Ngaba ubusazi ukuba i-US lilizwe lesibini elikhulu elithetha iSpanish? Yaba lilizwe lesibini ngobukhulu emhlabeni elithetha iSpanish ngo-2015, kwaye ukusukela ngoko, inani lezithethi alikayeki ukukhula. Ngokutsho kwe-Instituto Cervantes eSpain, inani labantu abathetha iSpanishi e-US ligqithile eSpain , indawo yokuzalwa yaseSpain. Ngapha koko, ekuphela komnye umntu okhuphisana naye kwindawo yokuqala yiMexico.
Ukuba sikwathathela ingqalelo ukuba i-ecommerce e-US yenze ngaphezulu kwe -11% yentengiso yaseMelika iyonke kulo nyaka uphelileyo kwaye yimalike ye- 500 yeebhiliyoni zeedola , sinokugqiba ngokukhuselekileyo ukuba ukwamkela izithethi zaseSpanish ezizizigidi ezingama-50 ezihlala e-US kumaqonga e-ecommerce. indlela eqaqambileyo yokunyusa ukuthengisa .
Ngaphandle kokuba i-US idume ngokuba yi-cosmopolitan, yi-2,45% kuphela yeendawo zayo ze-ecommerce zineelwimi ezininzi , oko kuthetha ukuba ngaphezulu kwe-95% yeepesenti ze-ecommerce ezisekwe e-US zifumaneka ngesiNgesi kuphela.
Ukuba sihlalutya iisayithi ezineelwimi ezininzi, siya kubona ukuba ngaphantsi kwesihlanu kuzo zineenguqulelo zeSpanish zewebhusayithi yazo. Aba vulindlela bakwazi ukuchonga isiseko esibalulekileyo sabathengi kwaye amehlo abo abekwe ekuthandeni.
Ungaba njani un sitio bilingüe
I-US isalele ngasemva kwihlabathi liphela malunga nokuyilwa kunye noyilo lweewebhusayithi ezithetha iilwimi ezininzi. Kanye njengakubomi benene, ulwimi lwesiNgesi lubaluleke kakhulu kunezinye iilwimi, nto leyo eguqulela ukungahoyi ezo ziseko zabathengi. Abantu bamashishini e-US baphoswa lithuba elihle lokukhula kwemali!
Ukuthathela ingqalelo iinyani ezikhankanywe ngaphambili, kunengqiqo ukucinga ukuba ukwingxaki enkulu ukuba ufuna ukuqala e-US indawo ye-ecommerce kuphela ngesiNgesi ngenxa yokhuphiswano oluninzi apho, kodwa ukuba wongeza inguqulelo yeSpanish kwiwebhusayithi yakho. , izinto ezingathandekiyo ziya kutshintsha kakhulu kwaye zincede wena .
Kodwa ukubandakanya isiseko somsebenzisi weelwimi ezimbini akukho lula njengokukopa umxholo wevenkile yakho kwiToliki kaGoogle kunye nokusebenza ngezo ziphumo. Ngethamsanqa ukwindawo elungileyo, eli nqaku liza kukuxelela indlela yokwenza isicwangciso seelwimi ezininzi , kodwa okokuqala nantsi izizathu ezikhulu zokwenza ivenkile yakho ifumaneke ngeSpanish.
Thetha isiNgesi esidlangalaleni kodwa ukhangele ngeSpanish, leyo yindlela yeelwimi ezimbini zaseMelika
Abantu baseMelika abantetho isisiSpanish basebenza nzima kubuchule babo besiNgesi kwaye uninzi lwabo bathetha ngokutyibilikayo kwaye basisebenzisa rhoqo kubomi bemihla ngemihla esikolweni okanye emsebenzini, kodwa kuyaziwa ukuba bagcina izixhobo zabo ngeSpanish, iikhibhodi zabo zine ñ kwaye abancedisi babo be-AI banika imiyalelo ngeSpanish malunga nendlela yokuya kwisikhululo segesi esikufutshane.
Ke unokubatsala njani abaphulaphuli bakho abatsha?
1. Fumana i-SEO yolwimi lwesiSpanish
Inyaniso engundoqo: iinjini zokukhangela ezifana noGoogle ziyazi ukuba loluphi ulwimi isikhangeli sakho kunye nezixhobo ezikuso. Kubalulekile ukudlala ngalo mba we- algorithms ye-injini yokukhangela kwaye uyenze isebenzele wena . Ukuba unefowuni yakho ibekwe kwisiNgesi, iingxaki zokufumana umphumo ophezulu wokukhangela okhokelela kwiwebhusayithi yesiFrentshi okanye yaseJapan iphantsi kakhulu, into efanayo eyenzekayo kunye nezinye izicwangciso zeelwimi, ufumana iziphumo ngolwimi lwakho kuqala. Iisayithi ngeSpanish ziya kubekwa phambili kuneziza ezibhalwe ngolwimi olunye lwesiNgesi.
Ke ukuba uzinze e-US kwaye awunayo indawo yakho kwiSpanish, ukwimeko embi, ungqongwe ngabantu okhuphisana nabo. Unokufuna ukucinga ngokutsiba kwibhanti yeelwimi ezimbini ngokukhawuleza. Kuba esi sisiseko somthengi esingasetyenziswanga , okukhona uvula ivenkile yakho ngeSpanish, kokukhona uya kuba nemivuzo emikhulu.
Nje ukuba wenze njalo, ungalibali ukujonga i-SEO yolwimi lwakho lwesiSpanish ( i-ConveyThis iya kukwenzela oku), oku kuya kunceda iinjini zokukhangela ukuba zichonge njengewebhusayithi efanelekileyo ekhoyo ngeSpanish. Unokuba nenguqulelo entle yeSpanish yendawo yakho kwaye iyasebenza, kodwa ufuna iinjini zokukhangela ukunceda abathengi bakho bakufumane.
2. Decode the metrics ngolwimi lwesiSpanish
Khumbula ukuphonononga ukusebenza kwakho kwiinguqulelo zeSpanish zeenjini zokukhangela kunye neendawo ezahlukeneyo zeagglomerate!
Uhlalutyo lukaGoogle luqokelela idatha eninzi eluncedo efana nokuba loluphi ulwimi lwesiza sakho olusetyenziswa ziindwendwe kunye nendlela ezifike ngayo kwiwebhusayithi yakho! Ukwazi ukuba iindwendwe ezintsha zikufumana njani ukuba ngaba usebenzisa i-injini yokukhangela okanye i-Google okanye i-backlink iya kukunceda wenze izigqibo ezivakalayo zoshishino kwixesha elizayo endaweni yokubheja kwiingcamango ezingenasiseko malunga nendlela abasebenzisi abathanda ngayo ukukhangela.
Eli nqaku le-Google Analytics linokufumaneka "kuLwimi" phantsi kwe "Geo" ithebhu (ungalibali ukujonga ezinye izinto, ziluncedo kakhulu ).
Abantu base-Hispanic baseMelika, abanomdla kwi-intanethi
Jonga eli nqaku lincinci livela kwibhlog kaGoogle: " I-66% ye-US Hispanics ithi inikela ingqalelo kwiintengiso ze-intanethi-phantse ipesenti ezingama-20 ngaphezulu kwabemi be-intanethi ngokubanzi ."
Iilwimi ezimbini ze-Hispanic zaseMelika zingabalandeli abakhulu beevenkile ze-intanethi , i-83% yabo ihlola iindawo ze-intanethi zeevenkile abazindwendwele kwaye ngamanye amaxesha benza oku ngelixa bengaphakathi kwivenkile! Bayijonga i-intanethi njengesixhobo esiphambili sokuthenga, banokuthenga kwiifowuni zabo kwaye bajonge nolwazi ngeemveliso ezahlukeneyo.
Ngokuqinisekileyo eli qela ngabaphulaphuli abanqwenelekayo kubathengisi be-intanethi kwaye kusenokwenzeka ukuba iibhrawuza zabo ezibekwe ngesiSpanish zenza kube nzima ukuba uqhagamshelane nabo. Iinjini zokukhangela zitolika indawo yakho yesiNgesi ukuba ithetha ukuba ufuna ukutsala kunye nabaphulaphuli abathetha isiNgesi. Isicombululo? Isicwangciso sokuthengisa ngeelwimi ezininzi ezineentengiso zeelwimi ezimbini kunye nomxholo .
Kwangoko bendikhe ndakhankanya ukuba ukusebenzisa nje umguquli wesicelo bekungayi kwanela ukufikelela kwimpumelelo, oko kungenxa yokuba ayisosicwangciso sentengiso esivakalayo, sijonge umba ophambili kwintengiso, inkcubeko ekujoliswe kuyo.
Ukudala umxholo weenkcubeko ezininzi
Ulwimi ngalunye lunenkcubeko enye ehambelana nalo, ngoko khawufane ucinge ngokukhula usebenzisa iilwimi ezimbini! Zimbini kwisinye! Iisethi ezimbini zegrama, slangs, izithethe, ixabiso kunye nokunye. Ezinye zisenokuba ziyaphikisana kodwa mntu ngamnye uye wafumana indlela yakhe yokucombulula loo mahluko aze enze zombini iilwimi nezithethe zibe ngumthombo wentuthuzelo.
Kwimeko yamaphulo eenkonzo zoluntu imiyalezo ithe ngqo kwaye uguqulelo oluthe ngqo oluphantse lufane lufomethwe luya kusebenza ngokugqibeleleyo, njengakwimeko yale ntengiso iqaliswe sisiXeko saseNew York ukulwa nokubolekwa koburhalarhume.
Kodwa ukuba uzama ukuthengisa imveliso, ukuthengisa kuya kuthatha umgudu ongakumbi kwaye kufuna uhlengahlengiso . Kukho iinketho ezimbini: ukulungisa iphulo lentengiso esele likhona okanye ukwenza iphulo elitsha elenzelwe abaphulaphuli abathetha iSpanish e-US.
Ukuba uthatha isigqibo sokulungelelanisa, ezinye zeenkalo ezinokufuna ukuguqulwa zimibala yemibala, iimodeli okanye iziqulatho.
Kwelinye icala, unokufuna ukucinga nzulu ngokwenza into ekhethekileyo kubathengi base-Hispanic baseMelika, njengevenkile yesaphulelo yaseMelika iPayless. Isicwangciso sePayless ShoeSource sasiquka ukwenza iintengiso zeTV kunye neentengiso ze-intanethi eziye zayilwa ngokungenazintloni kwimarike ye-Hispanic kwaye yasasazwa kwiitshaneli ezaziwa kakhulu ngabasebenzisi base-Hispanic kwaye kungekhona kakhulu kubasebenzisi abathetha isiNgesi.
Esi sicwangciso - iphulo elinye labaphulaphuli ngalinye - liphumelele kakhulu, kwaye ngoko, inzuzo .
I-ComScore, inkampani yezobuchwepheshe yentengiso, igalele yonke idatha yayo kwigrafu enye enqabileyo. Ulwazi oluqokelelweyo lubonisa impembelelo yazo zonke iintlobo ezintathu ezahlukeneyo zeentengiso: amaphulo adalwe kwimarike ethetha iSpanishi, amaphulo aguqulelwe ukusuka kwisiNgesi ukuya kwiSpanishi, kunye namaphulo apho isicatshulwa kuphela saguqulelwa (okanye i-audio yabizwa ngokuthi) kwiSpanish. Iziphumo ziyathetha ngokwazo: amaphulo aqalelwa ababukeli abathetha iSpanish akhethwa ngokucacileyo kunezinye iindidi ngomda obanzi.
Iqela lesampulu yophononongo libeka ezona mpawu zikhethwayo okanye amaphulo xa kuthelekiswa namanye afanayo. Igrafu ibonisa ukuba abantu baseMelika abathetha iSpanish banxulumana ngcono namaphulo ayilwe ngabaphulaphuli abathetha iSpanishi engqondweni ukusuka ekuqaleni.
Indlela enzima kakhulu yokufikelela kubaphulaphuli abathetha iSpanishi ngeengcamango kunye nemifanekiso ebonisa amava kunye neminqweno yokuthetha isiNgesi. Inqaku elithi Cinga ngeGoogle ichonge ezinye zezinto eziphambili zenkcubeko phakathi kwe-Hispanics njengokutya, izithethe, iiholide kunye nosapho, ezi kufuneka ziphandwe xa kucwangciswa iphulo lentengiso. Umzekelo, iphulo elizama ukuvuselela ubuhlobo ngokubhekisele kubuntu ngabanye kunye nokwaneliseka aliyi kusebenza konke konke kuba liya kungqubana ngqo nokubaluleka okubekwe kusapho kunye noluntu. Uya kuba nethuba elingcono lokunxulumana nabaphulaphuli bakho ukuba ubuncinci uhlengahlengisa umxholo wakho kwaye, ngeziphumo ezigqwesileyo, iintengiso ezibhekiselele kwintengiso ngolwimi lweSpanish zibalulekile .
Ukukhetha eyona ntengiso igqwesileyo
Zininzi iindlela zokufikelela kubemi abathetha iSpanish e-US njengezikhululo zikanomathotholo, iziteshi zeTV kunye neewebhusayithi kodwa, ngokutsho kophononongo lweComScore olukhankanywe ngaphambili, eyona ilungileyo ziintengiso ze-intanethi, impembelelo yazo inkulu kuneentengiso ezidlalwa kumabonwakude okanye kunomathotholo. Qiniseka ukuba uyawanyusela onke amanqaku akho edijithali kunye namaphulo eselula .
Ngokutsho kwedatha evela kwi-BuiltWith.com, kuphela i-1.2 yezigidi zeewebhusayithi ezisekelwe e-US ezifumaneka ngeSpanishi, oku kunokubonakala ngathi inani elikhulu kodwa limele kuphela i-1% yazo zonke iindawo zesayithi e-USA . Sithetha ngezigidi zabantu abathetha iSpanish abaneefowuni zabo ngeSpanish kwaye bayinxalenye enentsingiselo yesiseko sabasebenzisi be-ecommerce nangona bekwazi ukufikelela kuphela kwi-1% yeewebhusayithi ezikhoyo e-US ngolwimi lwabo lwenkobe. Lulwimi lwesibini oluthethwa kakhulu kweli lizwe kodwa umxholo wewebhu kwi-intanethi awukubonisi oko. Eli lithuba elimangalisayo lokuthatha inyathelo kwilizwe lolwandiso lweelwimi ezininzi .
Ukwandisa izicwangciso zentengiso yeelwimi ezininzi
Njengoko besixoxile ngaphambili, ukuba ne-SEO yolwimi lwaseSpain kuya kukunika ukuqonda okuxabisekileyo, kodwa zilungele ntoni? Baza kukunceda wenze unxibelelwano lwakho olungaphandle kunye nabaphulaphuli abathetha iSpanish.
Ukulungelelanisa iphulo lesiNgesi ukuze libe noguqulelo lweSpanish olufanelekileyo uya kufuna uncedo lwabantu abathetha ulwimi lwenkobe, abathi, endaweni yokuguqulela igama negama, baya kusebenzisa inkqubo ebizwa ngokuba yi-transcreation, apho baya kuphinda benze umyalezo kwintengiso yoqobo ngelixa. kuthathelwa ingqalelo ukuba iimeko zenkcubeko zahlukile kwaye isikhangiso esiphumayo siya kusebenza ngokufanayo .
Inkqubo yokuguqulela ithatha uqikelelo oluninzi kunye nolwazi malunga nabaphulaphuli ekujoliswe kubo ngoko ke akufuneki ikhawulezelwe ukuba ufuna iziphumo ezilungileyo, kungenjalo unokuba semngciphekweni wokufumana into ekufutshane kakhulu negama lokuguqulela igama, njengoko kuchaziwe ngaphambili, ayimkelwa kakuhle ngabaphulaphuli.
Beka inkathalo kwiwebhusayithi yakho yeelwimi ezininzi
Uyilo lwewebhusayithi yakho entsha kufuneka ibe yeyokuqala ukuba ufuna ukutsala abaphulaphuli. Ubatsale ngempumelelo ngephulo le-ad riveting elenzelwe bona, kodwa elo nqanaba lokuzinikezela kunye nomgangatho kufuneka lihambelane kuwo onke amanqanaba. Amava okukhangela kufuneka abaqinisekise ukuba bahlale.
Oku kubandakanya ukulandelela le projekthi intsha yokwandisa iilwimi ezininzi, oku, ngokutsho kwefemu yokudala imixholo ejolise kumanyano lwamazwe ngamazwe iLionbridge, ithetha nokuba nephepha lokufika kwiSpanish kunye nabameli abathetha iSpanish ekuxhaseni abathengi.
Uyilo lwewebhusayithi yehlabathi
Ukuyila iwebhusayithi yehlabathi kunzima. Olunye utshintsho kuyilo lunokufuneka, iSpanish sinamagama kancinane kunesiNgesi ngoko kuya kufuneka wenze indawo ukulungiselela abo balinganiswa kunye nemigca. Mhlawumbi uya kusebenza izinto ezininzi ezahlukeneyo njengezihloko, iimodyuli kunye nemifanekiso kodwa iqonga lakho lokwakha indawo liya kukuvumela (kunye neengcebiso ezimbalwa kunye namaqhinga) ukwenza uyilo lwakho lulungelelanise ngokukhawuleza kwiswitshi yolwimi.
Cinga njengomsebenzisi
Zonke izigqibo zoyilo lwesiza zenziwe kucingwa ngamava omsebenzisi. Sifuna abasebenzisi bethu bafumane indawo ikhululekile, intuitive kwaye bayonwabele ukuyisebenzisa. Sinokukunceda ukongeza kwizinto zokuphucula amava kwindawo yakho njengeevidiyo, iifom kunye neepop ups ngolwimi olukhethiweyo, kunye nokunye!
Vala umsantsa wonxibelelwano
Akukho mfuneko yokuba uthethe iSpanish ukuze ukwazi ukwenza inguqulelo ethetha iSpanish kwindawo yakho. Ukuba unqwenela ukwandisa kwaye utsale imakethi engasetyenziswanga , thina kwa ConveyLe yeyona ndlela ilungileyo yoguqulelo lobuchwephesha. Indawo yakho entsha eneelwimi ezininzi iya kuba nomtsalane kwiSpanish njengoko kunjalo ngesiNgesi .
Yenza indlela yakho kwimarike yeelwimi ezimbini con estilo
Kungakhathaliseki ukuba yeyiphi iqonga indawo yakho ebanjwe kuyo, iqela le-ConveyLe liza kuqinisekisa ukuba iwebhusayithi yakho iguqulelwe kwisiSpanish kunye nohlaziyo oluqhelekileyo kunye nokugcina i-SEO yayo kwi-injini yokukhangela yolwimi lwesiSpanish. Siza kwenza ibhulorho ukuze iindwendwe zikufumane kwaye ishishini lakho liza kubonakala kubemi abamele i-1.5 yetriliyoni kumandla okuthenga .
Konke oku kunokwenziwa ngaphandle kokuncama isazisi sakho sophawu. Uhambo oluya kurhwebo ngeelwimi ezininzi luphephetheka nge-ConveyThis.