
- Iintlawulo ze-Crypto ziye zafikelela ekufumaneni ukuqatshelwa kwamanye amazwe.
I-ecommerce yamazwe ngamazwe (umda onqamlezileyo) kunye nokwakhiwa kwendawo:
Ngenxa yokwanda kokudityaniswa kwehlabathi, i-ecommerce ayisaxhomekekanga kumda. Oku kuthetha ukuba kufuneka silindele ngaphezulu kwe-ecommerce ewela umda ngo-2021.
Nangona kuyinyani ukuba kukho izibonelelo ezininzi zokuthengisa ngaphaya kwemida, kufuna okungaphezulu nje kokuguqulela iwebhusayithi yeshishini lakho ukutsala abathengi abahlukeneyo abavela kwimvelaphi eyahlukeneyo. Nangona uguqulelo lufuneka kwaye eneneni ilinyathelo lokuqala, kodwa ngaphandle kwendawo eyiyo iyinto ehlekisayo.
Xa sisithi indawo yokuhlala , sithetha ukulungisa okanye ukulungelelanisa uguqulo lwesiqulatho sakho ukuze lunxibelelane kwaye lugqithise umyalezo ocetyiweyo wophawu lwakho ngendlela efanelekileyo, ithoni, isitayile kunye/okanye ingqikelelo yayo iyonke. Ibandakanya ukukhohlisa iMifanekiso, iividiyo, iigraphics, imali, ixesha kunye nefomathi yomhla, iyunithi yemilinganiselo eyamkelekileyo ngokwasemthethweni nangokwenkcubeko kubaphulaphuli abenzelwe yona.
Phawula:
- Phambi kokuba ufikelele kwinani eliqiqileyo labathengi abasuka kwiindawo ezahlukeneyo kwihlabathi jikelele, uguqulo kunye nokubekwa kwalapha ekhaya ngumbono obalulekileyo ongenakwenza ngaphandle kwawo.
- Ngo-2021, kuya kufuneka ulindele ukuba i-ecommerce ewela umda iya kuqhubeka nokubona ukukhula ngakumbi ngenxa yokuba umhlaba uye waba yilali 'encinci' kakhulu.
Ngoku lelona xesha lilungileyo lokusebenzisa amathuba eendlela ezichazwe kweli nqaku kwaye ngakumbi qala i-ecommerce yakho yomda wokuwela kwangoko. Ungaguqulela ngokulula kwaye wenze indawo yewebhusayithi yakho nge -ConveyThis ngokucofa nje okukodwa kwaye uhlale umva ukuze ubukele i-ecommerce yakho ikhula ngokukhawuleza!