Kule minyaka ingamashumi amabini idlulileyo kubekho utshintsho olukhulu. Ukuba unika ingqalelo kule minyaka ingamashumi amabini okanye ngaphezulu idlulileyo, uya kuba nakho ukujonga ngaphandle kwamathandabuzo ukuba izinto zitshintshile. Umzekelo, imfundo ibone utshintsho oluninzi, iindlela zonxibelelwano ziye zatshintsha, ulonwabo alukho njengesiqhelo, kwaye indlela yamashishini ayisafani nangaphambili. Kukujongela phantsi ukuthi zimbalwa izinto eziye zabona utshintsho kuba phantse zonke izinto zenzeke iinguqu eziphawulekayo. Enye inkalo ephambili eye yanegalelo kolu tshintsho lukhulu kukufika kobugcisa. Ekuqaleni abanye abanini bamashishini babethandabuza ukusebenzisa itekhnoloji kwisicwangciso sabo soshishino. Akumangalisi ukuba ngelixa abanye babekulungele ukukhetha ukusetyenziswa kweendlela zedijithali kumashishini abo, abanye baphoqeleka ukuba benze okufanayo. Oku, okuthakazelisayo, kwazala ukwanda ngokukhawuleza kwamanani eewebhusayithi. Ewe, uninzi lweewebhusayithi zenziwe kwaye ziyilwe kusetyenziswa i-WordPress, kwaye namhlanje sineewebhusayithi ezingaphezu kwe-1.5 yeebhiliyoni kwi-intanethi.
Enye into engenakuphepheka lutshintsho. Kuphela kwento eqhubekayo enokwenzeka nangaliphi na ixesha emhlabeni namhlanje. Yiyo loo nto olona khetho lubalaseleyo lwempumelelo namhlanje lunokuphelelwa ngomso kwaye impumelelo ibe sisiganeko sangaphambili. Ukuthi linyathelo elibalulekileyo ukwenza ishishini likabani namhlanje ayisesosihloko ekunokuxoxwa ngaso njengoko bekuhlala kubonisiwe ukuba akubalulekanga nje kodwa kusisiseko sokuba ngumntu ophumeleleyo kwishishini. Kuyinyani ukuba abanini bamashishini bayazama kulo mba kodwa uninzi lwabo bayasilela ukuqaphela imfuneko ebaluleke kakhulu yokuguqulelwa kwewebhusayithi zabo kwiilwimi ezininzi ukuze bafumane uhlobo lokunyuka okuzenzekelayo kwinani labathengi njengoko ukuguqulela kuya kunceda. ukungena kwiindawo ezahlukeneyo zemarike, ngaloo ndlela kufikelelwa kwinani elikhulu labantu.
Kweli nqaku siza kuxoxa ngezizathu zokuba kutheni kuyimfuneko, ngakumbi kunanini na ngaphambili, ukuguqulela iwebhusayithi yakho. Nikela ingqalelo njengoko oku kuxutyushwa.
Nazi izizathu eziluncedo zokuguqulela iwebhusayithi yakho yeWordPress:
Uguqulelo lunceda ukuQhuba iTrafikhi engakumbi kwiWebhusayithi yakho yeWordPress
Ukudityaniswa kwehlabathi yingcamango esebenzayo ekufuneka bonke abantu bayixabise kuba kungenxa yokudityaniswa kwehlabathi apho isiNgesi asisasebenzi njengolwimi lwe-intanethi. Oku akuthethi ukuba isiNgesi asisasetyenziswa. Ngapha koko, uninzi lwamaphepha ewebhusayithi anokufumaneka kwi-intanethi namhlanje lulwimi lwesiNgesi. Nangona kunjalo, xa siqwalasela ipesenti yabantu abaya kuthanda ukufunda kwi-intanethi ngolwimi olungelulo ulwimi lwesiNgesi, siya kuqonda ukuba ngaphezu kwe-73% yeepesenti bathi bakhetha ukusetyenziswa kolwimi lwabo. Ngaba uyayazi into enomdla malunga nokuvelisa itrafikhi enzima kwiwebhusayithi yakho? Into enomdla ngayo kukuba okukhona inani labatyeleli liqhubeka lisanda ngakumbi iinjini zokukhangela ezinjengeGoogle ziyakuqaphela ukugcwala kwaye ngaloo ndlela inika indawo ephezulu kwiwebhusayithi yakho.
Yintoni esinokuyithetha? Sinokuthi ukuba uguqulela iwebhusayithi yakho kwiilwimi ezininzi ngokuqinisekileyo uya kungqina ukonyuka kwetrafikhi yabasebenzisi bewebhusayithi yakho. Kwaye oku kunyuka kwezithuthi kunokuzisa uguqulo oluninzi.
Qaphela: kukholelwa ngabaninzi ukuba ukuguqulela sisabelo esinzima nesinzima kakhulu sokusingatha. Nangona kunjalo, oku akusoloko kuyinyani njengoko unakoguqulela iwebhusayithi yakho kwimizuzu embalwa. Ngaphandle kwento yokuba iyakhawuleza kwaye ithembekile, ungayenza ngexabiso eliphantsi kakhulu. Ukuba ungathanda ukufunda ngakumbi malunga nokuguqulela i-WordPress yakho, unokufunda ngakumbiAPHA.
Inguqulelo inempembelelo entle kubathengi
Ukuhamba ngenqaku lokuqala, enye into enomdla kukuba ukuguqulela iwebhusayithi yakho yeWordPress kuphembelela abathengi bakho ngokufanelekileyo. Kutheni le nto inika umdla kukuba ngaphezulu kwamashumi amane anesithandathu eepesenti (46%) abathengi be-intanethi bavumile ukuba abasokuze bathande okanye bathenge imveliso engafundiswayo ngolwimi lweentliziyo zabo oko kukuthi, ulwimi lwabo lweenkobe. Ukusuka kolu luhlu, ngaba uyabona ukuba phi kwaye kutheni kufuneka uguqulele iwebhusayithi yakho? Uphando lubonisa ukuba uguqulelo yinxalenye ebalulekileyo yeshishini lakho ukuba ufuna ukwenza impumelelo eninzi. Uya kuphoswa ngaphezulu kwe-46% yabathengi abanokuba ngabaxhamli beemveliso kunye neenkonzo zakho ukuba uyasilela ukuguqulela iwebhusayithi yakho kwiilwimi ezininzi.
Oku kunengqiqo ngokupheleleyo kuba awuyi kulindela ukuba abantu bathenge iimveliso kwiphepha elinolwazi abangaluqondiyo. Ngokwahlukileyo, abantu baya kuthambekela ekuthengeni iimveliso zakho okanye bacele iinkonzo zakho xa imixholo yewebhusayithi yakho iqondakala kubo kwaye iyafumaneka ngolwimi lweentliziyo zabo.
Uguqulo lweWebhusayithi yakho Luphucula ukuJonga uPhando
Ukuba awufuni ukuba abantu bafunde ngento ethile, yifihle kwiphepha lesibini okanye kumaphepha alandelayo okukhangela kuGoogle. Usenokuba ukhe wayiva into enjalo ngaphambili okanye uye wafumanisa ukuba loo mazwi ayinyaniso. Nokuba yeyiphi na indlela, yinyani. Kunzima ukubona umntu egqitha ngaphaya kwephepha lokuqala lesiphumo sokukhangela kukaGoogle. Okanye ngaba ukhumbule ixesha lokugqibela ukuya kwakho kwiphepha lesibini emva kokukhangela into kwi-injini yokukhangela? Akulindelekanga.
Ngoku umbuzo ngowokuba uguqulelo lulwenza njani ukhangelo lwakho ukuba lugqame? Xa uguqulela iwebhusayithi yakho, uya kuba nethuba lokusebenzisa amagama angundoqo amatsha afumaneka ngolwimi olutsha oko kukuthi ulwimi lwemarike ojolise kuyo. Olu luhlu lwamagama angundoqo luzakuphucula umgangatho wokhangelo lwakho kuba ngamagama angundoqo aya kukhangelwa ekuhlaleni ngolo lwimi. Ekubeni ulwimi lwakho ngoku lufumaneka ngolo lwimi lwasekuhlaleni, iinjini zokukhangela ezidumileyo njengeGoogle, Yandex, Bing, Swisscows, CCSearch, DuckDuck Go njl. ngolwimi lwesiNgesi kodwa ngezinye iilwimi apho iwebhusayithi yakho iguqulelwe khona.
Uguqulo lukwenza ube nguMdlali woShishino lweHlabathi
Uya kuvumelana nenyaniso yokuba kwihlabathi lanamhlanje ukuba ungathanda ukuthatha ishishini lakho ulise kubaphulaphuli abaninzi abanokuba ngabathengi kufuneka uguqulele iwebhusayithi yakho. Ngoguqulelo, ungafikelela intliziyo yabathengi abanokubakho beemveliso kunye neenkonzo zakho kwindawo ekujoliswe kuyo. Nokuba ungekho ngokwasemzimbeni kuloo ndawo, ubukho bakho buyavakala kwindawo leyo. Iwebhusayithi eguqulelwe ngoku iya kusebenza njengeofisi yakho, ukutsho, kuloo ndawo njengoko iya kuba nomtsalane kubantu bendawo kwindawo ekujoliswe kuyo. Ewe, ngoguqulelo ungummi wehlabathi. Kwakhona, into yokuba uguqulela iwebhusayithi yakho kulwimi lwendawo yentengiso ekujoliswe kuyo iya kwenza abathengi abanokubakho kuloo ndawo batsaleleke kuwe kwaye baya kuba nakho ukuthemba iimveliso kunye neenkonzo zakho ngokulula. Oku kunokukhokelela ekucebiseni iimveliso kunye neenkonzo zakho kwabanye kwaye ngaphambi kokuba uyazi ukuba ungumdlali weshishini wamazwe ngamazwe.
Ngeli xesha, kufanelekile ukuthetha ukuba ukuguqulelwa kwewebhusayithi yakho yenye yezona ndlela zilula kwaye zikhawulezayo ezinokuqeshwa ukuze ukwandise ishishini lakho ngaphaya kwemida yomzimba. Siye saphawula ngaphambili ukuba ekuphela kwento engenakuphepheka lutshintsho kwaye kuphela kwento engatshintshiyo enokwenzeka nangaliphi na ixesha emhlabeni namhlanje. Esi sizathu sokuba olona khetho lubalaseleyo lwempumelelo namhlanje lungabinamsebenzi kwixesha elizayo kwaye impumelelo ibe yimbali. Kwaye kwakhankanywa ukuba ukuthi linyathelo elibalulekileyo ukwenza ishishini likabani namhlanje ayisesosihloko ekunokuxoxwa ngaso nanjengoko ibisoloko ibonisa ukuba ayisosixhobo esibalulekileyo okanye esibalulekileyo kuphela kodwa sisisiseko sokuba ngumntu ophumeleleyo kwishishini. Kuyinyani ukuba abanini bamashishini bazama umba wokwenza idijithali ishishini labo ngokwenza iiwebhusayithi kodwa uninzi lwabo bayasilela ukuqaphela imfuneko enzulu kakhulu yokuguqulelwa kweewebhusayithi zabo kwiilwimi ezininzi ukuze bafumane uhlobo lokunyuka okuzenzekelayo. kwinani labathengi njengokuguqulela kuya kunceda ukungena kwiindawo ezahlukeneyo zentengiso, ngaloo ndlela kufikelelwa kwinani elikhulu labantu.
Ukuba uye walandela la manqaku, uya kuqaphela ukuba sixoxe ngezizathu ezine (4) ezinamandla zokuba kutheni kuyimfuneko, kunanini na ngaphambili, ukuguqulela iwebhusayithi yakho. Njengendlela yokugxininisa into ekuye kwaxoxwa ngayo, kukhankanyiwe ukuba ukuguqulelwa kwewebhusayithi yakho ye-WordPress kunceda ukuqhuba i-traffic eninzi kwiwebhusayithi, inceda ukuba nefuthe elihle kubathengi kunye nabathengi abaza kubakho, ukunceda ukuphucula nokuphucula umgangatho kwiinjini zokukhangela, kwaye ukuba ungumdlali wehlabathi kumashishini.
Ngaba unayo iwebhusayithi yeWordPress kwaye ungathanda ukuyiguqulela? Ukuba impendulo yakho ngu-ewe oqinisekileyo, musa ukubhadula. Ungayenza ngokucofa nje ikhonkco " Fumana iWebhusayithi yakho ye-WordPress eGuqulelwe nge-ConveyThis " okanye " Guqula i-WordPress nge-ConveyThis " kwaye uqale ukonwabela isixhobo esibaluleke kangaka.