Iintlobo ezintandathu zamashishini ekufuneka aguqulele iwebhusayithi yawo nge-ConveyThis

Uninzi lwabanini bamashishini namhlanje basitokhwe phakathi kokuguqulela iwebhusayithi yabo okanye hayi. Nangona kunjalo, i-intanethi namhlanje yenze umhlaba waba yilali encinci esidibanisa sonke. Ngaphezulu kunanini na ngaphambili, imarike yamazwe ngamazwe ibona ukukhula okumangalisayo kwaye kuya kuba bubulumko ukuthatha ithuba loku ngokuba newebhusayithi eguqulelwe kwiilwimi ezininzi njengenxalenye yesicwangciso sakho sokuthengisa kumazwe ngamazwe.

Nangona ulwimi lwesiNgesi lusoloko lulolona lwimi lusetyenziswayo kwi-intanethi namhlanje, kodwa lungaphezulu kancinane kwe-26% yeelwimi ezisetyenziswa kwiwebhu. Uza kukhathalela njani malunga ne-74% yezinye iilwimi ezisetyenziswa ngabasebenzisi be-intanethi ngaphandle, ukuba iwebhusayithi yakho ibhalwe ngolwimi lwesiNgesi kuphela? Khumbula ukuba kumntu weshishini wonke umntu unokuba ngumthengi. Iilwimi ezifana nesiTshayina, isiFrentshi, isiArabhu kunye neSpanish sele zingena kwiwebhu. Ezo lwimi zibonwa njengeelwimi ezinokukhula kungekudala.

Amazwe afana neTshayina, iSpain, iFransi, kunye namanye ambalwa abona ukukhula okumangalisayo xa kuziwa kumanani abasebenzisi be-intanethi. Oku, xa kuqwalaselwa ngokufanelekileyo, lithuba elikhulu lemarike kumashishini akwi-intanethi.

Eso sizathu sokuba kutheni unamashishini kwi-Intanethi okwangoku okanye ucinga ngokufumana elinye, kuya kufuneka ubeke ukuguqulelwa kwewebhusayithi kuthathelwe ingqalelo ukuze iwebhusayithi yakho ifumaneke ngeelwimi ezininzi.

Ekubeni imarike yahlukile kwenye kunye nezinye, ukuguqulela iwebhusayithi kubaluleke kakhulu kwabanye kunabanye. Yiyo loo nto, kweli nqaku, siza kujonga kwiintlobo ezithile zamashishini ukuba kubaluleke kakhulu ukuba iwebhusayithi yabo iguqulelwe.

Ke ngoko, ngezantsi kukho uluhlu lweentlobo ezintandathu (6) zamashishini azakwenza inzuzo enkulu ukuba anewebhusayithi yeelwimi ezininzi.

Uhlobo lweshishini 1: Iinkampani ezikwi-ecommerce yamazwe ngamazwe

Xa usenza ushishino kwinqanaba lamazwe ngamazwe, akukho ngxoxo imfuneko yokuba ube newebhusayithi yeelwimi ezininzi. Ulwimi yinto enceda ukuthengiswa kumazwe ngamazwe nangona amaxesha amaninzi ingahoywa.

Abaninzi baye bathi bacinga ukuba ulwazi malunga nempahla okanye iimveliso abaza kuzithenga kubaluleke kakhulu kubo kunokwazi ixabiso. Oku kunye nenyaniso yokuba i-ecommerce ikhula ngakumbi kunanini na ngaphambili yinto enkulu.

Ingongoma ikukuba umthengi akapheleli nje ekukhathaleleni kodwa uyakuxabisa xa iimveliso zifumaneka ngolwimi lwabo lweenkobe. Oku kuthetha ukuba kuya kuba sengqiqweni kuphela ukuba iwebhusayithi yakho ineelwimi ezininzi. Abathengisi ayingabo kuphela abafuna iwebhusayithi yeelwimi ezininzi. Amashishini athumela ngaphandle nathumela ngaphandle, amashishini athengisa ngehoseyile kunye naye nawuphi na umntu osebenza kwinqanaba lamazwe ngamazwe anokonwabela inzuzo enkulu yokuguqulela iwebhusayithi. Kuba nje xa abathengi benemveliso kunye neenkcazo zemveliso ngolwimi lwabo, banokwakha ukuthembela kwi-brand yakho kwaye babone ibhrendi yakho njengento ethembekileyo.

Usenokuba awukaqalisi ukuthengisa ngokukhutheleyo kwezinye iindawo zehlabathi, xa unikezela ngenqanawa kuyo nayiphi na indawo yehlabathi, ukuguqulelwa kwewebhusayithi kunokukungenisa kwimarike entsha kwaye kukuncede wenze ingeniso kunye neengeniso ezininzi.

Uhlobo lweshishini 2: Iinkampani ezikhoyo kumazwe eelwimi ezininzi

Kaloku, kusenokwenzeka ukuba ubusazi ngaphambili ukuba kukho amazwe ehlabathini apho abemi bathetha iilwimi ezininzi. Amazwe afana neIndiya anesiHindi, isiMarathi, isiTelugu, isiPunjabi, isiUrdu, njl.njl. kunye neKhanada enabantu abathetha isiFrentshi nesiNgesi, iBelgium inabasebenzisi besiDatshi, isiFrentshi nesiJamani kwakunye namanye amazwe amaninzi anolwimi olusemthethweni olungaphezu kwesinye. amazwe aneelwimi ezahlukeneyo.

Akunyanzelekanga ukuba ibe lulwimi olusemthethweni lwelizwe elithile apho iwebhusayithi yakho iguqulelwe kulo ukuba nje inani elaneleyo labemi lithetha olo lwimi. Kumazwe amaninzi, baninzi abantu abathetha ezinye iilwimi ngaphandle kolwimi olusemthethweni abayila amaqela. Umzekelo, iSpanish esilulwimi lwesibini oluthethwa kakhulu eU.SA sinabantu abathetha umthonyama abangaphezu kwezigidi ezingama-58 .

Zama ukuphanda indawo ojolise kuyo kwaye ubone ukuba ngaba lilizwe elinamaqela anolunye ulwimi ngaphandle kolwimi olusemthethweni. Kwaye xa sele ugqibile ngophando, kuya kuba ngcono ukuba iwebhusayithi yakho iguqulelwe kolu lwimi ukuze ukwandise ukufikelela kwishishini lakho kwabanye abantu abaninzi, uya kuphoswa kubathengi abaninzi abalinde ukucofa.

Usenokufuna ukuqaphela ukuba kwelinye ilizwe kuyimfuneko phantsi komthetho ukuba uguqulele iwebhusayithi yakho kulwimi olusemthethweni.

Uhlobo lweshishini 3: Iinkampani ezinemisebenzi kuhambo lwangaphakathi kunye noKhenketho

Ungaphonononga indlela yokuhamba kunye nokhenketho kakuhle kakhulu ngewebhusayithi eguqulelweyo. Xa ishishini lakho limi okanye uceba ukwandisa ishishini lakho kwiindawo ezijolise kwiiholide, kubalulekile ukuba uqinisekise ukuba iindwendwe kunye nabahambi bayakwazi ukufumanisa ngakumbi malunga neshishini lakho kwi-intanethi ngendlela kunye nolwimi abanokuluqonda. Ezinye zezi nkampani zezi:

1. Iihotele zokuhlala kunye neendawo zokuhlala.
2. Umboneleli wenkonzo yezothutho efana neekhebhi, iibhasi, kunye neemoto.
3. Ubugcisa benkcubeko, imbonakalo-mhlaba, kunye nokubona indawo.
4. Abaququzeleli bokhenketho kunye nemisitho.

Ngelixa amashishini okanye iinkampani zinokuba ngolwimi lwesiNgesi, ngokuqinisekileyo akwanelanga. Khawufane ucinge ukuba kufuneka ukhethe phakathi kweehotele ezimbini kwaye ngequbuliso ujonge phezulu ukuya kwenye yeehotele kwaye ubone umbuliso ofudumeleyo ngolwimi lwakho lwenkobe. Oku bekulahlekile kwenye ihotele. Kukho onke amathuba okuba uya kutsaleleka ngakumbi kulowo unemibuliso ngolwimi lwakho lwasekuhlaleni kunomnye.

Xa abatyeleli benethuba lokuya kwiwebhusayithi efumaneka ngokupheleleyo ngolwimi lwabo lweenkobe, baya kuba nethuba lokwamkela uphawu olunjalo ngexesha leeholide zabo.

Amanye amashishini anento yokwenza nokhenketho afana nezibhedlele ezikufutshane kunye neearhente zikarhulumente zinokufuna ukuboleka ikhefu koku nazo kwaye zifumane ukuguqulelwa kweelwimi ezininzi kwiwebhusayithi yazo.

Inyaniso yokuba amaziko okhenketho akumgangatho ophezulu kwihlabathi angaphandle kwamazwe athetha isiNgesi ikwabhekiselele kwinto yokuba kukho imfuneko yewebhusayithi ethetha iilwimi ezininzi.

Uhlobo lweshishini 4: Iinkampani ezinikezela ngeemveliso zedijithali

Xa ishishini lakho ngokwasemzimbeni, kusenokungabi lula ukwandisa amasebe akho kwezinye iindawo zehlabathi ngakumbi xa ucinga ngeendleko ezibandakanyekayo ekwenzeni oko.

Apha kulapho iinkampani ezikwimveliso yedijithali kufuneka zingabi naxhala. Kuba sele benethuba lokuthengisa kuye nabani na naphina kwihlabathi liphela esele ukuba baphathe kukubeka imixholo yabo yewebhu.

Ngaphandle kokuphatha ukuguqulelwa kweemveliso kuphela, kubalulekile ukuba zonke iindawo ezibandakanya iifayile kunye namaxwebhu aguqulelwe. Awunaxhala malunga nokuba uza kuyenza njani loo nto kuba i-ConveyThis ifumaneka ngokulula ukwenza yonke loo nto kuwe.

Umzekelo oqhelekileyo woshishino olufumana izibonelelo zentengiso yedijithali ngamaqonga e-e-learning kwaye kukholelwa ukuba kulo nyaka ka-2020, kufanele ukuba ixabisa i-35 yeebhiliyoni zeedola.

Uhlobo lweshishini 5: Iinkampani ezijonge ukuphucula i-traffic site kunye ne-SEO

Abanini bewebhusayithi bahlala benolwazi nge-SEO. Kuya kufuneka ukuba ufunde malunga ne-SEO.

Isizathu sokuba ucinge nge-SEO ephuculweyo kukuba inceda abasebenzisi be-intanethi ukukhangela ulwazi ukuba babandakanyeke kwiwebhusayithi ebonelela ngale nto bayifunayo.

Xa umsebenzisi we-intanethi efuna ulwazi oluthile, kukho yonke into enokwenzeka ukuba abathengi baya kucofa kwiphepha lakho okanye ikhonkco ukuba iphezulu okanye phakathi kweziphumo eziphezulu. Nangona kunjalo, unokucinga kuphela ukuba kuya kwenzeka ntoni ukuba ayifumanekanga kwiphepha lokuqala konke konke.

Apho uguqulelo lungena khona kuxa abasebenzisi be-intanethi bekhangela izinto ezithile ngolwimi lwabo. Ukuba indawo yakho ayifumaneki ngolwimi olunjalo, kukho yonke into ongayi kubonakala kwisiphumo sokukhangela nokuba unayo into efunwa ngumsebenzisi.

Uhlobo lweshishini 6: Iinkampani ezinohlalutyo zicebisa ukuba uguqulelo luyacetyiswa

I-Analytics inokukwazisa ngezinto ezininzi malunga newebhusayithi yakho. Inokukuxelela malunga neendwendwe zewebhusayithi yakho kunye nento abanomdla kuyo. Enyanisweni, banokukwazisa ngeendawo zabo batyelela iwebhusayithi yakho oko kukuthi ilizwe abakhangela kulo.

Ukuba ufuna ukujonga olu hlalutyo, yiya kuhlalutyo lukaGoogle kwaye ukhethe abaphulaphuli kwaye emva koko ucofe i-geo . Ngaphandle kwendawo yeendwendwe, unokufumana ulwazi malunga nolwimi olukhangelwa lundwendwe. Nje ukuba ukwazi ukufumana ulwazi oluninzi malunga noku kwaye ufumanise ukuba uninzi lwabatyeleli basebenzisa ezinye iilwimi xa ukhangela iwebhusayithi yakho, kuya kufaneleka ukuba ube newebhusayithi yeelwimi ezininzi kwishishini lakho.

Kweli nqaku, siye sajonga kwiintlobo ezithile zamashishini ukuba kubaluleke kakhulu ukuba iwebhusayithi yabo iguqulelwe. Xa unolwimi olungaphezulu kwesinye kwiwebhusayithi yakho, uvula ishishini lakho ekukhuleni kwaye unokucinga ngeenzuzo ezininzi kunye neengeniso.ConveyThisyenza uguqulelo lwewebhusayithi yakho lube lula kwaye lubelula. Yizame namhlanje. Qala ukwakha iwebhusayithi yakho yeelwimi ezininzi ngeConveyThis.