Onjani unyaka, u-2023 ngoku! Lo nyaka ubonakalise ukuba unesiphithiphithi kwaye ngovuyo unyaka uye ekupheleni. Abanini bamashishini be-ecommerce behlabathi bonwabe ngakumbi kunaye nawuphi na umntu. Isizathu sovuyo lwabo ludlulela ngaphaya kwamaza obhubhane wehlabathi, kungenxa yokuba iinyanga zikaNovemba noDisemba bezidla ngokuba ziinyanga zokunyuka komsebenzi wokuthengisa.
Kungoko kweli nqaku siza kuxoxa, ngokusetyenziswa kwedatha ebalulekileyo kunye neenkcukacha-manani ezifanelekileyo, ezinye zemihla ebalulekileyo ngo-2023 apho amashishini e-ecommerce aphesheya anokukhangela phambili ukuze afumane okungakumbi kubo.
Ezinye zeeholide esele zimkile okanye sele zimkile zezi:
Usuku lweNkulumbuso yaseAmazon luhlala luba ngoJulayi minyaka le kodwa kulo nyaka, kuphakathi kwe-13 kunye ne-14 ka-Okthobha, ngo-2023 ngenxa yobhubhane wehlabathi.. Bekulindeleke ukuba ngo-2020 usuku oluphambili, iAmazon ibone ukonyuka kwentengiso emalunga ne-43% xa ithelekisa nonyaka ophelileyo. Ezi ayizondaba zilungileyo kuphela okanye ithuba elimnandi leAmazon kodwa nakwabanye njengoko iAmazon yonyuse inkxaso kumashishini amancinci.
2. ISingles' day , eyaziwa njengowona msitho mkhulu wokuthengisa kwi-intanethi kwihlabathi liphela, yasekwa ngabafundi baseyunivesithi baseTshayina ngomhla weshumi elinanye kwinyanga yeshumi elinanye enyakeni. Kuyanika umdla ukwazi ukuba uninzi lwabathengi baseTshayina bakhetha ukuthenga iimveliso phesheya kwaye le yibhonasi kumashishini e-ecommerce awandisa iintente zawo kwindawo yentengiso yaseTshayina. Oku kungenxa yokuba malunga ne-60% yabathengi bemveliso abavela eChina bakholelwa ukuba iimveliso ezifunyenweyo zongamela zineempawu eziphezulu ngakumbi xa zisuka kwi-brand ethembekileyo.
Yintoni inzuzo yosuku kwintengiso ye-ecommerce? Kwisithuba nje seeyure ezingama-24 ngoNovemba 11, 2015, i-Alibaba yenza ingeniso yokuthengisa kwi-intanethi malunga ne-14 yeebhiliyoni zeedola. Oku kwakumangalisa kangangokuba kwabhalwa kwincwadi yerekhodi yeGuinness njengeyona iphakamileyo eyakhe yarekhodwa kwithuba leeyure ezingama-24.
Ngelixa kuyinyani ukuba iholide ayiyona into edumileyo entshona, ii-brand zasentshona zinokusebenzisa eli thuba kodwa kufuneka zilumke ekuphatheni ukubekwa kwemixholo yazo ngokuhambelana nemarike yendawo ezijolise kuyo. Ukuba uphawu lwasentshona, yithi iBhritane, ithatha isigqibo sokuthethelela, i-hype okanye ukubhiyozela loo mhla ukuze kutsalwe ingqalelo yabathengi abanokubakho kwintsimi yaseTshayina, inokujongwa njengokungabi naluvelwano njengoko kwangolo suku luwela ngalo mhla uluntu lwaseBritane lukhumbula. abo bachatshazelwa yiMfazwe Yehlabathi Yokuqala.
Ngoku, makhe sithethe ngezinye iiholide ezimbini (2) onokuzilungiselela kwangaphambili ukuze uphumeze okungakumbi kuzo.
3. ULwesihlanu omnyama , isiganeko sokuthengwa kwehlabathi jikelele esiwela ngoNovemba 27. Inyaniso kukuba kunzima ukungayinaki okanye ukutsho ukuba awuzange uve ngeentengiso ze-Black Friday ngaphambili. Kwiminyaka ngaphambi kwe-2020, into eqhele ukwenzeka ngolwesiHlanu oluMnyama sisihlwele sabathengi kunye nokulwela imveliso kwiindawo eziphathekayo ezifana ne-Best Buy, Target, kunye ne-Walmart, njl. Nangona kunjalo, ngenxa yeziganeko ezimangalisayo kulo nyaka, ezi venkile zagqiba ekubeni zivale ivenkile ngokomzimba ngexesha Thanksgiving phambi komhla Black Friday. Oku kubonisa ukuba uninzi lweentengiso eziya kuqhutywa ziya kwenzeka kwi-intanethi.
Ukuya kwi-Intanethi ngokupheleleyo kulo nyaka akufuneki kube ngumba ukusukela ngo-2016 kuye kwakho ukwanda kokusetyenziswa kwamaqonga e-intanethi kwiintengiso zangoLwesihlanu omnyama. Nangona abantu abaninzi baseMelika bethenga ngexesha loMbulelo kunye noLwesihlanu omnyama, kodwa amazwe ehlabathi namhlanje amkele ingcamango ye-Black Friday ngokukodwa ngempembelelo yorhwebo olukhulu olufana neWalmart enentente kwihlabathi jikelele.
Ukwenza umzekelo woku, kwilizwe laseArgentina, kukho ukwanda malunga ne-376% kwiintengiso ze-Black Friday ngaphezu kokuba yayiyiyo kwiminyaka emihlanu edlulileyo. Kwakhona, uMzantsi Afrika ukwinqanaba lokuqala phakathi kwamazwe apho uphendlo lweBlack Friday lwenziwa kulo nyaka ngokophononongo lweDatha kaGoogle.
Kuyinyani ukuba uninzi lwabasebenzisa imali luvela e-US kodwa abona bachitha imali basuka kwiindawo ezifana ne-UAE, i-UK, iCanada, kunye ne-Ireland. Xa kuthelekiswa neentengiso ngezinye iintsuku ngaphandle koLwesihlanu oMnyama, uMzantsi Afrika ubone ukwanda kwe-1952%, i-UK yafumana ukonyuka kwe-1708%, kwaye iNigeria yabona ukwanda kwe-1331% kwintengiso.
4. Enye iholide yiCyber Monday ewela ngoNovemba 30. Yasekwa nguShop.org ngonyaka we-2005, nguMvulo (owaziwa ngokuba nguMvulo oluhlaza) olandela uSuku lokuBonga.
Isizathu seCyber Monday sinokulandelelwa kwinto yokuba abanye abantu bakulungele ukuthenga ngenxa yoko bakubonayo kwimpelaveki engaphambi kwaloo Mvulo kodwa bathandabuza ngenxa yesihlwele esikhulu esasekwa ngoSuku lokuBulela kunye noLwesihlanu oMnyama kunye kufuneka ulinde ukuthenga iimveliso ezinjalo ngoMvulo emva kwempelaveki ngoku ayisekho ngokwasemzimbeni kodwa ikwi-Intanethi ukusuka kwintuthuzelo yeeofisi zabo.
Ukuhamba ngegama le- Cyber ngoMvulo, unokukhawuleza ukunxulumana nesizathu sokuba isekwe ikakhulu kubuchwepheshe bamva nje, iinkqubo zombane, kunye nemidlalo.. Kwaye khumbula ukuba ekubetheni kobhubhane umdlalo we-Intanethi wawungowemini.
Ngokutsho kwe-Startup Genome , iinkampani ezidlalayo ziphakathi kwamanani amancinci eenkampani eziya kuphuma ngcono kulo bhubhane njengoko ziya kungqina i-10% okanye ngaphezulu ukunyuka kwengeniso yazo.
Urhwebo olukhulu olunje ngeAmazon luxhamle kuloMvulo oluhlaza. Enyanisweni, i-Cyber Monday yimini enkulu yokuthenga kwi-intanethi kwimbali yase-US kuba incede abathengisi ukuba bafikelele kwi-9 yeebhiliyoni zeedola . Kwaye kuqikelelwa ukuba kulo nyaka ukuthengisa ngoMvulo we-Cyber kuya kufikelela kwincopho ye-10 yeebhiliyoni zeedola .
UMvulo weCyber ngoku udlulele ngaphaya kwento yase-US. Ngoku iqatshelwa njengeholide yokuthenga kwezinye iindawo zehlabathi ngendlela yokwamkelwa. Amanye amazwe yi-UK, Colombia, France, Canada, Australia, and Japan. Uyabona leyo yindlela entle kakhulu yamashishini e-ecommerce ukwandisa ukufikelela kwawo kwiimarike ezintsha kwaye ngaloo ndlela afumane ingeniso ethe kratya.
Ngoku masingene kwiingcebiso onokuzisebenzisa kwaye wenze ukuba uzilungiselele la maxesha eholide.
Icebiso loku-1: Yenza ilungiselelo lamava omsebenzisi agqwesileyo: amathuba amaninzi eza noxanduva olungakumbi ngakumbi xa kukho abantu okhuphisana nabo abohlukeneyo emarikeni. Yiyo loo nto kufuneka unyuse amaqhinga akho. Umzekelo, kunanini na ngaphambili, abathengi banomdla wokuthenga kwi-Intanethi ngaphandle koxinzelelo. Kodwa ukuze ukwazi ukunika aba bathengi amava amnandi omsebenzisi, kufuneka usebenze kubuntu. Oku kuya kwenza ukuba kubonakale ngathi uthetha ngokuthe ngqo nabathengi bakho.
Kutheni le nto? I-Instapage iphawule ukuba xa unekhasi lasekhaya elenzelwe wena kukho umkhwa wokuba i-85% yabathengi iya kuthenga kuwe kwaye xa unenqwelo yokuthenga eyenzelwe wena, unokulindela ukuba i-92% yabathengi be-intanethi baphenjelelwe. Ke ngoko, kuyacetyiswa ukuba ugxile ngakumbi ekuboneleleni ngamava omsebenzisi akhethekileyo kwaye agqwesileyo kumthengi ngamnye wakho.
Kwakhona, khumbula ukuba kukho iindlela ezahlukeneyo zokuhlawula ezinokusetyenziswa. Iimveliso ezininzi zilahliwe kwinqwelo kuba iindlela zokuhlawula azithandeki kubathengi. Ukubonisa oku, i-Italiya ikhetha ukuthenga ngee-wallet zedijithali ezifana ne-PayPal, abathengi beemveliso e-UK bakhetha amakhadi e-debit, kwaye abathengi baseCanada abakwi-intanethi bakhethe amakhadi okuthenga ngetyala.
Enye into ebalulekileyo ekufuneka uyithathele ingqalelo sisiseko sewebhusayithi yakho. Khumbula ukuba, iwebhusayithi yakho iya kugutyungelwa kukugcwala kwabantu abaninzi ngexesha leeholide. Iwebhusayithi yakho kufuneka iguquguquke kwaye yomelele ngokwaneleyo ukuze imelane nomthwalo wetrafikhi ezayo kuyo, kungenjalo iya kuntlitheka endleleni. Vavanya, uvavanye, kwaye uvavanye kwakhona phambi kokuba ixesha leholide likufike ungalungiselelanga.
Ingcebiso yesi-2: Funda kwaye uqonde ukuziphatha kwabathengi bakho: kunye nexesha, abalinganiswa kunye nokutshintsha kokuziphatha. Umzekelo, ubhubhani weCoronavirus utshintshe indlela yokuziphatha yabathengi. Into yokuba abantu bahambe phantsi kotshixiso, bazame ukuziqhelanisa nokungena ekuhlaleni kwaye balwe nokudodobala kwezoqoqosho zizinto ezaneleyo zokutshintsha ukuziqhelanisa nabathengi.
Owona mba mkhulu wokuthengiswa kweli xesha lobhubhane kukulibaziseka ekuthumeleni nasekuhanjisweni. Kuye kube nzima ngakumbi ukuhlangabezana nemihla yokuhanjiswa. Nangona kunjalo, usenokwenza ukuba abathengi baneliseke. Nokuba leliphi ixesha eliza kuthatha ukuhanjiswa, qinisekisa ukuba abathengi bakho baya kuzifumana iimveliso zabo kwaye baya kuzifumana nini. Zigcine zihlaziyiwe njengoko zihamba.
Kwakhona, into yokuba abantu bezabalaza nefuthe lezemali lobhubhani yenza ukuba abantu abaninzi bafune ukuyiqonda inkcitho yabo. Uza kubatsala njani aba bathengi barhoxisiweyo? Enye indlela onokukwenza ngayo oko kukunikela ngeekhuphoni kunye neentengiso. Xa abathengi bebona eli thuba, baya kucinga ukuba babethe ibhonasi enkulu. Kukholelwa ukuba iikhowudi zekhuphoni kunye neepromos zingumqhubi omkhulu wokuthenga iholide.
Ingcebiso yesi-3: Lungiselela abathengi bamanye amazwe: nabani na unokuthenga nakweyiphi na indawo yehlabathi ngenxa yokufika kwe-ecommerce. Kodwa umntu kufuneka alumke kuba abantu abavela kwiindawo ezahlukeneyo baya kushukunyiswa ukuba bathenge kuphela ukuba banokunxulumana nomxholo wakho. Kulapho uguqulelo kunye nokuguqulwa kwasekuhlaleni kwenzeka khona. Uguqulo luthatha inkathalo ngolwimi ngelixa ukwenziwa kwalapha ekhaya kuthathela ingqalelo ezinye iinkalo zenkcubeko kuba kuya kunceda imveliso yakho ilungele abaphulaphuli ekujoliswe kubo. Ngokomzekelo, iholide kwindawo isenokungabi kwenye indawo.
Abathengi banokuthenga kakhulu kwiiwebhusayithi abazifumene beqhelekile. Oku kubonakala kwinto eyenziwa nguLISA. I-Localization Industry Standard Association ifumanisa ukuba ukuba i-€ 1 ichithwa ekuhlaleni, kukho utyekelo lokuba kuya kubuya i-25 €.
Ewe, usenokuba ucinga ngemiceli mngeni esiza nokuba nesicwangciso seelwimi ezininzi. Qiniseka ukuba i-ConveyThis iya kukuthathela yonke into ngaphandle koxinzelelo kwaye ngoku lelona xesha lilungileyo lokuba wenze oko phambi kokuba iholide ifike.
Okokugqibela, akukho mida esebenza njengemiqobo phakathi kwabathengi kunye neevenkile kwihlabathi lethu ledijithali namhlanje. Yiyo loo nto kubalulekile ukuba wazi kakuhle kwaye wazi kakuhle ngeeholide ze-ecommerce zamazwe ngamazwe ezidumileyo ukuze ukonwabele izibonelelo eziza kunye nokunyuka kweentengiso kwihlabathi liphela. Ke ukuze amashishini anenkangeleko eyomeleleyo ye-intanethi angakwazi kwaye aya kuhlala ephambi kwabanye abangekho kwi-intanethi.
Uqala ukwakha inkangeleko yakho yeelwimi ezininzi namhlanje ukuze abathengi bakho kunye nabo baza kuba ngabathengi babe namava amnandi anxulumene neemveliso zakho.
Ukuqala inkqubo, kufuneka uyizame ConveyThis !