Uphanda esi sihloko ngenxa yokuba uvelise izinto ezibhaliweyo okanye umxholo oza kufundwa kwaye uqondakala kubaphulaphuli ababanzi abajoliswe kuyo komnye ummandla okanye ilizwe njengoko oku kuya kunceda uxhulumaniso lwakho kunye nabathengi abaza kusebenzisa olunye ulwimi.
Mhlawumbi, ucinga ngokuthumela ishishini lakho kumazwe angaphandle okanye ukuthatha ishishini lakho kwihlabathi ngaxeshanye, okanye injongo yakho kukuphucula ukuthengisa kunye nokuzibandakanya kwabathengi.
Ewe, ukuba nayiphi na inkcazo engentla ikulingana nawe, into enye oya kuyidinga ngumxholo wewebhu ongaguqulelwanga kuphela kodwa ofanelekileyo, osebenzayo, osebenzayo, owamkelekileyo ngokwenkcubeko, onengqondo, kunye nokuhambelana ngolwimi lwasekhaya lwemarike yangaphandle ekujoliswe kuyo.
Ukuphatha oko kuthetha ukuba kufuneka uguqule.
Yintoni ugqithiso?
Igama elithi transcreation yimali yamagama amabini ahlukeneyo. Oko kukuthi “inguqulelo” kunye “nendalo.” Yiyo loo nto, uguqulelo luchazwa njengesenzo sokukhuphela okanye unikezelo umxholo wemithombo yolwazi ekulindeleke ukuba ilandelelane, ingaguquguquki, yamkeleke ngokwenkcubeko, njl. njl. kolunye ulwimi ngokupheleleyo.
Ngamanye amazwi, uguqulelo lusenokubhekiswa “kuguqulelo oluyilayo” okanye “ukuguqulela ngokuyilayo.” Oku kungenxa yokuba umxholo oguqulelwe kakuhle awuyi kuba yinguqulelo yegama negama yomthombo wolwazi kulwimi ekujoliswe kulo. Umbhalo okhutshiweyo unyanisekile kwaye uhlala uthembekile kumbhalo oyintloko. Oku kuthetha ukuba amagama, izaci kunye nezaci kwakunye nezafobe zilungelelaniswa ngokufanelekileyo kulwimi ekujoliswe kulo lusuka kumthombo.
Ngaloo nto, uya kubona ukuba uguqulelo alukho lula njengenguqulelo yegama-negama kulwimi ngenxa yokuba kuya kufuneka uqwalasele kungekuphela nje uguqulelo lolwimi kodwa yonke into okt yonke imiba yolwimi ekujoliswe kulo.
Ngelixa isazi seelwimi sinokuba nolwazi kakhulu kwinkalo yokufunda ulwimi, ukuguqulela kubandakanya isakhono sendalo sokwazi kakuhle ulwimi, ukuba nako ukubhala ngokuyilayo kunye nokuba nobuchule bokukopa. Yiyo loo nto iqhelekile ukubona abakhupheli nabaguquleli beelwimi besebenzisana kwaye besebenza kunye kwiprojekthi yoguqulelo.
Izizathu zokuba kutheni kufuneka usebenzise ukuguqulwa kwewebhusayithi yakho
Amashishini ajolise kwiimarike zamazwe angaphandle kufuneka athathele ingqalelo ukuphonononga uphawu lwawo kunye nezicwangciso zawo zokuthengisa ukuze atsalele ingqalelo yabaza kuba ngabathengi abatsha. Esi sicwangciso sophawu kunye nokuthengisa kuthetha ukuba imixholo yakho egqithisiweyo:
- Iphakamisa ulwazi lwebrendi.
- Ukutsala okanye ukutsala amashishini amatsha kunye namathuba oshishino.
- Ibonisa isiseko sangoku sabathengi owandisayo.
- Bonisa ukuphaphazela kunye novakalelo lwenkcubeko.
Ukwenza iTranscreation ibe lula
Ukwenza inkqubo yokuguqula ibe lula kwaye ilula, kukho imfuneko yokusetyenziswa kwesixhobo esifanelekileyo sesoftware.
Nantsi isiza isixhobo esikhulu, ConveyThis.
I-ConveyThis ikunceda ukuba wenze inkqubo yakho yokuguqulela ibelula, ithe ngqo kwaye ithe ngqo ngokusebenzisa inguqulelo yomatshini. Zeziphi ezinye zezinto ezenziwa luguqulelo oluzenzekelayo? Uguqulo oluzenzekelayo, njenge-ConveyThis, lubonelela:
- Indawo eyaneleyo kunye nogqithiso oluqikelelwa kakuhle. (Oko kuthetha ukuba ukwenziwa kwalapha ekhaya kunye nokuguqulelwa kwayo kusemgangathweni ngakumbi xa kuthelekiswa neToliki kaGoogle)
- Inkqubo yoguqulo olukhawulezayo ngokukhawulezisa umba wesandla wenkqubo yoguqulo.
- Ukulungelelaniswa ngokufanelekileyo komyalezo kunye nolwazi ofuna ukudlula ngaphandle kokuphulukana nethoni, undoqo, kunye nesimbo semathiriyeli yokuqala kulwimi ekujoliswe kulo.
Ngokungathi oko akwanelanga, i-ConveyThis ibonelela ngakumbi. Ngelixa kuyinyani ukuba siqeshe ukusetyenziswa komatshini wokuguqulela, unethuba lokuphucula ngakumbi kunye nokulungisa umxholo wakho oguquliweyo ngokubeka iiodolo zabaguquleli abanobuchule kwideshibhodi yakho okanye ukuba unabaguquleli bakho ongathanda ukusebenzisana nabo. kunye nokuqinisekisa ukuba unomxholo osulungekiswe kakuhle, ungabongeza kwideshibhodi yakho yeConveyLe.
Iyintoni imvelaphi yokwenziwa kwezinto?
Maxa wambi phakathi kweminyaka yee-1960 kunye neyee-1970, kuye kwavela imfuneko yokulungelelanisa iinguqulelo ukuze zihlangabezane nobuntununtunu benkcubeko, ubuchule bolwimi, njl. njl. kwezinye iindawo namazwe. Ngenxa yoko, uguqulelo lumele isenzo soguqulo olulodwa olukumgangatho ophezulu kunayo nayiphi na inguqulelo eqhelekileyo eqhelekileyo eyenziwa ngokwesithethe.
Ingqikelelo yanamhlanje yokwenziwa kwezinto
Utshintsho aluzange luhlale lunjalo njengakwi-60's. Ngoku idlala indima ebalulekileyo ekufumaneni ingqalelo yabathengi kunye nabathengi abanokubakho kwimimandla yangaphandle kunye neemarike. Xa imixholo iguqulelwe kakuhle, umyalezo ocetywayo uya kugqithiswa ngendlela yokuba abaphulaphuli abakwindawo ekujoliswe kuyo babambe yonke into ethethwayo ngendlela efanayo nabaphulaphuli kwimarike yasekhaya abayi kuba noxinzelelo lokuqonda umyalezo wakho.
Amashishini acinga ukuya kwihlabathi jikelele kunye/okanye acinga ukuba neentengiso kwiimarike ezahlukeneyo kwihlabathi liphela afuna ukutshintshwa kumaphulo oshishino ukuze aphumeze oku kulandelayo:
- Ukwandiswa konxibelelwano lwe-intanethi
- Ukudala imixholo efanelekileyo ekuhlaleni, enobuntununtunu kwinkcubeko, kwaye inomtsalane kubathengi abanokubakho.
- Ubungqina bokunyuka kweeMbuyiselo kuTyalo-mali (ROI).
- Ukubonisa ubukho olomeleleyo kwi-intanethi.
- Ukuqhuba amaphulo angaqhelekanga kwinkcubeko yasekhaya yemarike.
- Kujoliswe kwiidemografi ezikhethiweyo.
- Ukusebenzisa nokusebenzisa amagama anokuba nzima ukuwaguqulela, oko kukuthi, amagama anxulumene nebhrendi okanye imigaqo esekwe kushishino.
Ngazo zonke ezi zinto, ngoku ungafuna ukwazi ukuba ngawaphi amanyathelo abandakanyekayo kugqithiselo ukuze ube nempumelelo kwishishini lakho. Ngezantsi ngamanyathelo:
- Qinisekisa ngesizathu sakho sokuguqulwa: kunokuba uvuke nje ngolunye usuku kwaye uthi ufuna ukuguqulela, yiba nenjongo ecacileyo eya kwenza ukuba ufune ukuqala nokugqiba iprojekthi. Isizathu sokuba ufune ukuqala iprojekthi yokuguqula inokuba ufuna ukwazisa abathengi abanokuba ngabathengi malunga neemveliso oza kuzisungula. Okanye unokucinga ngephulo elitsha eliya kukunceda ube ne-SEO eyandisiweyo kwindawo ojolise kuyo. Isenokuba kungenxa yokuba ufuna ukwandisa ulwazi lophawu lwakho.
Nokuba siyintoni na isizathu sakho, abaguquleli abaziingcali baya:
- Yenza uphando olunzulu ngale nto kwaye ubone ukuba ifanelekile na izibonelelo#
- Bakunika ingxelo yovavanyo lwabo ukuba kunokwenzeka na ukufikelela kwiinjongo zakho ezimiselweyo okanye hayi.
- Xela into onokuyilindela njengeziphumo okanye iziphumo.
- Chaza iinjongo zakho ngokucacileyo: emva kokuqinisekisa ukwenzeka kweprojekthi yakho kwaye uyabona ukuba ungaqhubeka neprojekthi, kufuneka uchaze ngokucacileyo injongo yakho yogqithiso, oko kukuthi, uchaze kwaye umisele ubungakanani bemathiriyeli yomthombo okanye umxholo oza kuhanjiswa ulwimi ekujoliswe kulo.
Usenokuzibuza imibuzo njengokuba 'ukugcina umxholo kunye nesimbo kubalulekile?', 'Ngaba kufuneka ndibenoguquko oluncinane kwimiyalezo ethunyelwayo?' njl.
- Jonga uhlahlo lwabiwo-mali lwakho, ubale iindleko kwaye ulungise umhla wokugqibela entliziyweni: ezinye iindlela zokuguqulela zinokufuna okuncinci okanye kungabikho mntu kule nkqubo. Nangona kunjalo, uya kufuna iingcali ezingabantu ngelixa uguqulela. Yiyo loo nto ibiza kakhulu kwaye ithetha ukuba ixesha elininzi liya kufunwa ekusingatheni le projekthi. Inyani yokuba abaguquleli babhala ngokuyilayo ibonisa ukuba bathatha ixesha lokukhuphela ngocoselelo kwaye ngamanye amaxesha kufuneka baphonononge imisebenzi yabo komnye umjikelo wexesha. Ukuba ukhathazeke kakhulu kwaye unolwazi ngohlahlo lwabiwo-mali kunye nexesha elimisiweyo, oku kunokuchaphazela umgangatho wogqithiso lwakho.
- Apho kwaye xa kuyimfuneko, misela imida kwaye unamathele kuyo: unokufuna ukukhetha kwiinketho ezahlukeneyo zomxholo ogqithisiweyo onikeziweyo ngabaguquleli. Kuya kufuneka, nangona kunjalo, ucinge malunga nokuba loluphi olu khetho oluya kuhlala lukhululekile kwaye lujonge ngokugqibeleleyo kwisitayile kunye nokwakheka kwewebhusayithi yakho. Okanye uya kufuna ukubazisa ngamagama athile angundoqo ekufuneka aqukwe kumagama abawakhethayo xa bephethe iprojekthi.
- Okokugqibela, hlengahlengisa ukuhamba kwakho komsebenzi: ukuguqula kunokuba ngumngeni ngakumbi xa usebenzisa ukuguqulela ngomatshini. Nangona kunjalo, musa ukuphazamisa. I-ConveyThis iyasebenza ekujonganeni nemingeni enjalo.
Umzekelo, usebenzisa i-ConveyThis, unokuba nendibaniselwano yoguqulelo lwabantu kunye noguqulelo lomatshini. I-ConveyThis ikunika imeko eguquguqukayo kunye nesabelayo nokuba yeyiphi indlela yoguqulo okhathalayo ukuyisebenzisa. Ungafumana lula umsebenzi onikezelwe kubalingane kwideshibhodi yakho yeConvey. Ukwanalo nethuba lokumema ababhali bokuyila bangaphandle okanye amalungu eqela ukuba asebenze nawe kwiprojekthi yokuguqula.
Okubangela umdla, unokudibanisa ngokulula i-ConveyThis kwinkqubo yakho yangoku. I-ConveyThis iyahambelana nee-CMS ezininzi kunye neetekhnoloji ezingezizo i-CMS njengoko ubona kulo mfanekiso ungezantsi:
Ukwazi ngakumbi abaphulaphuli bakho ngokuguqulela
Kuyinyani ukuba ukwenziwa kwenguqu kuthatha ixesha elininzi kwaye akubizi mali iphantsi njengokuguqulela nje. Nangona kunjalo, kuwufanele umzamo kunye nezixhobo xa sicinga ngomonakalo ongalunganga onokubangela ishishini lakho.
Ukuba uya kufuna ukuba abaphulaphuli bakho bamazwe ngamazwe bazive bekhululekile kwaye banxibelelane ngokulula nemixholo yakho, kungcono ukulahla umbono wokunika umxholo igama-negama kulwimi ekujoliswe kulo kuba indlela yegama negama yokuguqulela yenza. azisoloko zithembekile kulwimi oluthethwayo.
Ngoncedo lokuguqulela, uya kuba nakho ukoyisa umqobo wolwimi onokuthi wenze izoyikiso kuwe. Ixesha, izinto eziphathekayo kunye nemithombo yezemali ebandakanyekayo ekugqithiseni umgangatho ophezulu ifanelekile xa ucinga ngemiphumo emihle eya kuba nayo kwi-brand yakho.
Xa usebenzisa i-ConveyThis, kulula kuwe ukuphatha ugqithiso kakuhle kwaye ngokulula unokuba nentsebenziswano nabaguquleli ukuze uqinisekise ukuba yonke inkalo yenguqulelo yakho igutyungelwe. Ungazibonela ngokwakho ukuba kulula kangakanani ukwenza ugqithiso ngokubhalisa simahla ngeConveyThis namhlanje.