Ungayichaza njani ngempumelelo iMarike ekuJoliswe kuyo kuLwandiso lweHlabathi

Wonke umnini weshishini uya kujolisa ixesha lakhe kunye nomzamo wakhe ekudaleni imveliso okanye inkonzo. Ekuqaleni, ukuthengisa kuyinjongo ephambili, kwaye baya kuvela kwabo banomdla ngokwenene kwindalo yakho kodwa kukho iindlela zokuvelisa umdla wokwenene kunye nokukhulisa ukunyaniseka, kulapho ukuthengiswa kwedijithali kuvakala njengesicwangciso esifanelekileyo sokubonisa kwiwebhusayithi yakho kungekuphela nje. imveliso kodwa ungubani, wenza ntoni kwaye buphucula njani ubomi bakho bangoku kunye nabanokubakho kubathengi.

Ukuchaza isicwangciso sokuthengisa idijithali ngokwayo yenye inkalo omele uyithathe ngokungathí sina kuba kungakhathaliseki ukuba isicwangciso osisebenzisayo, nokuba i-imeyile yokuthengisa, iintengiso ezihlawulwayo, i-SEO, ukuthengiswa komxholo okanye uthatha isigqibo sokuzidibanisa zonke, yile ndlela oya kufikelela ngayo kubaphulaphuli bakho. kwaye into owabelana ngayo kwiwebhusayithi yakho ngumyalezo kunye nomfanekiso ofuna ukuba babe nawo weshishini lakho.

Ngaphambi kokuba uthathe isigqibo ngomxholo ofuna ukwabelana ngawo nabaphulaphuli bakho ekujoliswe kubo, kubalulekile ukwazi ngokwenene ukuba ngubani oza kuba yinxalenye yalo kunye neempawu ezichazayo, kungenxa yoko sithetha malunga nokuthengisa okujoliswe kuyo, inkqubo enomdla apho ungayi kuthi kuphela. qonda ngcono ekupheleni kweli nqaku kodwa kuya kukunceda ukuba ufezekise iinjongo zoshishino ngokutshintsha izicwangciso zakho zokuthengisa ngokolwazi olunikezelwa ngabathengi bakho.

Yintoni imarike ekujoliswe kuyo?

Imakethi ekujoliswe kuyo (okanye abaphulaphuli) ngabantu abanokuthi bathenge iimveliso okanye iinkonzo zakho ngokusekwe kwiimpawu ezithile, iimfuno ezithile zabathengi imveliso eyenzelwe yona, nkqu nabo bakhuphisana nabo kunye nezibonelelo zabo kufuneka ziqwalaselwe xa usebenzisa amacebo imakethi ejongiwe.

Cinga malunga nolwazi oluxabisekileyo olunikezelwa ngabathengi bakho bangoku, nokuba awuzange ube kwimarike ixesha elide, uya kumangaliswa kwiinkcukacha ezichaza abathengi bakho ngokujonga abo sele bethenge iimveliso zakho okanye baqeshe iinkonzo, zama ukufumana ukufana, into abafana ngayo, umdla wabo. Ezinye izixhobo eziluncedo zokuqokelela olu lwazi zizixhobo zokuhlalutya iwebhusayithi, imidiya yoluntu kunye neeplatifti zokuhlalutya intengiso ye-imeyile, eminye imiba onokuthi ufune ukuyiqwalasela inokuba: iminyaka, indawo, ulwimi, amandla enkcitho, izinto azithandayo, imisebenzi, inqanaba lobomi. Kwimeko apho inkampani yakho ingenzelwanga abathengi (B2C) kodwa amanye amashishini (B2B), kukwakho neminye imiba ekufuneka iqwalaselwe njengobungakanani beshishini, indawo, uhlahlo lwabiwo-mali kunye namashishini akula mashishini. Eli linyathelo lokuqala lokwakha isiseko sedatha yabathengi bakho kwaye ndiza kukuchazela kamva indlela yokusebenzisa oku ukunyusa intengiso yakho.

Umcimbi wenkuthazo.

Elinye inyathelo ekumiseleni imarike yakho ekujoliswe kuyo kukuqonda izizathu zokuba kutheni bathenga iimveliso zakho. Chonga ukuba yintoni ekhuthaza abathengi bakho ukuba batyelele iwebhusayithi yakho, bathenge, bathumele umhlobo kwaye mhlawumbi bathenge okwesibini? Le yinto oyifumanayo ngophando kunye nobungqina babathengi onokuthi wabelane nabo kubathengi ngewebhusayithi yakho, ibhlog kunye nemidiya yoluntu.

Nje ukuba uqonde inkuthazo yabathengi bakho, uya kufuna ukwazi ukuba yintoni kanye kanye malunga nemveliso yakho ebenza babuye ukuze bathenge okwesibini, oku kukuqonda ngaphezu kweempawu zeemveliso zakho kwaye yintoni eyenza ukuba zisebenze, kufuneka ugxile ukuqonda izibonelelo kunye neenzuzo abathengi bakho bacinge ukuba izisa ebomini babo xa beyithenga.

Hlalutya abo ukhuphisana nabo.

Ngexesha elithile, ukuhlalutya abo bakhuphisana nabo kunye neemarike zabo ezijoliswe kuzo. Kuba ungenako ukufikelela kwisiseko sedatha yabo, ukunika ingqwalasela ethe kratya kubuchule bomntu okhuphisana nabo kunokukunika ulwazi olwaneleyo malunga nokuba ungaqala njani okanye uhlengahlengise ezakho izicwangciso zokujolisa. Iiwebhusayithi zabo, iibhlog kunye nomxholo wemidiya yoluntu iya kuba sisikhokelo esilungileyo kwiinkcukacha ezithile onomdla wokwazi malunga nabathengi bakho.

Imidiya yoluntu yindlela elula yokuqonda ithoni kunye nokubona ukuba ngabantu abanjani abajonga olu lwazi. Izicwangciso zentengiso zinokufana nezakho, jonga ukuba zeziphi iimfuno abazijongayo kunye nezona zicwangciso zisebenzayo zokubandakanya abathengi babo. Kwaye okokugqibela, jonga iiwebhusayithi zabo kunye nebhlog ukuze ufunde umgangatho kunye nezibonelelo abakhuphisana nabo banikezela ngokuchasene nenkampani yakho.

Ukwahlulwa kwabathengi.

Ukuchaza imarike yakho ekujoliswe kuyo ayikufumani nje iimpawu eziqhelekileyo kubathengi bakho, enyanisweni, uya kumangaliswa yimiba emininzi eya kubenza bafane kodwa bahluke ngaxeshanye. Nje ukuba uqokelele lonke ulwazi usebenzisa imithombo ekhankanywe ngaphambili, uya kufumana iintlobo zabathengi eziya kuba yinxalenye yesiseko sakho sedatha eqokelelwe ngokweempawu zabo ekwabelwana ngazo ezifana nejografi, i-demographics, i-psychographics kunye nokuziphatha. Xa kuziwa kwiinkampani zeB2B, unokuqwalasela izinto ezifanayo ezisetyenziswa kumashishini.

Kukwakho nelinye icebo eliya kunceda kudityaniswe nokwahlulahlula. Ukudala umntu wabathengi okanye abathengi abathelekelelayo abanokuthi bavelise indlela yokuziphatha yabathengi bakho kuya kukunceda ukuba uqonde ngcono iimfuno zamacandelo akho kunye nendlela yokuphila. Isitshixo kwaba bathengi bentelekelelo kukuba baya kusabela njengabathengi bokwenyani.

Usisebenzisa njani isiseko sakho sedatha?

Nje ukuba uqokelele yonke idatha esekelwe kwiimpawu zabathengi bakho kwaye wenze ulwahlulo kuya kufuneka ukuba ugcine yonke le ngcaciso ephepheni nto leyo ethetha ukuba ukubhala ingxelo licebiso elilungileyo.

Ukuba ukubhala ingxelo yakho kuvakala njengomngeni, nantsi eminye imiba ekufuneka uyiqwalasele, amagama aphambili anokunciphisa ukhetho, iimpawu ezinokuthi zichaze abaphulaphuli bakho:

-Inani labantu: isini, iminyaka
-Iindawo zeJografi: apho zivela khona.
– Imidla ephambili: izinto zokuzonwabisa

Ngoku zama ukudibanisa ulwazi oluqokelele kwingxelo ecacileyo.

Eminye imizekelo yendlela yokubhala ingxelo yakho yile ilandelayo:

"Imakethi yethu ekujoliswe kuyo ngamadoda aneminyaka engama-30 kunye nama-40 ahlala e-United States kwaye anandipha imidlalo yangaphandle."

- "Imarike yethu ekujoliswe kuyo ngabasetyhini kwi-30 yabo abahlala eCanada kwaye banokuba nesifo sikashukela ngexesha lokukhulelwa."

"Imakethi yethu ekujoliswe kuyo ngamadoda akwiminyaka yawo engama-40 ahlala eNew York kwaye athanda ukutya okutsha kunye nokutya okuphilayo."

Njengoko ubona, ngaphambi kokuba ucinge ukuba uyenziwe ngengxelo yakho, cinga kabini, ukubhala ingxelo elungileyo kuya kuqinisekisa ukuba izicwangciso zakho zokuthengisa kunye nomxholo ziyahambelana oya kuba sisiseko, luncedo kwaye unike ithuba lokulungelelanisa umsebenzi wakho weshishini ukuba kuyimfuneko.

Vavanya iinzame zakho zokujolisa.

Ukuchaza ngokufanelekileyo imarike yethu ekujoliswe kuyo, ukwenza uphando olubanzi luyafuneka, ukujonga kubalulekile kwaye ukuqonda abaphulaphuli yenye yezinto zokuqala ekufuneka zenziwe, nangona zonke zivakala zilula, thatha ixesha lakho, awufuni ukuba ugqibelele okokuqala. ixesha, kulapho ukulungelelanisa kudlala indima ebalulekileyo, abathengi bakho baya kuphendula kwizicwangciso zakho kwaye ngolu lwazi uya kuyazi into omawuyenze kwaye ungayenzi ukuze uvelise umdla kwimveliso okanye kwinkonzo yakho, khumbula utshintsho lwabathengi. Ukutyhubela iminyaka njengoko iteknoloji, iindlela kunye nezizukulwana zitshintsha.

Ukuvavanya iinzame zakho zokujolisa, unokuqhuba isicwangciso sokuthengisa imidiya yoluntu apho ukucofa kunye nokuzibandakanya kuya kukunceda ubone ukuba siphumelele kangakanani isicwangciso. Isixhobo esiqhelekileyo sokuthengisa kukuthengisa nge-imeyile, enkosi kwezi imeyile uya kuba nakho ukuhlalutya ukusebenza kwamaphulo akho okuthengisa.

Iindaba ezilungileyo kukuba ukuguquguquka kuyisitshixo sokufezekisa iinjongo zakho, ngokusekelwe kwizicwangciso zakho zokuthengisa kuquka isitatimende sakho esijoliswe kuyo kwimarike, unokuyilungisa okanye uyihlaziye nanini na xa ifuneka. Okukhona umxholo ujolise ngakumbi, kokukhona iphulo lisebenza ngempumelelo.

Siye saphonononga enye yezona nkalo zibalulekileyo xa uqhuba ishishini, mhlawumbi isizathu sokuba lihlale kwimarike kwaye ngokusisiseko isizathu sokuba imveliso yakho yenziwe okanye inkonzo yakho iyanikezelwa. Abantu abaqhelana nemveliso yakho okanye baqeshe inkonzo yakho bangayenza ngenxa yokuba kukho into ekuyo ehlangabezana neemfuno zabo, isizathu sokuba babuye okanye bathumele umhlobo kuyo kuxhomekeke kwizinto ezininzi ezifana namava omthengi. umgangatho wemveliso/inkonzo, indlela yokubamba abalufumana ngayo ulwazi ishishini lakho elabelana ngalo kwiwebhusayithi kunye nezibonelelo ezimele ishishini lakho kubomi babo. Ukufikelela ngempumelelo kubaphulaphuli ababanzi, ujolise kubaphulaphuli bakho usebenzisa iindlela zokuthengisa eziguquguqukayo, ukuqokelela ulwazi kunye nokudala isiseko sakho sedatha, ukugcina engqondweni oku kuya kulungelelaniswa njengetekhnoloji, abakhuphisana, iindlela kunye nabathengi bakho batshintsha ngexesha, kuya kukunceda ubhale urhulumente chaza imarike yakho ekujoliswe kuyo ngokusekelwe kwiimpawu ezifanayo ababelana ngazo.

Kubalulekile ukugxininisa ukuba xa ingxelo yakho ibhaliwe, aba ngabaphulaphuli uphando lwethu luchazwa njengabantu abanokuthi banike ingqalelo kwinkampani yakho, iwebhusayithi kwaye bathenge iimveliso okanye iinkonzo zakho, aba ngabantu obabhalelayo, iwebhusayithi yakho, iblogi, imidiya yoluntu kunye nomxholo wokuthengisa we-imeyile uya kufundiswa ngononophelo ukubamba kunye nokugcina umdla wabo, ukwakha ukunyaniseka kwaye uqale ukukhulisa abaphulaphuli bakho.