Xa usaqala uhambo loshishino lwe-ecommerce ujongene nezigqibo ezininzi. Esinye sesigqibo esinjalo esingenakuphepheka kukuthatha isigqibo sokuba leliphi iqonga leCMS oza kulisebenzisa. Ewe, umzekelo omhle kakhulu kunye newebhusayithi ye-ecommerce eyaziwayo esetyenziswa ngabantu abaninzi Shopify . Ukuba uyikhethile phambi kweli xesha kulungile, ukuba akunjalo ungasoloko uyizama.
Esinye isigqibo ekufuneka usenze sesokuba ngaba iShopify yakho iya kuhlala ikulwimi olunye okanye ufuna iShopify yeelwimi ezininzi. Ukuba isekulwimi olunye, kukho imfuneko yokuba wenze ngoku kwaye uqalise ukucinga ngokuba neShopify yeelwimi ezininzi. Isizathu kukuba ukuba ufuna ukuthengisa kwaye ufuna ukuhlala ufanelekile kwinqanaba lehlabathi, akukho nto uyikhethayo kunokuba uhambe ngeelwimi ezininzi.
Into yokuba ufunda eli nqaku ibonisa ukuba unomdla wokwazi ukubaluleka kokuba ne-Shopify yeelwimi ezininzi kunye nokuba ungayiseta njani.
Izibonelelo kunye nezibonelelo zokuba ne-Shopify yeelwimi ezininzi
Ingqwalasela yabo bonke okanye nabani na ozama ukuphumelela kwi-ecommerce yindlela yokunyusa intengiso. Oku kuye kwenzeka ngokulula ngakumbi njengoko siphila kwihlabathi apho sonke sinxibelelene ngokusondeleyo kunangaphambili. Oku kuthetha ukuba nawuphi na usomashishini okanye umnini-shishini oceba ukunyusa intengiso kufuneka ahambe kwihlabathi. Ewe, njengentetha edumileyo ethi 'kulula ukuthetha kunokukwenza', usenokuba nexhala lokuntywila kwindawo ongayaziyo kwaye uzame ukuya ngaphandle kwendawo yakho yokukhululeka. Ukuba uthatha ixesha lokuyiqwalasela, uya kufumanisa ukuba sisifundo esinengeniso.
Uya kujolisa kwiimarike ezitsha xa usenza ivenkile yakho yakwaShopify ifumaneke ngolwimi olungaphezulu kolunye .okt enikezela ngeelwimi ezininzi kwivenkile yakho yakwaShopify. Nangona kunjalo, ayiphelelanga apho kuba uya kungqina ukuthengisa okwandisiweyo xa uqala ukungena kwiimarike ezintsha. Oku kunokwenzeka ngenxa yokuba unomdla kakhulu kubo kwaye udala uhlobo lweshishini abanokuthi abathengi balibone njengexabiso.
Ukwenziwa kweshishini kwamanye amazwe kudlula ngaphaya kokuguqulela iwebhusayithi yeshishini lakho ukutsala abathengi abatsha. Kubandakanya okungakumbi kunoko. Iya kwinyani yokuqinisekisa ukuba umxholo wewebhusayithi ulungelelaniswe kakuhle ukuze ulungele imakethi ecetywayo kangangokuba kube lula kwabo baza kuba ngabathengi ukunxulumana noko ukunikezelayo kwaye bakwenzele lula. Umxholo wakho kufuneka uphathwe ngendlela yokuba wamkelwe ngokusemthethweni nangokwenkcubeko kwindawo ekujoliswe kuyo. Ngoba? Oku kungenxa yokuba ngamava, abathengi abangama-90 kwabangama-100 abangathethi ngesiNgesi abakakulungeli ukuthenga kwimveliso evela kwiwebhusayithi yesiNgesi.
Ngoku xa sisithi kufuneka wenze ivenkile yakho ibe yeelwimi ezininzi, kukuqinisekisa ukuba iwebhusayithi yakho ikulungele ukwamkela ukuthenga okwandisiweyo okuvela kubathengi abaninzi abanokubakho kwihlabathi liphela. Kwaye oku kwenziwa xa uvumela ivenkile yakho ukuba inikezelwe kubathengi ngolwimi lwabo lwenkobe kunye nokusetwa kwemveli ngokupheleleyo.
Ngelixa usenenkxalabo yokuba ukufunda iilwimi ezininzi kunokuba ngumsebenzi, qiniseka ukuba eli nqaku lisagubungela indlela elula yokwenza ngayo.
Ukwenza ukhetho lolwimi ofuna ukuba i-Shopify yakho ifumaneke kwi -Lungisa entliziyweni imarike ojolise kuyo kwaye uzame ukuqonda nabani na okhetha ukungena kuye. Unokufumana iinyani kwaye ubale kwiilwimi zeendwendwe zevenkile yakho yakwaShopify kwaye ufumanise ukuba batyelela rhoqo kangakanani iwebhusayithi yakho. Unokufumana ezi nkcukacha usebenzisa i-website analytics kunye nesixhobo esithandwayo esinokukunceda ngokulula Google Analytics . Ukuba usebenzisa uhlalutyo lukaGoogle, yiya kwiDashboard yakho kwaye ukhethe Abaphulaphuli . Ukusuka apho, khetha iDatha yeJografi uze ukhethe ulwimi. Isikrini esingezantsi ngumzekelo wento onokuthi uyibone xa uyicofa:
Ngoko xa ubona uhlalutyo lweelwimi, uya kukwazi ukuchonga ukuba loluphi ulwimi onokuthi uguqulele kwiwebhusayithi yakho ngokukodwa xa ukwazi ukuqaphela ulwimi olusetyenziswa kakhulu ngabatyeleli bewebhusayithi yakho. Ekufumaneni ulwimi ofuna ukuguqulela kulo iwebhusayithi yakho, into elandelayo kukuqinisekisa ukuba uguqulelo lomatshini luyakwanela okanye kufuneka uqeshe umguquleli ochwepheshile.
Ukumisela inqanawa yamazwe ngamazwe kwivenkile yakho
Ukuthengisa kumazwe ngamazwe kufuna ngaphezulu kunoguqulo nokuzibeka kwi-intanethi kuphela. Kwenzeka ntoni xa umntu osuka kwelinye ilizwe kunye/okanye nakwelinye ilizwekazi eodola enye yeemveliso zakho? Uza kuyizisa njani? Ufuna iqhinga lokuthumela.
Ungathatha nayiphi na okanye indibaniselwano yendlela yokuthumela engezantsi kwishishini lakho lamazwe ngamazwe.
- Ukuthumela ngenqanawa ukusuka ekhaya : lonke uhambo luqala ngenyathelo. Kuyafana nangokuthumela ngenqanawa. Ungasoloko uqala ngawe. Oko kukuthi, wenza ukupakishwa kweemveliso uwedwa kwaye ukusuka apho uya kuyithumela kumamkeli ngeposi okanye ngeenkonzo zekhuriya.
Olu luhlobo lothutho lwenqanawa olwenziwa ngabantu abaninzi abatsha kwishishini. Ngelixa kuyinyani ukuba ithatha ixesha lokuthumela ngenqanawa ngokwakho, iseyeyona ndlela inexabiso eliphantsi kwaye iyingozi ngakumbi xa kungekho miyalelo mininzi ekufuneka yenziwe.
Ukungalungi kolu hlobo lwendlela yokuthumela ngenqanawa ziindleko eziphezulu zokuthumela abathengi ekufuneka bazithwale xa kuthelekiswa nokuthenga kwiivenkile ezinkulu ezimiselwe ngakumbi. Akunjalo kuba oko kuya kuba ngumthombo wenkuthazo kuwe ukuba uthathe ishishini lakho kwelinye elikhulu.
- Ukulahla: Olunye ukhetho olungcono lwabaqalayo kukwehla. Nangona kunjalo, awunakuqhayisa ngokuthengisa imveliso ngokwakho xa usebenzisa olu khetho njengoko kuya kufuneka uxhomekeke kumthengisi we-dropshipping. I-Oberlo, iShicilele, i-Spocket, kunye ne-Printify ngamanye amaqonga aphezulu okwehla.
Xa usebenzisa olu hlobo lwendlela yokuthumela, unenzuzo yokuthengisa ngokulula iimveliso zakho ngelixa ukhululekile ekunyamekeleni izinto kunye neendleko. Olo luxanduva kuphela lweqabane lakho elehlayo.
Awudingi kuzikhathaza ngokuthumela ngenqanawa kumazwe aphesheya nje ukuba ubhalise kolu khetho kuba ngokulula ungazifumana iimveliso zakho zisiwe naphi na kwihlabathi liphela.
- Ufezekiso lweWarehouse: olu khetho luqhelekile kwiivenkile ezisele zilungiswe kwangaphambili. Apha, inkampani yolungiselelo iya kuqeshwa ukuba ilawule uluhlu lweempahla, iqhube iiodolo, ipakishe, kwaye ekugqibeleni ikuphathele ukuthunyelwa. Olu khetho lufanelekile xa kukho imiyalelo emininzi yokusingatha kwaye iya kukuvumela ukuba ugxininise ngakumbi kwiintengiso kunye nokuthengisa.
Unokufuna ukusebenzisa olu khetho njengoko kuqhelekile ukuthethathethana ngamaxabiso okuthumela kwaye kulula ukuwalinganisa phakathi kwakho nabathengi. Ngamanye amaxesha kungcono ukusebenzisa indawo yokugcina impahla ekhoyo kwindawo ojolise kuyo.
Unokuhlala ufunda ngakumbi Shopify ukuthumela ngesikhokelo sabo .
Ukuguqulela ivenkile yakho yakwaShopify
Yiya kwivenkile yakho yakwaShopify kwaye ukhuphele i-ConveyThis app. I-Shopify ivumela ukudityaniswa nee-apps. Oku kubalulekile kuba nge-ConveyThis ungaphatha ngokuzenzekelayo okanye ngesandla uguqulelo lwewebhusayithi yakho, ubeke iodolo yabantu/abaguquleli abaziingcali, kwaye ufumane iwebhusayithi/ivenkile elungiselelwe i-SEO.
Kwideshibhodi yakho ye-Convey, ungahlela uguqulo ngesandla kwaye kulula ukufumana izikhundla zesiqulatho sakho esiguqulelweyo kwiwebhusayithi yakho ukuba usebenzisa umhleli obonakalayo.
Inyani yokuba i-ConveyThis yi-SEO conscious iyenza ukuba iphathe ukuguqulelwa kwayo yonke into kubandakanya i-URL ye-subdomains ukuze ifakwe kwi-indexed kukhangelo lukaGoogle.
Yizame simahla ngokufaka i -ConveyThis app .
Ngaphandle kokuguqulelwa kwamagama, kukho enye into ekufuneka uyikhathalele. Oko kukuphatha uguqulelo lomba wemali kwivenkile yakho okanye iwebhusayithi. Indawo ye-ecommerce kufuneka ibe yinto enika abathengi abasuka kwindawo ekujoliswe kuyo ukukwazi ukuhlawula ngokusebenzisa iimali zabo zendawo. Kwaye ayipheleli apho, kufuneka inike i-invoyisi kubathengi ukuze bazive bekhululekile kwaye banandiphe amava okufudumala kwindawo. Ungafaka iplagin yokuguqula imali ukuze uguqulelwe lula imali kwisiza sakho okanye kwivenkile. Ngokuphathelele ekuphatheni uguqulelo lwee-invoyisi, i-ConveyThis ingakwenzela oko.
Ukuthengisa kunye nokwandisa ukuthengiswa kwinqanaba lamazwe ngamazwe, akusiyo into emele ibambezeleke kodwa yinto ephuthumayo ukuba uguqulele iwebhusayithi yakho yeshishini kunye nokugcina. Kwaye ukwenza oku, kufuneka uqiniseke ukuba loluphi ulwimi (ii) oza kuguqulela kulo indawo yakho okanye ivenkile (ungasebenzisa isixhobo sokuhlalutya njenge-Google analytics ukuqikelela oku), ube nenjongo echaziweyo kwaye wenze ukhetho olungcono. yendlela yokuthumela kumazwe ngamazwe oya kuyisebenzisa kwishishini lakho, phatha ukuguqulelwa kwevenkile yakho yakwaShopify ngeplagi yokuguqulela emangalisayo njenge- ConveyThis , qinisekisa ukuba ivenkile yakho inamandla okuguqula imali ibe yimali yasekhaya yabaphulaphuli bakho ojolise kubo, kwaye uqinisekise ukuba yonke imiba yewebhusayithi yakho iguqulelwe kuquka ii-invoyisi. Xa usenza zonke ezi zinto, ivenkile yakho yakwaShopify isetelwe ukungqina impumelelo kwinqanaba lehlabathi.