Wonke umntu ufuna itrafikhi kwiiwebhusayithi zabo. Nangona kunjalo yinto enye ukuvelisa i-traffic yewebhusayithi kwaye yenye into ukuguqula i-traffic enjalo ukuba ibe yinzuzo kumnini wewebhusayithi. Akukho nzuzo ingako ukuba into eyenziwa ziindwendwe kukundwendwela iwebhusayithi yakho ngaphandle kokunxibelelana nawe. Ukuqhagamshelana nawe ngengqiqo yokuthobela iimveliso kunye neenkonzo zakho, ukubhalisela iincwadana zeendaba ze-imeyile, ukwenza imibuzo evela kuwe ngefomu yoqhagamshelwano okanye ubuncinci uthathe inyathelo kwiphepha lakho.
Xa isivakashi senza nayiphi na imisebenzi efunwayo ekhankanywe, ngoko sinokuthi ukuguqulwa kwenzeke. Eli nqaku lelakho ukuba ungathanda ishishini lakho libe namava okukhula ngoguqulo. Ngoko ke, musa ukuyeka ukufunda oku.
Ngaphambi kwayo nayiphi na enye into, kubaluleke kakhulu ukuqwalasela ukuba yeyiphi izinga lokuguqulwa kwetrafikhi yewebhusayithi.
Yintoni iqondo loguqulo?
Izinga apho umlinganiselo othile wabatyeleli bewebhusayithi yakho bathatha amanyathelo afunekayo waziwa njengenqanaba lokuguqulwa. Izinga loguqulo lingqineke liphakathi kwezona milinganiselo zithembekileyo ekubaleni nasekulinganiseni ukusebenza kwephulo elithile lentengiso. Intsingiselo yokuguqulwa iyahluka njengoko inokuxhomekeka kwinto oyithengisayo okanye ozama ukuyinikezela. Nangona kunjalo, xa kuziwa kwi-eCommerce, inokuba kukuthenga imveliso ethile okanye ukuthobela iinkonzo ezithile, ukufumana idinga elibhukisiweyo, ukwenza ishedyuli yedemo, okanye ukungenisa ifom yoqhagamshelwano.
C ukubala uGuqulo loQinisekiso
Kuyinto enomdla kakhulu ukubona ukuba izinga lokuguqulwa liyalinganiseka. Kusenokubonakala kusoyikisa ukusebenzisa ifomula yokubala izinga lokuguqulwa ukuba eli lixesha lakho lokuqala uzama ukubala. Nangona kunjalo, akuyomfuneko ukuba woyike nantoni na ngaloo nto. Ifomula ilula ngolu hlobo:
Izinga loguqulo =
Ukuba umzekelo, ukuba iwebhusayithi yakho ineendwendwe zayo zizonke kwinyanga edlulileyo ukuba ibe linani elipheleleyo lama-25000 kunye ne-15000 yezi ndwendwe zithengiwe, singabala izinga lakho lokuguqulwa libe:
Izinga lokuguqulwa kwaloo nyanga =
Esikhundleni sokuzibuza malunga nokubala oku ngesandla ngamaxesha onke, kukho izixhobo ezithambileyo zokukunceda wenze izibalo kunye nokulinganisa. Izixhobo ezinjalo zi-Google Analytics, iiNtengiso zikaGoogle, iiNtengiso zikaFacebook, iiNtengiso zeTwitter, kunye nolunye uhlalutyo kunye nezixhobo zentengiso.
Ngelixa kuyinyani ukuba izinga loguqulo ayisosisixhobo silungileyo sokulinganisa izinga lempumelelo yakho, kodwa sisixhobo esiluncedo ukukunceda ugcine umkhondo wendlela oqhube ngayo. Kungangcono ukuba ufumane umphuhlisi oza kukunceda ugcine iwotshi kwinqanaba lokuguqulwa kwakho kuba ukwenza oko ngokuqinisekileyo kuya kuba nefuthe elihle kwishishini lakho.
Izizathu zokuthi Wandise uGuqulo lweWebhusayithi yakho
Ukuba ufuna ukuphucula iwebhusayithi yakho ukuze ube nokuguqulwa okwandisiweyo, ke iwebhusayithi yakho iya kufuneka iqhube inkqubo eyaziwa ngokuba yi-Conversion Rate Optimization (CRO). Le nkqubo iya kunceda ukuba i-traffic yewebhusayithi yakho inyuswe. Iya kuba yintoni inzuzo yakho ukuba uyengeza iwebhusayithi yakho? Izibonelelo zezi:
1. Unokufikelela kulwazi oluthe kratya malunga nabathengi bakho: esinye isizathu esona sizathu sokuba kulungile ukufumana ulwazi oluninzi malunga nabathengi bakho kukuba xa unolwazi olunjalo uya kukwazi ukulungelelanisa iimveliso kunye neenkonzo zakho kwiimfuno zabathengi bakho. Wenza oku kugcinwa kwam okanye ukwenza iimveliso ezifanelekileyo kunye neenkonzo kubo. Nge-CRO, unokwazi ukuba abathengi okanye abathengi abanokuba ngabathengi benza njani kwiwebhusayithi yakho kwaye yeyiphi imingeni abazama ukuyoyisa.
Kulula ukumisela imisebenzi abathengi bakho ababandakanyeka kuyo. Oku kunokwenzeka nge-CRO. Umzekelo ngowokuba unokufikelela ekuqondeni ukuba abanye bakhetha ukuqhagamshelana ngokukhawuleza ngelixa abanye banokuqhagamshelana emva kwamaxesha athile. Izinto ezibonakala 'zingenantsingiselo' njengokhetho lombala kunye nemilo ekhethwayo yabathengi bakho inokumiselwa yinto abayicofayo. Ulwazi olunjalo lunokukunceda xa usenza amaphulo kunye neentengiso ngokulungelelanisa uyilo lwakho kunye nophuhliso lwexesha elizayo koko bakuthandayo. Oku kuya kukhokelela ngaphandle kwamathandabuzo ekwandeni koguqulo kunye namava ondwendwelo kwindawo .
2. Unokwandisa okanye ukhulise inzuzo yewebhusayithi yakho: I-CRO inceda ukukhuthaza iindwendwe zewebhusayithi yakho ukuba zibonise iimveliso kunye neenkonzo zakho. Ngokuphucula uguqulo lwakho kancinci, ungalindela ukuba neentengiso ezininzi kwaye oku kuya kuthetha iinzuzo ezininzi kuwe. Olunye uphawu olukhethekileyo lweNtshukumo yoHlengahlengiso kukuba, ngokungafaniyo nezinye iindlela zentengiso, ibonelela ngenzuzo yangoko nangoko nesengqiqweni.
Kungathatha ixesha ngaphambi kokuba ingeniso eyongeziweyo ibonakale. Ngamanye amaxesha ukusuka kwiiveki ezimbalwa ukuya kwiinyanga. Ke ngoko, bambelela ekusebenziseni i-CRO njengoko oku kuya kukunceda ukuba uphawule iindawo ezifuna uhlengahlengiso kunye nophuculo.
3. Ungabagqwesa abo bakhuphisana nabo: I-CRO yindlela efanelekileyo yokuba ne-SEO ephuculweyo. Xa unika iindwendwe zewebhusayithi yakho umsebenzi othile ukuba zenze, oku kuya kubanyanzela ukuba bafune ukuchitha ixesha elininzi kwiwebhusayithi yakho. Kwaye njengoko iindwendwe zihlala ixesha elide kwiwebhusayithi yakho, isantya sewebhusayithi yakho siya kuncipha. Yiloo nto uGoogle ayifumanisa inomtsalane. Ireyithi yebounce yinto enye uGoogle ayiqwalaselayo kumanqanaba. Kuba ngoku unesantya esincitshisiweyo sokutsiba, kukho konke okunokwenzeka ukuba indawo yakho yokukhangela iya kuphuculwa. Konke kuyenzeka ngenxa yokuba usebenzisa ngokuchanekileyo i-CRO.
Umgangatho wokukhangela ophuculweyo, kwelinye icala, uya kuvelisa ukugcwala ngakumbi kwiwebhusayithi yakho. Okukhona usebenzisa i-CRO, kokukhona uya kufumana umgangatho ophezulu wokukhangela.
4. Ungafumana abathengi abaninzi okanye abathengi abanokubakho: nokuba ngaba ngabakhenkethi besayithi yakho banamava anjani kwisayithi yakho anokunikezelwa ukuba unewebhusayithi ephuculweyo. Ngala mava ongeziweyo anikezelweyo aya kukunceda ukuba uguqulelwe kubathengi beemveliso kunye neenkonzo zakho.
Nge-CRO, ivenkile yakho yokuthenga kwi-intanethi inokufumana unxibelelwano olungakumbi kwaye ilungelelanise ivenkile yakho ngokweemfuno zabathengi bakho. Ngokwenza oku uya kukwazi ukuziguqulela kubathengi beemveliso kunye neenkonzo zakho. Ngayo yonke into ethethiweyo malunga ne-CRO, uya kuvuma ukuba sisixhobo esinobunkunkqele esinokusetyenziswa ekufumaneni abathengi abaninzi.
Ngoku, makhe sixoxe ngeendlela zokwandisa ukuguqulwa kwewebhusayithi.
Iindlela ezine (4) onokonyusa ngazo uGuqulo lweWebhusayithi yakho
Apha ngezantsi kukho iindlela ezine (4) eziqinisekisiweyo onokonyusa uguqulelo lwewebhusayithi yakho:
- Ngokwenza indawo yewebhusayithi: xa abanini bamashishini besebenzisa i-intanethi kumashishini abo, ibavumela ukuba bafikelele kubaphulaphuli ababanzi kakhulu abanokuba ngabathengi. Nangona kunjalo, eli qela likhulu labathengi abanokuba ngabathengi liqulethe abantu abaninzi abaneelwimi ezahlukeneyo. Eso sizathu sokuba iwebhusayithi yakho kunye nomxholo wayo kufuneka ulungelelaniswe nesidingo sabathengi bakho abanokuba ngabathengi bendawo ekujoliswe kuyo. Kwaye unokwenza oku kuphela ngokwenza kwalapha ekhaya.
Unokufumana izixhobo eziza kukunceda ufezekise oku kwasendaweni. Kukho inkqubo elawula uguqulo. Le nkqubo eyaziwa ngokuba yiNkqubo yoLawulo lokuGuqulela inceda ukuphatha iwebhusayithi yakho ngokuzenzekelayo. Kwakhona iComputer Aid Translation (CAT) inokunceda ukuphucula ukusebenza kakuhle kwewebhusayithi yakho. Esinye isixhobo siSixhobo sokuPapasha seDesktop (DPL) esinceda ekuphuculeni uyilo lweentetho kunye namaxwebhu.
Ngokwenza iwebhusayithi yasekuhlaleni, ungafikelela kwinani elikhulu labantu abangakwaziyo ukuthetha ulwimi lwakho okanye ulwimi lokuqala lwewebhusayithi yakho. Lo mbono wokuvumela abatyeleli ukuba bajonge iwebhusayithi yakho ngeelwimi zabo baya kuphucula amava abo kuba ngelixa uhlala kwindawo, uthathele ingqalelo iinkcubeko kunye nemvelaphi. Ngale nto, unokuncipha kwireyithi yebounce kwaye ukonyuka kwinqanaba lokukhangela.
- Ukongezwa kwe-LiveChat kwiwebhusayithi yakho: esinye isixhobo esiluncedo ekunyuseni ukuguqulwa kwewebhusayithi yakho yi -LiveChat. Xa abaninzi bethenga kwi-intanethi, bazama ukuphanda iimveliso. Ukuba iindwendwe zikulungele ukubuza okanye ukufunda ngakumbi malunga neemveliso ezithile, kuya kuba lula ukusebenzisa i-liveChat ukhetho olufumaneka kwiphepha. Kwaye ngokwenza oku, unokuguqula olo ndwendwe lube ngumthengi.
I-LiveChat inika indawo yokunxibelelana nabathengi kunye nabaza kuba ngabaxhasi. Unxibelelwano olunjalo alugcini nje ngokudala ubudlelwane obuqinileyo nabathengi kodwa luya kugcina ubudlelwane obunjalo. Ngamanye amaxesha kukho amanqaku abalulekileyo abathengi abaya kufuna ukwazi kwaye kuya kuba ngcono ukubonelela ngempendulo kwangoko nge-LiveChat. I-LivePerson, i-Smartloop, i-Aivo kunye nezinye ezininzi ziyimizekelo yezinye i-AI ze-chat bots ezinokuthi ziqeshwe kule meko. Ezi chatbots ze-AI zinokuphendula kwiingxoxo ngokubonelela ngeempendulo ezizenzekelayo kwiindwendwe zewebhusayithi yakho kwaye ziguqulele kubathengi.
- Ukongeza iSaziso sePopu: isaziso esizivelelayo sisixhobo esinamandla sokufowuna. Nangona kunjalo, kufuneka kuthathelwe ingqalelo xa kuyilwa izaziso ezizivelelayo njengoko isaziso esithile sinokucaphukisa abatyeleli ukuba asiyilwanga ngokufanelekileyo ukulungiselela iintlobo ngeentlobo zezixhobo eziya kufikelela kwiwebhusayithi.
Abakhenkethi abayi kucaphuka ukuba ii-popups ziimveliso zentengiso abanomdla kuzo kwaye banokucofa ngokungenangqondo kwezo ntengiso. Xa usebenzisa isaziso esisebenzayo se-popup, uya kungqina ukonyuka koguqulo. Sebenzisa ii-popups ezinomtsalane kwaye wenze kube lula ukuqhubeka, ukubhalisa okanye uvale loo popup.
- Yenza uvavanyo lokwahlulahlula: uvavanyo lokwahlulahlula okanye njengoko lubizwa ngenye indlela uvavanyo lwe-A/B bubuchule bokusebenzisa ukulinganisa ukusebenza kweenguqu ezimbini zemveliso enye eyenziwe yafumaneka kwiqela elahlukileyo labantu kwiwebhusayithi.
Ngolu vavanyo, uya kuba nakho ukuqaqambisa iindawo ezifuna ukuqwalaselwa ngakumbi. Ukubandakanya le ngcamango yokuvavanya kwinkqubo yakho ye-CRO ngokuqinisekileyo iya kuphucula ishishini lakho le-eCommerce.
Zimbini izinto ekufuneka uziqwalasele phambi kovavanyo. Okokuqala, khetha isalathisi sokuSebenza esiPhambili (KPI) oza kusisebenzisa, uvelise i-hypothesis kwaye ukhethe abaphulaphuli ojolise kubo. Ukuba ufuna ukuqokelela nayiphi na idatha, sebenzisa izixhobo ezifana nenkqubo yokulandelela i-imeyile okanye i-Google Analytics ukwenza oko. Okwesibini, zama ukuseka ulawulo. Iinguqu ezimbini okanye iinguqulelo zemveliso kufuneka zivavanywe kuphela ngesiseko sokwahlukana kwazo. Ukuba umzekelo uzama ukuvavanya amagama omnxeba wakho kwizenzo, kufuneka uzame ukubeka ezi nguqulelo zimbini kufutshane enye kwenye. Kwaye uvavanyo kufuneka lwenziwe ngexesha elifanayo kwaye ngexesha apho kukho ukuzinza kunye nokuhamba ngokuqhubekayo kwe-traffic kwiwebhusayithi. Oku kuya kwenza ukuba isiphumo sibaluleke ngokwezibalo.
Kubaluleke kakhulu ukuvavanya iziphumo kunye nokwenza uhlengahlengiso apho kukho imfuneko. Umzekelo, ukuba uguqulelo B lusebenza bhetele kunenguqulelo A, zama ukwenza utshintsho. A/B okanye uvavanyo ukwahlula kufuneka kube kanye nje ukuze kuphuculwe ukuthengisa.
Naliphi na ishishini elifuna ukutsala abathengi abaninzi kunye nokwandisa intengiso kufuneka linyuse ukuguqulwa kwewebhusayithi yalo. Ngelixa isenokubonakala ingumsebenzi onzima kwaye ucela umngeni, ukwenza utshintsho lufanelekile. Ngaba ufuna iindwendwe ezininzi kwiiwebhusayithi zakho? Ngaba uyafuna ukuba iindwendwe zithathe inyathelo xa zindwendwela iwebhusayithi yakho? Ngaba ufuna ukuba bathenge, babhalise okanye baqhagamshelane nawe? Ukuba ewe yimpendulo yakho, ngoku lixesha lokuba uqalise ukusebenzisa amaqhinga akhankanywe kweli nqaku.
Qhagamshelana nathi ku-www.ConveyThis.com namhlanje! Iqela lethu leNkxaso likulungele ukuphendula nayiphi na imibuzo onayo malunga neplagin yethu yokuguqulela iwebhusayithi.