Ngaba ukhe weva ngegama elithi Globalization 4.0 ? Ligama elihlaziyiweyo lenkqubo yokudityaniswa kwehlabathi edume kakubi esingakhange siyeke ukuva ngayo ukusukela oko lathi laqanjwa eli gama. Igama libhekisela ngokucacileyo kwinkqubo yedijithali kunye nenguqu yesine yezoshishino kunye nendlela ihlabathi eliba ngayo ikhompyutha.
Oku kuhambelana nesihloko samanqaku ethu kuba sifuna utshintsho lweparadigm malunga nombono wethu wehlabathi elikwi-intanethi.
I-Globalization vs Indawo yokuhlala
Ukwazi ukuba ezi nkqubo zimbini ziphila ngaxeshanye kunokuvakala kubhidekisa kuba zichasene ngokupheleleyo, kodwa zingqubana rhoqo kwaye eyona iphambili ixhomekeke kakhulu kumxholo nakwinjongo.
Kwelinye icala, umanyano lwamazwe ngamazwe lunokusebenza njengesithethantonye sokuqhagamshelwana, ukwabelana kunye nokufumana indawo efanayo nangona imigama emide kunye neyantlukwano, unxibelelwano, kunye nazo zonke iintlobo zotshintshiselwano phakathi kwabantu.
Kwelinye icala, ukwenziwa kwasekhaya kumalunga nokwazi iinkcukacha ezimfutshane ezahlula uluntu oluthile kwihlabathi liphela. Ukuba ufuna ukucinga ngesikali aba babini basebenza kuso, indawo yokuhlala yindawo ethandwayo yomngxuma-eludongeni kwaye ukusebenzelana kwehlabathi kuya kumelwa yi-Starbucks.
Umahluko uyamangalisa. Cinga ngempembelelo yazo, uzithelekise ekuhlaleni nakwihlabathi jikelele, cinga ngodumo lwazo, udumo lwazo, ukubekwa emgangathweni kweenkqubo.
Ukuba sicinga ngomgangatho ophakathi phakathi kwe-localization kunye ne-globalization okanye ukuba siyadibanisa, siya kufumana i-"glocalization" engavakali njengegama konke konke, kodwa siyibonile ngesenzo. I-Glocalization yinto eyenzekayo xa ufumana ivenkile yamazwe ngamazwe enomxholo owahlulwe kancinane ngokwelizwe kunye nolwimi lwelizwe ekujoliswe kulo. Sijongene nohlengahlengiso oluncinci.
I-glocalization ifile. Ukuphila ixesha elide kwasekuhlaleni
Masiyibize, i-globalization iphelile, akukho mntu uyifunayo ngolu hlobo lwangoku. Yintoni efunwa ngumntu wonke njengabasebenzisi be-intanethi ngamava hyperlocal , bafuna ukuthenga "kwindawo" kwaye bafuna ukuzibona njengabaphulaphuli abanqwenelekayo, kunye nomxholo owenzelwe bona .
Apha kulapho inguqulelo ingena khona
Uguqulo sesinye sezixhobo ekuphunyezwa ngazo ukwenzeka kwalapha ekhaya, emva koko, ukoyisa umqobo wolwimi ngomnye weyona miqobo mikhulu.
Uguqulo luluncedo ngokwenene njengoko luthatha umyalezo osuka kulwimi olunye luphinde luwuvelise kolunye, kodwa kukho into engayi kubakho, umphumo wayo uya kuba ngokubanzi kuba kukho umqobo wenkcubeko okhoyo.
Indima yendawo yokuhlala kukugxila kwaye ulungise yonke i-faux pas oyifumanayo xa imibala, iisimboli kunye nokhetho lwamagama luhlala lusondele kakhulu okanye lufana nelokuqala. Kukho intsingiselo eninzi efihliweyo ngokomxholo ongaphantsi, zonke ezi zinto zidlala kunye neentsingiselo zenkcubeko ezinokwahluka kakhulu kwezo zenkcubeko yomthombo kwaye kufuneka zilungiswe.
Isebenza njani le nkqubo?
Guqulela kwinkcubeko eyahlukileyo
Kuya kufuneka ucinge ekuhlaleni , ulwimi luxhomekeke kakhulu kwindawo. Oku kuya kucaca ngakumbi xa sicinga ngeelwimi ezinabantu abaninzi abathetha kunye nawo onke amazwe apho ilulwimi olusemthethweni, kodwa oku kusebenza nakwiimeko ezincinci. Ulwimi kuya kufuneka luqwalaselwe ngononophelo kwaye lonke ukhetho lwamagama kufuneka luhambelane ngokugqibeleleyo kwindawo ekujoliswe kuyo okanye luya kugqama njengobhontsi obuhlungu kwaye lubonakale lungathandeki.
E- ConveyThis , siziingcali zendawo kwaye sisebenze kwiiprojekthi ezininzi ezicela umngeni zendawo kuba le yeyona nto sinomdla ngayo. Sisebenza kunye ngoguqulelo oluzenzekelayo kuba sisixhobo esihle esinesakhono esikhulu kodwa sihlala sikulangazelela ukuntywila kwaye siqale ukusebenza ngoguqulelo olusebenzayo lwesiqalo kwaye siyijike ibe yinto enkulu .
Mininzi imiba ekufuneka kusetyenzwe kuyo xa kukho iprojekthi yendawo, efana nendlela yokutolika ngokufanelekileyo uburharha, imibala enentsingiselo efanayo, kunye neyona ndlela ifanelekileyo yokujongana nomfundi.
Ii-URL ezinikezelweyo zeelwimi ezahlukeneyo
Akukho mfuneko yokwenza iiwebhusayithi ezahlukeneyo kulwimi lwakho ngalunye, ingajika eyona nkqubo ilula ibe yeyona itya ixesha namandla.
Kukho iinketho ezininzi zokudala iiwebhusayithi ezihambelanayo, nganye ngolwimi olwahlukileyo, eyona isetyenziswa kakhulu ngabalawuli abangaphantsi kunye ne-subdomains . Oku kwakhona kudibanisa yonke iwebhusayithi yakho ngaphakathi "kwifolda" kwaye iinjini zokukhangela ziya kukubeka phezulu kwaye ube nokuqonda okucacileyo komxholo wakho.
Ukuba i-ConveyLe ngumguquleli wewebhusayithi yakho, iya kwenza ngokuzenzekelayo ukhetho lwakho olukhethileyo ngaphandle kokuba wenze nayiphi na ikhowudi entsonkothileyo kwaye wonge imali eninzi kuba awuzukuthenga kwaye ufuna ukulungiswa kwiiwebhusayithi ezahlukeneyo.
Ngoluhlu olungaphantsi okanye i-subdomain uphepha ukuphindaphinda umxholo, apho iinjini zokukhangela ezikrokrelekayo. Ngokumalunga ne-SEO, ezi zezona ndlela zilungileyo zokwenza malunga nokwakha iwebhusayithi yeelwimi ezininzi kunye neyezizwe ngezizwe. Funda eli nqaku ngeenkcukacha ezithe vetshe malunga nezakhiwo ze-URL ezahlukeneyo.
Imifanekiso efanelekileyo ngokwenkcubeko
Ngomsebenzi ophucukileyo nogqibeleleyo, khumbula ukuguqulela isicatshulwa esizinzisiweyo kwimifanekiso kunye neevidiyo, unokufuna ukwenza ezintsha kraca ezihambelana ngcono nenkcubeko ekujoliswe kuyo.
Ngokomzekelo, cinga ngendlela enokuba yahluke ngayo iKrismesi kwiindawo ezahlukahlukeneyo zehlabathi, amanye amazwe ayinxulumanisa kakhulu nemifanekiso yasebusika, ngoxa kuMazantsi eIkhweyitha ibakho ehlotyeni; kuba abanye lithuba elibaluleke kakhulu lonqulo, kwaye kukho iindawo ezininzi apho banendlela yokujonga iKrismesi.
Vula uguqulo lwemali
Kwi-ecommerce, ukuguqulwa kwemali kukwayinxalenye yendawo. Ixabiso lemali yabo yinto abaqhelene nayo kakhulu. Ukuba ubonisa amaxabiso ngemali ethile kwaye abatyeleli bakho kufuneka bahlale bebala, ngoko ke akunakwenzeka ukuba bathenge.
Zininzi ii -apps kunye nolwandiso lwe-ecommerce yakho oluya kukuvumela ukuba wenze utshintsho lokuguqulwa kwemali okanye udibanise iimali ezahlukeneyo kwiilwimi ezahlukeneyo kwiwebhusayithi yakho.
Iqela lenkxaso kwiilwimi ezininzi
Iqela lakho lenkonzo yabathengi luqhagamshelo lwakho kubathengi bakho. Ke, elo qela linoxanduva lokumela uphawu lwakho kubo. Oku akuthethi ukuba kufuneka utyale imali kwiqela elikwi-intanethi 100% yexesha, kodwa ngokuba ne-FAQ kunye nezinye izikhokelo ziguqulelwe, uya kuza indlela ende kwaye ugcine abathengi abaninzi. Ukuba abathengi bakho banokuqhagamshelana nawe nge-imeyile, khumbula ukuba nomntu omnye ubuncinane ngolwimi ngalunye ukuze yonke imiyalezo yamkelwe ngokufanelekileyo.
Ukushwankathela:
Uguqulo kunye nokufakwa kwalapha ekhaya kuyafana kakhulu, kodwa iyantlukwano ephawulekayo phakathi kwabo ayibenzi ukuba batshintshe kwilizwe leshishini, enyanisweni, kufuneka bobabini basebenze kunye ukuze benze amava omsebenzisi awonwabisa ngokwenene kumaqela ekujoliswe kuwo.
Ngoko khumbula:
- Ulwimi luphinda umyalezo ngendlela eqhelekileyo, ukuba usebenza ngoguqulo oluzenzekelayo ngoko nangoko olunikezayo , ungafuna ukucinga ukuba nomguquli ochwepheshile kwiqela lethu ujonge amanye amacandelo antsokothileyo kwaye uhlele.
- Ungathatheli ingqalelo kuphela abathengi bakho xa usenza iwebhusayithi yakho, kodwa kunye ne-SEO.
- Khumbula ukuba isoftware yokuguqulela ngokuzenzekelayo ayikwazi ukufunda umbhalo ofakwe kwimifanekiso kunye nevidiyo. Kuya kufuneka ukuba uthumele ezo fayile kumguquleli ongumntu, okanye ngcono, uziphinde ucinge ngabaphulaphuli bakho abatsha.
- Uguqulo lwemali lukwadlala indima enkulu ekuncedeni abathengi bakho bakuthembe.
- Nikela ngoncedo nenkxaso ngazo zonke iilwimi ekujoliswe kuzo.
I-ConveyThis inokukunceda ngeprojekthi yakho entsha yasekuhlaleni. Nceda i-ecommerce yakho ikhule ibe yiwebhusayithi eneelwimi ezininzi ngokucofa nje okumbalwa.