Iingcebiso ze-SEO kwiiWebhusayithi eziNgeelwimi ezininzi: Nyusa ukufikelela kwakho kwiHlabathi nge-ConveyThis

Kwihlabathi lehlabathi namhlanje, kungakhathaliseki ukuba ishishini lakho lisekelwe phi, iteknoloji idlala indima ebalulekileyo ukufezekisa iinjongo zakho zokuthengisa. Nokuba sifuna ukujolisa kwimakethi entsha kwilizwe lethu okanye sizama ukulwela inani eliphezulu labantu kunabo bakhuphisana nabo, cacisa ukuba imveliso okanye inkonzo yakho imalunga nantoni kwaye ngokusisiseko, ukwazisa abaphulaphuli bakho malunga nawe ngokukhawuleza. , indlela elula nesebenzayo ibalulekile. Yonke imihla kukho abantu abaninzi abacinga ngokuthatha amashishini abo ukusuka kwindawo yendawo ukuya kwihlabathi jikelele ngenxa yetekhnoloji eyenze ukuba kwenzeke xa bethathe isigqibo sokuseka iwebhusayithi.

Nje ukuba udale iwebhusayithi efanelekileyo kwishishini lakho, kufuneka ibe nolwazi olusisiseko nolubalulekileyo kubo bobabini, abathengi bakho abaqhelekileyo nabanokubakho, kodwa bayifumana njani iwebhusayithi yakho? Oku kuxa i-Search Engine Optimization (SEO) inceda; xa kuziwa kwiwebhusayithi ye-SEO enobuhlobo nokuba igama lesizinda libalulekile, umgangatho kunye nobuninzi betrafikhi kwiwebhusayithi yakho yenzelwe ukuphuculwa ngeziphumo ze-injini yokukhangela.

Umgangatho wetrafikhi unxulumene nabantu abandwendwela iwebhusayithi yakho ngokunyanisekileyo kuba banomdla wokwenene kwimveliso okanye inkonzo yakho. I-traffic iyaphucuka xa i-website okanye ulwazi lunokufumaneka kumaphepha eziphumo ze-injini yokukhangela (SERPs). Unokuthenga iintengiso ezihlawulelwayo okanye i-Organic traffic engahlawulwanga, zivela kumaphepha eziphumo zenjini yokukhangela (SERPs).

Okokuqala, sinenyani yokufikelela ngakumbi kunye nabaphulaphuli abangcono kwiwebhusayithi yethu kwaye okwesibini, sinento ephambili yeli nqaku, iwebhusayithi yeelwimi ezininzi apho sinokusebenzisa isicwangciso se-SEO.

Yintoni iWebhsayithi yeeLwimi eziNinzi iSeo?

Ukuphucula umxholo wewebhusayithi yakho ngeelwimi ezahlukeneyo ukuze ifumaneke kwamanye amazwe kunye nemarike entsha. Xa kufikwa ekwandiseni indawo kwiilwimi ezininzi, kufuneka sikhumbule ukuba nangona isiNgesi silulwimi oluqhelekileyo nolusetyenziswa kwihlabathi liphela, nokuba sijolise kwelinye lamazwe athetha isiNgesi, anje ngeUnited States, kukho abaphulaphuli abaninzi abathetha isiNgesi. Isenokungabi sisingesi somthonyama kwaye nokuba bayalwazi ulwimi, basenokukhetha ukufunda ngolwimi lwabo lweenkobe olufana neSpanish, isiFrentshi, isiCreole, njl.

Utoliko lukaGoogle luya kuvumela izithethi ezingezizo isiNgesi ukuba ziqonde iwebhusayithi yakho okanye ibhlog yeWordPress kodwa iziphumo ezingcono ziya kuveliswa kwisicwangciso se-SEO seelwimi ezininzi. Njengaso nasiphi na isicwangciso se-SEO, kubalulekile ukuba wazi abathengi bakho, imikhwa yabo yokukhangela, ulwimi lwenkobe okanye iilwimi ekujoliswe kuzo abaya kuzisebenzisa.

Nje ukuba uthathe isigqibo sokuba ungathanda ukuba abaphulaphuli bakho babe ngubani emva kokuthathela ingqalelo oko bekukhankanyiwe ngaphambili, malunga nolwimi ekujoliswe kulo, lixesha lokujonga ezinye izinto eziya kukunceda uqonde imikhwa ye-intanethi kwilizwe ekujoliswe kulo, njengale:

• Imidiya yoluntu kunye nefuthe layo kwi-SEO yakho
• Ii-backlinks kunye nendlela yokwakha ngakumbi kwiimarike zeelwimi ezininzi
• Isicwangciso somxholo, ngaba kunokwenzeka ukwabelana ngomxholo omtsha kwilizwe elahlukileyo?
• Gcina amehlo akho kumanani kaGoogle, ayichongi kuphela abantu abajonga iwebhusayithi yakho kodwa nalapho bavela khona
• Kwimeko apho uqhuba ivenkile ye-intanethi, unokufuna ukuqwalasela imali ukuba imveliso yakho iyahlangabezana nokulindelweyo kwimarike yamazwe ngamazwe kunye nezicwangciso ze-SEO zendawo.
• Igama lesizinda sakho, oku kuya kuba “bubuso” bophawu lwakho kwihlabathi liphela, nangona unokuthathela ingqalelo ukuguqulelwa kwayo, kuxhomekeke kukhetho lwegama lakho, kuya kuba lula kwabanye abathethi bolwimi ekujoliswe kulo ukuba bayiqonde.
• Injini yokukhangela amaphepha eziphumo (SERPs), qwalasela iinguqulelo ezahlukeneyo zophendlo lukaGoogle ukufumana ulwazi lwakho kwaye ubone ukuba ijongeka njani kwimarike eyahlukileyo.

Nje ukuba iwebhusayithi yakho kunye nomxholo zidalwe, kuyacaca ukuba ufuna abantu bayifumane kwaye ezi zizinto ezibalulekileyo ekufuneka uzigcine engqondweni:

Ii-URLs : xa umxholo ukhangelwa, kubalulekile ukuba ungabonakali kwii-URL ezininzi njengoko oku kunokwehlisa umgangatho wakho njengenxalenye yezohlwayo zomxholo phakathi kwabanye. Ukunqanda izohlwayo, uGoogle ucebisa i-URL ezinikeleyo ebandakanya isalathisi solwimi, umzekelo, isizinda esinegama elithi www.yourdomain.com kwilizwe lakho sinokuthiwa njenge www.yourdomain.com/es/ kumazwe athetha iSpanish ukuba abo ngabaphulaphuli bakho ojolise kubo.

Isakhiwo sesizinda sixhomekeke ekubeni udale, inokuba njenge-domain yezinga eliphezulu: yourdomain.es, njenge-subdomain: es.yourdomain.com okanye njenge-subdirectory yourdomain.com/es/.

Hrelang Tags : nikeza isisombululo sobugcisa kwiisayithi ezinomxholo ofanayo kwiilwimi ezininzi. Apha iinjini zokukhangela zithumela abantu kumxholo ngolwimi lwabo. Oku kuya kunceda ngokuqinisekileyo ukumisela ulwimi lwewebhusayithi kunye nommandla ekumele ukuba ifunyenwe kuwo.

Iithegi zingongezwa kwicandelo leheader lephepha, kusetyenziswa umzekelo wangaphambili, ekujoliswe kuko zizithethi zeSpanish mhlawumbi ezivela eGuatemala, i-hrelang tag ingajongeka ngolu hlobo:

Xa ithagethi ingeyiyo loo nto ithile, iimpawu ze hreflang zingasetyenziswa ukufikelela kwimimandla emininzi, enokuba nzima kodwa inokwenzeka ngoncedo oluncinci olusuka kwizisombululo zoguqulo ezifana ConveyThis .

Ulwimi Olunye Okanye Iilwimi Ezininzi?

Ngamanye amaxesha unokucinga ukuba ezinye iindawo zewebhusayithi akufuneki ziguqulelwe kulwimi ekujoliswe kulo, nanga amacebiso ambalwa:
– Ngelixa umxholo ophambili uguqulelwe, ibha yokukhangela ikulwimi lokuqala
-Umxholo oveliswe ngumsebenzisi onje ngeeforam, iingxoxo kunye nezimvo ziguqulelwa kwiilwimi ezahlukeneyo.

Iilwimi ezininzi kwiphepha elinye zinokuba nzima kwaye ngokuqinisekileyo zichaphazele amava abasebenzisi abanokuba nawo xa bejonga iwebhusayithi yakho. Nangona i-Google incoma ukuba ingasebenzisi iinguqulelo ezisecaleni, yinto ekufuneka iqwalaselwe kwiimeko, umzekelo, indawo yokufunda ulwimi.

Ngaba kufuneka ndiguqulele umxholo wam kuphela? Inyani yeyokuba imethadatha yakho ingakunceda ukuba uhlele ngcono kwimarike ekujoliswe kuyo, ilizwe elitsha. Le nkqubo iya kufuna okungaphezulu nje kokuguqulela imethadatha, kuya kufuneka usebenze kuphando lwegama elingundoqo kule marike entsha ojolise kuyo ngenxa yokuba amagama angundoqo avela kwiwebhusayithi yakho yasekuqaleni angahluka kule marike entsha. Amaphepha afana ne -Ahrefs kunye ne-Ubersuggest yokuphonononga amagama angundoqo afakwe ngokungafaniyo nelizwe elikhethiweyo kwaye ancede ukuba abe nombono ongcono wento abantu abayifunayo kuloo mazwe.

Akuyiyo imfihlo ukuba iwebhusayithi ephendulayo kwaye ekhawulezayo iphupha lizaliseka kuye nawuphi na umsebenzisi, sonke siye safumana amava ewebhusayithi athatha ngonaphakade ukulayisha ngokwahlukileyo kulowo uya kuthatha imizuzwana nje ukubonisa lonke ulwazi. , ngokusekelwe kumava ethu kwaye ngaphandle kweengcali, sinokuqinisekisa ixesha iwebhusayithi yakho ethatha ukulayisha ichaphazela umgangatho wakho weenjini zokukhangela kwaye ngokuqinisekileyo, i-traffic website yakho iya kuyifumana.

Ngaba akhona amaqhinga okunceda iwebhusayithi yam ilayishe ngokukhawuleza?

-Yandisa ubungakanani bemifanekiso yakho
-seta i-caching yesikhangeli
– iplagi egciniweyo yephepha yenziwe yasebenza
- sebenzisa inethiwekhi yakho yokuhanjiswa komxholo (CDN) kunye newebhusayithi yakho
-nciphisa iJavaScript kunye neCCS

Zonke ezi ngcebiso zinokubonakala zobugcisa kakhulu kwabo bangazi ngenene ngesihloko kodwa kusoloko kukho uncedo kunye namaqonga afana ne-WordPress aneeplagi ezaneleyo zokunciphisa umsebenzi, ukuphumeza oku kulungiselelwe ukwenza iwebhusayithi egqibeleleyo kulo naluphi na uhlobo lweshishini.

Ezinye iiplagi eziqhelekileyo zokuphucula isantya kwiiwebhusayithi ezenziwe kwi-WordPress zinokuba: WP Rocket, Perfmatters, WP Fastest Cache, WP Super Cache, WP Super Minify phakathi kwabanye.

Ezinye iingcali zicebisa ukujonga isicwangciso sakho sokusingatha. Kwi-akhawunti eshibhile yokubamba, iwebhusayithi yakho kunye namakhulu angaphezulu abelana ngezixhobo ezifanayo zeseva, ukuba oku akuvakali ngathi sisicwangciso esihle kuwe, cinga ngokusingathwa okuzinikeleyo okukunika iVPS okanye iSeva yaBucala yabucala apho iiseva ezininzi ziqhuba eyazo inkqubo yokusebenza. .

Ukuqukumbela, sinokuqaqambisa ukubaluleka kokuqala, ukuyilwa kwewebhusayithi phantse kulo naluphi na uhlobo lweshishini okanye inkonzo, kwaye okwesibini, unxibelelwano olumele iwebhusayithi yeelwimi ezininzi ukusuka kwishishini lakho ukuya kwintengiso ekujoliswe kuyo nakwihlabathi, kunye indima yokuba isicwangciso esifanelekileyo se-SEO seelwimi ezininzi sinalo kule nkqubo.

Khumbula ukuhlala usenza uphando malunga nokukhangela kwimarike yakho ekujoliswe kuyo, ukwazi ukuba umsebenzisi wakho wenza inkqubo yokudala isicwangciso lula kuba ezinye zezinto ezikhankanywe ngaphambili ziya kuchaphazela i-traffic kwiwebhusayithi yakho. Gcina ukhumbula oko kujoliswe kuko kolwimi, iithegi ze-herflang, ukuguqulelwa kwamaphepha kunye nemethadatha, ukulungelelaniswa kwesantya, iiplagi, kwaye kunjalo, izixhobo apho unokufumana okungakumbi malunga nezi zihloko.

Kubalulekile ukukhankanya izithuba zebhlog ye-ConveyThis , apho uya kufumana ulwazi oluninzi malunga nokuguqulelwa kwewebhusayithi yakho kwiilwimi ezithile, iiplagi zokuguqulela kunye nezihloko eziza kukunceda uphucule indalo yewebhusayithi yakho, ukusebenza kunye nokufakwa kwendawo.