Iimbono zokuBeka kwiWebhusayithi yakho yeeLwimi ezininzi: Ukuphucula amava oMsebenzisi

Ukwenza okanye ukuyila iwebhusayithi akukho lula njengokukhetha kuluhlu lweetemplates ocinga ukuba yeyona ipholileyo. Ngelixa inkangeleko kunye nokuziva kwewebhusayithi zizinto ezibaluleke kakhulu, ayizizo kuphela izinto ekufuneka ucinge ngazo ngaphambi kokuba wenze isigqibo.

Yinyani: impumelelo yewebhusayithi yakho inxulunyaniswe nokwakheka kwayo, indlela abasebenzisi abaziva ngayo ngelixa beyisebenzisa okanye bebrawuza. Oku ngokuqinisekileyo kuphembelela iindwendwe zakho ukuba zibe ngcono okanye ezimbi kuluvo lwazo ngendawo yakho nokuba bayakucinga ukuthenga.

Akukho kudlala! Ngokwengxelo evela kwi-Society of Digital Agencies (SoDA) , amava omsebenzisi wewebhusayithi ahluphekileyo ayingozi kumashishini. Ke ukuba noyilo olugqibeleleyo ngumba obalulekileyo wewebhusayithi kunye noyilo lwamava omsebenzisi.

Usenokuba uqaphele ukuba babelana ngezinto ezithile, oko kungenxa yokuba njengawo onke amanye amashishini, iintsingiselo nazo zithatha ilizwe loyilo ngesaqhwithi. Namhlanje imifanekiso egcwele ukopha kunye noyilo lwekholamu ezintathu yonke ingqumbo ngabayili.

Kodwa nantsi ingxaki, kuya kufuneka wazi kwangaphambili ukuba nayiphi na indlela iyasebenza, bobabini baneenzuzo kunye neengxaki zabo. Ngoko ke, ucinga ukuba ufanele wenze ntoni? Iinketho kukusebenzisa ithuba lokuqhelana kwezi zinto kwintelekelelo edibeneyo, okanye ungathatha isigqibo sokuma kwaye uzise ingqalelo kwivenkile yakho ngokwenza into eyahlukileyo! Ayingombuzo ulula ukuwuphendula, kwaye ukhetho lwakho luya kuxhomekeka kubaphulaphuli ojolise kubo.

Iimpawu zewebhusayithi enkulu

Singatsho ngokukhululekileyo ukuba amathuba okuba mkhulu aza ngeendlela ezininzi kwaye avela kwiindawo ezininzi, kuninzi okusebenza ngako, ukhetho oluninzi, okuninzi okunokwenzeka. Olona khetho lwakho lulungileyo luya kuxhomekeka kubaphulaphuli ojolise kubo kunye nohlobo lweshishini oliqhubayo. Olu khetho lwakha kwaye lubonisa umfanekiso wakho webrand.

Ngokutsho kwe -Adobe , isibini kwisithathu sabantu bangathanda ukufunda into eyenziwe kakuhle kunento ecacileyo xa icinezelwe ixesha; kunye ne-38% yabantu baya kushiya iwebhusayithi ukuba ayithandeki. Ezi zibonakala njengeengxelo ngokubanzi ezinqongopheleyo kakhulu. Kodwa i-UX kunye ne-UI zihlala zifundwa ziingcali zokuyila, ngoko endaweni yokukhangela inkcazo "enhle" ngokomntu ongaziwayo, kufuneka sijonge izinto esinokujika zibe ntle, kwaye sichaze ukuba ubuhle buthetha ntoni kwimeko yethu.

Kuba ayingawo onke amashishini afanayo, imigaqo yewebhusayithi elungileyo ayizukudibana nayo, kodwa sinokuthetha ngazo zonke izinto ezahlukeneyo ezibandakanya umsebenzi wokuyila iwebhusayithi kwaye unokucinga ngazo ngelixa ucinga ngendawo yeshishini lakho. kunye nemigaqo.

1. I-Clutter-free : Beka indawo phakathi komxholo wakho, zama ukubonisa kuphela into umsebenzisi anomdla kuyo. Lahla "imihlobiso". Yiba nesithuba esinechaphaza esibambekayo ukuze iziqalelo zifundeke ngokulula.
2. Ujongano : Yenza ukukhangela kube lula. Yiba neendlela ezithe ngqo ukusuka kwelinye icandelo ukuya kwelinye.
3. Uluhlu olubonakalayo : Lungiselela izakhi zegraphic ngokokubaluleka kwazo. Ezona zinto zibalulekileyo zinokuza kuqala okanye zithathe indawo enkulu, nceda iindwendwe zakho zihambe ngokukhokela amehlo azo kwizinto ezahlukeneyo. Ngokomzekelo, abantu bafunda izinto ezinkulu kuqala .
4. Iphalethi yombala kunye nokhetho lomfanekiso : Ngamafutshane, imibala eqaqambileyo iyagqama kwaye ngenxa yoko isebenza kakuhle njenge-accents, kwaye idityaniswe nemifanekiso echanekileyo unokugcina iindwendwe zakho zinomdla ixesha elide!
5. I-Mobile-friendly : Ukusukela ngoJulayi ka-2019, ukungagqibeki kwayo yonke imimandla emitsha yewebhu kukusetyenzwa-kokuqala kwesalathiso kwaye kunyuse umgangatho wamaphepha ewebhu asebenziseka kalula kukhangelo. Ke qiniseka ukuba uyilo lwenguqulo yakho yeselula nayo isebenza kakuhle.
6. Iqhosha lokutshintsha ulwimi : Xa iinyani zisithi siphila kuqoqosho olunqamlezileyo apho ilizwe ohlala kulo lingathinteli apho unokuthenga khona, ukungabi newebhusayithi yeelwimi ezininzi ayiyonketho ukuba ujonge ukuphumelela. .

Ingaba iiwebhusayithi zeelwimi ezininzi zikhangeleka njani?

Iindaba ezimnandi! Unokuphumla, ukwenza iwebhusayithi yeelwimi ezininzi akuyongxaki, kulula njengokongeza iqhosha lolwimi elincinci kwenye yeekona zesakhiwo sakho sewebhusayithi usebenzisa i-ConveyThis . Ukwenza ishishini kwi-Intanethi kumazwe ngamazwe akuzange kube lula.

Makhe sijonge ezinye iiplani zewebhusayithi kwaye sihlalutye ukuba yintoni eyenza zibe nomtsalane.

UCrabtree kunye noEvelyn

Masiqale ngeCrabtree & Evelyn, iqumrhu kunye neshishini lokuqhola elaqala eJamani kodwa lithathe ishishini lalo kwihlabathi liphela ngoyilo olukhulu kunye nokhetho lolwimi.

Ekubeni iindidi zeemveliso zibanzi kakhulu, baye bakhetha ukuba bangagqithisi iindwendwe zabo ngokunyamekela ukucwangciswa kwabo kunye nokwenza izigqibo zokuyila ngokucophelela, njengokuzalisa isikrini sephepha labo lasekhaya kuqala ngomyalezo olula, kule meko, malunga nexesha leeholide. , kwaye xa uskrola phantsi okanye ucofa iqhosha elithi "Thenga ngoku", isivakashi sikhokelwa kwiimveliso.

Yinkangeleko ephucukileyo kwaye ecocekileyo, abatyeleli ngokuqinisekileyo baya kuhlala ixesha elide, bathabathekile ngamava. Ngokuphathelele kwimenyu, kukho iinketho ezimbini zokukhangela, iqhosha lokukhangela apho ungachwetheza igama elingundoqo, ukuba unciphise into oyifunayo; okanye ucofe iqhosha levenkile, uze ukhethe apho okanye njani ufuna ukuhlola, ngokodidi, ngokuqokelela, okanye ujonge iiseti zesipho.

Kwaye ngoku ukuya kweyona nto imangalisayo, isitshintshi solwimi. Ungayifumana ezantsi kwephepha, kwaye xa uyicofa, ikubonisa useto lwangoku lwevenkile, kunye neemenu ezihlayo ngezinye iindlela.

Kwaye le yinto ebesikhe sathetha ngayo ngaphambili kwinqaku malunga neentlobo zamaqhosha olwimi , kuyamangalisa ukuba baneendlela ezimbini zokukhetha, enye yendawo kunye neyolwimi, kuba siyazi ukuba ayinguye wonke umntu okhangela ngolwimi lwabo okanye ngolwimi lwabo. ilizwe. Le webhusayithi ngumzekelo ogqibeleleyo womsebenzi owenziwe kakuhle wasekhaya. Qhagamshelana neqela le-ConveyThis ukufumana ulwazi oluthe kratya malunga nendlela ongayenza ngayo iwebhusayithi yakho ukuba yamkeleke ngakumbi kubasebenzisi kwihlabathi liphela!

IMinti yeDijithali

Okokuqala, umsebenzi omangalisayo. Izigqibo ezinkulu kuyo yonke indawo, awucingi? Kunye nokusetyenziswa okumangalisayo kombala ukuseka umahluko kunye neendawo ekugxilwe kuzo. Masidwelise zonke izinto ezilungileyo malunga nesi siza: indawo engalunganga, iifonti ezinobungakanani obahlukeneyo, umzobo wesiqhelo, umbala kunye netinti.

Ukucwangciswa kwezinto ezinobungakanani obahlukeneyo kukubonisa apho uqala khona ukufunda kwaye isithuba esimhlophe sinika umfundi ixesha lokunqumama.

Apha sinomzekelo ocacileyo woluhlu olubonakalayo:

Ukusuka kokuncinci ukuya kweyona nto ibalulekileyo: amaqabane oshishino kwiitinti ezikhaphukhaphu, "Yenza ukuba yenzeke" ngefonti encinci, "masithethe" iqhosha elinemvelaphi emnyama kunye noonobumba abamhlophe, "Idijithali yendalo" kwifonti enkulu nengqindilili, kunye "nokuthengisa" kwifonti efanayo nangaphambili kodwa iphawulwe ngohlaza.

Ukongeza, izigunyaziso “Yenze ukuba yenzeke” kunye “Masithethe” zikwanceda umtyeleli kumava okukhangela.

Ibha yokuhamba ilula kwaye icacile njengeCrabtree & Evelyn's, kwaye i-bar ye-social media ngakwesokudla iyona nto ikhethekileyo kumashishini athembele kakhulu kwimidiya yoluntu njengesixhobo.

Unokufumana amaqhosha eelwimi zabo phantsi kwephepha, zincinci, kodwa zonke iinketho ziyabonakala kwaye imibala yazo ikhanya kwaye ihluke kakhulu kwi-palette yombala we-Digital Menta ukuze ifumaneke lula.

Yoga

Apha sinomzekelo oncomekayo weewebhusayithi ezichithwayo. Kukho indawo eninzi engalunganga kwaye amanani emibala ayasebenza, oku kufaka imvakalelo yokufuna ukwazi kubatyeleli! Iibrowser eziqhelekileyo ngokuqinisekileyo ziya kuhlala kwaye zijonge kuyo yonke iwebhusayithi kwaye ufunde ngakumbi ngeYogang. Uyilo oluqaqambileyo.

IYogang ngumdlalo omnandi wabantwana odibanisa umthambo, ukuphumla, ukwabelana kunye nobuchule, kwaye iphepha labo lasekhaya libonisa oko. Uopopayi wabalinganiswa abohlukeneyo abenza i-yoga ayikuko ukubonisa izakhono zokucwangcisa, yimbonakaliso yomoya wemveliso.

Kwangaxeshanye iyathandeka kunye nomnxeba kwisenzo sokwenza iYogang ibe yinxalenye yobuntwana bakho. Babhenela abathengi abanomdla ngeqhosha elithi "Thenga" kwaye bancede umthengi onokuthi afunde ngakumbi malunga nemveliso kuqala ngokubakhokela kwii-tutorials.

Ibha yabo yemenyu ende ifanelekile kuba bathengisa i-B2B kunye ne-B2C, ngoko ke banohlobo olwahlukileyo lweendwendwe ezijonga izinto ezahlukeneyo kwaye bonke kufuneka bafumane oko bakufunayo ngokukhawuleza.

Iqhosha labo lolwimi liyiqhosha elingabonakaliyo kunye neenketho "EN" kunye ne "FR". Banokhetho oluncinci lweelwimi kodwa bachonge ngokucacileyo iimarike zabo ezinkulu kwaye bagxile kakhulu ekuboneleleni ngamava angcono kakhulu kumsebenzisi.

Navy okanye Grey

Imizobo emininzi yesiko kolu luhlu, siyazi. Yinto eguquguqukayo kwaye ezi webhusayithi zizisebenzisa kakuhle ukwenza inkangeleko ethile kunye nokuziva.

UNavy kunye noGrey ngumzekelo wokugqibela kolu luhlu, lukwanazo neempawu ebesizincome ngaphambili, ngaba nizichongile nani? Kwenza amava antsonkothileyo kakhulu, inika umdla. Indenza ndizive ndizolile, ndibona yonke loo ndawo ingalunganga, andoyikiswa kwaphela ngumbono wokukhangela le webhusayithi kwaye ibar yemenyu ecacileyo iyandiqinisekisa ukuba ndiza kuyifumana le nto ndiyifunayo ngaphandle kobunzima.

Ndiyayibulela indlela abazahlule ngayo "iihempe" kunye "neeSuti" kwimenyu, sisigqibo esifanelekileyo kwishishini lokuthunga, ezinye iivenkile ezininzi beziya kwenza ama-subpages ezi mveliso, kwaye eso sisigqibo esifanelekileyo, kodwa kuNavy okanye iGrey, inegalelo kuloo mbonakalo ikhazimlayo.

Le webhusayithi ngokukodwa, ibeke iqhosha labo lolwimi phezulu ngasekunene, kwaye ifonti abayikhethileyo iyafana nayo yonke iwebhusayithi. Kwaye emazantsi ekhohlo, bongeze iqhosha likaWhatsapp lokunxibelelana ngokukhawuleza.

Yila iwebhusayithi enkulu yabaphulaphuli bakho

Iiwebhusayithi ezidweliswe zikhulu kuba zilandela imigaqo eqhelekileyo yoyilo oluhle, kodwa kwakhona, ngenxa yokuba zonke izigqibo zinokuthethelelwa, izizathu zinokuba yindawo yoshishino abakuyo, kodwa inokuba ngabaphulaphuli abajoliswe kuyo. Ke khumbula ukugcina engqondweni isazisi seshishini lakho, iinjongo kunye nabaphulaphuli xa usenza izigqibo.

Into ephambili kukucinga malunga nendlela yokwenza lula ukukhangela kunye nendlela yokukhokela isivakashi sakho kwinto abayifunayo kunye nenani elincinci lokucofa.

Ngamafutshane, unike iindwendwe zakho umnxeba kwisenzo ngokukhawuleza ukuba zifikelele kwiphepha lasekhaya, kwaye usebenzise indawo engafanelekanga ukudala ukungafani kunye nokugqamisa izinto ezibalulekileyo, njengomyalezo wakho; kwaye okokugqibela kodwa okungakuncinananga, yiba nemenyu elula kunye neqhosha lolwimi.

Ujongeka ulungele ukuthengisa kumazwe ngamazwe, kwaye mhlawumbi weza neengcinga ezininzi ezimnandi ngelixa ufunda eli nqaku. Funda ngakumbi malunga ne-ConveyThis kwaye ukhulise ukuthengisa kwakho kwi-Intanethi!