Indlela uHlaziyo lweNdawo olusiSindo ekudaleni nasekwakheni abaphulaphuli behlabathi nge-ConveyThis

Inguqulelo yesiTshayina ethi "uPepsi ubuyisela izinyanya zakho ebomini" yayiyimveliso yokuguqulelwa ngendlela engeyiyo ngaxesha lithile. Isilogeni sophawu yayikukuthi “Yiza Uphila ngePepsi Generation.”

Omnye umzekelo ofanayo ngulowo weCoca-Cola. Ngexesha lokuqaliswa, kwafunyaniswa ukuba isaci sabo esibangela umdla siguqulelwe ngendlela ephosakeleyo ngokuthi "ihashe lebhinqa elifakwe i-wax" okanye "luma i-wax tadpole" njengoko kunjalo nakwesiphi na isiyelelane sesiTshayina. Emva kokuphononongwa ngocoselelo, bekukho imfuneko yokuphinda kutshintwe igama kunye nesilogeni ukuze sihambelane nenjongo nodumo lophawu. Ngoko ke, bakhethe "i-kekoukele" ethi "ulonwabo emlonyeni" okanye "ulonwabo olumnandi".

Le mizekelo ingasentla ibonisa ukuba kwakukhe kubekho ukuguqulelwa ngendlela engafanelekanga kungekuphela nje kumagama eemveliso okanye isaci kodwa ngokubanzi xa kuguqulelwa ukusuka kolunye ulwimi ukuya kolunye. Yiyo loo nto ukwenziwa kwendawo yomxholo kubalulekile. Ukwenziwa kwasendaweni komxholo kuthetha ukuzama ukulungelelanisa okanye ukulungisa umxholo wakho kwindawo ethile ukuze unxulumane kwaye uchonge nabaphulaphuli abakuloo ndawo. Oku kudlulela ngaphaya kokuguqulela amagama asuka kulwimi lomthombo ukuya kulwimi ekujoliswe kulo. Kubandakanya ukuqinisekisa ukuba imixholo yakho yandlalwe ngendlela yokuba ithathele ingqalelo inkcubeko yasekuhlaleni. Oku kunengqiqo kuba kukho iiyantlukwano kwiimfuno kunye nomdla kwinkcubeko enye ukusuka kwenye inkcubeko.

Ayizukuba bubulumko ukusebenzisa indlela efanayo kwindawo nganye ojolise kuyo kwihlabathi liphela kuba oku akuyi kuveza uphawu lwakho kuyo yonke indlela efanele. Umzekelo, iintsingiselo zangoku kwenye indawo yejografi inokuba kude kwinto eqhubekayo kwenye indawo. Enyanisweni, kulapho ukungafani kweelwimi kuqala khona.

Kukho iilwimi ezahlukahlukeneyo namhlanje. Uninzi lwabathengi abangabasebenzisi bezi lwimi bakhetha ukunxulumana neempawu ngolwimi lwentliziyo yabo. Ngokungathi oko akwanelanga, uphando lucebisa ukuba malunga ne-40% yabathengi ngokuqinisekileyo abayi kuyenza kodwa iimveliso ngenxa yokuba ayikho ngolwimi lwabo lwenkobe ngelixa abanye abangama-60% besaya kuthenga iimveliso, nangona kunjalo, bakhetha ukuba neemveliso ziguqulelwe ngolwimi lwabo. .

Kwinkqubo yendawo, uguqulelo ukusuka kolunye ulwimi ukuya kolunye linyathelo elinye. Oku kungenxa yokuba ukwenziwa kwasekhaya kungaphezulu kunoguqulo kwaye kubandakanya ukudala imixholo eyodwa kunye namava abathengi basekhaya abanokuthi banxibelelane nawo ngokukhawuleza. Xa usenza oku, awuzukudala kuphela kodwa uya kuba wakha abathengi abazinzileyo basekhaya kwihlabathi liphela.

Ngoku, makhe siphonononge ngakumbi ukuba yintoni na indawo yokuhlala.

Yintoni umxholo wasekuhlaleni?

Ukwakhiwa kwendawo yomxholo yinkqubo yokuguqulela, ukuguqula kunye nokugqithisa umxholo owenziweyo okanye oveliswe kwimarike ekujoliswe kuyo ukuze uqiniseke ukuba ngokubanzi kunye nenkcubeko ingqiqo, iyaqondakala kwaye iyamkeleka kwimarike entsha ozama ukungena kuyo. Oku kubandakanya ukulungelelanisa okanye ukulungelelanisa umxholo woguqulo ukuze unxibelelane kwaye ugqithise umyalezo ocetywayo wophawu lwakho ngendlela efanelekileyo, ithoni, isitayile kunye/okanye ingqikelelo yayo iyonke.

Izizathu zokwenziwa kwalapha ekhaya ngundoqo kuhlumo lwehlabathi

Okukhona abathengi beziva beqhagamshelwe kwibhrendi yakho kokukhona bezimisele ukuchitha

Abantu baye bazive bekhululekile omnye komnye xa ekugqibeleni benxibelelana omnye nomnye. Kuyafana nabathengi kunye neemveliso zakho, abathengi bazimisele ukuchitha ngaphezulu xa beziva beqhagamshelwe kwiibrendi. Uphononongo oluphawulweyo lubonisa ukuba i-57% ikulungele ukunyusa inkcitho yabo xa beziva beqhagamshelwe kwi-brand kwaye malunga ne-76% baya kuthobela olu hlobo lophawu kwabo bakhuphisana nabo.

Makwenziwe ntoni ke ngoko? Into kukuba kufuneka uqalise uxhulumaniso nabathengi kuqala. Ungakwenza oku ngokudala kunye nokwakha imixholo enokuvuselela umdla wabathengi basekhaya kwaye ibonelele iimfuno zabo kwimarike ekujoliswe kuyo. Imixholo yakho kufuneka ibonise ukuba unomdla onzulu kubo kunye nento abayifunayo. Oku kuya kwenza abathengi bakho bazive besekhaya, baphumle, bazive beqondwa kakuhle, bahlonitshwe kwaye bakhathalelwe kakuhle.

Umzekelo, ukuba uzama ukupapasha i-ebook yaseMzantsi Melika egxile kubaphulaphuli abakwingingqi ye-Asia-Pacific ngokuqinisekileyo uphumile emgceni. Oku kungenxa yokuba, ngokuqhelekileyo, abaphulaphuli abakummandla waseAsia-Pasifiki abayi kutyekela ekuwufundeni umbandela onjalo ongagxili ngqalelo okanye othetha ngommandla wabo. Kuya kwenzeka okufanayo ukuba upapasha i-ebook yaseAsia-Pacific kubaphulaphuli baseAfrika okanye ngokuphambeneyo. Aba baphulaphuli abayi kufuna ngokwemvelo ukufunda umbandela opapashiweyo njengoko ungenanto yakwenza nawo kwaye loo nkcazelo ayiyi kuba namsebenzi kubomi babo nakwiinkcubeko zabo.

Lo mzekelo ungasentla ubonisa ukuba kufuneka wenze imixholo ekhethekileyo kwimarike ethile oyijongileyo kuba ubutyebi bomnye umntu bubuvuvu bomnye umntu.

Ukuze wenze umxholo owahlukileyo, landela la macebiso angezantsi:

1. Qwalasela igama olikhethileyo :

Lungisa amagama akho kwimarike ekujoliswe kuyo. Sebenzisa amagama abathengi abanokunxibelelana nawo ngokukhawuleza. Kukho amaxesha apho amazwe amabini ahlukeneyo athetha ulwimi olufanayo kodwa kukho iindlela ezahlukeneyo zokusebenzisa ulwimi. Umzekelo oqhelekileyo woku yindlela yaseBritani neyaseMelika yolwimi lwesiNgesi. AmaBritane asebenzisa igama elithi 'ibhola ekhatywayo' ngelixa iMelika isebenzisa 'ibhola ekhatywayo'. Ukuba umthengi waseBritani undwendwela iphepha lakho kwaye abone ukusetyenziswa rhoqo kwegama elithi 'ibhola ekhatywayo', unokugqiba ngokukhawuleza ukuba awuthethi naye.

Iphepha lasekhaya le-Microsoft labaphulaphuli base-US lahluke kancinane kulelo lwaseBritane nangona zombini ezi ndawo zithetha ulwimi olunye okt ulwimi lwesiNgesi. Oku kwenziwa ukubonisa umxholo oya kuba nomtsalane kubantu abasuka kwindawo nganye.

2. Faka iireferensi zenkcubeko yomculo wengingqi:

Inkcubeko yomculo iyahluka ukusuka kwindawo ukuya kwenye kwihlabathi jikelele. Intlebendwane malunga nabantu abadumileyo, ii-memes ezihlekisayo nezihamba phambili kwilizwe elinomdla inokuba ngumbono olungileyo kwindawo enye kodwa ngumbono ombi kwenye indawo. Kungenxa yoko le nto kufuneka uphande iindlela ezixhaphakileyo kwindawo nganye ekujoliswe kuyo ngaphambi kokuba uqalise ukuvelisa imixholo ebekwe kwindawo. Ngayiphi na indlela owenza ngayo oku, qiniseka ukuba kukho ukukhankanywa kweembekiselo ezifanelekileyo zenkcubeko.

3. Yabelana ngamabali afanelekileyo:

Amabali afanelekileyo abaphulaphuli bakho abanokunxibelelana nawo kufuneka kwabelwane ngawo.

Umzekelo, ukuba ubhalela abaphulaphuli baseAfrika, kuya kuba kuhle ukusebenzisa amagama kunye nabalinganiswa baseAfrika kumabali akho. Kananjalo qinisekisa ukuba ibali lakho linezinto zenkcubeko yama-Afrika kunye nendlela yabo yokuphila.

Makhe sithathe i-brand yempahla eyaziwayo LOUIS VUITTON njengomzekelo. Kwiphulo labo lokwandisa iimarike zamaJamani kunye namaDatshi, bagqibe ekubeni baguqulele kwaye bafake iwebhusayithi yabo kwisiJamani nokuba uninzi lwabantu abayinxalenye yabaphulaphuli kwindawo baluqonda ulwimi lwesiNgesi. Ukwenza oku ngaphandle kwamathandabuzo kunyuse izinga labo lokuguqulwa kwezo ndawo.

4. Gcina ubudlelwane obunzulu kunye nabathengi bakho abathembekileyo:

Luluvo oluhle kakhulu ukugcina abathengi abathembekileyo kuba abathengi abathembekileyo zezona ntlobo zabathengi. Abakuthandi nje kube kanye njengoko behlala bekulungele ukwenza oko kwakhona kwaye kwakhona. Bakwabhengeza imveliso yakho kwabanye. Kubalulekile ukufumana abathengi abathembekileyo ngakumbi nangakumbi kuba kunye nabo uxhasa ngakumbi kwaye uphawu lwakho luya kuba ngumthombo wengxoxo kumatheko naphi na emhlabeni.

5. Vela kwiziphumo zophendlo lwasekuhlaleni:

Amagama abatyeleli bendawo yakho ahluka ukusuka kwindawo ukuya kwenye. Ke usenokuba ucinga ukuba kukho konke okwenzekayo ukuba uphendlo luya kwahluka ukusuka kwenye indawo ukuya kwenye. Amagama abaza kuwasebenzisa ukukhangela iimveliso kunye neenkonzo zakho aya kwahluka kwiindawo ngeendawo.

Ngoncedo lwemixholo yendawo, uya kukwazi ukusebenzisa amagama angundoqo afanelekileyo ahlukileyo kwiimarike ezahlukeneyo ezi ziya kwenza kube lula ukuba indawo yakho ilawule iziphumo zophando xa kukho umnxeba kuyo.

Ukuba siza kubuyela umva umzekelo "webhola ekhatywayo" kunye "nebhola ekhatywayo" ekhankanywe ngaphambili. Ukuba umxholo wakho kubaphulaphuli baseMelika awukho kwindawo ngokufanelekileyo, uya kuqonda ukuba iindwendwe zaseMelika azinakuze zifike kwiwebhusayithi yakho xa zikhangela iGoogle "ibhola ekhatywayo" kuba aziqhelani nokusetyenziswa kwelo gama.

6. Yenza amalungiselelo okuthenga ngokwakho:

Abathengi abaninzi basabuza ngeentlawulo kuphela njengoko bethandabuza indlela yokuhlawulela iimpahla kunye neenkonzo. Ngoku khawucinge usebenzisa isango lokuhlawula abaphulaphuli kwimarike yakho ekujoliswe kuyo abaqhelananga nayo. Kuya kuba yintlekele kakhulu.

Sebenzisa iindlela ezahlukeneyo zokuhlawula ngokuxhomekeke kwimarike ekujoliswe kuyo. Umzekelo, i-Boleto Bancario iya kuba lolona khetho lufanelekileyo kubathengi be-intanethi eBrazil kuba banokunxulumana nayo kwaye kulula kubo ukuba bajonge ezinye iibrendi eziya kubanika ukhetho olunjalo ukuba awubonelelanga.

Esi sesinye sezizathu zokuba kutheni abathengi abaninzi beshiya iinqwelo zabo ngaphandle kokuthenga. Xa kufikwa kwi-localization, yenza yonke into yalapha ekhaya ukusuka kwiphepha lokuqala ukuya kwiphepha lokujonga. Yindlela ebalulekileyo yokugcina abathengi bakho bebandakanyekile kunye nokubonelela ngamava okuthenga anomdla kwi-Intanethi kubathengi bakho.

Kweli nqaku, sixoxe ukuba ukwenziwa kwasekhaya kungaphezulu kunoguqulo kwaye kubandakanya ukudala imixholo eyodwa kunye namava abathengi basekhaya abanokuthi banxibelelane nawo ngokukhawuleza. Xa usenza oku, awuzukudala kuphela kodwa uya kuba wakha abathengi abazinzileyo basekhaya kwihlabathi liphela. Uya kuba nemveliso. Uya kuba nabaphulaphuli behlabathi abaza kukuxhasa. Kwaye ekugqibeleni ube nabathengi abathembekileyo abamema abahlobo babo kwiphepha lakho.

Ungazama ukuqalisa iprojekthi yendawo yewebhusayithi simahla kwi- ConveyThis ngesiphumo esikhawulezileyo.